Baby Boomer Volunteer Recruitment
LSTA Grant Project2009 Eureka Leadership Institute
San Jose, CAOctober 5, 2010
Wen Wen ZhangWest Covina Library
County of Los Angeles Public Library
• Developing tools and resources for recruiting baby boomer volunteers
• Raising the public’s awareness of volunteer needs and volunteering opportunities at the library
Project Purpose
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• Produced printed recruitment materials
• Created a volunteer web page
• Developed and implemented an online volunteer application
Project Activities/Methods
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• Provided training to Community Library Managers
• Publicized in communities and through media
• Created a survey form for project evaluation
Project Activities/Methods - continued
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• Produced 34,000 bookmarks and 340 posters with four designs
Project Outputs and Outcomes
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Project Outputs and Outcomes - continued
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Posters and bookmarksDesign 1
Project Outputs and Outcomes - continued
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Posters and bookmarksDesign 2
Project Outputs and Outcomes - continued
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Posters and bookmarksDesign 3
Project Outputs and Outcomes - continued
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Posters and bookmarksDesign 4
• Distributed recruitment materials in libraries and at key locations in communities
• An article and a poster published in July and August issues of Not Born Yesterday
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Project Outputs and Outcomes - continued
Project Outputs and Outcomes - continued
• Volunteer web page designed and implemented
• Volunteer application made available online
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• Through five training sessions, more than 80 library managers now versed in the printed and electronic baby boomer volunteer recruitment materials and techniques
• Baby Boomer Volunteer Recruitment Campaign launched in August
Project Outputs and Outcomes - continued
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• Conduct a survey of library managers and staff
• Complete project evaluation
• Continue to recruit baby boomer volunteers
Future Work
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• 34,000 bookmarks and 340 posters
• 85 bookmark holders, one for each community library
• 200 reams of paper in various colors for volunteer recruitment flyers
Budget Expenditure
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Special thanks toCalifornia State Library
for the LSTA grant of $5,000
Staff of the County of Los Angeles Public Library:Kenneth Kramer, Volunteer Program DirectorWalter Robles, Graphic ArtistHeather Rayl, Internet Services Coordinator
Appreciation