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• People and place come first; start with the community
not the ‘experts’
• Develop and allow collaborative, inter-disciplinary
approaches & processes
• Be open to learn from each other
• Become facilitators of positive vision & change
• Develop a Place Making tool and guide that is
transformative and practical
Creating a culture of Place Making
Place Making
• Participating in and conducting Place Making Training
at all levels, in different sectors
• Engaging in Place Making actions and strategies ‘in
place’, not from a distance or the computer
• Develop a dedicated Place Making position/ unit within
your organisation, or couple with an existing Place
Management role
• Seed and nourish Place Making champions and
partnerships
Building a culture of Place Making
Place Making
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Our Model
key themes
place essence
people place product program planet
activating the essence
global trends community values
the story of the land
The Story of the Land
• Indigenous history; culture, flora, fauna • Local heritage • Local stories • Bioregion
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Global Trends
• Climate Change • Peak Oil & diminishing
fossil fuels • World economy • Population growth • Mass urbanisation • Impacts of globalisation • IT and communications
Community Values
• Authentic community engagement
• Community and stakeholder needs
• Community and stakeholder vision
• Unleash creative capacity and potential of the community
• Hot spots and opportunities
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Key Themes
Weaving the story of the land, global trends & community values together, the key themes then inform the Place Essence.
What does the Place Essence look like and why is it important?
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The Place Essence reveals the unique identity of a place and informs & guides the future vision.
It provides a values-based framework for the practical application of Place Making principles and actions.
Place Essence
• Spirit of place; unique, distinctive and cherished aspects of a place
• The invisible weave of culture; stories, art, memories and histories
• Tangible physical aspects of a place; bioregional features (mountains, rivers), architecture, views, monuments
• The commercial environment, from markets, to mainstreets and malls, the physical aspects of the urban form
The Art of Discovering the Place Essence:
Place Essence
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• Unique to its location, culture and place in time
• Reflective of the community; people & environment
• A simple statement that captures the feeling and sense of the place
• Gives you an imagined sense of what elements such as the built form, entry statements, landscaping, signage and seating will look like
A Place Essence is…
Place Essence
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The 5 Ps of Place Making
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People
Involving the community in decision making, ongoing management and activation of a place is important. Creating authentic, transparent and collaborative relationships with our all our stakeholders is essential to the Place Making process.
Place
In its most simple form, describes the physical aspects of a space. At its most complex it reveals and encourages a relationship between people and their environment, both built and natural. This is the hard infrastructure. It informs the way we see ourselves and the world. At best it unleashes the creative capacity of our community.
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Program
The marketing, events and activity in a place is a two way street. As place managers we get to express what is unique and attractive about our place through place branding and marketing strategies while various stakeholders express, interact and respond to the place through events, public art and other activities.
Product
In Place Making, product is more than simply what is on offer for sale. It is also the range and mix of retail and how it relates to the needs of the community. Great places are made up of more than a retail experience; they include civic, cultural, office and residential components, the provision of community services and basic facilities such as bathrooms and children’s play areas.
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Planet
Planet is the relationship between the local place and global environmental issues. It is the grounding concept that reminds us of our interconnected relationship with the earth that sustains us. Everything around us from the built form, to the food that nourishes our bodies comes from nature.
Place Essence
Where there is VISION the people FLOURISH
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Key roles in the visioning process include being a:
• Facilitator/ leader
• Space Creator
• Visionary
• Relationship builder
It is of utmost importance to mobilise the positive psychology and energy of the community and key stakeholders to catalyse transformative change and learning.
Leading the Visioning Process
Visioning
Visioning
Who creates the vision?
Who owns the vision?
Who stewards the vision?
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Visioning
Who are the Place Makers and
how do they work together to
steward the vision?
The Art of Place Making; bringing the VISION to LIFE
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5 Ps Objectives:
place: develop signage and infrastructure as artworks
planet: green the precinct with more planting at ground and above
product: support new business start ups
program: encourage tourism through self guided walking trails
people: develop relationships with community cultural groups
Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan
‘Flinders Quarter embraces diversity, community and individual creativity –
a local village within the city”
Village Well concept
The graffiti precinct The café precinct The designed signage
Flinders Quarter: Laneway activation strategy Example Recommendations: - Signage as artworks - Youth graffiti art precinct - cultural icon - Individuality, identity and diversity as key to retail plan
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Before (1987) After (2005)
Images courtesy of City of Melbourne
Degraves
Critical success factors:
• Placing the community/ culture spirit as a key driver • Establishing a community-owned management structure • Engaging local artists and entrepreneurs in the decision making • Listening to consumer demand for more authentic and intimate
places to socialise • Facilitating micro business development • Fusion of art, culture and retail as a distinction experience
Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan
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Flinders Lane 2015…
Melbourne Central: Place Making Strategy Collaborative design process, reconnecting to the city grid
Place Making recommendations – retail mix and offer
Menzies lane, eat street
• Turned the ‘box’
inside-out • Influenced by
Melbourne’s Laneways
• Influenced by town
centre principles
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Melbourne Central:
innovative thinking, process and champions
• Created the first Place Making Masterplan for a city retail centre
• Created an ‘innovators circle’ including edge retailers in retail, design, sustainability
• Created an artist’s think tank • Development Manager as Place Leader and catalyst • Village Well created a community partnership model to
foster civic entrepreneurship e.g., City Learning Centre • Ongoing Place Management & activation e.g., Patrick
Blanc living wall, fashion incubator, artists exhibitions
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Patrick Blanc living wall
• Sell a compelling story
• Partnership and collaboration with stakeholders
• Ask for commitment and set clear goals
• Connect people’s imagination and spirit to the story
• Connect people to their purpose and joy
• Celebrate and reward
Making it happen:
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Brainstorm
Exercise
What are the blocks and what stops us from creating great places? What policies, behaviours, tools, process or technologies would have to change and how?
Issues and Opportunities
Exercise
What are your 3 top issues and 3 top opportunities in your work today?
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www.villagewell.org