Zippy Zeez Style Guide

Zippy Zeez

Zippy Zeez, Zipline Adventures is a company specializing in Ziplining.What is contained in this style guide are strict and specific instructions for the use and placement of the logo and type, and colors for this company. These rules must be adheared to.

All parts of this guide are copywritten by Zippy Zeez, 2013.

TABLE OF CONTENTS

Mission Statement

Logo

Color

Typography

Business Card

Envelopes

Letterhead

Brand Advertising

Electronics

Final Thoughts

4

MISSION STATEMENT

The mission of Zippy Zeez is to have a fun fearless, undaunted and adventurous experience on the zipline course. The logo has a “Z” incorporated in it to reflect the first initials of Zippy Zeez. The “Z” also represents the “Z” in zipline a fast moving way to zoom across the treetops and terrain. Ziplining is not for the feint of heart and is an experience to be put on anyone’s bucket list.

LOGO

DIMENSIONS

Zippy Zeez

Zippy Zeez

2p3

0p9

10p12.75

4p6

6p

2p7.5

5p3

2p3

Helvetica Neu LT Std65 Medium 24 pt

Helvetica Neu LT Std65 Medium 6 pt

4p12.75

0p4.5

4p12.75

0p4.5

0p4.5

0p9

0p4.5

1p6

0p9

Stroke .5Dark Green

Stroke 2Dark Green

75% reduction of the original = Maximum reduction

Triangle logo- Centered on the back of the business card top to bottom.

4p12.75

The logo dimensions above for the full size triangle “Z” are to be followed exactly. Reduction of the triangle “Z” can go no smaller than a 75% reduction.

COLORS

R: 102G: 0B: 0

C: 0M: 100Y: 100K: 71

#: 650000

R: 117G: 76B: 41

C: 40M: 65Y: 90K: 35

#: 744C28

R: 181G: 158B: 140

C: 30M: 36Y: 44K: 1

#: B49D8C

R: 18G: 93B: 53

C: 88 M: 37Y: 93K: 34

#:125035

R: 148G: 167B: 145

C: 36M: 15Y: 39K: 14

#: 938790

The colors are of the logo, the outline of the logo, the color on the envelopes, and the paper color. These are natural woodsy outdoor type colors. RGB, CMYK and Hex # color codes are annotated.

Helvetica Neue LT Std - 45-Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue LT Std - 65 Medium


Helvetica Neue LT Std - 75 Bold


TYPE STANDARDS

3p

0p9

0p9

1p6 1p6

0p9 0p9

1p6

0p4.5

4p64p6

BUSINESS CARD

The business card will have the placing of the text at the stated pica widths from the edges as well as the logo the size and placement indicated. The paper is from French Paper Company Speckletone Oatmeal, 80C.

ENVELOPES

The triangle logo for Zippy Zeez should be minimized no smaller than that which is listed earlier in this book. It is to be placed on the front left corner of the envelope with Zippy Zeez in Dark Green, centered below it 1/8”. It is also to be displayed on the back upper flap with the address 1/8th” inch below the Triangle logo, also in Dark Green. The paper is from French Paper Company Speckletone Oatmeal, 80T. The envelope will be a standard #10 letter.

1p6

0p4.5

24 4p6

0p9

LETTERHEAD

1p6

1p6

1p6

1p6The letterhead is on standard 8.5 X 11 inch paper.The paper is from French Paper Company Speckletone Oatmeal, 80T.

BRAND COLLATERAL

Here is an example of all collateral pieces for Zippy Zeez.

BRAND ADVERTISING

The advertising of Zippy Zeez must contain the triangle “Z” with Zippy Zeez and the phone number.Anything less is not enough, anything more is too distracting.

Zippy Zeez

615-ZIPLINE

Zippy Zeez

615-ZIPLINE

22

ZIPPY ZEEZ

ZIPPY ZEEZ

DIRECTIONS

HOURS

FEES

TRAILS

MAPS

ELECTRONICS

ZIPPY ZEEZ

IPhone APP

IPhone App and applications of IPhone screens above. The coloring behind the words on the second IPhone are to be the same color as the letterhead(taupe colored). Image behind the words should be a scenic photo of a part of the Zippy Zeez course. The App is for use on IPhone and IPad.

FINAL THOUGHTS

This manual was created to keep consistency across the board with the logo and text and feel of the company. All standards must be adheared to without deviation. All parts of this manual are copywritten by Zippy Zeez.

Zippy ZeezJan Oppermann

JanOppDesign 2013

Documents

Zippy Zeez Style Guide