Bit120 m02 l04 - accessing the value of information

© 2011 Neumont University

accessing the value of dataDATA VISUALIZATION

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transformation of data

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definition• Data visualization (or more appropriately, information

visualization) has been defined as the use of visual representations to explore, make sense of, and communicate data.

• Since, information is the aggregation, summarization, and contextualization of data (raw facts), what is portrayed in visualizations is both the information and the data.


DATA INSIGHT

Blog post: http://www.datarevelations.com/mostly-monthly-makeover-utah-state-university-survey-of-student-engagement.html

http://www.datarevelations.com/mostly-monthly-makeover-utah-state-university-survey-of-student-engagement.html






why visualization?

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constructed in 1973 by the statistician Francis Anscombe


our brains detect patterns• we’re extremely good

at detecting patterns and pattern violations …

– trends

– gaps

– outliers

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our brains detect patterns• we’re extremely good

at detecting patterns and pattern violations …

– trends

– gaps

– outliers

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visual analysis process

Source: http://www.tableausoftware.com/videos/zen

http://www.tableausoftware.com/videos/zen


successful visualization – pillars

• has clear purpose

• includes (only) relevant content

• uses appropriate structure

• has useful formatting

• purpose – why this visualization

• content – what to visualize• structure – how to visualize

it• formatting – everything

else

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visualization creation - purposedo you know …

• Why am I creating this visualization?

• Who is it for?

• What do they need to understand?

• What actions do you need to enable?

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visualization creation - content

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• What data matters?

• What relationships matter?

• Informed by purpose!

• What’s excluded is as important as what’s included.

http://www.businessinsider.com/iphone-bigger-than-microsoft-2012-2


visualization creation - structure

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http://hipmunk.com

• How do we best reveal the most important data and relationships? (Position!)

• Choose meaningful layout and axes!

• Use both axes! (Both, not three…)

• Informed by purpose and content.


visualization creation - formatting

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• How should it look and feel?

• How will it be consumed?

• Makes data and relationships accessible.

• Makes importance visible.


Data Visualization Software• TABLEAU

• IBM COGNOS

• DOMO

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TABLEAU

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IBM COGNOS

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Cognos software enables organizations to become top-performing and analytics-driven entities. From business intelligence to financial performance and strategy management, Cognos software is designed to help everyone in your organization make the decisions that achieve better business outcomes—today and in the future.


DOMO

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Domo’s Business Cloud is the world’s first open, self-service platform to run your entire organization. The Business Cloud brings together the data, the people, and the insights business users need to deliver a big picture view of what’s happening in your business so you can answer your most pressing business questions and optimize performance in real time.


visualization software comparisons

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data mining

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dashboards

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keeping your corporate ship on course


in class …• question & answer from today

• creating data visualization with Excel exercise

• visualization software experience

• case studies to demonstrate application

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