The Value of Information

DATA = PROBLEM SOLUTION & INNOVATION

March 2015 56% Of Enterprises Will Increase Their

Investment In Big Data Over The Next Three Years

70% of IT decision-makers consider their organization’s ability to exploit value from big data as critical to their future success.

65% say they risk becoming irrelevant and/or uncompetitive if they do not embrace big data.

64% are seeing big data changing traditional business boundaries, enabling non-traditional providers to move into their industries.

53% are seeing increased competition from data enabled start-ups.

Why the new interest in data?

Source: http://www.forbes.com/sites/louiscolumbus/2015/03/22/56-of-enterprises-will-increase-their-investment-in-big-data-over-the-next-three-years/

Data !

What often differentiates?

Data in all forms & sizes is being discovered, generated and used to make strategic decisions faster than ever before.

Organizations are capturing and combining it for new insights, better innovation and faster decisions.

What is Big Data … really?

Data Analytics - Technology Driver Data analytics has become the technology driver of this decade. Companies such as IBM, Oracle, Microsoft, and others are creating new

organizational units focused on analytics that help businesses become more effective and efficient in their operations.

Decision makers are using more computerized tools to support their work. Even consumers are using analytics tools directly or indirectly to make

decisions on routine activities such as shopping, healthcare, and entertainment.

(2012, October 22). Sizing “Mobile + Social” Big Data Stats. Retrieved from http://practicalanalytics.wordpress.com/

Types of Data Analysis Use

What was the problem they were trying to solve?

How did data solve their problem?

The new team beat all the odds, won 20 consecutive games, and set an American League record.

Example - Data Use in Sports

https://www.youtube.com/watch?v=yGf6LNWY9AI

Asking The Right Questions To make data useful

… we need to ask the right questions.

Insights: http://

www.informationweek.com/big-data/big-data-analytics/6-ways-to-ask-smarter-questions-of-big-data/d/d-id/1322028

Source: http://

www.informationweek.com/big-data/big-data-analytics/big-data-debate-do-analytics-trump-intuition/d/d-id/1269193

◦ Read the article. Get a feel for the industry.

Top Big Data Companies

Let’s do a multi-media exercise to demonstrate the application of business intelligence.

This multimedia excursion provides an example of how additional information available through an enterprise data warehouse can assist in decision making.

Multi-media Exerise

https://www.youtube.com/watch?v=NXEL5F4_aKA

Business Intelligence Components Data Warehouse

Collection of data from all parts of the company

Data Analytics Collection of tools for manipulating, mining, and analyzing the data in the data

warehouse

Business Performance Management KPI’s for monitoring and analyzing performance

User interface A “dashboard” to monitor data, progress, performance, etc.

Enhanced strategic planning New and innovative business models Restructured business processes Participate in business alliances Improve corporate information systems Encourage innovation and creativity

Business Benefits

Business Benefits Improve customer service and

relationships Move to electronic commerce Improve communication, data access, and

collaboration. Respond quickly to competitors' actions Improve decision making

BI Maturity

Capabilities we cannot ignore

Insight

http://www.ventera.com/news/insight/white-paper-sensible-approach-successful-business-intelligence-bi-implementation