Download pptx - Best in Class Customer Referral Program

Transcript
Page 1: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 1

B2B Referral Program Best Practices

Page 2: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 2

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]

mailto:[email protected]?subject=Demand%20Generation%20White%20Paper
Page 3: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 3

In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.

Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on

Page 4: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 4

Know what you want…

…and that’s your ‘Ideal Customer’!

Page 5: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 5

Page 6: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 6

Employees

Clients

Key Influencers

Strategic Partners

Page 7: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 7

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

Page 8: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 8

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

Page 9: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 9

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

Page 10: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 10

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

Page 11: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 11

Page 12: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 12

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]

mailto:[email protected]?subject=Demand%20Generation%20White%20Paper
Page 13: Best in Class Customer Referral Program

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 13

20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355


Recommended

Social Influence and Customer Referral Value
Social Influence and Customer Referral Value Documents
CUSTOMER REFERRAL INCENTIVE PROGRAM - Quality Equipment · 2019. 3. 6. · CUSTOMER REFERRAL INCENTIVE PROGRAM LEARN MORE at QualityEquip.com For questions about our Referral program,
CUSTOMER REFERRAL INCENTIVE PROGRAM - Quality Equipment · 2019. 3. 6. · CUSTOMER REFERRAL INCENTIVE PROGRAM LEARN MORE at QualityEquip.com For questions about our Referral program, Documents
Final Referral Programs and Customer Value--July15 · Referral Programs and Customer Value Philipp Schmitt* Bernd Skiera Christophe Van den Bulte July 15, 2010 *Philipp Schmitt is
Final Referral Programs and Customer Value--July15 · Referral Programs and Customer Value Philipp Schmitt* Bernd Skiera Christophe Van den Bulte July 15, 2010 *Philipp Schmitt is Documents
Customer Referral Programs - Amadeusextranets.us.amadeus.com/newsletters/2010/VCOM... · Customer referral programs are a simple, low cost and effective marketing strategy, ... must
Customer Referral Programs - Amadeusextranets.us.amadeus.com/newsletters/2010/VCOM... · Customer referral programs are a simple, low cost and effective marketing strategy, ... must Documents
Customer referral value (CRV) and Social Media
Customer referral value (CRV) and Social Media Mobile
World Class Customer Service Presentation
World Class Customer Service Presentation Documents
World class customer engagement
World class customer engagement Marketing
Customer Referral Program - Tell a Friend | InviteReferrals
Customer Referral Program - Tell a Friend | InviteReferrals Internet
Effective customer referral through social media marketing
Effective customer referral through social media marketing Business
Dilidil customer referral platform using social media
Dilidil customer referral platform using social media Documents
Building and Providing World Class Customer Care › docs › CustomerCareBestPractice… · World Class Customer Care Attributes Cont’d – What is customer satisfaction for the
Building and Providing World Class Customer Care › docs › CustomerCareBestPractice… · World Class Customer Care Attributes Cont’d – What is customer satisfaction for the Documents
OUR PROUD CUSTOMER REFERRAL LIST - Tops · PDF fileOUR PROUD CUSTOMER REFERRAL LIST Oakville & Burlington: William Brower: 1300 ... Sheri & David Brown; 2075 Castlefield Crescent;
OUR PROUD CUSTOMER REFERRAL LIST - Tops · PDF fileOUR PROUD CUSTOMER REFERRAL LIST Oakville & Burlington: William Brower: 1300 ... Sheri & David Brown; 2075 Castlefield Crescent; Documents
Customer Referral Program. Overview For CLEAR customers (not Clearwire) At this time, does not replace current Clearwire referral program Referral incentives
Customer Referral Program. Overview For CLEAR customers (not Clearwire) At this time, does not replace current Clearwire referral program Referral incentives Documents
4 of the best customer referral program examples
4 of the best customer referral program examples Marketing
Volusion Partner Network · 4 ™ Volusion Partner Network Volusion Partner Confidential Referral Commission Structure Tier Level Active Customer Stores Referral Commission Level
Volusion Partner Network · 4 ™ Volusion Partner Network Volusion Partner Confidential Referral Commission Structure Tier Level Active Customer Stores Referral Commission Level Documents
THE STATE OF BUSINESS CUSTOMER REFERRAL PROGRAMS...Referral leads convert 17x over industry standards 13 ... business customer referral programs, the 2016 data from the customer referral
THE STATE OF BUSINESS CUSTOMER REFERRAL PROGRAMS...Referral leads convert 17x over industry standards 13 ... business customer referral programs, the 2016 data from the customer referral Documents
CUSTOMER REFERRAL BOOKLET ev3
CUSTOMER REFERRAL BOOKLET ev3 Documents
Best-in-class customer support
Best-in-class customer support Documents