12 Tips for Holiday TweetingLast minute Twitter boosts
Images & Vine
1
● Show your message visually, to increase engagement
● Use images or vine videos for lifestyle, fun, quotes and even products
● Tweet customer images (get UGC via photo contests)
Discounts & Coupons
2
● People love holiday discounts
● Set up coupons on your landing pages, or via your Twitter
● Make your coupons mobile enabled
Contests
3
● Make your prize holiday related - gift cards encourage immediate sales
● Host your contest on a landing page, or via your Twitter
● Run multiple contests with many winners
Add Some Goodwill
4
● Show your brand cares by holiday giving
● Choose a charity that fits with your business goals (i.e. local, kids, global, etc)
● Tweet about it to encourage customers to support with you
Holiday Lifestyle Tips
5
● Solve customer problems with lifestyle tips - like recipes, relaxing, and fashion
● For recipes: Tweet links to great party appetizer, baking and holiday dinner recipes (on your site or others)
● Include an image of your tips, too
Seasonal Hashtags
6
● Use popular holiday hashtags like: #giftideas #lastminutedeals #stockingstuffers
● Connect with like-minded people - use hashtags your followers use
● Use product, campaign and trending hashtags
Share your @mentions
7
● Get your @mentions seen by all your followers - don’t start it with @mention
● Use “.” in front of your @mention to get it shared
● Put “the” “tx” “RT” etc. in front of your initial @mention
Personalize your Tweets
8
● Write your tweets with “you” “me” and “us”
● Tweet photos of your busy, friendly staff - to show you’re human (hey, if Android can do it - you can too!)
● Include behind the scenes looks at events you’re hosting - online or off
Twitter Ads
9
● Use Promoted Tweets to get your posts seen by your followers and more
● Target your competition, like the Gap did here with H&M
● Promote your most engaging posts, like cool vine videos
Contact Info
10
● Holiday shopping can be stressful - make it easy for customers to get your help
● Design a Twitter background with your business contact info
● Include store locations, hours, and other common queries
Ask for a RT
11
● Make your RT tweet an interactive question or consumer choice
● Use RT asks in your holiday coupon and contest campaigns
● Spell out “retweet”, to get 23x’s more engagement
Show your Product
12
● Use visually appealing images of your product
● Think about lifestyle in product tweets - how will your goods solve customer problems
● Include a link directly to your ecommerce landing page
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