z One Concept Presentation

8/10/2019 z One Concept Presentation

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INNOVATIONQUALITYDYNAMISMENERGY DESIGNIMPACTPEOPLEHEART

A GLOBAL CONCEPT THAT GOES BEYOND PRODUCTS



HEART

A YOUNG, INNOVATIVE

AND DYNAMIC REALITY

IN THE PROFESSIONAL MARKET.

Founded in 1999 within the tough and extremely

competitive Italian professional market, in a few

years it has reached important results and has been

identified by experts as “the emerging brand of recent

years”.

Created by its founder, Ivano Panzeri, with the strong

will of offering the hairstylist innovative ideas from a

technological and commercial point of view, it has

reached a prestigious place on the Italian market

and it has imposed itself on the international market,

entering more than 30 countries in the world.

This result has been achieved thanks to an advancedtechnological research in the products’ formulations

and to an aggressive commercial and marketing

strategy.

Born with the objective of offering the professional

industry a global concept of development, not only

does z.one concept™ supply products, but it is

complemented with commercial and communication

ideas, which are addressed both to the hairstylist,

and to the end-consumer.

The salon ’s ima ge is thus enhance d, both on a

stylistic, and on a managerial level, thanks to its

training courses.

z.one concept™ is always looking for new solutions

and new emotions.

INTERNATIONAL

TECHNOLOGY

> research laboratories in the USA and in Italy

> advanced formulas

> ongoing and up-to-date research

Innovative product lines

> high quality

> high motivation

> attractive packaging

> communication supports

and innovative concepts

Not only products

> haircut fashion collections

> high quality stylistic training materials

> supports and image for the salon

> communication and advertising materials

for the salon

> technical training

> managerial training

> events

> 1 affiliation: glam generation.



some like it stylish

C U R L D E F I N E R

c u r l s d e f i n e r

INSPIRATION

Eccentric perception combined with simplicity breeds elegance. Theideal of hair styling is conceived, contaminated by different genresand redrawn, to recreate a real icon of style. Imagine a world ruledby freedom of style, where the intense use of colors expresses allits character.

SHELL AND SUBSTANCE A sophisticated and elegant hair styling line that takes the con-sumer on a journey into an elite world made of contrasts, colorsand shapes, to create, define and reach perfection.

C U T T I N G L O T I O N

c u t t i n g l o t i o n

S M O O T H I N G C R E A M

e x t r a - s m

o o t h i n g c r e a m

F L U I D G L O S S

a n t i - f r i z z p o l i s h i n g fl u i d

V O L U M I Z I N G &

S T Y L I N G

F O A M

v o l u m i z i n g & s t y l i n g f o a m

S T Y L I N G

G E L

fi n i s h i n g

a n d s t y l i n g g e l

G L A Z E

g e l l i q u i d

E C O H A I R S P R A Y

v o l u m i z i n g e c o l o g i c a l

h a i r s p r a y

V O L U M I Z E R H A I R S P R A Y

v o l u m i z i n g h a i r s p r a y

W E T H A

R D G E L

w e t l o o k

h a r d g e l

T E X T U R I Z I N G

& V O L U M I Z I N G F O A M

v o l u m i z i n g a n d t e x t u r i z i n g

f o a m

V O L U M I Z I N G P O W D E R

m a t t v o l u m i z i n g p o w d e r

S I L K E N I N G M I L K

h y d r a t i n g a n d p o l i s h i n g

m i l k f o r a l l h a i r t y p e s

1 2 W O N D E R S

l e a v e i n f o r a l l h a i r t y p e s

S T R O N G H O L D G E L

s t r o n g h o l d g e l



S M O O T H I N G

P R E P A R I N G S H A M P O O

p r e - t r e a t m e n t k e r a t i n e a l k a l i n e

s h a m p o o

F I L L E R

a n t i - f r i z z i n t e n s i v e

p r o f e s s i o n a l s m o o t h i n g

t r e a t m e n t

R E - F I L L E R C O N D I T I O N E R

a n t i - f r i z z t r e a t m e n t m a i n t a i n e r

c o n d i t i o n e r

M A R A C U J A P R O T E C T I V E O I L

p r o t e c t i v e o i l f o r e v e r y h a i r

t y p e

R E - F I L L E R S H A M P O O

a n t i - f r i z z t r e a t m e n t m a i n t a i n e r

s h a m p o o

F I N A L P R O T E C T O R

p r o t e c t i v e s p r a y f o r e v e r y h a i r

t y p e

INSPIRATION

The research of z.one concept TM

laboratories has formulated aninnovative system to obtain soft and straight hair after just oneapplication. The long-lasting effect that you’ve always desired.NO INHIBITION SMOOTHING Line is an anti-frizz treatment systemthat acts thanks to a combination of passion fruit oil and keratin. The product penetrates the hair and guarantees long-lasting results.NO INHIBITION SMOOTHING treatment is suitable for every hair type,both natural and treated, which grants a perfect result even on verydamaged hair. NO INHIBITION

SMOOTHING Line formulation is formal-dehyde- and derivate free. The shampoo is salt and paraben free.

M O U L D I N G M U D D

m o d e l i n g m u d

M O D E L I N G W A X

m o d e l i n g w a x

D E F I N I N G & S H I N I N G W A X

d e fi n i n g

a n d s h i n i n g

g l i t t e r e d

w a x

S H A P I N G P O M A D E

m o d e l i n g p a s t e

S T I C K Y

P A S T E

s t i c k y p a s t e

L O N D O N B Y N I G H T

m o i s t u r i z i n g s h o w e r g e l

S U N S E T I N R O M E

m o i s t u r

i z i n g s h o w e r g e l

M O R N I N G I N P A R I S

m o i s t u r i z i n g s h o w e r g e l

ECO-SENSITIVITY

Organic ingredients to satisfy our demanding clients who want topreserve the environment. The symbol of the increased sensitiv-ity towards the environment, and of the consciousness that goodhealth is obtained first with daily choices. Organic ingredients thatcreate a combination between the ethical commitment towards theenvironment and the sensitivity of the consumers, together with theingredients that respect as much as possible the source of origin. The styling technological formulas contain patented organic ele-ments, ingredients that protect the hair structure during and afterevery styling phase.



NO INHIBITION has created the first SLS FREE color

that, as wel l as guarantee ing a brillia nt resul t, also ha s arejuvenating effect on the hair.A treasure that propagates its extraordinary propertiesby delivering sublime color and radiant hair.

MULTICROME - Age defense*

• restructures hair

• generates radiance, hence the color effectively reflectslight

• fixes the pigments of color for longer lasting intensity

Thanks to this synergetic complex hair appears brighter

and healthier.

NO INHIBITION MULTI-COLOR:

• guarantees perfect long-lasting color thanks to its state-of-the-art pigment content

• hair is nourished and radiant

Thanks to this synergy the color reflects intensely givinghair a younger effect. The final result is hair that is visiblyhealthy, as if it were rejuvenated.



| prevention| densifyingScientific innovation at the service of hair beauty. Thanks to the

technological research of the simply zen laboratories, a new ANTI-AGE system has been created to counteract hair loss andgive more thickness to the hair if used continuously. The activeingredients have been selected to counteract the biological causesof hair loss and to help the hair grow strong and thicker. Thedensifying intensive treatment combines various benefical effectsthat act in synergy: nourishing and stimulating the hair bulb,increasing the micro-circulation of the scalp and the hair’s vitality,and carrying out an anti-aging action.

| d e n s i f y i n g l o t i o n

p r e v e n t i v e l o t i o n f o r h a i r l o s s

w i t h i n d

i a n k i n o t r e e e x t r a c t

| a c t i v e c o n c e n t r a t e

i n t e n s i v e c o n c e n t r a t e

a g a i n s t h a i r l o s s w i t h i n d i a n

k i n o t r e e e x t r a c t

| d e n s i f y i n g s h a m p o o

p r e v e n t i v e s h a m p o o f o r h a i r

l o s s w i t h i n d i a n k i n o t r e e e x t r a c t

balance, purity, essentiality, naturalness,

wellbeing and beauty,

simply zen interprets a new approach to hair treatments:

an essential approach in perfect harmony with the senses

that influence the overall wellbeing of the individual.

Following the paths of zen philosophy, based on sim-plicity, purity and naturalism, combined with the results

of z.one concept TM research and development, simply zen

expresses a concept of total wellbeing, starting from the

beauty of the hair and the health of the scalp.

simply zen is the result of the combination of natural ele-

ments with the latest technological discoveries, to grant

optimal results, which respect fully the natural balance of

mind and body. From the health of hair, to psycho-physical

balance, thanks to aromatherapy principles.

In simply zen the essential oils, combined with the effective-

ness of the active principle on blemishes, release sensa-

tions of wellbeing and internal relaxation.

Prevention is a fundamental behaviour for the health and wellbeingof scalp and hair. Balancing and purifying on scalp, and treatingon hair, thanks to the beneficial mix of keratin proteins, wheat pro-teins, hydrating agents, vitamins, specific botanical extracts andessential oils, this line of products has multiple beneficial effectsthat vary according to the product.

| p r e p a r i n g p o t i o n

p r e - s h a m p o o p r e p a r i n g

e s s e n t i a l o i l s f o r t h e s c a l p

o f e v e r y h a i r t y p e

| e q u i l i b

r i u m

s h a m p o o

e s s e n t i a l s h a m p o o

f o r f r e q u e n t w a s h e s

| e q u i l i b

r i u m s c a l p l o t i o n

e s s e n t i a l p r e v e n t i v e l o t i o n

f o r e v e r y h a i r t y p e

| e q u i l i b r i u m b o d y w a s h

i n v i g o r a t i n g b o d y w a s h

| e q u i l i b r i u m s c a l p & b o d y m i s t

i n v i g o r a t i n g s p r a y

f o r s c a l p a n d b o d y



| stimulating | conditioning| dandruff| calming

| normalizing

The anti-bacterial and anti-itch benefits of specific active ingre-

dients, among which there is selenium sulphide, combined withgreen clay, silica micro-spheres, essential oils, botanical extractsand hydrating agents, allow each product to offer an effective andbalanced solution to dandruff, in harmony with scalp and hair.

| d a n d r u f f c l a y m a s k

d e e p l y p u r i f y i n g g r e e n c l a y

m a s k f o r d a n d r u f f h a i r

| d a n d r u f f c l a y h a i r w a s h

p u r i f y i n

g g r e e n c l a y h a i r w a s h

f o r d a n d r u f f h a i r

Excessive and anomalous hair loss can be counteracted by aneffective programme of intensive hair follicle stimulation. Delicatecleansing and specific constant stimulation of the scalp are two keyfactors to fight excessive hair loss. Essential oils of rosemary, cin-namon, ginger, cajuput, specific botanical extracts of ginkgo biloba,aloe, arnica, calamus, Pheophycaes algae stimulate the weakenedhair bulb, boosting scalp microcirculation and helping re-growth.Red clay-based products give an extra burst of energy to tired anddebilitated hair with stimulating and oxygenating benefits.

| d a n d r u f f c o n t r o l l e r s h a m p o o

p u r i f y i n

g a n d m a i n t e n a n c e

s h a m p o o f o r d a n d r u f f h a i r

| d a n d r u f f i n t e n s i v e s h a m p o o

i n t e n s i v e p u r i f y i n g s h a m p o o

f o r d a n d r u f f o r f l a k i n g s c a l p

| d a n d r u f f p e e l i n g p o m a d e

d e e p p u r i f y i n g e x f o l i a t i n g

f o r d a n d r u f f h a i r

| s t i m u l a t i n g s h a m p o o

s t i m u l a t i n g s h a m p o o

f o r h a i r

l o s s

| s t i m u l a t i n g s c a l p l o t i o n

i n t e n s i v e s t i m u l a t i n g l o t i o n

f o r h a i r l o s s

| s t i m u l a t i n g c l a y h a i r w a s h

s t i m u l a t i n g r e d c l a y h a i r w a s h

f o r h a i r

l o s s

| s t i m u l a t i n g i n t e n s i v e t r e a t m e n t

d e e p s t i m u l a t i n g t r e a t m e n t

f o r h a i r l o s s

| s t i m u l a t i n g c l a y m a s k

d e e p s t i m u l a t i n g

r e d c l a y m a s k f o r h a i r l o s s

The lack of hydration in hair is a very common anomaly, both innatural and in treated hair. With simply zen conditioning, the beautyof hair is transformed at each use, from the internal to the exter-nal structure, resulting in full-bodied, resistant, strong and shinyhair. The benefits of innovative hydrating and nourishing agents,hydrolyzed keratin, wheat and yeast proteins, wheat amino acids,all with different molecular weights, guarantee a deep and selec-tive penetration. Olive and jojoba oils, Aloe Vera gel and specificbotanical extracts confer a constant hydration to scalp and hair ateach use, leaving hair soft, manageable and shiny.

| h y d r a t i n g s h a m p o o

m o i s t u r i z i n g s h a m p o o

f o r s l i g h t l y d r y h a i r

| n o u r i s h i n g s h a m p o o

n o u r i s h i n g s h a m p o o f o r d r y

a n d c h e m i c a l l y t r e a t e d h a i r

| m o i s t u

r e n o r i n s e

h y d r a t i n g a n d p r o t e c t i v e

l e a v e - i n

c o n d i t i o n e r f o r f i n e ,

n o r m a l

o r s l i g h t l y d r y h a i r

| c u t i c l e r e d e f i n e r

s p e c i f i c c u t i c l e s m o o t h e r

f o r a l l h a i r t y p e s

| n o u r i s

h i n g c o n d i t i o n e r

r e p a i r i n

g c o n d i t i o n e r

f o r d r y o r c h e m i c a l l y

t r e a t e d

h a i r

| n o u r i s h i n g d e e p m a s k

d e e p n o u r i s h i n g m a s k

f o r d r y o r c h e m i c a l l y

t r e a t e d h a i r

| h y d r a t i n g c o n d i t i o n e r

m o i s t u r

i z i n g c o n d i t i o n e r

f o r s l i g h

t l y d r y h a i r

| h y d r a t i n g c l a y m a s k

d e e p h y d r a t i n g s e a c l a y m a s k

f o r d r y h a i r

The specific calming products have been formulated to decon-gest, soothe, calm, balance the scalp and invigorate hair, leavingit vital, soft and shiny. A synergic calming complex, composed ofhorse chestnut, liquorice, caffeine and zinc, botanical extracts ofmauve, chamomile, oats, white nettle, hypericum, rosemary andhigh concentrations of Aloe Vera, has a deep emollient, purifying,balancing, soothing and calming action.

| c a l m i n g s c a l p f l u i d

p r e - s h a m p o o s o o t h i n g f l u i d

f o r h a i r w i t h s e n s i t i v e s c a l p

| c a l m i n g b o d y w a s h

c a l m i n g

b o d y w a s h

| c a l m i n g s h a m p o o

c a l m i n g s h a m p o o

f o r h a i r w i t h s e n s i t i v e s c a l p

| c a l m i n

g s c a l p t r e a t m e n t

s o o t h i n

g t r e a t m e n t

f o r h a i r

w i t h s e n s i t i v e s c a l p

| w h i t e n e s s s h a m p o o

s p e c i f i c s h a m p o o

f o r g r e y o r w h i t e h a i r

The beneficial properti es of Kaolin, a white clay derived fromgranite rocks, combined with essential oils of Balm-mint, Cinnamon,Peppermint and Orange, with astringent action, purifying, anti-inflammatory, refreshing and soothing, permit an efficient normal-izing action on sebum on both waxen or fluent seborrhea.

| n o r m a l i z i n g t r e a t m e n t

s e b u m n o r m a l i z i n g l o t i o n

f o r h a i r

| n o r m a l i z i n g s h a m p o o

n o r m a l i z i n g s h a m p o o f o r o i l y

s c a l p a n d h a i r

| n o r m a l i z i n g c l a y h a i r w a s h

n o r m a l i z i n g w h i t e c l a y

h a i r w a s h f o r o i l y h a i r

| n o r m a

l i z i n g c l a y m a s k

d e e p n o r m a l i z i n g w h i t e c l a y

m a s k f o r o i l y h a i r



| spa| restructure in Taking care of one’s hair is a daily routine that must not be neglected.Hair needs constant and accurate care. The daily action of hairdryersand hair straighteners, chemical treatments or prolonged sunexposure dry up the hair. The result is dull hair which loses its naturalvitality. It is important to intervene with an efficient programme thatacts both from the outside and from the inside of the shaft to restorethe natural hair balance. From simply zen comes a new restructuringtreatment for damaged hair which acts deeply and restores its naturalbrightness. It increases the resistance of the hair structure and makeshair soft and bright. A complete programme that offers the optimalsolution, both for fine and for medium-thick hair, through a targetedaction in every phase of the treatment.

From the simply zen research, a line that uses the benefits of traceelements and hydrating oils for a soft and velvety skin. 3 productswith invigorating properties to cleanse and hydrate the body.

| t h e r m a l b o d y w a s h

v i t a l i z i n

g t h e r m a l b o d y w a s h

| t h e r m a l b o d y c r e a m

i n v i g o r a t i n g t h e r m a l

b o d y c r e a m

| p o w d e r b a t h

i n v i g o r a t i n g b a t h s a l t s

| r e s t r u c t u r e i n s h a m p o o

d e e p r e s t r u c t u r i n g s h a m p o o

f o r d r y o r d a m a g e d h a i r

| r e s t r u

c t u r e i n d e e p r e m e d y

d e e p r e s t r u c t u r i n g f l u i d

f o r d r y

o r d a m a g e d h a i r

| r e s t r u c t u r e i n t r e a t m e n t

d e e p r e s t r u c t u r i n g t r e a t m e n t

f o r d r y o r d a m a g e d h a i r



treatments

milk_shake®

The benef its of milk and fruit for the wellb eing and

beauty of hair today are contained in a complete line

which satisfies every need of the salon. milk_shake®

treatments: cleansing and conditioning of every hair type.

milk_shake® integrity system: reintegrate the hair withits natural components. milk_shake® no frizz: the best

care against the frizz effect. milk_shake® life styling: a

line of products created for natural styling. milk_shake®

curl passion: 3 products for the beauty of curly hair.

milk_shake® volume solution: the best volumizer for

fine hair. milk_shake® argan range: nourishes the

hair fibres and gives the hair shine and flexibility. milk_

shake® body care: 6 fragrances for 4 products for

skin cleansing and hydration. milk_shake® sun& more:

hair and body protection under the beach umbrella.

milk_shake® color: products studied to satisfy every

colouring need. milk_shake ® color specifics: support

to colouring to obtain perfect results.

Cleansing and conditioning for every hair type to ensure:> better internal structure > strength and resistance > body> hydration > brightness> softness. A line of innovative andeffective products for the treatment of natural or dry anddehydrated hair, and for color maintenance.

C O L O R M A I N T A I N E R

S H A M P O O


s h a m p o o f o r c o l o r e d h a i r

C O L O R M A I N T A I N E R

C O N D I T I O N E R


c o n d i t i o n e r f o r c o l o r e d h a i r

L E A V E I N C O N D I T I O N E R

l e a v e - i n c o n d i t i o n e r f o r e v e r y

h a i r t y p e

ACTIVE YOGURT MASKconditioning yogurt mask fornatural or colored hair

ACTIVE MILK MASKrestructuring milk mask fordry or damaged hair

C O N D I T I O N I N G

W H I P P

E D C R E A M

c r e a m y

c o n d i t i o n i n g

a n d p r o

t e c t i v e m o u s s e

f o r e v e r y h a i r t y p e

NATURAL YOGURT MASKprotein yogurt powdercompound for naturalor colored hair

NATURAL MILK MASKprotein milk powdercompound for dryor damaged hair

N A T U R A L M A S K B A S E

r e s t r u c t u r i n g b a s e

f o r n a t u r a l m a s k

D A I L Y F R E Q U E N T S H A M P O O

d e l i c a t e a n d p r o t e c t i v e

s h a m p o o f o r a l l h a i r t y p e s

o r f o r f r e q u e n t u s e

REPAIRING HAIRTREATMENTrepairing treatmentfor dry and damaged hair



no frizzintegrity systemShiny, soft and healthy hair. All this is possible thanks tomilk_shake® integrity system. An innovative treatment sys-tem that is based on a very simple principle: reintegrate the hairwith its natural components. milk_shake® integrity system will give your hair all the necessary elements to make it lookbeautiful and healthy, thanks to the “Amino Acids Complex”,a protein and amino acid mix purposely made with differentmolecular weights, so that it can work on two levels.1° level: Selective ingredients deeply penetrate to reintegrateand restructure the natural composition of the hair.2° level: Additional ingredients create an external protectivebarrier.

incredible milkFrom milk_shake® a unique product with 12 effects:1. Repairs all hair types > 2. Frizz control > 3. Prevents split ends> 4. Heat protection > 5. Long lasting hairstyle > 6. Incrediblydetangling > 7. Magnificent shine > 8. Adds body and volume >9. Easier ironing > 10. Protects and maintains color > 11. Protectsfrom UV rays > 12. Smoothes the cuticleMilk shake incredible milk is an intense spray mask that contains12 incredible effects. The result is:- Soft and silky hair with incredible volume- A velvety texture- Suitable for all hair types: colored, natural, fine, coarse, straightor curly.Use: thanks to its spray applicator, it’s easy to use and can besprayed directly onto the hair. Apply to towel dried hair, distributeand proceed with the desired style.

A specific complete line for the control of frizzy hair. 5 productsto obtain soft and shiny hair with a few simple steps. From themilk_shake® research, specific ingredients for considerableresults. > date seed oil extract > abyssinian oil > avocado oil> almond oil > rice bran oil > Argan oil> special conditioningand hydrating agents > mix of conditioning volatile silicones.

G L I S T E N I N G T R E A T M E N T

t r e a t m e n t f o r c o n t r o l

o f f r i z z y h a i r

G L I S T E N I N G M I L K

h y d r a t i n g a n d p o l i s h i n g m i l k

f o r f r i z z y h a i r

G L I S T E N I N G S E R U M

d r o p s o f b r i g h t n e s s


G L I S T E N I N G S P R A Y

p o l i s h i n g s p r a y


I N T E N S I V E T R E A T M E N T

d e e p n o u r i s h m e n t

N O U R I S H I N G

M U R U M U R U B U T T E R

n o u r i s h i n g p r e - s h a m p o o

t r e a t m e n t

I N T E G R I T Y R E P A I R I N G H A I R

r e p a i r i n g h a i r

N O U R I S H I N G C O N D I T I O N E R

n o u r i s h m e n t

N O U R I S H I N G S H A M P O O

c l e a n s i n g

I N T E G R I T Y B O O S T E R

p r e - s h a m p o o p r o t e i n

t r e a t m e n t

I N C R E D I B L E M I L K

l e a v e i n s p r a y t r e a t m e n t





sun& morebody carecurl passion

COCOA BUTTER HAND CREAMcocoa butter hand cream

A line for cleansing and hydration of t he skin, which combinesall the milk_shake® brand’s quality with a new packag-ing and with new scents. Let yourself be caressed by sweet-ness and discover the pleasure of taking care of your bodywithmilk_shake®

body care, and choose among the availablefragrances: > the sweetness of milk > the energy of fruit> the rich-ness of the Japanese cherry flower.

A complete line of products for the protection and thehydration of hair and body, which offers: > protectionduring sun exposure > nourishment > softness. A moisturizing treatment for silky, shiny hair and healthy,bright skin, even after a day out in the sun. With organic oilsand natural ingredients.

A complete line dedicated to curly hair’s care: > enhanc-es the natural elasticity of curly hair > draws and defines,making curls more separated > makes the hair silkyand shiny > has an anti-frizz action. 3 products tocleanse, hydrate and define curly hair, giving it natu-ral elasticity and softness. milk_shake ® curl passion:> defines without making hair heavy > gives a natural look > creates a healthy and elastic curl > makes styling easier.

C U R L P A S S I O N S H A M P O O

S h a m p o o f o r c u r l y h a i r

C U R L

P A S S I O N M A S K

M a s k f o r c u r l y h a i r

C U R L P A S S I O N D E S I G N E R

S t y l i n g f o r c u r l y h a i r

P L E A S U R E O I L

e m o l l i e n t s o f t o i l

f o r h a i r & b o d y

A L L O V E R S H A M P O O

h a i r &

b o d y m o i s t u r i z i n g

s h a m p

o o

B E A U T Y M A S K

h y d r a t i n g a n d n o u r i s h i n g

h a i r m a s k

S U N S C R E E N C R E A M

b o d y s u n s c r e e n e m u l s i o n

s p f 1 5 • m e d i u m p

r o t e c t i o n

A B S O L U T E B R O N Z E

t a n d e e p e n i n g g e l

S E N S U A L L O T I O N

a f t e r s u n h y d r a t i n g m i l k



sunlight cream

creativepermanent colour

color juice

delicate permanentcolour oil

conditioning

semi_permanentcolour

cond. direct colour

color specificsilluminate

An oil color without ammonia that, thanks to the “2o4 organiccomplex”, exalts incredible color and tone, leaving hair hydrat-

ed, soft and bright. It is a conditioning permanent color thattotally covers grey hair and makes the coloring treatment apleasant experience.

A new generation of permanent color is born, thanks to thetechnology at the service of beauty. The new NanoBioGeniustechnology, studied for a longer lasting, shine and conditioning,grants highly creative coloring, which allows unlimited combi-nations for endless results.

Delicate and treating color without ammonia, it leaves hair shinyand rich in color. It is ideal to brighten a natural base, to giveintense tones, to hide the first grey hair, to make existing color-ing uniform, or to refresh it.

Ideal to revive the colour of natural and/or colour treatedhair, and to complete and add value to each colour service. Available in 11 pre-mixed shades, it can be used to tone afterbleaching or to correct undesired hues. With maximum twoapplications per week, it maintains the hair color’s intensity,brightness and brilliance. The color is longer lasting, thanks tointegrity 41®, a patented antioxidant complex, which ensuresbetter color maintenance.

The coloring power of pigments and the wellbeing ofmilk_shake®: the ideal combination for healthy, beautiful andcolored hair. Direct color is an innovative and gentle cosmeticcoloring, which performs color services with excellent results.It is totally ammonia and peroxide free, respects hair structurewithout modifying it and is available in 11 mixable shades.

The new delicate lightening service of milk_shake® forblonde, brilliant and shiny hair. It is an innovative and delicatelightening cream, extremely efficacious on hair lightening whilstdelicate on the hair structure, thanks to added natural oils.

The world of coloring evolves: withmilk_shake®

color specif-ics you will have improved results and more comfortable colorservices. 6 products from the milk_shake® research to com-plete the color service. > to allow improved results throughoutthe color services offered and to increase their durability > toprovide a more pleasurable professional color service > to haveno limits in coloring and to satisfy all customers’ requirements> to evolve the color service and to characterize it as a uniqueand professional service.

P O W E

R F U L P R O T E C T O R

p r e - c o

l o r p r o t e c t i v e f l u i d

P R O C O L O R E Q U A L I Z E R

p r e - c o l o r e q u a l i z e r

I N S T A N T R E M O V E R

h a i r c o l o u r s k i n c l e a n s e r

C O L O

R S E A L I N G

C O N D

I T I O N E R

p o s t - c

o l o r c o n d i t i o n e r

C O L O R S E A L I N G S H A M P O O

p o s t - c o l o r s h a m p o o

A C I D C O L O R S E A L E R

p o s t - c o l o r a c i d i f i e r

milk_shake®

illuminate is an ammonia free product which con-tains certified organic oils and fruit extracts. A new lighteningand tonalizing service with natural effect. It moisturizes your hairin just one step and your hair appears bright and soft, with anatural shade, like after a day under the sunlight. A lighteningoil and four tonalizing creams (golden, copper, violet, blue) toneutralize, give a colder or a warmer shade, soften or illuminatethe color of lightened hair.

T O N I N G C R E A M

F O R H A I R

H A I R L I G H T E N I N G C R E A M

C O N D

I T I O N I N G H A I R

L I G H T

E N I N G O I L



conditioningpermanent colour

z.one color the new attitude

conditioning permanent colour

Z.ONE COLORTHE NEW ATTITUDEconditioningpermanent colour

bleaching

LIGH [10]DUST FREECONDITIONINGPOWDER BLEACH

LIGH [10] BLUEtonalizingconditioningpowderbleach

LIGH [10]TOTALROOTSDECOLORIZEthe systemfor total hairbleaching

A permanent conditioning color which perfectly covers grey hairand maintains an incredible brightness and intense and vibrantcolors. z.one color the new attitude has been formulated withnew generation pigments to guarantee intense, uniform andlong lasting results, with rich and brilliant tones and a completegrey coverage. Exclusive patented Integrity 41®, found in allproducts of the z.one color expressions family, guaranteesa better and longer lasting color hold, thanks to its strongantioxidant action. z.one color the new attitude, thanks toits minimum ammonia content and to its moderate pH, has apleasant fragrance and leaves hair shiny, vital, conditioned andfull in color.

A complete line of bleaching and combined oxidants, whichcan reach the highest levels of lightening to satisfy every need.

dust free conditioning powder bleach: To reachthe highest goals on hair bleaching. blue: To bleachwhile reducing golden tones, leaving hair soft, combableand shiny. color: Lightening and color in one serv-ice for personalized effects on both natural and colored hair.

totalroots decolorize :The bleaching moisture-richcoloring system to obtain the most difficult results in total hairbleaching. tone controller : 4 effective and delicate jelly toners to obtain perfect results by controlling after-bleach-ing tones or on natural white hair.

L I G H [ 1 0 ] T O N E C O N T R O L L E R

t o n a l i z e r g e l

f o r p e r f e c t b l o n d s

LIGH [10] COLORlightening conditioningcoloring powder

K I T

e



re•texturizing system

E Q U A

L +

p o r o s i t y e q u a l i z e r

p r o t e i n e q u a l i z e r

S T A Y

■ U

P

l e a v e - i n c o n d i t i o n e r

TRI DIMENSIONAL CURLalkaline perm

S E N S

I ■ T ■ V

E P E R M

1 / 2

S I N G L E - D O S E K I T

t h i o f r e e m i l d p e r m

A N G E L ’ S C U R L S I N G L E - D O S E K

t h i o d e r i v a t e s a n d a m m o n i a f r e e

e x t r a m i l d p e r m

U N

■ I C

O N I C

V e r s a t i l e p e r m f o r v i t a l

a n d f u l l b o d i e d h a i r

R E L A X ’ S S S T R A I G H T E N I N G

h a i r s t

r a i g h t e n i n g & r e l a x i n g g e l

All the answers to a long lasting wave, with maximum respectto hair integrity.

Relax’ss has an innovative thio free or derivative free formulathat guarantees perfect and safe results with maximum respectfor hair fiber. Relax’ss is a delicate straightening system thatsatisfies the needs of those clients who desire a straight effector simply want to eliminate the frizzy effect.



BS Z09 4

LOGOsalone

LOGOsalone

LOGOsalone

communication

luxury expo fabric banner collections & news

expo lightluminousposter holder

A light source, which illuminates your salon, empha-sises the beauty of the products, creates interest lea-ding to purchase. Versatile use: Single or modular for the wall, to create a retail space inside the salonfor a double display, as a bright picture for the salonwindow and as an inside display stand that can bepersonalised with the salon logo.Size: b. 78 cm – h. 208 cm – d. 41 cm

To give an image maximum visibility. Versatile in its use: To be placed in the window orinside the salon; lighting system which emphasizesthe double-face image. Size: b. 75 cm – h. 205 cm– d. 10 cm

expo invisible

A tool to communicate with the customers, whichinitiates interest in the products and strengthens retailsales. Easy to place: The two-faced Plexiglasdisplayer emphasises the presence of the productthanks to its transparent lines. To be placed behindthe window or inside the salon, it can be used singu-larly or in a series of units as an item of furniture.Size: b. 50 cm – h. 200 cm. – d. 40 cm

To communicate in an efficac ious way is the first step

towards success. Strengthen one’s own image. Boost

reputation inside and outside the salon. Increase

professionalism. Offer a homogeneous and updated

image of the salon.

z.one concept TM offers you all the tools that make the

image the ambassador of the salon, perfectly integrated

with any style.

A visual impact to display products, exactly as ifthey were on a precious pedestal. Easy to place: Apiece of furniture with minimum encumbrance, butmaximum visibility. Thanks to its minimal design, it issuitable for any z.one concept™ product line.Size: ø. 46 cm – h. 104 cm

visible, of great impact and quality, the z.one con-cept TM banners allow to match the salon’s name withthe image chosen among a wide selection availablefor the hairdresser.

Tendencies, fashion, haircuts, colors, styling: this is theworld of z.one concept™ collections. Two releases everyyear: autumn/winter and spring/summer, for a collectionof images that increases the hairdresser’s professionalism.Communication is the essential step to boost one’s ownreputation. News have always been the tool that allows awide spread of the brand and a very good feed-back, interms of salon attendance. Two releases every year, at thesame time as collections.



The work of a hairstylist evolves with the market and with fashion, and for this reason it is

vitally important to keep up with the times and to always be up-to-date.

Training is the secretto your success.z.one concept TM gives you the instruments to make your workunique in the marketplace.

/ seasonal and annual fashion updates/ lecturing and technical practice/ stylistic and technical vision/ international meetings to discover global fashion.

d



SALON Cards, posters and everything you need to create the identity of a glam generationsalon.

WEB A personalized web site with the pictures of your salon and your promotions,to increase the attendance in the salon through web marketing operations and on-lineadvertising. Every web site is connected to the instutional glam generation one, with theadvantage of sharing all its contents. The site allows an integrated communication throughmaterials to be distributed into the salon in order to offer a global image.

VIDEO A personalized video on the internet containing the name of your salon, whichyou can advertise locally through promotional cards.

MAGAZINE The glam generation magazine is distributed by your salon and contains

the most important news about hair, fashion and advice about how to maintain yourcolor or recreate your hairstyling at home.

EDUCATION 4 steps of education: / hair fashion stylistic training: z.one concept TM seminars / technical training: z.one concept TM seminars / managerial training in the salon / commercial styling: only for glam generation

BOUN d LESS ADVERTISING

innovativeCOMMERCIAL



a r t & c o n c e p t > z - o n e c r e a t i v e t e a m

PANZERI DIFFUSION S.r.l. _ VIA BRODOLINI, 30 _ 21046 Malnate (VA) _ ITALY

z.one concept [email protected]

www.z-oneconcept.com

EN 03/13Z050MATM0276

Documents

z One Concept Presentation