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What is media advocacy?
• Thestrategicuseofmassmediaandcommunityadvocacytoadvanceapolicychange
Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 2
Behavior Change vs. Media Advocacy Communication
Behaviorchangecommunica7on:• strategicuseofcommunica7ontopromoteposi7vehealthoutcomes,usuallybychangingpersonalbehaviors
Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 3
Mediaadvocacycommunica7on:• strategicuseofmediafocusingontheforcesthatshapebehavior—publicandprivatepolicy—ratherthanpersonalbehavior
Media Advocacy Can Help…
§ Overcomepolicyformula7onandimplementa7onbarriers
§ Influencegovernments,donorsandimplemen7ngpartnerstoadoptorimproveprograms
§ Enableevidencegatheredonwhatworkstoinfluencepolicyandprac7ce
§ Bringnewdomes7cfundingforprograms§ Ensureaccountability
Name of Presentation AN EVIDENCE-BASED ADVOCACY INITIATIVE 4