How Google Built a SocialEvent Experience with Attendify

ATTENDIFY CUSTOMER STORY

THE BACKSTORY

With a thriving search business and lovable products like Gmail and Hangouts, Google

holds numerous events worldwide aimed at helping online businesses open new horizons

and promote their products in foreign markets. With a thriving search business and lovable products

like Gmail and Hangouts, Google holds numerous

events worldwide aimed at helping online businesses

open new horizons and promote their products in

foreign markets.

One of these events is Export@Google, which brought together 360 employees in Dublin,

Ireland, to learn techniques for boosting international sales. When it came time for Mike

Emling, Executive Summit Manager at Google, to plan the event, he wanted everything to

be best-in-class. With extensive experience hosting a number of successful events, Emling

knew that he wanted an app that would help foster connections among attendees.

Mike EmlingExecutive Summit Manager at Google

“We were facing a huge challenge with our events. How do we easily and quickly

communicate with our event delegates, and help them facilitate peer-to-peer

connections?”

INDUSTRY

Internet,Computer So!ware & Hardware

EVENT LOCATION

Dublin, Ireland

57 000+

EMPLOYEE COUNT

360+

ATTENDEES

THE GOAL

An event experience that bringseveryone together

Emling and his team felt they needed an event app that could serve up every bit of info to

attendees. “We wanted the app to be the one-stop shop for our attendees — the one place

they could turn for logistics, the agenda, speaker information, and most of all, to connect

with other attendees,” said Emling.

Bringing people together for networking was a top priority, especially since attendees

came to Dublin from all over Europe.

“Since our events usually include attendees from many verticals across all of Europe, the

networking potential is enormous,” said Emling. “We needed a digital way to make that

networking happen.”

THE GOAL

When Emling began building the app, he realized how much time he saved.

Mike EmlingExecutive Summit Manager at Google

“Attendify saved a TON of time compared to what it would have taken to build on our app

from scratch or using another vendor. The interface and process to create the app was

incredibly easy to use.”

The hunt began. Emling and his team searched for a solution, reaching out to other teams

internally at Google and looking at various event app providers externally. Emling and his

team found Attendify, and quickly realized it was the perfect solution.

“The Attendify app creation process was straightforward and easy,

and the price was reasonable,” said Emling. “The proactive support

from the Attendify team was a huge help as well.”

THE SOLUTION

An event app that came alive during Export@Google

Before the event began, Emling and team began promoting the app to attendees. They

promoted the app through emails to the attendees leading up to the event, and saw many

downloads as a result. When the two-day event arrived, they made several announcements

reminding attendees to download the app.

“The best part about the social content was that it was 100%

genuine — and therefore a great indicator of what really mattered to

our attendees,” said Emling. “It helped us keep an eye on the pulse

of the event and whether we needed to make any adjustments.

The app helped connect attendees, especially those who had come to the event by

themselves, or with just one colleague. “Attendees could see each other’s profiles and

connect directly with other attendees at the event, which was a huge plus,” said Emling.

The social content helped the team as well.

THE SOLUTION

Not only was the app downloaded by 100% of the 360 attendees, but the Google team also

saw a lot of engagement. The app saw 25,000 sessions over the course of the event.

Mike EmlingExecutive Summit Manager at Google

“We had great engagement via the app throughout the event. We were able to gauge real-

time feedback through the Twitter feature and hashtag. We also used the quick poll feature

to allow attendees to vote on the top questions they wanted to ask our panelists.”

WHAT’S NEXT

Better feedback and more eventsutilizing Attendify

“I’ve had several people — ranging from other Googlers to customers who

attended the event — reach out to me a!erwards because they were so

impressed.”

The event got rave reviews, and Emling was able to pass on her success to others.

“The app only reinforced our realization that attendees truly want to connect with others

and be heard,” said Emling. “If a speaker wasn’t up to snuff, we heard about it. If someone

was looking to meet a peer from a particular country or from a certain industry, they put out

a call. It was great to see these voices being heard through the app.”

Mike EmlingExecutive Summit Manager at Google

“Attendify saved a TON of time compared to what it would have taken to build on our app from scratch or using another vendor. The interface and process

to create the app was incredibly easy to use.”

Mike Emling, Executive Summit Manager at Google

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