How Google Built a SocialEvent Experience with Attendify
ATTENDIFY CUSTOMER STORY
THE BACKSTORY
With a thriving search business and lovable products like Gmail and Hangouts, Google
holds numerous events worldwide aimed at helping online businesses open new horizons
and promote their products in foreign markets. With a thriving search business and lovable products
like Gmail and Hangouts, Google holds numerous
events worldwide aimed at helping online businesses
open new horizons and promote their products in
foreign markets.
One of these events is Export@Google, which brought together 360 employees in Dublin,
Ireland, to learn techniques for boosting international sales. When it came time for Mike
Emling, Executive Summit Manager at Google, to plan the event, he wanted everything to
be best-in-class. With extensive experience hosting a number of successful events, Emling
knew that he wanted an app that would help foster connections among attendees.
Mike EmlingExecutive Summit Manager at Google
“We were facing a huge challenge with our events. How do we easily and quickly
communicate with our event delegates, and help them facilitate peer-to-peer
connections?”
INDUSTRY
Internet,Computer So!ware & Hardware
EVENT LOCATION
Dublin, Ireland
57 000+
EMPLOYEE COUNT
360+
ATTENDEES
THE GOAL
An event experience that bringseveryone together
Emling and his team felt they needed an event app that could serve up every bit of info to
attendees. “We wanted the app to be the one-stop shop for our attendees — the one place
they could turn for logistics, the agenda, speaker information, and most of all, to connect
with other attendees,” said Emling.
Bringing people together for networking was a top priority, especially since attendees
came to Dublin from all over Europe.
“Since our events usually include attendees from many verticals across all of Europe, the
networking potential is enormous,” said Emling. “We needed a digital way to make that
networking happen.”
THE GOAL
When Emling began building the app, he realized how much time he saved.
Mike EmlingExecutive Summit Manager at Google
“Attendify saved a TON of time compared to what it would have taken to build on our app
from scratch or using another vendor. The interface and process to create the app was
incredibly easy to use.”
The hunt began. Emling and his team searched for a solution, reaching out to other teams
internally at Google and looking at various event app providers externally. Emling and his
team found Attendify, and quickly realized it was the perfect solution.
“The Attendify app creation process was straightforward and easy,
and the price was reasonable,” said Emling. “The proactive support
from the Attendify team was a huge help as well.”
THE SOLUTION
An event app that came alive during Export@Google
Before the event began, Emling and team began promoting the app to attendees. They
promoted the app through emails to the attendees leading up to the event, and saw many
downloads as a result. When the two-day event arrived, they made several announcements
reminding attendees to download the app.
“The best part about the social content was that it was 100%
genuine — and therefore a great indicator of what really mattered to
our attendees,” said Emling. “It helped us keep an eye on the pulse
of the event and whether we needed to make any adjustments.
The app helped connect attendees, especially those who had come to the event by
themselves, or with just one colleague. “Attendees could see each other’s profiles and
connect directly with other attendees at the event, which was a huge plus,” said Emling.
The social content helped the team as well.
THE SOLUTION
Not only was the app downloaded by 100% of the 360 attendees, but the Google team also
saw a lot of engagement. The app saw 25,000 sessions over the course of the event.
Mike EmlingExecutive Summit Manager at Google
“We had great engagement via the app throughout the event. We were able to gauge real-
time feedback through the Twitter feature and hashtag. We also used the quick poll feature
to allow attendees to vote on the top questions they wanted to ask our panelists.”
WHAT’S NEXT
Better feedback and more eventsutilizing Attendify
“I’ve had several people — ranging from other Googlers to customers who
attended the event — reach out to me a!erwards because they were so
impressed.”
The event got rave reviews, and Emling was able to pass on her success to others.
“The app only reinforced our realization that attendees truly want to connect with others
and be heard,” said Emling. “If a speaker wasn’t up to snuff, we heard about it. If someone
was looking to meet a peer from a particular country or from a certain industry, they put out
a call. It was great to see these voices being heard through the app.”
Mike EmlingExecutive Summit Manager at Google
“Attendify saved a TON of time compared to what it would have taken to build on our app from scratch or using another vendor. The interface and process
to create the app was incredibly easy to use.”
Mike Emling, Executive Summit Manager at Google
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