Test Cricket radio coverage case-study

SPORTINGBET CRICKET CAMPAIGN 2011


RADIO EVALUATION PROFILE*

Based on Demographic Group: All Adults (18 – 99)

Total Bulletins 28,066

Total No of commercial stations 117

Total No of CR Stations 59

Total No of Syndicated Wrap Network 27

Total Impacts 37,955,000

Total Audience Reached 6,297,000

Advertising Value Equivalent £239,117

*Radio Evaluation based only on those stations surveyed in Rajar. So does not include any audience

measure for the 90 Community Radio Stations, Colourful Radio, Heartland Radio, Mountain FM, Radio

Hafren, Talk Radio Europe and Time 107.5 FM.

Report Index

I RAJAR & RBP Analysis

II Campaign Plan

III Station List (a) Primary Network & ILR Stations

(b) Community Stations

- I -

RAJAR ANALYSIS DATA

This section contains a breakdown of the figures achieved throughout the

radio campaign using RAJAR and Reach Based Planning analysis.

Included in this section are also a number of maps analysing the radio

demographics of the campaign.

Campaign: Campaign Summary 2011 RAJAR Wave 1

Client: Sportingbet Calculation Method: Gold Standard (Planning)

Product: Summer of Cricket 2011

Target Demogroup: All Adults

Optimisation Target: Manual Base Demogroup: All Adults

Campaign Length: 21 Week(s) Sub Demographics: 0 Sub-Demo's in Use

Scripts: 1x60 Daypart/Ratecard: Network

Results for Target Demographic: All Adults

Station Summary:

Station 000’s Popn

Sample

CPT (30s)

000’s Impacts

000’s Reach

% Reach

AvFreq

Spots

£’s Cost

IOW Radio (Y) 121 577 3.5 414 51 42.46 8.06 76 2606

KL.FM 96.7 (Y) 151 576 3.5 300 58 38.57 5.15 58 1891

The Bay (Y) 292 1059 3.5 524 115 39.22 4.57 59 3301

Q102.9FM/Q97.2FM/Q101.2FM (Y) 297 654 3.5 554 110 37.19 5.02 107 3491

Wessex FM (Y) 122 516 3.5 219 49 39.8 4.51 49 1380

97.2 Stray FM (Y) 148 571 3.5 572 73 49.31 7.83 204 3601

County Sound 1566 (H) 542 663 3.5 97 15 2.72 6.54 305 609

Sun FM (Y) 271 539 3.5 355 80 29.63 4.43 47 2238

Time FM 106.6 (Y) 284 658 3.5 576 36 12.74 15.95 290 3632

96.4 Eagle Radio (H) 542 663 3.5 4069 238 44 17.06 305 25632

Mix 96 (Y) 123 546 3.5 133 42 34.33 3.15 47 837

107.7 The Wolf (Y) 431 859 3.5 130 39 9.04 3.34 47 820

Wave 105 FM (Bauer South Coast) (H) 1747 2280 3.5 1951 469 26.83 4.16 47 12290

Touchradio Staffs (Y) 250 534 3.5 139 32 12.91 4.3 67 876

Cheshire's Silk 106.9 (Y) 179 517 3.5 54 20 10.92 2.78 47 343

Peak 107 FM (Y) 414 791 3.5 439 104 24.98 4.24 47 2765

Fire Radio (Y) 286 635 3.5 857 61 21.34 14.04 294 5397

96.2 The Revolution (H) 510 641 3.5 576 54 10.62 10.63 180 3630

Nova Radio - Weston (was Star Radio in North Somerset) (Y)

133 582 3.5 430 32 23.94 13.51 265 2710

Radio Mansfield 103.2 (Y) 156 570 3.5 165 42 26.97 3.94 47 1041

Rugby FM (Y) 71 508 3.5 115 23 32.28 5.05 67 727

Planet Rock (Q) 51618 25308 3.5 111 103 0.2 1.08 3 701

Six FM (Y) 93 516 3.5 64 16 16.72 4.1 109 402

3FM (Y) 68 550 3.5 408 33 48.63 12.4 148 2570

107.6 Banbury Sound (Y) 83 513 3.5 176 23 27.33 7.74 120 1111

105-107 Atlantic FM (Y) 458 1293 3.5 205 71 15.4 2.9 47 1291

Seven FM (Y) 146 603 3.5 89 24 16.65 3.65 109 560

96.2FM Touchradio - Coventry (Y) 287 663 3.5 50 25 8.56 2.04 67 317

102FM Touchradio - Warks Worcs Cotswolds (Y) 289 923 3.5 143 40 13.97 3.55 67 904

Five FM (Y) 83 559 3.5 164 30 35.91 5.54 109 1036

Other Radio (Q) 51618 25308 3.5 745 648 1.26 1.15 4 4694

107.3 Touchradio - Warwick (Y) 133 554 3.5 19 8 5.84 2.4 67 117

Jazz FM (Q) 51618 25308 3.5 2379 660 1.28 3.6 134 14987

Minster FM (Y) 305 708 3.5 215 83 27.05 2.6 47 1353

kmfm Group (H) 1029 1396 3.5 743 205 19.87 3.63 47 4682

Gold Network (UK) (H) 51618 49758 3.5 16599 2284 4.42 7.27 158 104571

Midwest Radio (Y) 197 669 3.5 1658 68 34.77 24.24 352 10447

Yorkshire Coast Radio (Y) 117 640 3.5 210 46 38.83 4.6 47 1320

Pirate FM (Y) 482 1395 3.5 1308 189 39.27 6.91 81 8238

Total for Campaign Popn (H) 51618 49758 3.5 37955 6297 12.2 6.03 4371 239117

Total for Demographic Group (H) 51618 49758 3.5 37955 6297 12.2 6.03 4371 239117

Regional Group Summary

East of England 6139 6551 3573 800 13.04 4.46

London 13107 8853 12258 2215 16.9 5.53

Midlands 10086 11040 5367 1351 13.39 3.97

North East 2227 1731 571 185 8.29 3.1

North West 6263 6152 3518 768 12.25 4.58

Scotland 4120 3407 932 255 6.19 3.65

South & South East 5860 7752 13953 1801 30.72 7.75

South West 3318 4070 6981 1090 32.86 6.4

Ulster 1440 1812 960 313 21.74 3.07

Wales & West 4868 5962 3919 644 13.22 6.09

Yorkshire 5256 5493 1859 542 10.3 3.43

(Q)=3 Month (H)=6 Month (Y)=12 Month 2011 RAJAR Wave 1

NorthEast

Scotland

Ulster

YorkshireNorthWest

East ofEnglandWales

& West

Midlands

SouthWest

London

South &South East

571.0

932.0

960.0

1859.03518.0

3573.03919.0

5367.0

6981.0

12258.0

13953.0

3 month Rajar dataending Wave 01 2011

All Adults Impacts in 000s for the Overall Campaign

571.0 to 2801.3

2801.3 to 5031.7

5031.7 to 7262.0

7262.0 to 9492.3

9492.3 to 11722.7

11722.7 to 13953.0

NorthEast

Scotland

Ulster

Yorkshire

Wales& West

NorthWest

East ofEngland

SouthWest

Midlands

South &South East

London

185.0

255.0

313.0

542.0

644.0

768.0

800.0

1090.0

1351.0

1801.0

2215.0


All Adults Reach in 000s for the Overall Campaign

185.0 to 523.3

523.3 to 861.7

861.7 to 1200.0

1200.0 to 1538.3

1538.3 to 1876.7

1876.7 to 2215.0

NorthEast

Scotland

Ulster

YorkshireNorthWest

East ofEnglandWales

& West

Midlands

SouthWest

London

South &South East

571.0

932.0

960.0

1859.03518.0

3573.03919.0

5367.0

6981.0

12258.0

13953.0


All Adults Impacts in 000s for the Overall Campaign

571.0 to 2801.3

2801.3 to 5031.7

5031.7 to 7262.0

7262.0 to 9492.3

9492.3 to 11722.7

11722.7 to 13953.0

Understanding RBP Figures

1. Population figure in thousands. This is the number of people who live

within that stations TSA (Transmitter Area), so are capable of listening to that

station.

2. Impacts in thousands. This is pairs of ears who have heard the bulletin.

It is not individuals who have heard as we could have hit the same pair of

ears more than once.

3. Reach in thousands. This is the number of individuals who actually

heard the bulletin.

4. Reach percentage. The percentage of the total population in the

listening area (TSA) who have heard the bulletin.

5. Average Frequency. This is the impacts divided by the reach, or how

often the people who did listen, heard the bulletin.

6. Base CPT (Cost per thousand). Radio air time is bought and sold by

CPT, as a five minute slot on 5Live will hit many thousand more people than a

slot on say Durham FM for example. This figure is for the base demographic

group.

7. Spots. The number of bulletins we had aired on that station.

8. Cost in pounds and pence. The cost of the bulletins if you had to buy

the airtime from the station.

- II -

CAMPAIGN PLAN

This section details the various mechanisms we utilised to drive messaging to

radio audiences.


This campaign was carried out using three separate mechanisms from the SPORTSmedia

inventory

1) SPORTSmedia Bulletin Network (SBN)

2) SPORTSmedia Community Radio Network (SCRN)

3) Syndicated Preview Wraps (WRAP)

These services were utilised for the campaign on the following dates.

DAY DATE SBN SCRN

Wed 27 – 04 PM Duncan Fletcher named as India’s next coach

Thur 28 – 04 AM Barney Gibson becomes the youngest First Class cricketer at

just fifteen

Fri 29 – 04 AM AM Pakistan secure ODI series win over West Indies

Mon 02 – 05 PM M.Yardy makes a successful return to action after leaving the

England touring squad with depression

Tue 03 – 05 L, PM PM A.Flower renews his contract as England Team Director

Wed 04 – 05 AM AM ECB Director Hugh Morris is confident England will continue

on the upward curve

Thur 05 – 05 AM AM England set to name new Captains

Thur 05 – 05 L, PM Cook and Broad named as new ODI and Twenty20 Captains

Fri 06 – 05 PM PM Shane Warne announces retirement

Sat 07 – 05 AM Andy Flower says Pieterson must focus his attentions on

regaining his batting form

Mon 09 – 05 PM PM Collingwood is disappointed at being overlooked as

Twenty20 Captain

Tue 10 – 05 PM PM Kevin O’Brien will join Gloucestershire for the season

Wed 11 – 05 AM AM Commonwealth Games wants to include Twenty20 cricket

Thur 12 – 05 PM PM Russ Wiseman audio

Fri 13 – 05 AM AM Russ Wiseman audio

Tue 17 – 05 AM Virendar Sehwag hopes to be fit for the England tour

Thur 19 – 05 AM Tour Match preview – England Lions v Sri Lanka (Derby)

Thur 19 – 05 PM PM Tour match review – Day One – Morgan 156 no

Fri 20 – 05 PM PM Tour Match review – Eoin Morgan hits 193

Sat 21 – 05 AM Tour Match preview – Day Three

Mon 23 – 05 AM AM Tour Match review – England win by 38 runs

Mon 23 – 05 PM Geoff Miller backs KP to regain his batting form

Tue 24 – 05 AM AM Sri Lanka call up for Farveez Maharoof

Wed 25 – 05 AM, L A.Strauss audio ahead of tomorrow’s first Test against Sri

Lanka

Wed 25 – 05 PM PM Russ Wiseman audio

Thur 26 – 05 WRAP Syndicated preview wrap – Day One, 1st Test (Cardiff)

Thur 26 – 05 AM, L AM Russ Wiseman audio

Thur 26 – 05 PM Day one review

Fri 27 – 05 WRAP Syndicated preview wrap – Day Two, 1st Test (Cardiff)

Fri 27 – 05 AM AM Day 2 preview

Fri 27 – 05 L, PM PM Score updates and review

Sat 28 – 05 WRAP Syndicated preview wrap – Day Three, 1st Test (Cardiff)

Sat 28 – 05 AM Day three preview

Sat 28 – 05 PM Score updates and review

Sun 29 – 05 WRAP Syndicated preview wrap – Day Four, 1st Test (Cardiff)

Sun 29 – 05 AM Day four preview

Mon 30 – 05 WRAP Syndicated preview wrap – Final day, 1st Test (Cardiff)

Mon 30 – 05 AM AM Final day preview

Mon 30 – 05 PM Score updates and review

Tue 31 – 05 AM AM A.Strauss audio after England beat Sri Lanka by an innings

Wed 01 – 06 AM AM Start of domestic T20

Wed 01 – 06 L, PM Russ Wiseman audio on the T20 Cup

Thur 02 – 06 PM K.Pietersen looks ahead to the 2nd Test at Lords

Fri 03 – 06 WRAP Syndicated preview wrap – Day One, 2nd Test (Lords)

Fri 03 – 06 AM AM Preview of the 2nd Test against Sri Lanka – (Lords)

Fri 03 – 06 L Russ Wiseman audio – Day One 2nd Test

Fri 03 – 06 PM PM Score updates and review

Sat 04 – 06 WRAP Syndicated preview wrap – Day Two, 2nd Test (Lords)

Sat 04 – 06 AM Preview on day two of the 2nd Test (Lords)

Sat 04 – 06 PM Score updates and review

Sun 05 – 06 WRAP Syndicated preview wrap – Day Three, 2nd Test (Lords)

Sun 05 – 06 AM Preview on day three of the 2nd Test (Lords)

Mon 06 – 06 WRAP Syndicated preview wrap – Day Four, 2nd Test (Lords)

Mon 06 – 06 AM Preview on day four of the 2nd Test (Lords)

Mon 06 – 06 L, PM Score updates and review

Tue 07 – 06 WRAP Syndicated preview wrap – Final Day, 2nd Test (Lords)

Tue 07 – 06 AM AM Preview of the final day – Steve Finn audio

Tue 07 – 06 L Russ Wiseman audio

Tue 07 – 06 PM Score updates and review

Wed 08 – 06 AM A.Strauss audio after England draw the 2nd Test

Thur 09 – 06 PM PM Broad will shake off the side strain ahead of the 3rd Test

Mon 13 – 06 L, PM Preview of today’s Domestic T20 matches

Tue 14 – 06 AM AM Results round up of domestic T20 matches

Wed 15 – 06 L, PM J. Trott audio ahead of tomorrow’s 3rd Test

Thur 16 – 06 WRAP Syndicated preview wrap – Day one, 3rd Test (Rose Bowl)

Thur 16 – 06 AM AM Strauss audio on Day one of the 3rd Test (Rose Bowl)

Thur 16 – 06 L, PM Score updates and review on day one of the 3rd Test

Fri 17 – 06 WRAP Syndicated preview wrap – Day two, 3rd Test (Rose Bowl)

Fri 17 – 06 AM AM Preview on day two of the 3rd Test (Rose Bowl)

Fri 17 – 06 PM Score updates and review on day two of the 3rd Test

Sat 18 – 06 WRAP Syndicated preview wrap – Day three, 3rd Test (Rose Bowl)

Sat 18 – 06 AM Preview on day three of the 3rd Test (Rose Bowl)

Sat 18 – 06 PM Score updates and review on day three of the 3rd Test

Sun 19 – 06 WRAP Syndicated preview wrap – Day four, 3rd Test (Rose Bowl)

Sun 19 – 06 AM Preview on day four of the 3rd Test (Rose Bowl)

Mon 20 – 06 WRAP Syndicated preview wrap – Final day, 3rd Test (Rose Bowl)

Mon 20 – 06 AM AM Strauss audio ahead of the final day’s action

Mon 20 – 06 PM Review of the drawn 3rd Test

Fri 24 – 06 L, PM

Broad passed fit and looking forward to captaining England

in tomorrow’s T20 match

Sat 25 – 06 WRAP Syndicated preview wrap – T20 v Sri Lanka (Bristol)

Sat 25 – 06 AM Broad looks ahead to today’s T20 match

Sat 25 – 06 PM Score updates and review of Sri Lanka beating England

Mon 27 – 06 PM PM Russ Wiseman audio ahead of tomorrow’s ODI at the Oval

Tue 28 – 06 WRAP Syndicated preview wrap – Eng v Sri Lanka (ODI at the Oval)

Tue 28 – 06 AM AM Russ Wiseman audio – Eng v Sri Lanka (ODI at the Oval)

Tue 28 – 06 PM Score updates and review as England thrash Sri Lanka

Wed 29 – 06 AM A.Cook audio after yesterday’s emphatic win

Thur 30 – 06 PM PM Russ Wiseman audio – Eng v Sri Lanka (ODI at Headingley)

Fri 01 – 07 WRAP Syndicated preview wrap – Eng v Sri Lanka (ODI at

Headingley)

Fri 01 – 07 AM Russ Wiseman audio – Eng v Sri Lanka (ODI at Headingley)

Fri 01 – 07 PM PM Score updates and review as Sri Lanka beat England

Sat 02 – 07 PM A.Cook audio as England prepare for tomorrow’s 3rd ODI at

Lord’s

Sun 03 – 07 WRAP Syndicated preview wrap – Eng v Sri Lanka (ODI at Lord’s)

Sun 03 – 07 AM A.Cook expects his team to perform with more consistency

than they did at Headingley

Mon 04 – 07 AM AM Review of England’s second consecutive defeat by Sri Lanka

Tue 05 – 07 PM PM Russ Wiseman audio ahead of tomorrow’s 4th ODI at Trent

Bridge

Wed 06 – 07 WRAP Syndicated preview wrap – Eng v Sri Lanka (ODI at Trent

Bridge)

Wed 06 – 07 AM AM G.Swann takes issue over negative comments about the

England Team

Wed 06 – 07 PM Score updates and review as England beat Sri Lanka by 10

wickets

Thur 07 – 07 AM Review of yesterday’s victory with audio from A.Cook

Fri 08 – 07 L, PM PM Russ Wiseman audio ahead of tomorrow’s ODI decider at

Old Trafford

Sat 09 – 07 WRAP Syndicated preview wrap – final ODI at old Trafford

Sat 09 – 07 AM AM Russ Wiseman previews today’s final ODI at old Trafford

Sat 09 – 07 PM Score updates and review as England win the ODI series 3 - 2

Tue 19 – 07 L, PM Team selection for the 1st Test v India (Lords)

Wed 20 – 07 AM Strauss audio

Wed 20 – 07 PM PM Russ Wiseman audio ahead of the 1st Test

Thur 21 – 07 AM AM Russ Wiseman audio on Day One of the 1st Test

Thur 21 – 07 WRAP Syndicated preview wrap – Day one, 1st Test (Lords)

Thur 21 – 07 L, PM Score updates and review on day one of the 1st Test

Fri 22 – 07 AM AM Preview of day two with audio from Matt Prior

Fri 22 – 07 WRAP Syndicated preview wrap – Day two, 1st Test (Lords)

Fri 22 – 07 L,PM Score updates and review on day two of the 1st Test

Sat 23 – 07 AM Preview of Day 3 – 1st Test v India (Lords)

Sat 23 – 07 WRAP Syndicated preview wrap – Day three, 1st Test (Lords)

Sat 23 – 07 PM Score updates and review on day three of the 1st Test

Sun 24 – 07 WRAP Syndicated preview wrap – Day four, 1st Test (Lords)

Sun 24 – 07 AM Preview on day four of the 1st Test (Lords)

Mon 25 – 07 WRAP Syndicated preview wrap – Final Day, 1st Test (Lords)

Mon 25 – 07 AM AM Russ Wiseman audio on the final day of the 1st Test (Lords)

Mon 25 – 07 L,PM PM Score updates and review on the final day of the 1st Test

Tue 26 – 07 AM Andrew Strauss Post match revue audio

Thur 28 – 07 AM AM Stuart Broad audio ahead of tomorrow’s 2nd Test (Trent

Bridge)

Thur 28 – 07 PM Russ Wiseman audio ahead of Trent Bridge Test

Fri 29 – 07 AM AM Russ Wiseman on the top run scorer in the 2nd Test

Fri 29 – 07 WRAP Syndicated preview wrap – Day one, 2nd Test (Trent Bridge)

Fri 29 – 07 PM Score updates and review on day one of the 2nd Test

Sat 30 – 07 AM Preview of day one with audio from Russ Wiseman

Sat 30 – 07 WRAP Syndicated preview wrap – Day two, 2nd Test (Trent Bridge)

Sat 30 – 07 PM Score updates and review on day two of the 2nd Test

Sun 31 – 07 AM Day three preview of the Trent Bridge Test

Sun 31 – 07 WRAP Syndicated preview wrap – Day three, 2nd Test (Trent Bridge)

Mon 01 – 08 AM AM Day four (Final day) preview of the Trent Bridge Test

Mon 01 – 08 WRAP Syndicated preview wrap – Day four, 2nd Test (Trent Bridge)

Tue 02 – 08 AM AM Strauss and Bell audio after winning the 2nd Test

Thur 03 – 08 AM AM Russ Wiseman discusses today’s T20 county matches

Thur 03 – 08 L, PM PM Localised audio for today’s T20 county matches

Fri 04 – 08 AM AM Localised round up of yesterdays T20 county matches

Mon 08 – 08 PM PM Pietersen audio looking ahead to the 3rd Test at Edgbaston

Tue 09 – 08 L Strauss audio promising his team won’t be complacent

Tue 09 – 08 PM PM Russ Wiseman audio ahead of tomorrow’s 3rd Test

Wed 10 – 08 AM AM Russ Wiseman previews the first day of the 3rd Test

Wed 10 – 08 WRAP Syndicated preview wrap – Day one, 3rd Test (Edgbaston)

Wed 10 – 08 PM Score updates and review on Day one of the 3rd Test

Thur 11 – 08 AM AM Day two preview with Tim Bresnan audio

Thur 11 – 08 WRAP Syndicated preview wrap – Day two, 3rd Test (Edgbaston)

Thur 11 – 08 PM Score updates and review on Day two of the 3rd Test

Fri 12 – 08 AM AM Preview of Day 3 – 3rd Test Edgbaston

Fri 12 – 08 WRAP Syndicated preview wrap – Day three, 3rd Test (Edgbaston)

Fri 12 – 08 PM PM Score updates and review on Day three of the 3rd Test

Sat 13 – 08 AM Preview of Day 4 of the 3rd Test

Sat 13 – 08 WRAP Syndicated preview wrap – Day four, 3rd Test (Edgbaston)

Sat 13 – 08 PM Review as England win the series by beating India by an

innings on day 4 of the 3rd Test

Mon 15 – 08 AM AM Alastair Cook audio after hitting 294 against India

Wed 17 – 08 L Swann audio ahead of the final Test

Wed 17 – 08 PM PM Russ Wiseman audio ahead of tomorrow’s final Test

Thur 18 – 08 AM AM Russ Wiseman previews today’s final Test

Thur 18 – 08 WRAP Syndicated preview wrap – Day one, Final Test (Oval)

Thur 18 – 08 PM Score updates and review on Day 1 of the final Test

Fri 19 – 08 AM AM Preview of Day 2

Fri 19 – 08 WRAP Syndicated preview wrap – Day two, Final Test (Oval)

Fri 19 – 08 PM Score updates and review on Day 2 of the final Test

Sat 20 – 08 AM Preview of Day 3 with KP audio

Sat 20 – 08 WRAP Syndicated preview wrap – Day three, Final Test (Oval)

Sat 20 – 08 PM Score updates and review on Day 3 of the final Test

Sun 21 – 08 AM Preview of day 4 with Ian Bell audio

Sun 21 – 08 WRAP Syndicated preview wrap – Day four, Final Test (Oval)

Mon 22 – 08 AM AM Preview of the final day with A.Strauss audio

Mon 22 – 08 WRAP Syndicated preview wrap – Day five, Final Test (Oval)

Mon 22 – 08 L Score updates on the final day

Mon 22 – 08 PM PM Score updates and review as England beat India by an

Innings

Tue 23 – 08 AM A.Strauss audio after England destroy India in the final Test

Wed 24 – 08 PM PM Russ Wiseman previews England v Ireland ODI

Thur 25 – 08 AM AM Russ Wiseman audio – England v Ireland

Thur 25 – 08 WRAP Syndicated preview wrap – England v Ireland ODI (Dublin)

Thur 25 – 08 L, PM Score updates and review on Day two of the 3rd Test

Fri 26 – 08 AM AM Alastair Cook audio after England win by 11runs

Tue 30 – 08 PM PM Russ Wiseman previews tomorrows T20 match against India

Wed 31 – 08 AM AM Russ Wiseman previews England v India

Wed 31 – 08 WRAP Syndicated preview wrap – England v India T20 (Old Trafford)

Wed 31 – 08 PM PM Alastair Cook looks ahead to tonight’s match

Thur 01 – 09 AM AM Alastair Cook after England win by 6 wickets

Fri 02 – 09 PM PM Russ Wiseman previews tomorrows 1st ODI against India

Sat 03 – 09 AM Russ Wiseman previews England v India – 1st ODI

Sat 03 – 09 WRAP Syndicated preview wrap – England v India ODI (Durham)

Sat 03 – 09 PM Score updates – Match rained off – No result

Mon 05 – 09 PM PM Russ Wiseman previews tomorrows 2nd ODI against India

Tue 06 – 09 AM AM Russ Wiseman previews England v India – 2nd ODI

Tue 06 – 09 WRAP Syndicated preview wrap – England v India ODI (Rosebowl)

Tue 06 – 09 L, PM Score updates and review as England win by 6 wickets

Wed 07 – 09 AM AM Alastair Cook audio after England’s emphatic victory

Thur 08 – 09 PM PM Russ Wiseman previews tomorrows 3rd ODI against India

Fri 09 – 09 AM AM Russ Wiseman previews England v India – 3rd ODI

Fri 09 – 09 WRAP Syndicated preview wrap – England v India ODI (Oval)

1) THE SPORTSmedia BULLETIN NETWORK

The SPORTSmedia bulletin network is comprised of 117 stations and is divided into a morning

(AM) service, a lunch (L) service and a drive-time (PM) service. On the weekend’s there is a

Saturday AM and PM service whilst Sunday has only an AM service.

MIDWEEK AM SCHEDULE:

TIME STATION AREA of BROADCAST

06.32 96.4 The Eagle Surrey / Hampshire

06.35 KL.FM 96.7 King’s Lynn

06.40 Midwest Radio Ivel Yeovil

06.40 Midwest (Vale) South Somerset & North Dorset

06.45 Garrison Radio Aldershot Aldershot

06.45 Garrison Radio Bassingbourne Bassingbourne, Cambridgeshire

06.45 Garrison Radio Catterick Catterick

06.45 Garrison Radio Colchester Colchester

06.45 Garrison Radio Edinburgh Edinburgh

06.45 Garrison Radio Glencourse Glaencourse, Edinburgh

06.45 Garrison Radio Leconfield Leconfield, Humberside

06.45 Garrison Radio Salisbury Salisbury

06.45 Garrison Radio Wattisham Wattisham, Suffolk

06.45 Garrison Radio Woodbridge Woodbridge, Suffolk

07.00 Nova Radio 107.7 Western – Super – Mare

07.00 Total Star 107.5 Gloucestershire and the Malverns

07.30 Time 107.5 Havering / Romford

07.30 Fire radio Bournemouth

07.30 Total Star 102.4 Taunton & West Somerset

07.30 Wyre FM North Worcestershire – Kidderminster, Bewdley and

Stourport

07.30 Radio Hafren Mid Wales & the Borders

07.30 Heartland FM Highland Perthshire and Perth

07.30 Three FM Isle Of Man

07.30 Time 106.6 Slough Windsor & Maidenhead

07.30 County Sound Radio Surrey / Hampshire

07.30 Severn FM Telford, Oswestry & Shrewsbury

07.30 Pirate FM Cornwall

07.30 Banbury Sound Banbury & North Oxfordshire

07.30 Dune FM Southport


07.35 Fresh Radio Yorkshire

07.35 Gold Network NATIONAL Network (27AM’s – 33 DAB’s)

07.40 Midwest (Ivel) FM Yeovil


Fri 09 – 09 PM PM Score updates and review as England win by 3 wickets

Sat 10 – 09 AM Alastair Cook after England win the 3rd ODI by 3 wickets

Sun 11 – 09 AM Russ Wiseman previews England v India – 4th ODI

Sun 11 – 09 WRAP Syndicated preview wrap – England v India ODI (Lords)

Mon 12 – 09 AM AM Alastair Cook after England tie the 4th ODI with India

Thur 15 – 09 PM PM Russ Wiseman previews tomorrow’s final ODI against India

Fri 16 – 09 AM AM Russ Wiseman previews England v India – 5th ODI

Fri 16 – 09 WRAP Syndicated preview wrap – England v India ODI (Cardiff)

Fri 16 – 09 PM PM Score updates and review as England win by 6 wickets

Sat 17 – 09 AM Alastair Cook after England win the final ODI by 6 wickets













08.00 The Revolution N.Manchester, Rochdale & Oldham

08.00 Mountain FM South Wales DIGITAL

08.30 Total Star 102.4 Taunton & West Somerset





Stourport








08.35 Fresh AM Yorkshire















09.00 The Revolution N.Manchester, Rochdale & Oldham


09.15 Talk Radio Europe SEE BELOW


09.30 Jazz Network NATIONAL Network (5 area DAB’s)

SPORTSMEDIA MIDWEEK LUNCHTIME (L) SCHEDULE:




Stourport









13.06 Stray FM Harrogate




SPORTSMEDIA MIDWEEK DRIVE-TIME (PM) SCHEDULE:


16.20 Talk Radio Europe SEE BELOW





















17.15 Colourful Radio Greater London Digital























18.00 Seven FM Ballymena & Antrim

18.00 Five FM Newry & Mourne

18.00 Six FM Mid – Ulster

18.00 Q97.2 Causeway Radio Coleraine

18.00 Q101 Enniskillen / Omagh

18.00 Q 102 FM Londonderry

18.00 Heartland FM Highland Perthshire and Perth


Stourport








18.30 Rugby FM Rugby

18.30 Touch Radio 102FM Stratford – Upon – Avon

18.30 Touch Radio 96.2 FM Coventry

18.30 Touch Radio 101.6 FM Staffordshire

18.30 Touch Radio 107.3 FM Warwick

SPORTSMEDIA SATURDAY AM SCHEDULE:



07.30 Midwest Ivel Yeovil


08.30 Midwest Ivel Yeovil





SPORTSMEDIA SATURDAY PM SCHEDULE:




14.30 IOW Isle of Wight


15.20 Splash FM Worthing, Littlehampton & Shoreham






17.05 The Bay Lancaster & Morecambe Bay


17.15 Colourful Radio Greater London Digital



SPORTSMEDIA SUNDAY AM SCHEDULE:



TALK RADIO EUROPE Broadcasts in the following areas:

Costa Blanca: Javea, Benidorm, Alicante, Elche, Torrevieja, Orihuela and Denja

Costa del Sol East

Costa del Sol West

Costa Calida: La Manga, Murcia and Mazarron

Costa Almeria: Almeria, Mojacar and Aguilas

2) SPORTSmedia COMMUNITY RADIO NETWORK

What are Community Radio stations?

Community radio offers a third model beyond commercial and public service. Community

stations are not-for profit and serve geographic communities and communities of interest

and are operated, owned, and driven by the communities they serve. Since the start of

autumn 2010, Sportsmedia has developed a network focusing in on the growing Community

Radio sector. This is becoming more prominent since the decision by Global Radio plc to

convert their locals into Heart and Capital brands.

The Sportsmedia Community Radio bulletin network is comprised of 59 stations and these are

provided with Mid-week bulletins for morning (AM) and drive-time (PM)..

This network was utilised for the campaign on the following dates.

The following is a list of the SPORTSmedia Community Radio Network stations,

STATION AREA OF BROADCAST

7 Waves The Wirral – Merseyside

10 Radio Wivelscombe and the Ten Parishes

103 The Eye Melton Mowbray & The Vale of Belvoir

Academy FM Isle of Thanet – Ramsgate & Folkestone

All FM South, Central and East Manchester

BCFM 93.2 Bristol

BCR 103.1 North Sheffield & Burnfield Area

Big City Radio Aston and Central Birmingham

Bishop FM S.W. Durham – Verwood & surrounding villages

Blythe Valley Radio East Suffolk – Southfold, Reydon, Blythford,

Wangford and Wrentham

Bolton FM Bolton

BRFM Isle of Sheppey - Sheerness

Canalside Radio

102.8FM

N.E.Cheshire Macclesfield, Bollington, Tytherington,

Prestbury, Rainow, Wilmslow, Alderley & Poynton

Cheshire FM 92.5 FM Cheshire

Community Voice

104.5 FM

Middlesbrough

Diversity FM Lancaster and Morecambe

103.5 FM

Drystone Radio

106.9 FM

North Yorkshire – Skipton and the Craven District

Erewash Sound

96.8 FM

Ilkeston, West Hallam, Long Eaton & Borrowash

103 The Eye

103 FM

Melton Mowbray and The Vale of Belvoir

Express FM

99.7 FM

Portsmouth

Felixstowe Radio

107.5 FM

Felixstowe, Lowestoft, Aldeburgh, Leiston, Southwold, Halesworth &

Bungay

Forest FM

92.3 FM

Verwood and East Dorset

Gateway 97.8

97.8 FM

Basildon, East Thurrock, Pitsea and Canvey Island

Glastonbury FM

107.1 FM

Glastonbury, Street and Wells

GFM

96.6 FM

Gloucester (Gloucester FM receives 70,000 visits and 2.5 million hits per

month)

Gravity FM

97.2 FM

Grantham Area

Hermitage FM

99.2 FM

Loughborough, Coalville, Oakham, Ibstock and

Ashby – De – La - Zouch

102.3 HFM Market Harborough and the surrounding Villages in

South Leicestershire and North Northamptonshire

The Hillz FM

98.6 FM

Coventry

Indigo FM

106.6 FM

South Lakes including Kendal, Ambleside,

Windermere, Coniston, Milnthorpe, Kirkby Lonsdale and Sedburgh

Inspiration FM

107.8 FM

Northampton

KCC Live

99.8FM

Knowsley

Lincoln City Radio

103.6 FRM

Lincoln City

Lionheart Radio

107.3 FM

North Northumberland and Alnwick

Meridian FM

107.0 FM

East Grinstead, Forest Row and Lingfield

New Style Radio

98.7 FM

Birmingham

Nusound Radio

92.0 FM

London’s Forest Gate area

Oldham Radio

99.7 FM

Oldham

OnFM

101.4 FM

London – Hammersmith, Wandsworth, Putney,

Barnes, Holland Park and Chiswick

Phoenix Radio

96.7 FM

Halifax and Calderdale

Radio Scilly

105.3 FM

The Scilly Isles including St Mary’s, Tresco, St Martins and St Agnes

Radio Verulam

92.6 FM

St Albans (claims to have a weekly listenership of 30,000)

Saint FM

94.7 FM

Maldon, Heybridge and Burnham on Crouch

Salford City Radio Salford

SPORTSmedia Community Radio Network: Midweek Daily Schedule

TIME STATION BROADCAST AREA

07.00 Hermitage FM Loughborough, Coalville, Oakham and Ibstock

07.00 GFM Gloucester

07.00 OnFM London – Hammersmith, Wandsworthy, Putney, Barnes,

Holland Park and Chiswick

07.00 TMCR 95.3 FM N.E.Doncaster – Thorne, Moorends, Fishlakes,

Dunscroft, Hatfield and Dunsville

07.00 New Style Radio Birmingham

07.00 Uckfield Radio East Sussex – Wealdon, Uckfield and Buxton

07.00 The Bay 102.8 Poole and Bournemouth

07.00 Meridian FM East Grinstead, Forest Row and Lingfield

07.00 Glastonbury FM Glastonbury, Street and Wells

07.00 Nusound Radio East London – Newham and Forest Gate area

07.00 Gateway 97.8 FM Basildon, East Thurrock, Pitsea and Canvey Island

07.00 Forest FM East Dorset – Verwood and surrounding villages

07.00 Bishop FM S.W.Durham – Bishop Auckland, Crook, Shilden

07.10 Radio Scilly The Scilly Isles

07.15 Gravity FM Grantham

07.15 Phoenix Radio Halifax and Calderdale

07.20 Academy Radio Isle of Thanet – Ramsgate and Folkestone

07.30 7 Waves The Wirral - Merseyside

07.30 10 Radio Wivelscombe & the Ten Parishes

07.30 Community Voice Middlesbrough

94.4 FM

Sheffield Live

93.2 FM

South Sheffield

Siren FM

107.3 FM

Lincoln City

The Superstation The Orkney Isles

Stroud FM

107.9 FM

Stroud

Takeover Radio

103.2 FM

Leicester and Sutton in Ashfield

The Bay 102.8 FM Poole and Bournemouth

TMCR

95.3 FM

N.E. Doncaster including Thorne, Moorends, Fishlakes, Stainforth,


Radio Teesdale

102.1 and 105.5 FM

Teesdale area

Tulip FM

103.2 FM

Spalding - Lincolnshire

Uckfield Radio

107.1 FM

Wealdon in East Sussex

Wythenshawe Radio

106.6 FM

The largest council estate in Europe with over 250,000 households

WCR FM

103.2 FM

Wolverhampton

WHCR FM

106.9 FM

The East Ridings of Yorkshire

Switch Radio

103.8 FM

Solihull Birmingham

Youthcomm Radio

102 FM

Worcester





08.00 103 The Eye N.E.Lancashire – Melton Mowbray, Vale of Belvoir



08.00 Erewash Sound Ilkeston, West Hallam, Long Eaton and Borrowash


08.00 Stroud FM Stroud and the Five Valley district of Gloucestershire

08.00 Hillz FM Coventry

08.00 Takeover Radio Leicester and Sutton in Ashfield



08.00 Lionheart Radio North Northumberland and Alnwick

08.00 Oldham Radio Oldham

08.00 Inspiration FM Northampton



08.00 Siren FM Lincoln City and surrounding area


08.00 Tulip FM Spalding and South Holland district of Lincolnshire

08.00 Bolton FM Bolton



08.00 Tameside Radio Greater Manchester – Ashton Under Lyne, Denton,

Droylsden, Stalybridge and Mossley







08.30 Lincoln City Radio Lincoln

08.30 Switch Radio Solihull

08.30 River Radio Merseyside

08.30 Home Radio Charnwood


08.30 BCR 103.1 FM North Sheffield & Burnfield Area

08.30 The Superstation The Orkney Isles

08.30 Indigo FM South Lakes – Kendal, Ambleside, Windermere, Coniston,

Kirby, Lonsdale and Sedburgh

08.30 Big City Radio Aston and Central Birmingham

08.30 Canalside Radio N.E.Cheshire – Macclsefield, Bollington,Tytherington,

Prestbury, Wimslow, Alderley & Poynton


08.30 Cheshire FM Northwhich, Winsford and Middlewhich

08.30 Express FM Portsmouth and S.E.Hampshire








09.00 BRFM Isle of Sheppey - Sheerness

09.00 Tempo FM Wetherby and surrounding villages

















09.00 Salford City Radio Salford



09.00 All FM South, Central and East Manchester


















10.00 Saint FM Maldon, Heybridge and Burnham on Crouch

10.00 WCR FM Wolverhampton


10.00 Blythe Valley Radio East Suffolk – Southfold, Reydon, Blythford,





MIDWEEK DRIVE-TIME (PM) SCHEDULE:



16.00 Blythe Valley Radio East Suffolk – Southfold, Reydon, Blythford,


16.00 Corby Radio Corby and surrounding area









16.00 KCC Live Knowsley








16.00 Youthcomm Radio Worcester









16.30 BCFM 93.2 Bristol















16.30 Wythenshawe FM North Manchester including Northenden & Wythenshawe




16.30 Drystone Radio N.Yorkshire – Skipton and the Craven District


16.30 Felixstowe Radio Felixstowe, Lowestoft, Aldeburgh, Southwold,

Halesworth & Bungay



17.00 Erewash Sound Ilkeston, West Hallam, Long Eaton and Borrowash

17.00 Tempo FM Wetherby and surrounding villages

17.00 Sheffield Live Sheffield




17.00 WCR FM Wolverhampton














17.00 Salford City Radio Salford








17.00 Diversity FM Lancaster and Morecambe









Halesworth & Bungay

17.30 BCFM 93.2 Bristol










17.30 Wythenshawe FM North Manchester including Northenden & Wythenshawe





17.30 Drystone Radio N.Yorkshire – Skipton and the Craven District




18.00 Diversity FM Lancaster and Morecambe



18.00 All FM South, Central and East Manchester

















Halesworth & Bungay





3) SYNDICATED CRICKET WRAP NETWORK

Extra stations were recruited to the campaign by means of a syndicated wrap that carried a

sponsored message.

Wraps were delivered to be played in the breakfast slot on each day of competitive cricket.

Preview wraps were distributed on the following dates:

Thursday 26th May – England v Sri Lanka – Day1 / 1st Test Cardiff

Friday 27th May – England v Sri Lanka – Day2 / 1st Test Cardiff

Saturday 28th May – England v Sri Lanka – Day3 / 1st Test Cardiff

Sunday 29th May – England v Sri Lanka – Day4 / 1st Test Cardiff

Monday 30th May – England v Sri Lanka – Day5 / 1st Test Cardiff

Friday 3rd June – England v Sri Lanka – Day1 / 2nd Test Lords

Saturday 4th June – England v Sri Lanka – Day2 / 2nd Test Lords

Sunday 5th June – England v Sri Lanka – Day3 / 2nd Test Lords

Monday 6th June – England v Sri Lanka – Day4 / 2nd Test Lords

Tuesday 7th June – England v Sri Lanka – Day5 / 2nd Test Lords

Thursday 16th June – England v Sri Lanka – Day1 / 3rd Test Rose Bowl

Friday 17th June – England v Sri Lanka – Day2 / 3rd Test Rose Bowl

Saturday 18th June – England v Sri Lanka – Day3 / 3rd Test Rose Bowl

Sunday 19th June – England v Sri Lanka – Day4 / 3rd Test Rose Bowl

Monday 20th June – England v Sri Lanka – Day5 / 3rd Test Rose Bowl

Saturday 25th June – England v Sri Lanka – T20 Bristol

Tuesday 28th June – England v Sri Lanka – 1st ODI Oval

Friday 1st July – England v Sri Lanka – 2nd ODI Headingley

Sunday 3rd July – England v Sri Lanka – 3rd ODI Lords

Wednesday 6th July – England v Sri Lanka – 3rd ODI Trent Bridge

Saturday 9th July – England v Sri Lanka – 3rd ODI Old Trafford

STATION AREA of BROADCAST

Planet Rock National – Digital

Isle Of Wight Radio Isle Of Wight

kmfm Group Nine stations providing total coverage of Kent

County Sound Radio Guildford

Minster FM York & North Yorkshire

Mix 96 Aylesbury

Fire FM Bournemouth & Poole

Wave 105 FM Hampshire, S.Wiltshire, E.Dorset & W.Sussex

Sun FM Sunderland

Dune FM Southport

Wessex FM Weymouth, Dorchester & Bridport

Radio Mansfield Mansfield

Atlantic FM Cornwall

Yorkshire Coast Radio Bridlington & Scarborough

Q 97.2 FM Coleraine, Portrush, Portstewart & Causeway Coast

Q 101.2 West FM Omagh & Enniskillen

Q 102.9 FM Londonderry & North West Ireland

96.4 The Eagle Guildford

Pirate FM Cornwall, Plymouth & West Devon

Stray FM Harrogate

The Bay Lancaster, Morecambe Bay

Cheshire’s Silk Macclesfield

Thursday 21st July – England v India – Day1 / 1st Test Lords

Friday 22nd July – England v India – Day2 / 1st Test Lords

Saturday 23rd July – England v India – Day3 / 1st Test Lords

Sunday 24th July – England v India – Day4 / 1st Test Lords

Monday 25th July – England v India – Day5 / 1st Test Lords

Friday 29th July – England v India – Day1 / 2nd Test Trent Bridge

Saturday 30th July – England v India – Day2 / 2nd Test Trent Bridge

Sunday 31st July – England v India – Day3 / 2nd Test Trent Bridge

Monday 1st August – England v India – Day4 / 2nd Test Trent Bridge

Wednesday 10th August – England v India – Day1 / 3rd Test Edgbaston

Thursday 11th August – England v India – Day2 / 3rd Test Edgbaston

Friday 12th August – England v India – Day3 / 3rd Test Edgbaston

Saturday 13th August – England v India – Day4 / 3rd Test Edgbaston

Thursday 18th August – England v India – Day1 / 4th Test Oval

Friday 19th August – England v India – Day2 / 4th Test Oval

Saturday 20th August – England v India – Day3 / 4th Test Oval

Sunday 21st August – England v India – Day4 / 4th Test Oval

Monday 22nd August – England v India – Day5 / 4th Test Oval

The stations that broadcast the wraps are as follows:

The Wolf Wolverhampton

Peak 107 North Derbyshire

Five FM Newry & Mourne

Six FM Mid – Ulster

Seven FM Ballymena & Antrim

- III (a) -

CAMPAIGN STATION INDEX – Part 1

Sportsmedia Network

This section contains a breakdown of the stations used during the campaign

and includes both the area of broadcast and the number of bulletins

supplied.

STATION POPULATION BROADCAST AREA Bulletins

Banbury Sound 83,000 Oxfordshire 120

107 The Wolf 431,000 Wolverhampton 47

Atlantic FM 458,000 Cornwall, Plymouth & West Devon 47

Cheshire's Silk 179,000 Cheshire 47

Colourful Radio ????? Greater London 62

County Sound Radio 542,000 Surrey, Guildford, Woking & Aldershot 305

Dune FM 201,000 Southport, Bootle, Crosby & Formby 234

Fire Radio 286,000 Bournemouth 294

Five FM 83,000 Newry & Mourne 109

Fresh Radio 192,000 Yorkshire Dales, Skipton & Catterick 258

Garrison Aldershot Aldershot 268

Garrison Bassingbourne Bassingbourn Cambridge 268

Garrison Catterick Catterick 268

Garrison Colchester Colchester 268

Garrison Edinburgh Edinburgh 268

Garrison Glencourse Glencourse - Edinburgh 268

Garrison Leconfield Leconfield Humberside 268

Garrison Salisbury Salisbury 268

Garrison Wattisham Wattisham - Suffolk 268

Garrison woodbridge Woodbridge - Suffolk 268

Gold 1152 AM (former Capital Gold) 2,376,000 Birmingham 158

Gold 1152 AM (former Classic Gold) 1,321,000 Norwich & Great Yarmouth 158

Gold 1152 AM (former Classic Gold) 419,000 Plymouth 158

Gold 1170 / 1261 (former Classic Gold)

621,000 Ipswich 158

Gold 1242 / 603 (former Capital Gold) 1,333,000 Kent 158

Gold 1260 AM (former Classic Gold) 1,354,000 Bristol & Bath 158

Gold 1260 AM (former Classic Gold) 430,000 Chester & Wrexham 158

Gold 1332 AM (former Classic Gold) 730,000 Peterborough 158

Gold 1359 / 1305 (former Capital Gold)

997,000 Cardiff, Newport & South Wales 158


1,383,000 Southend & Chelmsford 158

Gold 1359 AM (former Classic Gold) 861,000 Coventry 158

Gold 1458 (former Capital Gold) 2,714,000 Manchester 158

Gold 1521 (former Classic Gold) 471,000 Reigate & Crawley 158

Gold 1548 (former Capital Gold) 12,491,000 Greater London 158


1,278,000 Hampshire & isle of Wight 158

Gold 1557 AM (former Classic Gold) 571,000 Northampton 158

Gold 774 AM (former Classic Gold) 471,000 Gloucester & Cheltenham 158

Gold 792 AM (former Classic Gold) 655,000 Bedford 158

Gold 828 AM (former Classic Gold) 1,186,000 Luton 158

Gold 945 AM (former Classic Gold) 727,000 Derby 158

Gold 990 / 1017 (former Classic Gold) 1,563,000 Wolverhampton, Shrewsbury & Telford 158

Gold 999 AM (former Classic Gold) 1,310,000 Nottingham 158

Gold Berkshire (former Classic Gold) 957,000 Berkshire & North Hampshire 158

Gold Devon (former Classic Gold) 569,000 Devon 158

Gold Digital DAB (former Capital Gold)

See below Birmingham 158


See below Hampshire 158


See below Kent 158


See below London 158


See below Manchester 158


See below Sussex 158


See below Wales (South) 158

Gold Digital DAB (former Classic Gold) See below Basingstoke 158

Gold Digital DAB (former Classic Gold) See below Bath & West Wiltshire 158

Gold Digital DAB (former Classic Gold) See below Bournemouth 158

Gold Digital DAB (former Classic Gold) See below Bristol & Bath 158

Gold Digital DAB (former Classic Gold) See below Cambridge 158

Gold Digital DAB (former Classic Gold) See below Coventry 158

Gold Digital DAB (former Classic Gold) See below Devon (South) 158

Gold Digital DAB (former Classic Gold) See below Dorset 158

Gold Digital DAB (former Classic Gold) See below Essex 158

Gold Digital DAB (former Classic Gold) See below Humberside 158

Gold Digital DAB (former Classic Gold) See below Lancashire (Central) 158

Gold Digital DAB (former Classic Gold) See below Leeds 158

Gold Digital DAB (former Classic Gold) See below Leicester 158

Gold Digital DAB (former Classic Gold) See below Liverpool 158

Gold Digital DAB (former Classic Gold) See below Norwich 158

Gold Digital DAB (former Classic Gold) See below Nottingham 158

Gold Digital DAB (former Classic Gold) See below Peterborough 158

Gold Digital DAB (former Classic Gold) See below Plymouth 158

Gold Digital DAB (former Classic Gold) See below Reading 158

Gold Digital DAB (former Classic Gold) See below Swindon 158

Gold Digital DAB (former Classic Gold) See below Teesside 158

Gold Digital DAB (former Classic Gold) See below Tyne & Wear 158

Gold Digital DAB (former Classic Gold) See below Wiltshire (West) 158

Gold Digital DAB (former Classic Gold) See below Wolverhampton 158

Gold Digital DAB (former Classic Gold) See below Yorkshire (South) 158

Gold Digital TV See below Sky Digital, Virgin, Telewest & Tiscali 158

Gold Dorset (former Classic Gold) 678,000 Dorset 158

Gold Suffolk (former Classic Gold) 621,000 Suffolk 158

Gold Sussex (former Capital Gold) 1,130,000 Sussex 158

Heartland Radio 187,000 Perth, Pitlochry, Aberfeldy 141

IOW Radio 121,000 Isle of Wight 76

Jazz FM DAB London See Below Greater London - NATIONAL 134

Jazz FM DAB Glasgow See Below Glasgow - NATIONAL 134

Jazz FM DAB North West See Below N.W. Midlands - NATIONAL 134

Jazz FM DAB West Midlands See Below West Midlands - NATIONAL 134

Jazz FM Digital TV See Below Available on Sky Digital & Freesat 134

KL.FM 96.7 151,000 Kings Lynn, Swatham & Fakenham 58

kmfm 106.8 See Below Dover & Folkestone 47

kmfm Ashford See Below Ashford - Kent 47

kmfm Canterbury See Below Canterbury, Whitstable, Herne Bay 47

kmfm Medway See Below Medway Towns 47

kmfm Thanet See Below Isle of Thanet 47

kmfm West Kent See Below Tonbridge, Tunbridge Wells, Sevenoaks 47

Midwest Ivel 197,000 Yeovil & Ilminster 352

Midwest Vale 197,000 S.Somerset & N. Dorset 352

Minster FM 305,000 York & North Yorkshire 47

Mix 96 123,000 Aylesbury 47

Mountain FM ??? South Wales & South West England 234

Nova Radio 133,000 Weston Super Mare 265

Peak 107 FM 414,000 North Derbyshire 47

Pirate FM 482,000 Cornwall, Plymouth & West Devon 81

Planet Rock 51,618,000 DAB - National 3

Q 101 West * See Below Omagh & Enniskillen 107

Q 102.9 FM * See Below Londonderry & North West Ireland 107

Q97.2 FM * See Below Coleraine & County Antrim 107

Radio Hafren ?????

Mid-Wales and The Borders 234

Radio Mansfield 156,000 Mansfield 47

Rugby FM 71,000 Rugby 67

Seven FM 146,000 Ballymena & Antrim 109

Severn Radio 124,000 Telford, Oswestry & Shrewsbury 234

Six FM 93,000 Mid - Ulster 109

Stray FM 148,000 Harrogate. Wetherby & Ripon 204

Sun FM 271,000 Sunderland 47

Talk Radio Europe 700,000 Costa's Blanca, Calida & del Sol 117

The Bay 292,000 Lancaster & Morecambe Bay 59

The Eagle 96.4 FM 542,000 Surrey, Guildford, Woking & Aldershot 305

The Revolution 510,000 Rochdale & N. Manchester 180

Three FM 68,000 Isle of Man 148

Time 106.6 FM 284,000 Slough, Windsor & Maidenhead 290

Time 107.5 FM 388,000 Romford, Barking & Dagenham 290

Total Star 102.4 ??? Taunton & West Somerset 110

Total Star 107.4 ??? Somerset 110

Total Star 107.5 ??? Gloucestershire & Malverns 110

Total Star 107.7 ??? Swindon 110

Total Star 107.9 ??? Bath 110

Total Star West Wiltshire ??? Warminster & West Wiltshire 110

Touch Radio 102 FM 289,000 Stratford, Evesham, Redditch & Alcester 67

Touch Radio 96.2 FM 287,000 Coventry 67

Touch Radio 101.6 FM 250,000 Tamworth, Lichfield & Swadlincote 67

Touch Radio 107.3 FM 133,000 Warwick, Leamington & Kenilworth 67

Wave 105 1,747,000 Hampshire, E.Dorset, W.Sussex 47

Wessex FM 122,000 Weymouth, Dorchester, Bridport 49

Wyre FM 120,000 Kidderminster 234

Yorkshire Coast Radio 117,000 Scarborough & Bridlington 47

TOTAL No BULLETINS 20,404

Stations with a ???? do not have audience figures - they are Non Rajared stations or new to

the Network

- III (b) -

CAMPAIGN STATION INDEX – Part 2

Sportsmedia’s

COMMUNITY RADIO NETWORK STATIONS

This section contains a breakdown of the Community Radio.

Stations used during the campaign and includes the area of broadcast and

the number of bulletins supplied.

STATION POPULATION BROADCAST AREA Bulletins

10 Radio CR Network Wivelscombe - Somerset 132

103 The Eye CR Network Melton Mowbray 132

7 Waves Radio CR Network The Wirral 165

Academy FM CR Network Isle of Thanet - Ramsgate & Folkestone 165

All FM CR Network South, Central & East Manchester 66

BCFM CR Network Bristol 66

BCR 103.1 CR Network North Sheffield 132

Big City Radio CR Network Aston & Central Birmingham 132

Bishop FM CR Network Bishop Auckland - South West Durham 132

Blythe Valley Radio CR Network Southwold - East sussex 66

Bolton FM CR Network Bolton 132

BRFM CR Network Isle of Sheppey - Sheerness 132

Canalside Radio CR Network N.E.Cheshire 132

Cheshire FM CR Network Northwich, Winsford, Middlewich 132

Community Voice CR Network Middlesbrough 132

Corby Radio CR Network Corby 99

Diversity FM CR Network Lancaster & Morecambe 66

Drystone Radio CR Network Skipton & Craven District 66

Express FM CR Network Portsmouth 165

Felixstowe Radio CR Network Felixstowe & Lowestoft 99

Forrest FM CR Network Verwood & East Dorset 66

Gateway 97.8 CR Network Basildon & East Thurrock 198

GFM CR Network Gloucester 132

Glastonbury FM CR Network Glastonbury 132

Gravity FM CR Network Grantham 132

Hermitage FM CR Network Loughborough & Coalville 198

Home Radio Internet Charnwood 132

Indigo FM CR Network South Lakes & kendal 165

Inspiration FM CR Network Northampton 132

KCC Live CR Network Knowsley 132

Lincoln City Radio CR Network Lincoln 132

Lionheart Radio CR Network Alnwick 132

Meridian FM CR Network East Grinstead & Lingfield 165

New Style Radio CR Network Birmingham 198

Nusound Radio CR Network Forest Gate London 198

Oldham Radio CR Network Oldham 72

OnFM CR Network Hammersmith 198

Phoenix Radio CR Network Halifax & Calderdale 132

Radio Scilly CR Network Scilly Isles 297

Radio Teesdale CR Network Teesdale Area 66

River Radio Internet Merseyside 132

Saint FM CR Network Maldon & Heybridge 99

Salford City Radio CR Network Salford 66

Sheffield Live CR Network South Sheffield 132

Siren FM CR Network Lincoln City 132

Stroud FM CR Network Stroud 165

Switch FM CR Network Solihull 132

Takover Radio CR Network Leicester & Sutton in Ashfield 132

Tameside Radio CR Network North Manchester 66

Tempo FM CR Network Wetherby 99

The Bay 102.8 CR Network Bournemouth & Poole 198

The Hillz FM CR Network Coventry 132

The Superstation CR Network The Orkney Isles 66

TMCR CR Network N.E.Doncaster 198

Tulip FM CR Network Spalding 132

Uckfield Radio CR Network Wealdon in East sussex 198

WCR FM CR Network Wolverhampton 66

Wythenshawe Radio CR Network S.E Manchester 66

Youthcomm Radio CR Network Worcester 99

Total No of Bulletins 7662

-END-

Entertainment & Humor

Test Cricket radio coverage case-study