O CANADAO CANADA&&

eCommerce in 2014eCommerce in 2014

$18.9billionin online purchasesin Canada in 2012

Alberta spends the most at peak times:$319 averageper person

BC spends the least at peak times:$196 averageper person

$

5% to 8%of all sales is comprised

of those made onlineof shopping budgets will be

spent on online shopping

30%

$

83% of Canadians are online

56% make online purchases

SALES GENERATED IN CANADA

but of thoseCanadians, only

GROWTH OF ECOMMERCE IN CANADA

Online sales in Canada are expected to generate:

$25 billion

in 2014: in 2016:$34 billion

7%Canada only represents

of the North AmericaneCommerce market

However, even with this monumental growth, Canada is still much smaller than our

American counterparts

50% of Canadians plan to spendbetween $100 to $500 this year

16%are planning tospend morethan that}

By 2016, the amount ofpeople shopping online

in Canada will grow

70.6%

In 2010, Canadians spent online In 2012, Canadians spent online$15.3billion

$18.9billion

Which adds up to a 24% jump in online sales

POPULAR PRODUCTS IN ECOMMERCE

0 20 40 60 80 100 120

Sporting Goods

Footwear

Apparel

105%

93%

27%

Products that experienced the most growth from Cyber Monday - one of the largest eCommerce shopping dates - of 2012 and 2013 were:

Travel remains the most-shopped online item

58% of Canadian web users paying for hotel &accomodation online

Event tickets are the second most-shopped online item

52% of Canadian web users pay for tickets online

CANADA COMPARED TO THE WORLD

Canada is the third largest country in the world of eCommerce, but

27% of Canadians said they will not be doing any online shopping over the holidays.

0

10

20

30

40

50

10%

33%40% 44%

Canada Germany China Britain

The following percentage of people from these countries said they would be doing their holiday shopping online:

United States is at

13.8%Canada is outpacingUnited States’ growth at

14.3%14.3%

And compared to the United States?

CANADA DAY AND ECOMMERCE

Canada Day searches have grown year-over-year85%

49%year-over-year

growth for mobile search

35%of searches this year were per-

formed on mobile devices

What are Canadians searching for on Canada Day?

Fireworks Camping Equipment

Recipes Movies

Sourced From:

http://www.cbc.ca/news/business/canadians-spent-18-9b-online-in-2012-statscan-says-1.2254150http://www.cbc.ca/news/business/amazon-expansion-could-be-just-what-canada-s-e-commerce-sector-needs-1.2595939www.vovia.com/blog/strategy/e-commerce-canada-why-are-we-falling-behind/www.emarketer.com/Article.aspx?R=1009328&ecid=a6506033675d47f881651943c21c5ed4www.visa.ca/en/aboutcan/mediacentre/news/canadians-embracing ecommerce-in-record-numbers-but-budget-conscious-this holiday-season.jsphttps://ca.finance.yahoo.com/blogs/dashboard/canada-cyber-monday-sales-hit-record-141717612.html http://globalnews.ca/news/1014183/e-commerce-growth-slowing-in-canada-analyst/http://ssl.gstatic.com/think/docs/canada-search-trends-canadaday-2013_infographics.pdf

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