Upload
friendbuy
View
609
Download
0
Embed Size (px)
DESCRIPTION
Four essential tactics - with real world examples - that the best customer referral programs use.
Citation preview
4 of the BestReferral Program Examples
See how top brandsdrive customer referrals
By Tony Mariotti@tonymariotti
move the needle.
There are quite a few
referral marketing tactics
but four of them really
who are killing it.
Here are the four best tactics
and real world examples
used by top brands
1 Make Referral Programs Easy to Find
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
Make Referral Programs Easy to Find
1
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b
1
Placement at the top, leftmost area of web pages is best.
Make Referral Programs Easy to Find
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b
c Not hidden behind a login.
1
Placement at the top, leftmost area of web pages is best.
Make Referral Programs Easy to Find
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b Placement at the top, leftmost area of web pages is best.
c Not hidden behind a login.
d Use color to attract attention.
1 Make Referral Programs Easy to Find
Example: Prize Candle
and you ask for the referral.
People are happy to share
and refer friends to your business
if your messaging is clear
and see what happens.
A good call to action is easy;
just place a verb in front of
“what’s in it for them”
Verb+
What’s in it for me=
Call to action
Remember this:
2 Use a Clear and Concise Call to Action
a Let sharers know, “What’s in it for me.”
Use Clear and Concise CTAs2
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
Use Clear and Concise CTAs2
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
c Make it crisp and short – avoid being too wordy.
Use Clear and Concise CTAs2
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
c Make it crisp and short – avoid being too wordy.
d Make an offer they can’t refuse.
Use Clear and Concise CTAs2
Example: Republic Wireless
to your whole list.
The fastest way to promote
your referral program is to
send a dedicated email blast
a Send periodic, dedicated email blasts to your list.
Take Advantage of Email3
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
Take Advantage of Email3
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
c Place links to your referral page in transactional emails.
Take Advantage of Email3
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
c Place links to your referral page in transactional emails.
d Place links to your referral page in newsletters, too.
Take Advantage of Email3
Example: Pura Vida Bracelets
increase performance.
Once you’re up and running,
now it’s time to optimize
to find out what will
a Modify (A|B test) offers, copy, images and shared content.
Always be Testing (A|B)4
a Modify (A|B test) offers, copy, images and shared content.
b Measure and test sharing rates and referral conversions.
Always be Testing (A|B)4
a Modify (A|B test) offers, copy, images and shared content.
b Measure and test sharing rates and referral conversions.
c Take advantage of seasonal or trending events.
Always be Testing (A|B)4
Example: Naturebox
Thanks!For more tips and examples, visit us:
Tony Mariotti@tonymariotti
TwitterLinkedInBlog