BRANDBOOK OF MUSIC ARTISTMARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATION
RUCOMRUSSIAN COMMUNICATION HOLDING
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MARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATIONV 1.0 / MONTH YEAR
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
INTRO
This document is a detailed description of philosophy, mission and other basic constants for music artist.
It includes thoroughly researched information about ways of musician's image creation and their efficient implementation to life.
It’s a solid intangible asset for building strong emotional connections – the pure base for artist’s marketing strategy development.
It makes no doubt that accurate, strict and systematic following of these standards will help to generate high loyalty level for artist’s personal brand from the audience.
CONTENT
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
Try to describe the world of a musician. For example:
o very sensitive, romantic but with irony hints;
o enjoys his colorful life and wants his audience to feel the same via his songs;
o personally believes that his work is so multifaceted to inspire people for joy
or grief, loneliness or cheerful hangouts with friends etc.;
o easy perception of everything is his absolute religion;
o relaxed lifestyle, says NO – to conflicts, YES – to a huge share of humor in
every day's routine.
BRIEFLY ABOUT THE WORLD OF A MUSIC ARTIST…
INTRO
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1.0 POSITIONING 1.1 MANIFESTO TO THE WORLD 1.2 BIOGRAPHY 1.3 AWARDS 1.4 FANS MAP AROUND THE WORLD 1.5 STRATEGIC DECISION-MAKING MATRIX 1.6 IN A UNIVERSE OF BRANDS… 1.7 FAN’S PORTRAIT 1.8 TONE AND MANNER OF COMMUNICATION 1.9 INTERESTS
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]
This musician is a bright representative of Indie-pop-rock.
Live instruments, elegant sounds without any noise and aggression.
All tracks are full of deep dream poetry which positively inspires people.
1.0 POSITIONING / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
For example:
«Musician’s image says «No» to social laws and regulations.
Everything in this world goes its way. Everybody has its own role.
There is always a place for good and evil, sweet and bitter, day and night.
Patience is a virtue. You should not fight the world – more important is to think how you live and what you bring there.
I create bright emotional music which can touch your soul and can inspire even people in grief.
1.1 MANIFESTO / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
Musician is the author and producer of all his compositions.
Was born in X month XXXX year in town N. In XXXX he relocated to another town; In XXXX he returns back and starts a new group "X" in Indie style; In XXXX he disbands "X" and goes solo; In XXXX he starts a new music project AA with his former colleague Y in X group; In XXXX - release of the first album of AA; In XXXX Y leaves AA group for art career.
1.2 BIOGRAPHY / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
Description of musician’s biography:
1.2 BIOGRAPHY / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1. Award #1 - MTV 2. Award #2 - BILLBOARD 3. Award #3 - MUSIC BOX 4. Award #4 - МУЗТВ 5. Award #5 – The Voice 6. Award #6 - X 7. Award #7 - Y 8. Award #8 - Z 9. Award #9 - N 10. Award #10 - P
Worked with: • Producer Name Family • Artist • Artist • Artist • Artist • Artist • Artist
1.3 AWARDS / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1.4 FANS MAP/ 1.9
1. Russian Federation 9. Spain
2. Germany 10. France
3. United States 11. England
4. United Kingdom 12. Ireland
5. Thailand 13. Canada
6. Mongolia 14. Israel
7. Mexico 15. Latvia
8. Holy See (Vatican City State)
TO GET A CARD, PLEASE LINK SOCIAL ACCOUNTS OF MUSICIAN TO THE SYSTEM: HTTP://NEXTBIGSOUND.COM
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1.5 STRATEGIC DECISION-MAKING MATRIX / 1.9
What complements the existing image?
Does it strengthen the existing image?
Does it dominate in existing image?
Fame
Visual perception
Quality of perception
Distribution
1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9
Does it complement the existing image?
Does it strengthen the existing image?
Does it dominate in existing image?
FameYes. Growth of artist’s brand awareness due to Y fans activities
Yes. Synergy of both artists’ images positively influences on their music performances.
Yes. The main thing is support of desirable image of two musicians.
Visual perception
Quality of perception
Distribution
EXAMPLE OF FILLING IN THE FORM ON REQUEST: «COMMON TRACK WITH ARTIST Y»
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9
Does it complement the existing image?
Does it strengthen the existing image?
Are there any elements of teasing, humor or self-irony?
Fame
Visual perception Yes – like a healthy life style image support
Yes, by presence of mineral water we’ll support HLS image
Yes, if we not only demonstrate a Product but also build a communication with an artist’s image.
Quality of perception
Distribution
EXAMPLE OF FILLING IN THE FORM ON REQUEST: «PARTICIPATION IN «NESTLE PURE LIFE» AD?
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
1.6 IN A UNIVERSE OF BRANDS…/ 1.9
COMPARE YOUR ARTIST’S IMAGE TO A BRAND
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
Smart, self-sufficient women of 18-35. Prioritize work over marriage.
Focused on self-development, they have their own opinion and beliefs.
In men they appreciate sense of humor and independence.
1.7 FAN’S PORTRAIT / 1.9
DESCRIBE YOUR ARTIST’S FAN
Relaxed communication style but at the same time bright with a hint of sarcasm.
Minimal seriousness.
Manner to turn everything into a joke.
Self-irony.
1.8 TONE AND MANNER OF COMMUNICATION / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
Fond of psychology and philosophy. Engaged in self-development.
Likes nature, fitness, chess. Chess means to him also a way of solving his internal problems, not just a game.
1.9 INTERESTS / 1.9
PART 1.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.0 LIST OF SONGS AND ALBUMS 2.1 VIDEO CLIPS 2.2 VISUAL TYPES 2.3 PHOTOS OF DESIRED IMAGE 2.4 BRAND COLORS, FONTS, MODULAR GRID 2.5 BRANDING OF DIGITAL MEDIA
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]
2.0 LIST OF SONGS AND ALBUMS / 2.4
Album: Name (YEAR) Name (YEAR) Name (YEAR)
Solo albums: Name (YEAR) 1 - Song 2 - Song 3 - Song 4 - Song 5 - Song 6 - Song
7 - Song 8 - Song 9 - Song 10 - Song 11 - Song 12 - Song 13 - Song 14 - Song
Group singles: 1. Name (YEAR) 2. Name (YEAR) 3. Name (YEAR) 4. Name (YEAR)
Single: 1. Name (YEAR) 2. Name (YEAR)
Singles by the name of Y: 1. Name (YEAR) 2. Name (YEAR) 3. Name (YEAR) 4. Name (YEAR) 5. Name (YEAR) 6. Name (YEAR) 7. Name (YEAR) 8. Name (YEAR)
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.1 VIDEO CLIPS / 2.4
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
NAME (YEAR)
(Producer X)
(link at youtube.com)
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.2 PHOTOS OF DESIRED IMAGE / 2.4
+
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.2 VISUAL TYPES / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
С: 85 M: 67 Y: 43 K: 29 С: 4 M: 3 Y: 3 K: 0С: 0 M: 0 Y: 0 K: 3
HELVETICAMAIN:
А а Б б В в Г г Д д Е е Ё ё Ж ж З з И и Й й К к Л л М м Н н О о П п Р р С с Т т У у Ф ф Х х Ц ц Ч ч Ш ш Щ щ Ъ ъ Ы ы Ь ь Э э Ю ю Я я
HELVETICA CE 35 THIN
SECONDARY:
А а Б б В в Г г Д д Е е Ё ё Ж ж З з И и Й й К к Л л М м Н н О о П п Р р С с Т т У у Ф ф Х х Ц ц Ч ч Ш ш Щ щ Ъ ъ Ы ы Ь ь Э э Ю ю Я я
PANTONE 108 C
MAIN COLORS: EMPHASIS COLOR::
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
VERTICAL MODULAR GRID
HORIZONTAL MODULAR GRID
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
BACKUP PICTURE SHOULD BE TONED BY BRAND COLOR APPROXIMATELY ON 20% - 30%.
NAME OF THE ARTIST SHOULD ALWAYS BE PLACED HIGH AND COVER 90% OF THE WHOLE AREA
EMPHASIS COLOR IS USED FOR ACCENT ON THE MAIN INFO
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.4 BRANDING OF DIGITAL MEDIA / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.4 BRANDING OF DIGITAL MEDIA / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
2.4 BRANDING OF DIGITAL MEDIA/ 2.4
2.4 BRANDING OF DIGITAL MEDIA / 2.4
PART 2.
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
CONCERTS ORGANIZATION IN RUSSIA & CIS NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]
INTERNATIONAL CONCERTS ORGANIZATION
NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]
MANAGEMENT
NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]
WELCOME TO NEW PARTNERSHIP:
FACEBOOK | INSTAGRAM | YOUTUBE | SOUNDCLOUD | LASTFM | RDIO | TWITTER | VIMEO
CONTACT US
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
THANK YOU!V 1.0 / MONTH YEAR
MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST
MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal
CONTACTS:https://www.facebook.com/volick https://www.linkedin.com/in/volick
LINKS:http://musiclovesmoney.ru http://rucom.co
EGOR VOLICK / CREATIVE PRODUCER // CREATIVE DIRECTOR
RUCOMRUSSIAN COMMUNICATION HOLDINGBRANDBOOK
OF MUSIC ARTISTMARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATION
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