Does it sometimes feel like the testing process takes long and costs more money than the return? If yes, then you are doing it wrong. The process of online A/B testing is fundamen-
tally built on the fact that a customer’s behavior will ultimately define the best experience. It is virtually impossible to predict one person behavior, much less a whole online audience
- so stop trying. Next time the word “testing” is mentioned and you grit your teeth, try a more agile testing approach and see results quicker - by just putting the customer first.
AGILE MARKETING IN MOTION
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UNFUNNELCONVERSION STRATEGIES
Top 10 Web
& Tools to ExecuteIt’s hard to keep up with all the new strategies and tools for conversion. unFunnel gives you a consumer-driven approach to prioritizea Top 10 list of what you SHOULD be doing.
© Copyright 2014 Unfunnel LLC. All rights reserved. Visit us at www.unfunnel.com. Agile Marketing in Motion. Become a partner and contact us today.
CALLS TO ACTION
THE RIGHT OFFERQUALIFIED LEADS LISTEN TO NEEDS
FOLLOW UP AFTER
CONTACT INFO
MEASURE CVR RATE
A PRODUCT PAGE
VALUE PROPOSITIONTESTIMONIALS
A good o�er
doesn’t get devel-oped in a conference
room, it is usually driven by consumer need. Use social
media listening tools like Sprout Social & Hootsuite to
monitor your in�uencers and here what the pain
points are. Drive people to
your pages that want to be there. Don’t
try to buy your audience by buying a list. Capture informa-
tion from organic tra�c that comes with a strong intent to
purchase with tools like HubSpot and quickly
send them what they need. Once
you gain the interest you need
an o�er to close the deal. Create something unique
and irresistible that they can’t pass up. Make it a win-win and easy to
take the next step. ePromo codes can be set up quickly using free
tools like ShortStack in your social media
e�orts.Make
sure visitors know where to go
next on your site. Create a Next Action pathway with
large Call To Action (CTA) buttons to make it easy to bring visitors
though a conversion �ow. Have a priority and minimize actions to a
primary and secondary action and remove
unnecessarynav bars.
Use your email
channel as your way to quickly follow up
with a person that has inter-acted on your website. Hubspot
is a tool that tracks behavior over multiple visits and can send an
email if a person converts with an upsell or leaves without
purchasing. Time is essential in this
strategy.
Put people �rst
in an unFunnel strategy and build
content that educates the consumer on why to buy
your product. Give trans-parency and a complete
understanding of why they should take action and
the bene�ts to them, not
you.Ask
your top brand advocates
and in�uencers to give you an online product
review and tell their story. Point them to review sites
like Epinions, amazon.com, CNET or user your Social
networks like Facebook and Google+ to
capture and use.You
have a good product, now
showcase it. Give it a dedicated landing page
and manage with software like LeadPages. Make sure
you have high resolution images and di�erent views.
Add descriptions and reviews on the page
and sharing with AddThis.
Know what your
conversion rate is on all your forms.
Use A/B testing tools like Optimizely to easily test out
your hypothesis on di�erent o�ers, CTAs and visual
elements. You could be leaving money on the table - use a
data-driven approach to decision
making.
Make sure
visitors can
contact you at
any point in
time!