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Need some last minute Twitter tips? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in Twitterland. So why aren’t your messages getting the results you need? Here are 12 days of Twitter tips to give your holiday marketing the boost it deserves. read more: blog.wishpond.com
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12 Tips for Holiday TweetingLast minute Twitter boosts
Images & Vine
1
● Show your message visually, to increase engagement
● Use images or vine videos for lifestyle, fun, quotes and even products
● Tweet customer images (get UGC via photo contests)
Discounts & Coupons
2
● People love holiday discounts
● Set up coupons on your landing pages, or via your Twitter
● Make your coupons mobile enabled
Contests
3
● Make your prize holiday related - gift cards encourage immediate sales
● Host your contest on a landing page, or via your Twitter
● Run multiple contests with many winners
Add Some Goodwill
4
● Show your brand cares by holiday giving
● Choose a charity that fits with your business goals (i.e. local, kids, global, etc)
● Tweet about it to encourage customers to support with you
Holiday Lifestyle Tips
5
● Solve customer problems with lifestyle tips - like recipes, relaxing, and fashion
● For recipes: Tweet links to great party appetizer, baking and holiday dinner recipes (on your site or others)
● Include an image of your tips, too
Seasonal Hashtags
6
● Use popular holiday hashtags like: #giftideas #lastminutedeals #stockingstuffers
● Connect with like-minded people - use hashtags your followers use
● Use product, campaign and trending hashtags
Share your @mentions
7
● Get your @mentions seen by all your followers - don’t start it with @mention
● Use “.” in front of your @mention to get it shared
● Put “the” “tx” “RT” etc. in front of your initial @mention
Personalize your Tweets
8
● Write your tweets with “you” “me” and “us”
● Tweet photos of your busy, friendly staff - to show you’re human (hey, if Android can do it - you can too!)
● Include behind the scenes looks at events you’re hosting - online or off
Twitter Ads
9
● Use Promoted Tweets to get your posts seen by your followers and more
● Target your competition, like the Gap did here with H&M
● Promote your most engaging posts, like cool vine videos
Contact Info
10
● Holiday shopping can be stressful - make it easy for customers to get your help
● Design a Twitter background with your business contact info
● Include store locations, hours, and other common queries
Ask for a RT
11
● Make your RT tweet an interactive question or consumer choice
● Use RT asks in your holiday coupon and contest campaigns
● Spell out “retweet”, to get 23x’s more engagement
Show your Product
12
● Use visually appealing images of your product
● Think about lifestyle in product tweets - how will your goods solve customer problems
● Include a link directly to your ecommerce landing page
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