THE 2010RAZORFISHOUTLOOK REPORTTOPLINE FINDINGS

THIS REPORTTAKES A SNAPSHOTOF MARKETING TRENDSAND MEDIA SPEND.

WHAT DID WE FIND

MARKETERS NEED TOTRANSFORM THEMSELVES.OR DIE.

IN THIS YEAR’S REPORT?

THE RECESSIONHAS SUBSIDED.

MARKETERS ARE SPENDINGAGAIN ON DIGITAL.

CLIENTS WERE WILLINGTO EXPERIMENTDURING THE RECESSION.

CONTRARY TO POPULAR BELIEF,

MOBILE MARKETINGHAS ARRIVED,FINALLY—THANKS TO APPLE.

MARKETERS WILLINVEST MORE

INTO DIGITAL VIDEO.

BRANDS WILLTAKE OVERTWITTER.

BRANDS ARE FOCUSNGON SOCIAL INFLUENCERS,

NOT SOCIAL MEDIA.

BRANDS ARE GETTINGSAVVIER ABOUTMEASURING SOCIAL.

GOOGLE STILLDOMINATES SEARCH.BUT NOT FOR LONG.

GLOBAL BRANDS ARELEARNING HOW

TOTHINK AND ACT LOCALLY.

Thank YouDavid DealVice President, Marketing312-696-5056 David.Deal @razorfish.comSuperhypeblog.comTwitter.com/davidjdealFacebook.com/davidjdealSlideshare.net/davidjdeal