HOLI DAYSHOPPI NG

ECOMMERCE

CONSUMERS STARTHOLIDAY SHOPPING EARLY

of consumers plan to shop around for gift ideas

2/3

of consumers say online research helps

them decide which gifts and brands they'll buy

3/4

50%of shoppers

research before Thanksgiving

Weekend

28%

of shoppers will research before Halloween

is forecasting a healthy

4.1%increase in holiday sales

a full percentage point higher than last year

on average

CONSUMERS ARE EXPECTED TO SPEND

Bin 2014

IN 2014 THERE ARE ONLY

BETWEEN THANKSGIVING AND CHRISTMAS

Women are more likely to start shopping earlier and spend more time

shopping around for gifts, in order

to �nd the best products

Men are more likely to start shopping later

and spend 15% morethan women

WHAT ARE PEOPLE SHOPPING FOR?

EL

ECTRONICS

TOYS JEWELRY

ENTE

RTAINMENT

FASHION

51% 74% 65%

52%59%

of shoppers research online

and buy products online

44%

of shoppers will research online, visit the

store to view the product, then return online to make the purchase

32%

@nextopiawww.nextopia.com

&#1 Global Provider of eCommerce Site Search Navigation Solutions

Sources:http://ssl.gstatic.com/think/docs/2013-holiday-shopper-intentions_research-studies.pdfhttp://www.thinkwithgoogle.com/research-studies/holiday-consumer-intentions-2012.htmlhttp://ssl.gstatic.com/think/docs/adweek-google-digital-holidays_infographics.pdfhttps://nrf.com/news/no-shutdown-no-snowstorm-no-problem-this-seasonhttp://www.practicalecommerce.com/articles/72062-4-Predictions-for-the-2014-Holiday-Shopping-Season

WOMEN MENVS

60% of shoppers will make purchases on Thanksgiving Weekend

In 2013 &NOVEMBER DECEMBERtotal eCommerce holiday sales in U.S. reached

$46.55 BILLION