1

• Zippy Shell Mobile Storage Systems was launched in Australia in 2007

– After several years of operating traditional self storage facilities, Zippy Shell founders realized a better solution was needed

• Zippy Shell was developed to provide a low cost, more convenient solution for consumers

• January of 2010 Zippy Shell Launches in US – Currently 34 Franchised Territories

• Experienced Franchise Management Team combined with Founders and operators of Zippy Shell Australia

3

As seen in Entrepreneur Magazine. Top Franchising Trends - 2010

 

Entrepreneur MagazineSelects Zippy Shell at Top Franchise

Concept for 2010!

A VERY FRAGMENTED INDUSTRY = OPPORTUNITY

• The Top 5 self storage companies have only 9% market share.

• The Top 50 companies have less than 15% market share

• The mobile storage segment is the fastest growing segment within this industry

US Storage Industry

5

We are bridging the gap between the convenience provided by portable storage and the cost effectiveness

of traditional storage.We believe we are the best value solution in the market.

Zippy Shell Benefits• Lower capital requirements: Storage containers can amount to over 80% of the capital

investment in a mobile self storage business. Zippy Shell Storage Containers can be up to 50% less than traditional operators. Better Margins/Faster to Profitability/Price more cost effectively

• A cost effective delivery system: The Zippy Shell trailer can be towed by a standard truck (i.e. an F150). This keeps costs very low, and no specialized training or licenses are required for Hydraulic lift equipment. As a registered vehicle, Zippy Shells can be parked in the street (verse alternate storage container containers that are left on the road and are not registered and attract fines from the local parking authorities). Simplicity is the key!

• Great Branding/Advertising Opportunities: Whether you are using the Zippy Shell to promote your brand or the brand of a partner, you have an incredible and distinct marketing tool. This attention-getter can drive you customers much more effectively than a container with your name on it.

7

• Storage container is 15’ long, 7’ high & 7’ wide

• Zippy Shell Unit is 16’ long, 10’ high & 8’ wide

The Shell and Storage Container

8

Potential RevenueStorage Fees

Insurance

Packing SuppliesDelivery Fees

Ancillary Services

9Few Employees

Gradual Capital Outlay

Fastest Growing Segment within a Growth Industry

Recurring Income Stream

Low Capital cost!

Key Business Points

FRANCHISE COSTSInitial investment range: $250,000+ Net worth requirement: $250K+

Ongoing Royalty: $16 per storage container per month.

Additional fees: National Advertising Fee: starting $500 per monthCustomer Support Center: Starting at $350 per month

Financial assistance available: Yes both internally from Zippy Shell and external providers. Financing is available subject to approval by financing sources.

11

• Initial franchise territory fee - $56,000 (for standard 400,000 population)

• Zippy Shell Unit - $14,000

• Storage container from $1,850

So Cost Effective

Now is the the time…

Basic Financial ModelMonthly Storage $150Monthly Rent -$25Equipment Cost - $35Zippy Shell Royalty -$16Gross Profit $74.00

*When containers are paid off, equipment cost is eliminated and gross margins grow by 40%!

500 Customers Monthly Storage Gross Profit $38,000Additional Product Sales $3,500Moving Referrals $2,100Total Monthly Gross Profit $43,600

EXPLORING ZIPPY SHELLIntroductory calls with Matt Bolin VP of Franchise Development and Rick Del Sontro President Review of Storage Industry Facts and Figures

4 personalized and customized webinars

Validation with Franchisees

VIP Tour in Washington DC with senior management. Visit to local Zippy Shell franchise operation.

TERRITORY INFORMATION

Today most territories are open throughout the U.S.

Please contact Rick Del Sontro at 202-345-3420

rdelsontro@zippyshell.com