Roadmap Strategy& Product Definition

Planning

DigitalRoadmap

MVP Definition

Experience Strategy

Creative Brief

Content Strategy

User JourneyMap

InformationArchitecture

Development

Experience Development

Sprint Planning UI Development

QA Test Planning

BreakpointIdentification

1

Design

Experience Design

Experience Documentation

Sketch-Boarding

Style Tiles

Visual DesignComps

ExperiencePrototype

InteractionDesignStyleguide

xDesignDocument

AA

Integration

ContentDevelopment

DesignIntegration

Experience Integration

Research

Business Consulting

User Needs Assessment

Contextual Inquiry

Quant Survey

Mental Models

Behavioral Personas

StakeholderInterviews

CompetitiveAnalysis

Heuristic Analysis

Content Inventory

KPI/Benchmarking

Validation

Experience Validation

Remote, ModeratedUsability Test

Remote, Un-ModeratedUsability Test

In-person, Usability Test

Design Checklist for Multi-Device Experience Development

Make front-end developers part of the Design team.

Design responsively (RWD) for broader reach.

Design native apps to take advantage of device features.

Iterate on evolving prototype, not documentation.

Transform “waterfall” processes into sprint-based methodology.

Adopt “Test and Optimize” mindset and approach to Digital.

Separate content from presentation layer, to prep for “Content Ubiquity”.

A Practical Service Map for UX Designers @userexperienceby Jonathan Lupo