BTEC Creative Media Production – Advert Analysis Name:__________________

Name of Product Visual / Text Music / Sound FX Audience Meaning / Message

Honda 2003

‘Cog’

Wieden+Kennedy

Car

Visual- car parts place in domino

effect (Rube Goldberg)

No text until end-flag with cars

name

Silent but with car parts creating

subtle sounds (clinks/clangs)

Water/metal/

Music at end- sugar hill gang,

rappers delight

Car enthusiasts/buyers

Families/adults/people

who can drive/parents

To show that

everything works

together perfectly ‘isn’t

it just great when

things just work?’-

reliable

To show it is a family

car

Sony 2005

‘Bravia’

Fallon worldwide

TV

Visual- 250,000 multi-coloured

balls falling down a street in San

Francisco

Heartbeats-Jose Gonzalez

Adults/people into

Sony products/people

who want high quality

images

‘colour like no other’

By buying the TV you

will be able to enjoy TV

like no one has before.

John Smiths

‘Ball skills’

TBWA

2002

Beer

Visual-Generic football pitch,

people doing ball skills, someone

smacks it over the fence.

Celebrity endorsement (Peter

Kay)

Short/humorous ‘Have it’

Low budget

Peter Kay saying ‘Have it’

Audio- diegetic (belongs in advert

natural)

Footballers/over

18’s/average pub

drinkers/stereotypical

men

‘no nonsense’

It’s just a beer, no fuss,

does its job

T-Mobile 2009

Dance

Saatchi & Saatchi

Phone

Visual- 350 dancers at Liverpool

Street London

Music: Shout-Lulu, Yaz- the only

way is up, Don’t ya-Pussycat dolls

Blue Danube Strauss, get down on

it- cool and the gang, since you

been gone-rainbow, My boy

lollipop-Lily, Do you love me-the

contours

People who want a

network that they can

share about their

life/use technology/

younger age groups

‘Life’s for sharing’

Whistling/cheering