Baby Boomer Volunteer Recruitment

LSTA Grant Project2009 Eureka Leadership Institute

San Jose, CAOctober 5, 2010

Wen Wen ZhangWest Covina Library

County of Los Angeles Public Library

• Developing tools and resources for recruiting baby boomer volunteers

• Raising the public’s awareness of volunteer needs and volunteering opportunities at the library

Project Purpose

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• Produced printed recruitment materials

• Created a volunteer web page

• Developed and implemented an online volunteer application

Project Activities/Methods

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• Provided training to Community Library Managers

• Publicized in communities and through media

• Created a survey form for project evaluation

Project Activities/Methods - continued

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• Produced 34,000 bookmarks and 340 posters with four designs

Project Outputs and Outcomes

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Project Outputs and Outcomes - continued

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Posters and bookmarksDesign 1

Project Outputs and Outcomes - continued

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Posters and bookmarksDesign 2

Project Outputs and Outcomes - continued

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Posters and bookmarksDesign 3

Project Outputs and Outcomes - continued

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Posters and bookmarksDesign 4

• Distributed recruitment materials in libraries and at key locations in communities

• An article and a poster published in July and August issues of Not Born Yesterday

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Project Outputs and Outcomes - continued

Project Outputs and Outcomes - continued

• Volunteer web page designed and implemented

• Volunteer application made available online

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• Through five training sessions, more than 80 library managers now versed in the printed and electronic baby boomer volunteer recruitment materials and techniques

• Baby Boomer Volunteer Recruitment Campaign launched in August

Project Outputs and Outcomes - continued

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• Conduct a survey of library managers and staff

• Complete project evaluation

• Continue to recruit baby boomer volunteers

Future Work

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• 34,000 bookmarks and 340 posters

• 85 bookmark holders, one for each community library

• 200 reams of paper in various colors for volunteer recruitment flyers

Budget Expenditure

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Special thanks toCalifornia State Library

for the LSTA grant of $5,000

Staff of the County of Los Angeles Public Library:Kenneth Kramer, Volunteer Program DirectorWalter Robles, Graphic ArtistHeather Rayl, Internet Services Coordinator

Appreciation