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With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.
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THE 2010RAZORFISHOUTLOOK REPORTTOPLINE FINDINGS
THIS REPORTTAKES A SNAPSHOTOF MARKETING TRENDSAND MEDIA SPEND.
WHAT DID WE FIND
MARKETERS NEED TOTRANSFORM THEMSELVES.OR DIE.
IN THIS YEAR’S REPORT?
THE RECESSIONHAS SUBSIDED.
MARKETERS ARE SPENDINGAGAIN ON DIGITAL.
CLIENTS WERE WILLINGTO EXPERIMENTDURING THE RECESSION.
CONTRARY TO POPULAR BELIEF,
MOBILE MARKETINGHAS ARRIVED,FINALLY—THANKS TO APPLE.
MARKETERS WILLINVEST MORE
INTO DIGITAL VIDEO.
BRANDS WILLTAKE OVERTWITTER.
BRANDS ARE FOCUSNGON SOCIAL INFLUENCERS,
NOT SOCIAL MEDIA.
BRANDS ARE GETTINGSAVVIER ABOUTMEASURING SOCIAL.
GOOGLE STILLDOMINATES SEARCH.BUT NOT FOR LONG.
GLOBAL BRANDS ARELEARNING HOW
TOTHINK AND ACT LOCALLY.
Thank YouDavid DealVice President, Marketing312-696-5056 David.Deal @razorfish.comSuperhypeblog.comTwitter.com/davidjdealFacebook.com/davidjdealSlideshare.net/davidjdeal
