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• People and place come first; start with the community

not the ‘experts’

• Develop and allow collaborative, inter-disciplinary

approaches & processes

• Be open to learn from each other

• Become facilitators of positive vision & change

• Develop a Place Making tool and guide that is

transformative and practical

Creating a culture of Place Making

Place Making

• Participating in and conducting Place Making Training

at all levels, in different sectors

• Engaging in Place Making actions and strategies ‘in

place’, not from a distance or the computer

• Develop a dedicated Place Making position/ unit within

your organisation, or couple with an existing Place

Management role

• Seed and nourish Place Making champions and

partnerships

Building a culture of Place Making

Place Making

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Our Model

key themes

place essence

people place product program planet

activating the essence

global trends community values

the story of the land

The Story of the Land

• Indigenous history; culture, flora, fauna • Local heritage • Local stories • Bioregion

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Global Trends

• Climate Change • Peak Oil & diminishing

fossil fuels • World economy • Population growth • Mass urbanisation • Impacts of globalisation • IT and communications

Community Values

• Authentic community engagement

• Community and stakeholder needs

• Community and stakeholder vision

• Unleash creative capacity and potential of the community

• Hot spots and opportunities

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Key Themes

Weaving the story of the land, global trends & community values together, the key themes then inform the Place Essence.

What does the Place Essence look like and why is it important?

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The Place Essence reveals the unique identity of a place and informs & guides the future vision.

It provides a values-based framework for the practical application of Place Making principles and actions.

Place Essence

• Spirit of place; unique, distinctive and cherished aspects of a place

• The invisible weave of culture; stories, art, memories and histories

• Tangible physical aspects of a place; bioregional features (mountains, rivers), architecture, views, monuments

• The commercial environment, from markets, to mainstreets and malls, the physical aspects of the urban form

The Art of Discovering the Place Essence:

Place Essence

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• Unique to its location, culture and place in time

• Reflective of the community; people & environment

• A simple statement that captures the feeling and sense of the place

• Gives you an imagined sense of what elements such as the built form, entry statements, landscaping, signage and seating will look like

A Place Essence is…

Place Essence

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The 5 Ps of Place Making

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People

Involving the community in decision making, ongoing management and activation of a place is important. Creating authentic, transparent and collaborative relationships with our all our stakeholders is essential to the Place Making process.

Place

In its most simple form, describes the physical aspects of a space. At its most complex it reveals and encourages a relationship between people and their environment, both built and natural. This is the hard infrastructure. It informs the way we see ourselves and the world. At best it unleashes the creative capacity of our community.

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Program

The marketing, events and activity in a place is a two way street. As place managers we get to express what is unique and attractive about our place through place branding and marketing strategies while various stakeholders express, interact and respond to the place through events, public art and other activities.

Product

In Place Making, product is more than simply what is on offer for sale. It is also the range and mix of retail and how it relates to the needs of the community. Great places are made up of more than a retail experience; they include civic, cultural, office and residential components, the provision of community services and basic facilities such as bathrooms and children’s play areas.

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Planet

Planet is the relationship between the local place and global environmental issues. It is the grounding concept that reminds us of our interconnected relationship with the earth that sustains us. Everything around us from the built form, to the food that nourishes our bodies comes from nature.

Place Essence

Where there is VISION the people FLOURISH

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Key roles in the visioning process include being a:

• Facilitator/ leader

• Space Creator

• Visionary

• Relationship builder

It is of utmost importance to mobilise the positive psychology and energy of the community and key stakeholders to catalyse transformative change and learning.

Leading the Visioning Process

Visioning

Visioning

Who creates the vision?

Who owns the vision?

Who stewards the vision?

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Visioning

Who are the Place Makers and

how do they work together to

steward the vision?

The Art of Place Making; bringing the VISION to LIFE

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5 Ps Objectives:

place: develop signage and infrastructure as artworks

planet: green the precinct with more planting at ground and above

product: support new business start ups

program: encourage tourism through self guided walking trails

people: develop relationships with community cultural groups

Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan

‘Flinders Quarter embraces diversity, community and individual creativity –

a local village within the city”

Village Well concept

The graffiti precinct The café precinct The designed signage

Flinders Quarter: Laneway activation strategy Example Recommendations: - Signage as artworks - Youth graffiti art precinct - cultural icon - Individuality, identity and diversity as key to retail plan

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Before (1987) After (2005)

Images courtesy of City of Melbourne

Degraves

Critical success factors:

• Placing the community/ culture spirit as a key driver • Establishing a community-owned management structure • Engaging local artists and entrepreneurs in the decision making • Listening to consumer demand for more authentic and intimate

places to socialise • Facilitating micro business development • Fusion of art, culture and retail as a distinction experience

Flinders Quarter: Laneway activation strategy Precinct marketing and improvement plan

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Flinders Lane 2015…

Melbourne Central: Place Making Strategy Collaborative design process, reconnecting to the city grid

Place Making recommendations – retail mix and offer

Menzies lane, eat street

• Turned the ‘box’

inside-out • Influenced by

Melbourne’s Laneways

• Influenced by town

centre principles

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Melbourne Central:

innovative thinking, process and champions

• Created the first Place Making Masterplan for a city retail centre

• Created an ‘innovators circle’ including edge retailers in retail, design, sustainability

• Created an artist’s think tank • Development Manager as Place Leader and catalyst • Village Well created a community partnership model to

foster civic entrepreneurship e.g., City Learning Centre • Ongoing Place Management & activation e.g., Patrick

Blanc living wall, fashion incubator, artists exhibitions

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Patrick Blanc living wall

• Sell a compelling story

• Partnership and collaboration with stakeholders

• Ask for commitment and set clear goals

• Connect people’s imagination and spirit to the story

• Connect people to their purpose and joy

• Celebrate and reward

Making it happen:

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Brainstorm

Exercise

What are the blocks and what stops us from creating great places? What policies, behaviours, tools, process or technologies would have to change and how?

Issues and Opportunities

Exercise

What are your 3 top issues and 3 top opportunities in your work today?

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www.villagewell.org