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BRAND ADVOCATES
“Someone who loves your brand and shares it with others”
“ Sharing their story ”
19 million – Worldwide
11 million – Canada
6.5 million - USA
How to retain them ?
1. Identify and mobilize the advocates
2. Monitor and reach out proactively
3. Respond quickly to their comments and feedbacks
Companies….what is their role ?
COMPANIES….WHAT IS THEIR ROLE ?
4. Rewards - exclusive access and special privileges
5. Ask advocates for their opinions
6. Empower your brand advocates – Give them a voice
“Creates communities”
“Supports a brand during a crisis”
“Starts online” “Solidify them offline”
“Word-of-mouth marketing”
BRAND ADVOCATES
Thank You