O CANADAO CANADA&&
eCommerce in 2014eCommerce in 2014
$18.9billionin online purchasesin Canada in 2012
Alberta spends the most at peak times:$319 averageper person
BC spends the least at peak times:$196 averageper person
$
5% to 8%of all sales is comprised
of those made onlineof shopping budgets will be
spent on online shopping
30%
$
83% of Canadians are online
56% make online purchases
SALES GENERATED IN CANADA
but of thoseCanadians, only
GROWTH OF ECOMMERCE IN CANADA
Online sales in Canada are expected to generate:
$25 billion
in 2014: in 2016:$34 billion
7%Canada only represents
of the North AmericaneCommerce market
However, even with this monumental growth, Canada is still much smaller than our
American counterparts
50% of Canadians plan to spendbetween $100 to $500 this year
16%are planning tospend morethan that}
By 2016, the amount ofpeople shopping online
in Canada will grow
70.6%
In 2010, Canadians spent online In 2012, Canadians spent online$15.3billion
$18.9billion
Which adds up to a 24% jump in online sales
POPULAR PRODUCTS IN ECOMMERCE
0 20 40 60 80 100 120
Sporting Goods
Footwear
Apparel
105%
93%
27%
Products that experienced the most growth from Cyber Monday - one of the largest eCommerce shopping dates - of 2012 and 2013 were:
Travel remains the most-shopped online item
58% of Canadian web users paying for hotel &accomodation online
Event tickets are the second most-shopped online item
52% of Canadian web users pay for tickets online
CANADA COMPARED TO THE WORLD
Canada is the third largest country in the world of eCommerce, but
27% of Canadians said they will not be doing any online shopping over the holidays.
0
10
20
30
40
50
10%
33%40% 44%
Canada Germany China Britain
The following percentage of people from these countries said they would be doing their holiday shopping online:
United States is at
13.8%Canada is outpacingUnited States’ growth at
14.3%14.3%
And compared to the United States?
CANADA DAY AND ECOMMERCE
Canada Day searches have grown year-over-year85%
49%year-over-year
growth for mobile search
35%of searches this year were per-
formed on mobile devices
What are Canadians searching for on Canada Day?
Fireworks Camping Equipment
Recipes Movies
Sourced From:
http://www.cbc.ca/news/business/canadians-spent-18-9b-online-in-2012-statscan-says-1.2254150http://www.cbc.ca/news/business/amazon-expansion-could-be-just-what-canada-s-e-commerce-sector-needs-1.2595939www.vovia.com/blog/strategy/e-commerce-canada-why-are-we-falling-behind/www.emarketer.com/Article.aspx?R=1009328&ecid=a6506033675d47f881651943c21c5ed4www.visa.ca/en/aboutcan/mediacentre/news/canadians-embracing ecommerce-in-record-numbers-but-budget-conscious-this holiday-season.jsphttps://ca.finance.yahoo.com/blogs/dashboard/canada-cyber-monday-sales-hit-record-141717612.html http://globalnews.ca/news/1014183/e-commerce-growth-slowing-in-canada-analyst/http://ssl.gstatic.com/think/docs/canada-search-trends-canadaday-2013_infographics.pdf
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