TURBO CRICKETCASE STUDY
INTRODUCTION
Product background
• Turbo Cricket is an action packed sports game developed by
Games2win. The game was launched on the Android platform
on June 2nd 2011
Time spent in Turbo Cricket was below the sports benchmark
• Turbo Cricket – 2.0 mins• Benchmark – 2.4 mins
Performance Analysis
• The product reached its peak of 15k active downloads by early
October, after which active installs started to plateau
• The time spent in Turbo Cricket marginally underperformed the
category benchmark* for Android games –
GAME PERFORMANCE
* Data on session length and category benchmark provided by Flurry reports
ROOM FOR IMPROVEMENT
Higher Targets
Games2win thought there was more to be extracted from Turbo
Cricket in terms of engagement and time spent Resulting in a
longer product life cycle and increased ad revenues
WELCOME
Magic for your Apps
WHAT IS THE APPUCINO MAGIC?
Traditional Leaderboardsengage 2% of the users
Appucino Leaderboardsengage 10% of the users
Appucino reinvents traditional leaderboards
WHAT IS THE APPUCINO MAGIC?
The Appucino inbox alerts users if they have
lost a challenge
Appucino takes challenges to the next level
Appucino allows users to find people nearby and challenge them
THE “APPUCINO” SOLUTION
Convinced, Games2win added Appucino to their game Turbo Cricket and
the App was updated on the Android Market
+
THE RESULTS
After monitoring engagement stats for a month:
– Time spent in the application had risen from 2.0 mins to 2.9
mins, an increase of 45%*
* Data on session length and category benchmark provided by Flurry reports
Appucino started outperforming the benchmark for sports games –• Turbo Cricket – 2.9 mins• Benchmark – 2.4 mins
ENGAGEMENT = HIGHER REVENUES
Higher engagement translated to an increase of 25% in monthly revenues
• A higher eCPM was obtained due to
– Repeated usage and returning visits of app users
– An increased amount of time spent within the app
• A sharp increase in the CTR rate is a result of
– More relevant ads served due to repeat usage
– Relevant ads provide a higher click through rate for app users
THE RESULTS
Turbo Cricket is
currently the No 7
game on the Android
Market when you
search for „cricket
games‟
As an „indie‟ game
that is not based on
an official Cricket
“license” (like T-20
etc), Turbo Cricket
Pro is no 4!
THE RESULTS
The game page on the
Android Market shows
a nice upswing in
downloads, with
decent ratings.
CONVINCED?
To see how Appucino can transform your App :
• Download the FREE to use Android SDK to give yourusers a unique location-based gaming experience fromhttp://appucino.com/try-Appucino
• Get in touch with us at [email protected] for queriesand support
• See Appucino in action on Turbo Cricket athttp://bit.ly/g2w-tcapp
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