R E T A I L C O U N C I L O F C A N A D A − T H E V O I C E O F R E T A I L ™

CANADIAN RETAILER MAGAZINE

2018 MEDIA KIT

RECRUITMENT

HIRING IN THE DIGITAL AGE

MILLENNIALS INTHE WORKFORCE

MENTAL HEALTH IN THE WORKPLACE SAFE ENVIRONMENT

ENGAGEMENT

TRAINING

TALENTACQUISITION

MENTORING

COMPETENCIESTECHNOLOGY

MOBILE

DEMOGRAPHICS

GLOBALISM

CUSTOMER SERVICE

MULTIGENERATIONAL

WORK/LIFE BALANCE SAFE ENVIRONMENT

PROTÉGÉ

PROTOCOL

PROTÉGÉ

FLEXIBILITYRECOGNIZING

POTENTIAL

RECOGNIZINGPOTENTIAL

HIGH-PERFORMING

RISING STAR

BUSINESS-FOCUSED

BUSINESS-FOCUSED

ONMIBUSINESS TRANSFORMATION

TEMPORARY

FULL-TIMEPART-TIME

FREELANCE

FREELANCE

CONTRACT

THE RIGHT

FIT

BACKGROUND CHECK

INTERVIEWINGSTANDARDS

SKILLSENHANCEMENT

TOGETHER

ONLINE

EFFECTIVE COMMUNICATION

EFFECTIVE COMMUNICATION

TRAININGPORTALS

ADAPTIVELEARNING

EMPLOYEERIGHTS

CONTINUALIMPROVEMENT

INFORMATION

INFORMATION

CUSTOMER/EMPLOYEE INTERACTIONSCHEDULING

SCHEDULING

EMPLOYEESATISFACTION

COLLABORATION

TEAMWORK

MANAGEMENT

CORPORATE CULTUREPRODUCTIVE

MACHINELEARNING

MACHINELEARNING

MACHINE LEARNING

PROCESSES

PROCESSES

REFERENCE

REGULATIONS

WORKPEOPLE POWERHOW HUMAN RESOURCES IS TAKING CARE

OF RETAIL'S MOST VALUABLE ASSET.

THE HUMAN RESOURCES ISSUE

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THE FOOD & GROCERY ISSUE

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CURATING THEGROCERY EXPERIENCECanadian grocers invigorating industry’s most complex sector PAGE 28

THE MARKETING ISSUE

THE EVOLUTION OF FLYERSFinding their digital wingsSPECIAL INSIDE: Hallmark Marketing to Millennials Roundtable

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THE LOSS PREVENTION ISSUE

LOSS PREVENTION BEHIND THE SCENESA DAY IN THE LIFE OF A RETAIL CRIMINAL INVESTIGATOR+ THE EVOLUTION OF RFID • RESTORATIVE JUSTICE • LP TECHNOLOGY

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SPECIAL INSIDE: STORE 2017 COVERAGE

2 | CANADIAN RETAILER 2018 MEDIA KIT

CANADA’S NATIONAL RETAIL PUBLICATION

ABOUT RETAIL COUNCIL OF CANADA (RCC)

Canadian Retailer

RCC is the most authoritative and e�ective Voice of RetailTM in Canada representing the interests within allretail formats, including department, specialty, discount, and independent stores, and online merchants. RCC isa member-funded association, also o�ering suppliers and service providers benefits and opportunities throughmembership, such as 10% o� on advertising in Canadian Retailer.

is Retail Council of Canada’s(RCC) award-winning publication delivering the latestindustry news, research and best practices to over45,000 store fronts from coast-to-coast. Retailers rely onthis bimonthly magazine to stay informed on industryinnovation, and utilize this resource as a buying guidewhen sourcing suppliers and service providers to growtheir business.

Canadian Retailer’s readers are the industry’s keydecision-makers with purchasing power throughoutevery step of the decision-making process.

As Canada’s only national retail publication,Canadian Retailer puts advertisers in front of theindustry that is driving Canada's economy.

www.retailcouncil.org

| 3

BY THE NUMBERS

60%

71%

READERS ARE INTERESTED IN:In our most recent reader survey, our readers say they plan to purchase the following

READERS SPAN THE NATION

B.C./YUKON 616 811

ALBERTA/NWT/NUNAVUT 614 548

SASKATCHEWAN/MANITOBA 306 310

ONTARIO 6,488 5,630

QUEBEC 301 597

MARITIMES 235 304

INTERNATIONAL 129 333

TOTAL 8,689 8,533

PROVINCE PRINT ONLINE

23,805

93.8%

75.2%

32,500TOTAL AUDIENCE

95%

• Social media/advertising• Human resources• Store design• Environmental sustainability• Supply chain/logistics• E-commerce• Health and safety• Omni-channel retailing• Loss Prevention/Cyber-Security• Marketing/Communications• Mobile/Digital• Technology• Data analytics

CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA

The number of additionalreaders due to pass-alongreadership

Of readers agree that thecontent in Canadian Retaileris relevant to their jobs

Rated the quality of CanadianRetailer as "high" or "very high"

Of readers are directly involvedin the purchasing process withintheir organizations

Recipients of Canadian Retailerpass the issue on to at least one tofive colleagues

Of RCC members readCanadian Retailer

Source: Canadian Retailer 2017 Reader Survey

MAGAZINE PRINT SPECIFICATIONS

Advertiser is responsible for all content, design and formatting of its ad. However, Retail Council of Canada (RCC) reserves the rightto edit content as it deems appropriate, at its sole discretion. Advertiser indemnifies RCC against any and all claims, losses or liabilitieswhatsoever, including legal fees, arising or in any way related to Advertiser's advertising, except to the extent caused by any changesRCC has made to the advertising (which changes were not requested by or consented to by Advertiser). RCC assumes no liabilitywhatsoever for any errors , omissions or otherwise relating in any way to the placing or publication of the advertisement, except to theextent of a replacement one-time paid advertisement of the same specification, in the next or similar publication, if any proven oradmitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Revisions to previously submitted ad copy aresubject to additional charges. All cancellations must be received in writing prior to the advertising sales deadline (which deadline maybe changed by RCC, by written notice). All premium positions are non-cancelable. Ads may also appear in an online version of thepublication(s), at RCC's sole discretion.

DOUBLE PAGE SPREAD BLEED FULL PAGE BLEED

2/3 PAGEVERTICAL

2/3 PAGEHORIZONTAL

7" x 9.5"16.5" x 11.125" 8.375" x 11.125" 7" x 6.333" 4.583" x 9.5"

1/2 PAGE HORIZONTAL

7" x 4.583"

1/2 PAGE LONGVERT.

3.333" x 9.5"

1/3 PAGESQUARE

4.583" x 4.583"

1/3 PAGEHORIZONTAL

7" x 3"

1/3 PAGEVERTICAL

2.166" x 9.5"

1/4 PAGE HORIZONTAL

4.583" x 3.333"

1/4 PAGE VERTICAL

3.333" x 4.583"

Magazine Trim Size: 8.125" x 10.875" DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5"Note: Text placed outside the live area within any full-page or DPS ads may be cut o . Please keep text within the live area at all times.

FULL PAGE

4 | CANADIAN RETAILER 2018 MEDIA KIT www.retailcouncil.org

ADVERTISING RATES* RCC members receive a 10% discount.

All rates include the e-Link feature. BONUS: All advertisers will receive a free, customized listing in the Advertiser Index section.

NET COLOUR RATES

Double-Page Spread $10,470.00 $9,945.00 $9,425.00 $8,900.00 $8,375.00 $7,850.00

Outside Back Cover $7,475.00 $7,175.00 $6,875.00 $6,575.00 $6,280.00 $5,980.00

Inside Front or Inside Back Cover $6,745.00 $6,445.00 $6,145.00 $5,845.00 $5,550.00 $5,250.00

Full Page $5,980.00 $5,680.00 $5,380.00 $5,080.00 $4,785.00 $4,485.00

2/3 Page $5,160.00 $4,900.00 $4,645.00 $4,385.00 $4,130.00 $3,870.00

1/2 Page $3,800.00 $3,610.00 $3,420.00 $3,230.00 $3,040.00 $2,850.00

1/3 Page $2,860.00 $2,715.00 $2,575.00 $2,430.00 $2,290.00 $2,145.00

1/4 Page $2,200.00 $2,090.00 $1,980.00 $1,870.00 $1,760.00 $1,650.00

OUTSERT & HEAVY STOCK INSERT:

OPTION PRINT w/eLINK

1pg/2sided $3,969.50 $4,119.50

2pg/4sided $4,959.50 $5,159.50

Postcard $3,969.50 $4,119.50

Heavy Stock $9,439.50 N/A

ADVERTORIALS:

FULL-COLOUR PRINT

Double-Page Spread $11,220

Full Page $6,480

1x 2x 3x 4x 5x 6xRevisions and Proofs: $50 Position Guarantee: 15% Premium

RCC charges a $50 artwork surcharge for print or digital artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA• Link your ad to the landing page of your choice

ebsite• Interact with viewers to facilitate the buying process• Generate an immediate response from customers • Members and readers receive each issue via email and each new

issue is posted on RCC's website. A full archive of past issues is available, ensuring longevity for your online presence.

In addition to print, Canadian Retailer is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser’s website.

Digital Edition Toolbar | Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons.

Digital Edition Skyscraper | The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure.

Digital Edition Belly Band | The Belly Band is included on the front cover of the digital edition, making your company’s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition’s back cover, wrapping your company’s message around the entire digital edition.

Digital Edition Leaderboard | Your message will be prominently displayed above the magazineand is displayed the entire time the digital edition is open.

Digital Edition Sponsorship* | Your message will be prominently displayed directly across fromthe cover of the magazine. *Animation and video capabilities available

DIGITAL EDITION

Sponsorship, Leaderboard, Belly Band, Skyscraper, and Toolbar Bundle |

| 5CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA

For the latest online specs, please visit:www.retailcouncil.org/canadian-retailer-advertising

From tips to trends and everything between, we cover the issues that are important tothe retail industry.

• Engaging through social media

• Getting ready for the iGeneration

• Marketing Roundtable with today’s retailmarketing leaders

The Bricks-and-Mortar IssueShips June 2018

• Enabling an exceptional in-store experience

• The latest in store design

• Consumer trends and behaviour

• Cyber investigations 101

• Protecting the brand

• Special STORE Conference coverage

• Competing in today’s complex grocery sector

• Canadian Grand Prix New Product Awards Finalists

• Grocery e-commerce: the tipping point

*Editorial plan is subject to change without notice.

2018 CANADIAN RETAILER EDITORIAL CALENDAR*

The Food & Grocery Issue Ships April 2018

Available at STORE 2018 Conference

• The modern retail supply chain (A-Z)

• The latest in inventory management technology

• Delivering the on-demand promise

The Supply Chain IssueShips October 2018

• The state of e-commerce

• The mobile revolution

• Preparing for Internet of Things

The Technology IssueShips December 2018

The Loss Prevention IssueShips August 2018

Available at Loss Prevention Conference 2018

The Marketing IssueShips late February/early March

Available at RCC Retail Marketing Conference

6 | CANADIAN RETAILER 2018 MEDIA KIT www.retailcouncil.org

For advertising related inquiries, contact:

Mary MarkouDirector, Sponsorships and Partnerships

Retail Council of Canada

Direct: Toll Free: 1-888-373-8245 ext 236mmarkou@retailcouncil.orgwww.retailcouncil.org

416-467-3755

| 7CANADIAN RETAILER 2018 MEDIA KIT RETAIL COUNCIL OF CANADA