5 Tips for Creating Powerful Brand Advocates [Infographic] â€؛ 2016 â€؛ 10 â€؛ 5-tips-for-creatآ  05/10/2016

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    INFOGRAPHICS (/SOCIALTIMES/CATEGORY/INFOGRAPHICS)

    5 Tips for Creating Powerful Brand Advocates [Infographic]

    By Kimberlee Morrison (http://www.adweek.com/socialtimes/author/kimberleemorrison)  on Mar. 5, 2015 - 5:00 PM

    Brand advocates are a reliable way to expand your reach (http://www.adweek.com/socialtimes/brand-advocates-can-help/142098) on social media. All the company has to do is provide positive experiences for repeat customers. An infographic from BlueNose (http://www.bluenose.com/), a provider of customer retention software, offers five  tips on creating stronger advocacy in the B2B and SaaS markets.

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    http://www.adweek.com/socialtimes/infographic-gwi-teens-active-facebook/616439 http://www.adweek.com/socialtimes/mark-zuckerberg-qa-barcelona-030415/616469 http://www.adweek.com/socialtimes/category/infographics http://www.adweek.com/socialtimes/author/kimberleemorrison http://www.adweek.com/socialtimes/brand-advocates-can-help/142098 http://www.bluenose.com/

  • The tips include:

    1. Managing customer success. 83 percent of satisfied customers are willing to

    become advocates. When user acquisition is seven-times more expensive than

    retention, it’s important to focus on the customers you already have first.

    2. Leverage the power of word­of­mouth. 9 out of 10 customers trust

    recommendations from friends, and the word of advocates can increase brand

    influence and trust by 90 percent.

    3. Using a customer rewards program. Rewards can provide added incentive

    for making referral — and 84 percent of B2B decision makers start their buying

    process with a referral.

    4. Encourage social sharing. Brand Advocates are three-times more likely to

    share brand information with someone they don’t know, and their dedication to

    spreading a social message can generate a lot of leads.

    5. Turn employees into brand advocates. 67 percent of customers trust content

    created by a technical expert at the company, and employee attitudes can affect

    customer satisfaction by up to 80 percent.

    To see more detail on these tips, view the infographic below.

    

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