(http://www.adweek.com/socialtimes/infographic-gwi-teens-active-facebook/616439)

(http://www.adweek.com/socialtimes/mark-zuckerberg-qa-barcelona-030415/616469)

INFOGRAPHICS (/SOCIALTIMES/CATEGORY/INFOGRAPHICS)

5 Tips for Creating Powerful Brand Advocates[Infographic]

By Kimberlee Morrison (http://www.adweek.com/socialtimes/author/kimberleemorrison) on Mar. 5, 2015 - 5:00 PM

Brand advocates are a reliable way to expand your reach(http://www.adweek.com/socialtimes/brand-advocates-can-help/142098) on socialmedia. All the company has to do is provide positive experiences for repeat customers.An infographic from BlueNose (http://www.bluenose.com/), a provider of customerretention software, offers five  tips on creating stronger advocacy in the B2B and SaaSmarkets.

1 Comment (http://www.adweek.com/socialtimes/5-tips-for-creating-powerful-brand-advocates-infographic/616445#disqus_thread)

The tips include:

1. Managing customer success. 83 percent of satisfied customers are willing to

become advocates. When user acquisition is seven-times more expensive than

retention, it’s important to focus on the customers you already have first.

2. Leverage the power of word­of­mouth. 9 out of 10 customers trust

recommendations from friends, and the word of advocates can increase brand

influence and trust by 90 percent.

3. Using a customer rewards program. Rewards can provide added incentive

for making referral — and 84 percent of B2B decision makers start their buying

process with a referral.

4. Encourage social sharing. Brand Advocates are three-times more likely to

share brand information with someone they don’t know, and their dedication to

spreading a social message can generate a lot of leads.

5. Turn employees into brand advocates. 67 percent of customers trust content

created by a technical expert at the company, and employee attitudes can affect

customer satisfaction by up to 80 percent.

To see more detail on these tips, view the infographic below.

(http://www.adweek.com/socialtimes/)

(http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/03/How-To-Create-Powerful-B2B-Advocates_v3_s.jpg)

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