B2B Social Media This is serious.

Who we are Hall Internet Marketing Portland, Maine In business over 13 years @hall_web Amanda OBrien VP of Marketing @amanda_pants

Got Questions? Use GoToWebinar Ask a Question Twitter with @hall_web Email amanda@hallme.com

Your customers are on social media Photo credit: http://www.flickr.com/photos/sunfox/5085450754/

B2B Sales processSlower and more complexThe risks and the costs aresignificantly higher

B2B Social Media is good forBoth ends of the sales funnelRelationship managementBuilding trustBeing relevant and currentEstablishing yourself as a leader in your industryTestimonials

There is a path in the decision making process, you want your company and content smack dab in the middle of that path Photo credit: http://www.flickr.com/photos/mateeee/4777725250/

Creating content Pre-recorded webinar Coming up with good blog topicshttp://www.hallme.com/webinars/coming-up-with- good-blog-topics-212.php

P2P ContentKnow what you are saying and to whomType of organizationRole in the organizationDemographics Decision makers Decision influencers Jason Falls No Bull Social Media Socialmediaexplorer.com

BlogsHome baseEasy to updateThought leaderSEO Photo credit: http://www.flickr.com/photos/paulottaviano/6838731049/

LinkedInPersonal Profile 6 Steps to a More Marketable LinkedIn ProfileCompany ProfileJoin GroupsAnswer Questions

FacebookMost popularLanding pageInsightsVarying content

TwitterNewsLinksPowerful searchCustomer serviceAutomatableBit.lyManage FlitterFollowerwonk

But wait theres more

Photo sharing sitesFlickrInstagramPinterest?Have visuals?InfographicsData chartseBook coversCustomer photos Photo credit: http://www.flickr.com/photos/35754040@N04/6907010363/

Video sharing sitesDemosInterviewsHow your products solves problemsCreate and customize your channel

Sites people visit to ask questionsQuoraLinkedInMessage Boards

Google+NewUndeterminedSearch rankings

InfographicsTo explain a processMake a pointProve your worth Infographics Emerge As Key Component of Content Marketing: Experts Encourage B2B Marketers To Embrace New Format Zmags

Make it easier on yourself without being a robot Schedule tweets HyperAlerts Goals in GA Write in bulk schedule Email alerts Photo credit: http://www.flickr.com/photos/johngreenaway/3356358479/

Integrate with the rest of your marketing Photo credit: http://www.flickr.com/photos/fridlund/2194911895/

Measuring Social Media Measure It Things you can measure Traffic data Fan/follower data Interaction data Content performance Social Media: Is Any of This Working? Photo credit: http://www.flickr.com/photos/427/2110349532/

AlternativesBlog social addonsSocial Media advertisingOutsource Photo credit: http://www.flickr.com/photos/manicomi/2260527943/

Old Wine New Bottle Relationships Reputation Educational Value

Learn MoreTwitter: @Hall_Web @amanda_pants Blog http://www.hallme.com/blog/social-network-marketing/ Webinars http://www.hallme.com/webinars 3/13 - What Is a CMS and Do I Need One? 3/27 - Ready, Set, Go Mobile!1-877-425-5932 (HALL-WEB)amanda@hallme.com Download our new eBook: http://bit.ly/hall-ebook