Youth Advocacy vs. Tobacco Company Marketing You might ask, who is winning?

Youth AdvocacyYouth Advocacyvs.vs.

Tobacco Company MarketingTobacco Company Marketing

You might ask, who is winning?You might ask, who is winning?

The Side of Tobacco MarketingThe Side of Tobacco Marketing

Cigarette companies spend over Cigarette companies spend over $11 billion$11 billion a year to market their products.a year to market their products.

They spend about They spend about $9.5 billion$9.5 billion a year to a year to market their products market their products in local storesin local stores..


That is That is 85% spent on point-of-purchase.85% spent on point-of-purchase.

This translates to a flood of advertising This translates to a flood of advertising and marketing.and marketing.


How do these numbers translate to How do these numbers translate to youth?youth?

Kids are Kids are 3 times3 times more sensitive than more sensitive than adults to tobacco advertising. adults to tobacco advertising.

The Side of Tobacco MarketingThe Side of Tobacco MarketingImagine how many times a susceptibleImagine how many times a susceptible

child entered through this doorchild entered through this door..

Looks awful Looks awful

similar to the similar to the

NESQUIK Milk NESQUIK Milk

ad. ad.


What ever will we do?What ever will we do?

Join the Country’s Fight…Join the Country’s Fight…

We mustn’t forget about a very important We mustn’t forget about a very important component,component,

YOUTH ADVOCACYYOUTH ADVOCACY!!

What have youth been doing all around What have youth been doing all around the country?the country?

Youth Advocacy SideYouth Advocacy Side

There is a very important campaign on There is a very important campaign on the forefront of this issue.the forefront of this issue.

StoreALERTStoreALERT

AAdvocatesdvocates LLimitingimiting EExposurexposure toto RRetailetail TTobaccoobacco

Youth Advocacy SideYouth Advocacy SideStoreALERT:StoreALERT:

raisesraises awarenessawareness of product and of product and advertisement placement in stores. advertisement placement in stores.


How is this accomplished? How is this accomplished?

Youth all across the nation have been Youth all across the nation have been observing these stores.observing these stores.

Using a Using a StoreALERT Report CardStoreALERT Report Card, youth , youth documentdocument the placement and the placement and

marketing.marketing.


Youth Advocacy SideYouth Advocacy SideWhat does the survey look for?What does the survey look for?

- Are products at - Are products at eye leveleye level??

- Do you get a - Do you get a free giftfree gift with purchase? with purchase?

- Are they giving away - Are they giving away free samplesfree samples of snus of snus

with any tobacco purchase?with any tobacco purchase?

- Is there a - Is there a fire truck placedfire truck placed directly on top of directly on top of

the dissolvables display? (targeting kids)the dissolvables display? (targeting kids)

Youth Advocacy SideYouth Advocacy SideEach store receives a score on their

report cards.

Scores are then compared to understand

the the level of local marketing.

Also, they are sent to a national database.

Did you get an A?

No, I failed.


This is a powerful tool.

- It brings light to industry marketing.

- It opens the eyes of the community, rallying

required support.

- It is essential to changing policy.


This campaign has a very resourceful

website. (www.StoreALERT.org)


On the website:

Training Guides, everything you want to know about point-of-purchase sales

Power Point Presentations, to train youth and peers how to use StoreALERT to monitor advertising


It is a one stop shop for things you need to know.

But wait, that’s not all…But wait, that’s not all…

Newly passed FDA Bill:

Bans free giveaways of any non-tobacco items with the purchase of a tobacco product or in

exchange for coupons

Limits in-store point-of-sale tobacco advertising to black-and-white text only

But wait, that’s not all…But wait, that’s not all…

Newly passed FDA Bill:

Restricts vending machinesRestricts vending machines and and self-service self-service displaysdisplays to adult-only facilities to adult-only facilities

Limits advertisingLimits advertising in in publicationspublications with with significant teen readership (more than 15 significant teen readership (more than 15

percent or 2 million) to percent or 2 million) to black-and-white text black-and-white text onlyonly

So, who is winning?So, who is winning?

I think you know the answer.

Any questions for the panel?

Documents

Youth Advocacy vs. Tobacco Company Marketing You might ask, who is winning?