Analysis of deodorant TV Adverts

Alexandra Burke Sure TV Advert

Product Brand: SureStyle of Advert: RealistTarget Audience: FemaleHow does it sell the product: because it is catchy and you recognise the famous singer. It shows that it does work because she is working hard and moving around all the time but it is stopping her from getting sweaty and smelling.Typical conventions:

She sprays the deodorant They then show Alexandra Burke moving about

In this TV Ad they used a variety of camera angles and shots, from close ups of medium shots and close ups of Alexandra Burke spraying the deodorant. It then shows long shots of Alexandra on stage and with males surrounding her. They then have a long shot of the different types of deodorants that they do.

Nivea Deodorant Advert

Product Brand: NiveaStyle of Advert: Realist/DemonstrateTarget Audience: FemaleHow does it sell the product: because it shows she is on her feet working etc, and she always has her arms up and they are not sweaty and don’t smell showing the deodorant is protecting her from this.Typical conventions:

Voice over Close up of the branded product They show her under arms looking soft and smooth to go with

what they say. They then show her under arms to prove that she isn’t sweaty.

In this TV Ad they used a variety of camera angles and shots, from close ups of the face of the person, to medium shots so you can see

her spraying the deodorant. They also used close ups of the deodorant can.

Dove- Beauty finish deodorant

Product Brand: DoveStyle of Advert: RealistTarget Audience: FemaleHow does it sell the product: It attracts the audience because the advert demonstrates the deodorant on a pretty looking girl, she has her arms in the air, this may mean that girls want to have arm pits like hers, which helps to sell the product. Typical conventions:

They use a voice over talking about having nice arm pits. They then spray the deodorant under the arm.

In this TV Ad they use mainly medium shots of the girl moving about with her arms in the air. They then use an extreme close up of the deodorant being sprayed under the arm. Then shows another medium shot of the main character having her arms around her friends showing a very happy and convincing emotion. This helps to sell the product.