R E T A I L C O U N C I L O F C A N A D A − T H E V O I C E O F R E T A I L ™
CANADIAN RETAILER MAGAZINE
2018 MEDIA KIT
RECRUITMENT
HIRING IN THE DIGITAL AGE
MILLENNIALS INTHE WORKFORCE
MENTAL HEALTH IN THE WORKPLACE SAFE ENVIRONMENT
ENGAGEMENT
TRAINING
TALENTACQUISITION
MENTORING
COMPETENCIESTECHNOLOGY
MOBILE
DEMOGRAPHICS
GLOBALISM
CUSTOMER SERVICE
MULTIGENERATIONAL
WORK/LIFE BALANCE SAFE ENVIRONMENT
PROTÉGÉ
PROTOCOL
PROTÉGÉ
FLEXIBILITYRECOGNIZING
POTENTIAL
RECOGNIZINGPOTENTIAL
HIGH-PERFORMING
RISING STAR
BUSINESS-FOCUSED
BUSINESS-FOCUSED
ONMIBUSINESS TRANSFORMATION
TEMPORARY
FULL-TIMEPART-TIME
FREELANCE
FREELANCE
CONTRACT
THE RIGHT
FIT
BACKGROUND CHECK
INTERVIEWINGSTANDARDS
SKILLSENHANCEMENT
TOGETHER
ONLINE
EFFECTIVE COMMUNICATION
EFFECTIVE COMMUNICATION
TRAININGPORTALS
ADAPTIVELEARNING
EMPLOYEERIGHTS
CONTINUALIMPROVEMENT
INFORMATION
INFORMATION
CUSTOMER/EMPLOYEE INTERACTIONSCHEDULING
SCHEDULING
EMPLOYEESATISFACTION
COLLABORATION
TEAMWORK
MANAGEMENT
CORPORATE CULTUREPRODUCTIVE
MACHINELEARNING
MACHINELEARNING
MACHINE LEARNING
PROCESSES
PROCESSES
REFERENCE
REGULATIONS
WORKPEOPLE POWERHOW HUMAN RESOURCES IS TAKING CARE
OF RETAIL'S MOST VALUABLE ASSET.
THE HUMAN RESOURCES ISSUE
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THE FOOD & GROCERY ISSUE
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CURATING THEGROCERY EXPERIENCECanadian grocers invigorating industry’s most complex sector PAGE 28
THE MARKETING ISSUE
THE EVOLUTION OF FLYERSFinding their digital wingsSPECIAL INSIDE: Hallmark Marketing to Millennials Roundtable
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THE LOSS PREVENTION ISSUE
LOSS PREVENTION BEHIND THE SCENESA DAY IN THE LIFE OF A RETAIL CRIMINAL INVESTIGATOR+ THE EVOLUTION OF RFID • RESTORATIVE JUSTICE • LP TECHNOLOGY
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SPECIAL INSIDE: STORE 2017 COVERAGE
2 | CANADIAN RETAILER 2018 MEDIA KIT
CANADA’S NATIONAL RETAIL PUBLICATION
ABOUT RETAIL COUNCIL OF CANADA (RCC)
Canadian Retailer
RCC is the most authoritative and e�ective Voice of RetailTM in Canada representing the interests within allretail formats, including department, specialty, discount, and independent stores, and online merchants. RCC isa member-funded association, also o�ering suppliers and service providers benefits and opportunities throughmembership, such as 10% o� on advertising in Canadian Retailer.
is Retail Council of Canada’s(RCC) award-winning publication delivering the latestindustry news, research and best practices to over45,000 store fronts from coast-to-coast. Retailers rely onthis bimonthly magazine to stay informed on industryinnovation, and utilize this resource as a buying guidewhen sourcing suppliers and service providers to growtheir business.
Canadian Retailer’s readers are the industry’s keydecision-makers with purchasing power throughoutevery step of the decision-making process.
As Canada’s only national retail publication,Canadian Retailer puts advertisers in front of theindustry that is driving Canada's economy.
www.retailcouncil.org
| 3
BY THE NUMBERS
60%
71%
READERS ARE INTERESTED IN:In our most recent reader survey, our readers say they plan to purchase the following
READERS SPAN THE NATION
B.C./YUKON 616 811
ALBERTA/NWT/NUNAVUT 614 548
SASKATCHEWAN/MANITOBA 306 310
ONTARIO 6,488 5,630
QUEBEC 301 597
MARITIMES 235 304
INTERNATIONAL 129 333
TOTAL 8,689 8,533
PROVINCE PRINT ONLINE
23,805
93.8%
75.2%
32,500TOTAL AUDIENCE
95%
• Social media/advertising• Human resources• Store design• Environmental sustainability• Supply chain/logistics• E-commerce• Health and safety• Omni-channel retailing• Loss Prevention/Cyber-Security• Marketing/Communications• Mobile/Digital• Technology• Data analytics
CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA
The number of additionalreaders due to pass-alongreadership
Of readers agree that thecontent in Canadian Retaileris relevant to their jobs
Rated the quality of CanadianRetailer as "high" or "very high"
Of readers are directly involvedin the purchasing process withintheir organizations
Recipients of Canadian Retailerpass the issue on to at least one tofive colleagues
Of RCC members readCanadian Retailer
Source: Canadian Retailer 2017 Reader Survey
MAGAZINE PRINT SPECIFICATIONS
Advertiser is responsible for all content, design and formatting of its ad. However, Retail Council of Canada (RCC) reserves the rightto edit content as it deems appropriate, at its sole discretion. Advertiser indemnifies RCC against any and all claims, losses or liabilitieswhatsoever, including legal fees, arising or in any way related to Advertiser's advertising, except to the extent caused by any changesRCC has made to the advertising (which changes were not requested by or consented to by Advertiser). RCC assumes no liabilitywhatsoever for any errors , omissions or otherwise relating in any way to the placing or publication of the advertisement, except to theextent of a replacement one-time paid advertisement of the same specification, in the next or similar publication, if any proven oradmitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Revisions to previously submitted ad copy aresubject to additional charges. All cancellations must be received in writing prior to the advertising sales deadline (which deadline maybe changed by RCC, by written notice). All premium positions are non-cancelable. Ads may also appear in an online version of thepublication(s), at RCC's sole discretion.
DOUBLE PAGE SPREAD BLEED FULL PAGE BLEED
2/3 PAGEVERTICAL
2/3 PAGEHORIZONTAL
7" x 9.5"16.5" x 11.125" 8.375" x 11.125" 7" x 6.333" 4.583" x 9.5"
1/2 PAGE HORIZONTAL
7" x 4.583"
1/2 PAGE LONGVERT.
3.333" x 9.5"
1/3 PAGESQUARE
4.583" x 4.583"
1/3 PAGEHORIZONTAL
7" x 3"
1/3 PAGEVERTICAL
2.166" x 9.5"
1/4 PAGE HORIZONTAL
4.583" x 3.333"
1/4 PAGE VERTICAL
3.333" x 4.583"
Magazine Trim Size: 8.125" x 10.875" DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5"Note: Text placed outside the live area within any full-page or DPS ads may be cut o . Please keep text within the live area at all times.
FULL PAGE
4 | CANADIAN RETAILER 2018 MEDIA KIT www.retailcouncil.org
ADVERTISING RATES* RCC members receive a 10% discount.
All rates include the e-Link feature. BONUS: All advertisers will receive a free, customized listing in the Advertiser Index section.
NET COLOUR RATES
Double-Page Spread $10,470.00 $9,945.00 $9,425.00 $8,900.00 $8,375.00 $7,850.00
Outside Back Cover $7,475.00 $7,175.00 $6,875.00 $6,575.00 $6,280.00 $5,980.00
Inside Front or Inside Back Cover $6,745.00 $6,445.00 $6,145.00 $5,845.00 $5,550.00 $5,250.00
Full Page $5,980.00 $5,680.00 $5,380.00 $5,080.00 $4,785.00 $4,485.00
2/3 Page $5,160.00 $4,900.00 $4,645.00 $4,385.00 $4,130.00 $3,870.00
1/2 Page $3,800.00 $3,610.00 $3,420.00 $3,230.00 $3,040.00 $2,850.00
1/3 Page $2,860.00 $2,715.00 $2,575.00 $2,430.00 $2,290.00 $2,145.00
1/4 Page $2,200.00 $2,090.00 $1,980.00 $1,870.00 $1,760.00 $1,650.00
OUTSERT & HEAVY STOCK INSERT:
OPTION PRINT w/eLINK
1pg/2sided $3,969.50 $4,119.50
2pg/4sided $4,959.50 $5,159.50
Postcard $3,969.50 $4,119.50
Heavy Stock $9,439.50 N/A
ADVERTORIALS:
FULL-COLOUR PRINT
Double-Page Spread $11,220
Full Page $6,480
1x 2x 3x 4x 5x 6xRevisions and Proofs: $50 Position Guarantee: 15% Premium
RCC charges a $50 artwork surcharge for print or digital artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA• Link your ad to the landing page of your choice
ebsite• Interact with viewers to facilitate the buying process• Generate an immediate response from customers • Members and readers receive each issue via email and each new
issue is posted on RCC's website. A full archive of past issues is available, ensuring longevity for your online presence.
In addition to print, Canadian Retailer is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser’s website.
Digital Edition Toolbar | Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons.
Digital Edition Skyscraper | The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure.
Digital Edition Belly Band | The Belly Band is included on the front cover of the digital edition, making your company’s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition’s back cover, wrapping your company’s message around the entire digital edition.
Digital Edition Leaderboard | Your message will be prominently displayed above the magazineand is displayed the entire time the digital edition is open.
Digital Edition Sponsorship* | Your message will be prominently displayed directly across fromthe cover of the magazine. *Animation and video capabilities available
DIGITAL EDITION
Sponsorship, Leaderboard, Belly Band, Skyscraper, and Toolbar Bundle |
| 5CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA
For the latest online specs, please visit:www.retailcouncil.org/canadian-retailer-advertising
From tips to trends and everything between, we cover the issues that are important tothe retail industry.
• Engaging through social media
• Getting ready for the iGeneration
• Marketing Roundtable with today’s retailmarketing leaders
The Bricks-and-Mortar IssueShips June 2018
• Enabling an exceptional in-store experience
• The latest in store design
• Consumer trends and behaviour
• Cyber investigations 101
• Protecting the brand
• Special STORE Conference coverage
• Competing in today’s complex grocery sector
• Canadian Grand Prix New Product Awards Finalists
• Grocery e-commerce: the tipping point
*Editorial plan is subject to change without notice.
2018 CANADIAN RETAILER EDITORIAL CALENDAR*
The Food & Grocery Issue Ships April 2018
Available at STORE 2018 Conference
• The modern retail supply chain (A-Z)
• The latest in inventory management technology
• Delivering the on-demand promise
The Supply Chain IssueShips October 2018
• The state of e-commerce
• The mobile revolution
• Preparing for Internet of Things
The Technology IssueShips December 2018
The Loss Prevention IssueShips August 2018
Available at Loss Prevention Conference 2018
The Marketing IssueShips late February/early March
Available at RCC Retail Marketing Conference
6 | CANADIAN RETAILER 2018 MEDIA KIT www.retailcouncil.org
For advertising related inquiries, contact:
Mary MarkouDirector, Sponsorships and Partnerships
Retail Council of Canada
Direct: Toll Free: 1-888-373-8245 ext [email protected]
416-467-3755
| 7CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA