1. Tweeting for Business Twitter Tactics for your Company

2. What Is Twitter?

Public instant messaging

A way to talk about what youre doing right now publicly, by default

Short messages only 140 characters

Opt-in youchoose who to watch and you see their public messages

Can also talk privately with others

Many ways to send and receive tweets

3. Twitters Growth

Twitter has about 4 million users now

363,000 users in the U.S.

There are more than 1 million tweets/day

4. What Good Is It?

Get feedback about your business track what people are saying and address problems quickly

Mingle with the famous in your industry

Stay on top of trends

Monitor whats being said aboutyourcustomers to help them protect their own brands

5. Example 1 and 2: Dell, Comcast

Dell earned $1 million through Twitter in the last year

• Dell sends messages to its Twitter subscribers about special private sales

Comcast is turning around their negative reputation by displaying genuine interest in customer issues posted on Twitter

6. Example 3: Coudal Partners

Jewelbox inserts issue

• Tweeted about the problem I was having

• Within 30 minutes, @coudal contacted me

• Emailed the company representative

• New inserts are on the way

• Coudal still has a happy customer! Ill probably tweet about this experience

7. Most Importantly, Twitter

Puts a personal face on your business

Gets you a steady stream of ideas and links that you can use in your own business

Enables you to get (and offer) help

Connects you with others who share your interests, personally and professionally

8. 5 Stages of Acceptance

Denial Why should I care about this?

Presence I dont get it, but I guess I should get a free account.

Dumping Posting links to blog, PR docs

Conversing Talking to others one-on-one

Microblogging Sharing useful infoandconversing one-on-one

9. Getting Started

Visit twitter.com and sign up for free

Get a handle that relates to your business

Multiple accounts personal & business?

Fill in your profile using keywords

Upload your photo (gain credibility!)

Add your location if appropriate

10. Getting Started, Continued

Visit search.twitter.com and look for others who share your interests

Look at your followees followers to find new people to follow

Watch, learn, and enter the conversation when youre ready (lurk for a few weeks)

Tweet often daily is recommended

11. Let People Know You Tweet

Put your handle in your signature for email, forum posts, blogging

Put a logo on your website,linked to your Twitter page

12. What Should I Talk About?

Share great links and resources you find

Share information about your business

Reach out to people who use your servicesor products

Talk about upcoming company events

Share problems and ask questions

Add links to your latest blog posts

13. Best Practices

Think before you type! Itspermanentandsearchable

Be authentic its about letting people get to know you personally and professionally

Dont push your services or products it can get you banned

Share information and become valued as an expert in your field

14. Dealing With Other People

Follow those who interest you

Unfollow people to stop seeing their messages (theres no need to reciprocate if youre not interested)

Block problematic people that means they wont be able to see your updates

Spam is rampant just dont follow it!

15. Useful Tips

Use@handleto reply or refer to people

Use direct messages(D handle)to talk privately with another person

Retweet(RT)interesting tweets to others in your network its respectful

Hashtag(#topic)tweets to create a custom results page

16. 3 rdParty Tools Hundreds!

TweetDeck and Twhirl desktop applications to manage your account

TweetBerry and iTweet (and other mobile apps)

TweetLater set keywords for search and have results delivered to your email

TwellowHood find other Twitter users by geographical location (there were 148 users in Fort Collins as of Thursday)

17. Groups

Not yet a Twitter feature in the works

Will enable you to categorize your followers list and choose to send tweets to only certain people

Youcanset up groups on 3 rdparty software like TweetDeck, but only to view incoming tweets, not to broadcast

18. Resources

The basics

Creative ways to use Twitter

Twitter for business (articles and video)

Twitter services and tools

Legal issues

Backgrounds and icons