Grabs attention

[Infographic] keyword

@SociallySorted

of a

story

...Every infographic conveys a main idea or concept

What’s The Big Idea?

images

data

text

connect the dots to share your story

help, educate or inspire your target audience

Showcase your

provide support and structure to your story

graphs

maps

WOW!

Stats

Infographic posts are shared more readily than traditional posts on Twitter, Linkedin and Stumbleupon.

It’s not about the pie graph:

53% of the most-shared infographics

do not actually

contain data visualization

most popular infographic

topics

Stats should be Current, Topical, Factual, Helpful

and Reliable

TIP:

1

2

3

technology

business

social media

the economy

health

optimize your Infographic for Sharingshareability

Embed your infographic in a Blog Post

Share with influential bloggers in your industry

Share on social media

Include an embed code

• Include Source Info & URL• Overlay your Company Logo/Twitter/Info• Add Pin It Button to your website + images

WEBSITE

KA-POW!

INCLUDE A FACEBOOK- READY IMAGE IN YOUR BLOG POST FOR eASY SHARING

Use Short, Attention-Grabbing Headlines that Tease

After initial traffic spike, share infographics on SlideShare

• Share Infographics to LinkedIn • INFOGRAPHICS ON LINKEDIN GET HIGH CLICK-THROUGH-RATE & DRIVE TRAFFIC 4 infographic

posts attract

448% more “actions” than traditional posts. 5

TIP:Always drive

traffic back to your website

s

A well-styled Infographic is...

POP!

Hierarchial

- Use size,colour& images to make important information

Digestable – bite size chunks of

information

Visually appealing

Balanced and

consistent

STYLE!

Visual.ly: http://blog.visual.ly/top-30-viral-infographics/

Mashable (via Top Marketing Schools): http://mashable.com/2013/01/26/infographics-marketing/

Bit Rebels: http://www.bitrebels.com/social/social-media-analytics-impact-infographic/

Source

1

4 &5

2 &3

Created with X-ray Vision by sociallysorted.com.auSoci��Sorteds

Use

reputable

sources

Confirm your facts

be consistent and limit

your fonts

restrict your colour palette

simplicity

Establish flow and connection from

section to section

stick to one style for images/ graphics/photos

BOOm

images

blue ORANGEGREEN

RED

White space is powerful

the size should fit the medium

Host a preview image and a

full infographic

on your blog

Use a

Compressed

JPEG image

to reduce

load-time

SizE!

Size Does Matter.Experiment with shorter lengths (1000-2500 pixels)

TIP:

pow

bam

Ideal Horizontal Width is now 735 pixels

- Don't go wider than this to avoid resizing

keep it u

nd

er 5

000

pix

els

hig

h.

To

o l

ong

and

yo

u l

os

e a

ttentio

nAlways check current dimensions - subject to change

1

2

3

4

5

6

7

1000

500

1500

2500

3500

4500

2000

3000

4000

5000

100 pixels 200 300 400 500 600 700

pix

els