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Slide presentation by Razorfish at the 2010 Cannes Lions Advertising Festival, featuring winners of Zooppa's Privacy in the Digital Age advertising competition.
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“pri-va-what?”
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First, a bit on “the wisdom of the crowd”
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we’ve experimented for clients like Coors Light
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and were pleasantly surprised ...
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It Worked Because ...
• The original spot was a great idea
• The original spot was more platform than one-off
• We provided tight direction and a relatively narrow box for
the users to work within
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it begs the question: what happens when you open the brief wide?
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Privacy
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Privacy is a big, ugly, hairy, nasty issue fraught with nuance.
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Photo Credit: John Adams for the 2009 Crunchies!http://www.flickr.com/photos/crunchies2009/4259162754/
Just ask this Guy
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It is that confusion that led us to our session title:
“pri-va-what?”
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There are a host of other social and related sites that
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and it’s bigger than just social
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But, What To Do?
• Make people aware of the issue
• Counter some of the sensationalism in the media
• Teach, don’t frighten
• Provoke discussion of the topic
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Your Assignment
• Create a film that addresses the topic of privacy in the
digital age and accomplishes the four goals we’ve laid out
• Target approximately two minutes
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Your Assignment
• What you’ve got to work with:
- Videos and print ads/still imagery from Zooppa community
- Still photos crowdsourced from Razorfish offices worldwide
- Creative commons-safe imagery from Flickr and other web sources (at
your discretion)
- A collection of 20 tracks generously donated by Audiosocket
- Anything you can create or shoot within the time limit today
• You are free to use as you see fit:
- Take bits and pieces from multiple sources and create something new
- Take one of the finished/near finished pieces from Zooppa and refine
(the author would likely appreciate feedback from a pro)
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What Next?
• We’re doing to do a quick tour of some of our favorite assets
- including our favorites from the Zooppa community, both to
give you a head start and hopefully to inspire you
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Zooppa
author: ootb
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Zooppa
author: srfilms
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Zooppa
author: quakfoo
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Zooppa
author:
JimmyDagget
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Zooppa
author: pedrosanguine
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Zooppa
author: svitto
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Zooppa
author: brunorodsilva
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Thanks to all the Zooppa members who contributed.
Winners to be announced on privawhat.posterous.com soon.
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