• Home

  • Documents

  • How Audience Targeting & Store Visits Tracking Are
26
How Audience Targeting & Store Visits Tracking Are Evolving the Franchise Marketing Landscape Joshua Allen Senior Director of Marketing

How Audience Targeting & Store Visits Tracking Are

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: How Audience Targeting & Store Visits Tracking Are

How Audience Targeting & Store Visits Tracking

Are Evolving the Franchise Marketing Landscape

Joshua AllenSenior Director of Marketing

Page 2: How Audience Targeting & Store Visits Tracking Are

The Data

Page 3: How Audience Targeting & Store Visits Tracking Are

Traditional Media

Page 4: How Audience Targeting & Store Visits Tracking Are

Targeting: The Old Way

Page 5: How Audience Targeting & Store Visits Tracking Are

The Shift to Mobile

Source: Javelin

Page 6: How Audience Targeting & Store Visits Tracking Are

The Shift to Mobile

Page 7: How Audience Targeting & Store Visits Tracking Are

Targeting: The More Recent Way

Page 8: How Audience Targeting & Store Visits Tracking Are

The Shift to Personalization

Page 9: How Audience Targeting & Store Visits Tracking Are

The Customer Journey

Page 10: How Audience Targeting & Store Visits Tracking Are

Targeting: The Audience Way

Page 11: How Audience Targeting & Store Visits Tracking Are

Targeting: The Audience Way

Source: Google

Page 12: How Audience Targeting & Store Visits Tracking Are

Then…

Page 13: How Audience Targeting & Store Visits Tracking Are

Now…

Page 14: How Audience Targeting & Store Visits Tracking Are

Meet Your Audience Where They Are

Source: Google

Page 15: How Audience Targeting & Store Visits Tracking Are

Connected TV

Page 16: How Audience Targeting & Store Visits Tracking Are

Digital Video

Source: Google Data, 2018

Page 17: How Audience Targeting & Store Visits Tracking Are

Digital Audio

Page 18: How Audience Targeting & Store Visits Tracking Are

Digital Out-of-Home

Page 19: How Audience Targeting & Store Visits Tracking Are

KPI: The Customer Visit

Source: Google Data

Page 20: How Audience Targeting & Store Visits Tracking Are

Google Store Visits

Source: Google

Page 21: How Audience Targeting & Store Visits Tracking Are

Facebook Store Visits

Source: Facebook

Page 22: How Audience Targeting & Store Visits Tracking Are

Foursquare + Placed

Source: https://enterprise.foursquare.com/intersections/article/foursquare-to-acquire-placed-from-snap-inc-to-deepen-its-location-technology-platform/

Page 23: How Audience Targeting & Store Visits Tracking Are

Online-to-Offline Conversions

Page 24: How Audience Targeting & Store Visits Tracking Are

Better Data, Better KPIs

Page 25: How Audience Targeting & Store Visits Tracking Are

The Opportunity

Source: Google

Page 26: How Audience Targeting & Store Visits Tracking Are

The Future Is Now


Proofreading is essential in targeting the right business audience

Proofreading is essential in targeting the right business audience

Business
Intent-aware Audience Targeting for Ride-hailing Service · Typically, there are mainly two approaches to audience targeting. The rst one is audience segments targeting which aims

Intent-aware Audience Targeting for Ride-hailing Service · Typically, there are mainly two approaches to audience targeting. The rst one is audience segments targeting which aims

Documents
Behavioral Targeting with Tacoda. Behavioral audience segments are built on observable behaviors such as: Recency, frequency and volume of visits to content

Behavioral Targeting with Tacoda. Behavioral audience segments are built on observable behaviors such as: Recency, frequency and volume of visits to content

Documents
Amping up your digital strategy with audience targeting

Amping up your digital strategy with audience targeting

Business
Best Practices: Audience Targeting for Travel

Best Practices: Audience Targeting for Travel

Business
Mail.ru group (audience targeting)

Mail.ru group (audience targeting)

Marketing
5-Minute Audience Targeting Primer · 2020. 5. 21. · 3 5-Minute Audience Targeting Primer. Audience segmentation Audience segmentation is the process of dividing your target audience

5-Minute Audience Targeting Primer · 2020. 5. 21. · 3 5-Minute Audience Targeting Primer. Audience segmentation Audience segmentation is the process of dividing your target audience

Documents
Digital Adwise T-Mobile Lesson 4 Targeting the audience

Digital Adwise T-Mobile Lesson 4 Targeting the audience

Documents
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)

Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)

Internet
Admin guide audience targeting for publishers and advertisers

Admin guide audience targeting for publishers and advertisers

Business
Digital Marketing – the better way for audience targeting

Digital Marketing – the better way for audience targeting

Documents
Targeting Your Extension Audience Through Social Media

Targeting Your Extension Audience Through Social Media

Business
Audience segmentation to improve the targeting of hunters

Audience segmentation to improve the targeting of hunters

Documents
Audience Targeting

Audience Targeting

Technology
Audience segments. Technical aspects of audience targeting in DSP by Ivan Michailov TechHangout #6

Audience segments. Technical aspects of audience targeting in DSP by Ivan Michailov TechHangout #6

Technology
Targeting a new audience for Organ Donor Register (ODR)

Targeting a new audience for Organ Donor Register (ODR)

Documents
Creative Audience (re-) Targeting

Creative Audience (re-) Targeting

Technology
Reaching the right audience with enhanced geo-targeting

Reaching the right audience with enhanced geo-targeting

Marketing
Lost audience targeting

Lost audience targeting

Entertainment & Humor
Advanced Audience Targeting - SMX West 2016 - Amy Bishop

Advanced Audience Targeting - SMX West 2016 - Amy Bishop

Marketing
Building Brand through Data-Driven Audience Targeting · Building Brand through Data-Driven Audience Targeting . 2 ... Loyalty data, franchise interest, and demand factors had to

Building Brand through Data-Driven Audience Targeting · Building Brand through Data-Driven Audience Targeting . 2 ... Loyalty data, franchise interest, and demand factors had to

Documents
Keyword research in global SEO or Targeting international audience

Keyword research in global SEO or Targeting international audience

Marketing
AUDIENCE TARGETING - YourCentralValley.com KSEE24 · 2019-10-17 · AUDIENCE TARGETING Audience targeting leverages collected data to reach your ideal customers online at any time,

AUDIENCE TARGETING - YourCentralValley.com KSEE24 · 2019-10-17 · AUDIENCE TARGETING Audience targeting leverages collected data to reach your ideal customers online at any time,

Documents
Targeting Audience on Digital Media

Targeting Audience on Digital Media

Documents
Targeting an Audience

Targeting an Audience

Documents
Targeting Audience - Mission: Graduate · 2019-09-23 · Targeting Audience EG Ross Elementary. Helen Cordero Primary School. Systematic efforts to Improve Attendance. Who Participates

Targeting Audience - Mission: Graduate · 2019-09-23 · Targeting Audience EG Ross Elementary. Helen Cordero Primary School. Systematic efforts to Improve Attendance. Who Participates

Documents
OMMA Audience Targeting July 2014

OMMA Audience Targeting July 2014

Data & Analytics
TruSignal/Forrester Audience Targeting Webinar

TruSignal/Forrester Audience Targeting Webinar

Business
5-Minute Audience Targeting Primer

5-Minute Audience Targeting Primer

Documents
Targeting an AUDIENCE - St Leonard's College · 2016-09-13 · Targeting an AUDIENCE. Who is the audience? The piece(s) may be targeted at a specific group of people: •Volunteers

Targeting an AUDIENCE - St Leonard's College · 2016-09-13 · Targeting an AUDIENCE. Who is the audience? The piece(s) may be targeted at a specific group of people: •Volunteers

Documents