YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND …...Telekom becomes associated with the funny pranks of the Bayern players. 2. Integration Telekom is the main sponsor of FC Bayern

YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND

MEDIA KIT 2019

TECHBOOK IN A NUTSHELL

2.78 million Unique user*

5.31 million Visits**

7.04 million Page impressions**

✓ TECHBOOK is the portal of BILD for technology and digital lifestyle.

✓ TECHBOOK gives orientation and inspiration about the newest technology –

understandable for everyone.

✓ Informative. Creativ. Captivating. Emotional. Cheeky.

✓ TECHBOOK – to live smarter.

75 % traffic via mobile devices**25 % traffic via desktop**

*AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018

**IVW December 2018

EDITORIAL CONTENT: OUR SECTIONS

Easylife Smart Home

Apps Entertainment Gaming

Mobile

Hardware, consoles,

games, e-sport

Home cinema, sound,

consoles,

Streaming services

Games, software,

messenger, portals

Smartphones, tablets, laptops

Connected home, internet of

things, comfort, security

Smart working, life hacks

OUR SECTIONS AND TOPICS

TECHBOOK offers its users news, product tests and trends in all sections. The contents will be attractively presented with a focus on sharing via social networks.

Easylife

Smart

Home

Apps

Entertainment

GamingMobile

GOOD REASONS FOR TECHBOOK

✓ TECHBOOK gives orientation and inspiration about the newest

technology – understandable for everyone.

✓ TECHBOOK arranges topics with an editorial opinion

✓ Google ❤️ TECHBOOK: more than 40 % of the traffic comes from search

egine environment – therefrom also the partner content profits

with good viewabilities

✓ The editorial team has a distinctive style and wrotes informative,

creativ, captivating, emotional, cheeky.

✓ Individual customer requests can be implemented easily.

TECHBOOK has the agility of a startup within the Axel Springer

company and a large crossover with the target group of BILD.de

DIRECT COMPETITORS

2,15

2,28

2,78

2,97

t3n PC-WELT TECHBOOK Golem

*AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018

DER TECHBOOK NUTZER

The follower

„I buy innovative technological

devices for myself not until I saw

by my friends or my family,

which utility they personal got

for me."

The trend-setter

„My technological devices need

to convince of their design and

power.

Of course I am the first one with

that in my circle of friends.“

The status-conscious

"I always have the devices,

which are hip at the moment

and look great, no matter if I

need them or not."

Jana, 36

John, 38 Chris, 27

TECHBOOK readers are

✓ 69 % male

✓ 69 % between

20 - 49 years old

and have

✓ 46 % a

HHNI > € 3,000

✓ 43 % a high level of

education

AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018

INTEGRATION OPPORTUNITIES FOR PARTNERS

LONG-TERMS STRATEGIC

PARTNERSHIP

TECHBOOK offers its partners the perfect

integration into content environments

in the areas of technology and digital

lifestyle.

TECHBOOK primarily offers long-term

strategic partnerships leading for a

high brand awareness.

TECHBOOK sets the benchmark in the

technology editorial environment and

is neither theoretical nor dry or boring!

DISPLAY ADS

FORMS OF ADVERTISING


Fireplace

AdBundle

BillboardWallpaper

VideowallA-Teaser

further formats possible on request

HOMEPAGE BRANDING

✓ Large article teasers and imagery on the

FITBOOK.de Homepage guarantee digital

companies an individual appearance.

✓ Attentive and exclusive branding formats

inspire users.

✓ As fixed daily placement or for an entire week

available

✓ As Channelbranding bookable too

Reach: 60,000 AIs/day

360,000 AIs/week

Package price: from € 6,000/day

from € 30,000/week

Fireplace

Mobile Medium

Rectangle

*Ad appears at first page view on the website apart from the Homepage

BRAND DAY

✓ The TECHBOOK Brand Day* includes all

media spaces of the stationary and mobile

TECHBOOK Hompage!

✓ Exclusive and highly attentive branding

format with maximal awareness.

✓ Perfect for storytelling or presentation of an

entire product range.


Package price: € 14,500/day

Brand-Day/ Homepage1 Brand-Day/ channel start pages2

*The Brand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar on the Homepage as well as on the

channel start pages + Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium Rectangle

Content Ad

A-Teaser

Medium Rectangle

Brand-Day/ Mobile

Homepage1Brand-Day/

Mobile Homepage

Brand-Day/

Mobile Homepage2 3

Inclusive all

stationary &

mobile

media spaces

Exclusiveness on

the stationary &

mobile TECHBOOK

Hompage!

TAKEOVER AD

✓ Complete Takeover incl. Interactive elements

and „transparent“ areas distributed all over the

page

✓ Stationary: background, Superbanner, Billboard,

Medium Rectangle

✓ Mobile: Header, Content Ad, Footer

✓ Package includes a multiscreen-placement on

the TECHBOOK Homepage + First Contact*


Package price: € 6,600/day

*Ad appears at first Page view on the website apart from the Homepage

GET THE SPOT / A-TEASER

✓ Place your attractive technology offer or

competition prominent in the A-Teaser of the

TECHBOOK Homepage (editorial part).

✓ Logo Integration & advertisement label

✓ The linking happens either on the partner-

website or a specific landingpage

✓ Exclusive daily fixed placements* campaign

✓ Multiscreen placements


Package price**: € 4,500/day

*Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement

label via TECHBOOK (installation into CMS, no AdServer area). The A-Teaser rotates.

**Exclusive creation costs

Best Case:

Kaspersky

Videowall

VIDEOWALL

Eye-catching presence!

✓ A transparent Billboard gets visible when

the page gets visited

✓ The video starts automatically in the

background

✓ With a click on the play-button the video

changes to fullscreen and starts again from

the beginning (audio incl.)

✓ Afterwards a Billboard is statically displayed

on the Hompage

MOBILE ADS


DISPLAY ADS/ MOBILE

Medium RectangleContent Ad 6:1 Content Ad 4:1 Content Ad 2:1 Interstitial

DISPLAY ADS/ MOBILE

Understitial Interscroller

WEITER MIT TECHBOOK.DE

WEITER MIT TECHBOOK.DE

NATIVE ADVERTISING/ SPECIALS/ ADVERTORIAL

STRONG BRANDING FOR YOUR LABEL

INTEGRATIVE FORMS OF ADVERTISING

Advertorial Themed Special Power Special

Advertorial Stage

4

1 2 3

Presenting Header

Brand Story

5

Presenting Header

ADVERTORIALS

Advertorials are individually produced. Thanks to

the editorial presentation of the look & feel of

TECHBOOK.de, your brand will be set in scene in a

high-class environment.

Convenient for the presentation of digital

highlights, new services, new technology releases

or must-haves in the digital lifestyle…

Speak to your users directly and excite them with

▪ competitions

▪ votings

▪ integrated videos and more

Reach : from 500,000 AIs

Package price*: from € 10,000

1

*Excl. creation of advertisement and Advertorial.

THEMED SPECIALS

TECHBOOK.de gives customers the possibility to exclusively

present a Themed Special (1-4 weeks).

Your customer logo is integrated in the Presenting-Header.

What you get:

✓ Special-Homepage with a sponsoring header

(„presented by…“)

✓ Exclusive customer presence on special start- and

article pages

✓ Traffic generation via editorial Homepage Teaser,

AdBundle and Mobile Medium Rectangle

✓ Advertisement integration on the Special:

Fireplace or Wallpaper with Medium Rectangle

stationary and Content Ad 2:1 with Mobile Medium

Rectangle mobile

✓ Multiscreen placement of the Specials

Reach: from 300,000 AIs

Package price*: from € 13,000

2

*Excl. creation of advertisement. Lead time for Specials at least 3 weeks.

Presenting Header

POWERSPECIALS

The TECHBOOK.de Power Special offers customers the

possibility to exclusively present a Themed Special for a period

of 4 weeks. Here your brand is content-based within

TECHBOOK. The Special Stage is a combination of customer

and editorial content (1 Advertorial incl.).

What you get:

✓ Exclusive customer presence on special start- and

article pages

✓ Individual Presenting Header („presented by…“)

✓ Traffic generation via editorial Homepage Teaser,

AdBundle and Mobile Medium Rectangle

✓ Integration of a customer advertorials inclusive

✓ Advertisement integration on the Special: Fireplace

or Wallpaper with Medium Rectangle stationary and

Content Ad 2:1 with Mobile Medium Rectangle mobile

✓ Multiscreen placement of the Specials

Reach: 1,360,000 AIs/ 4 weeks

Package price*: € 40,000/ 4 weeks

3

*Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.

Presenting Header

Advertorial

1 Advertorial

inclusive!

ADVERTORIAL STAGE

The Advertorial Stage for a detailed presentation of

new technology highlights or specific actions on

TECHBOOK.de

✓ Presentation of at least 3 customer contents,

video integration, social media channel and

more is feasable

✓ Traffic generation via editorial Homepage

Teaser, AdBundle and Mobile Medium

Rectangle

✓ Integration of partner content like Facebook-

Widget possible

✓ Multiscreen placement of the Advertorial Stage

Reach: 1,500,000 AIs/ 4 weeks

Package price*: € 35,000/ 4 weeks

4

Get inspired!

*Excl. creation of advertisement and Advertorial. Lead time for Advertorial Stages at least 3 weeks.

At least 3 customer contents,

video- & social media

integration inclusive!

Best Case:

DAK Brand

Story

BRAND STORIES

Native Advertising - or so-called Brand Stories

here at TECHBOOK are used to adapt your

product or topic to the mass market!

✓ Your message in the language and look &

feel of TECHBOOK

✓ Emotional and informative stories about the

everyday life of our readers

Prominent integration of an editorial Teaser to

attract maximum attention:

✓ TECHBOOK landing page / Homepage

✓ In TECHBOOK articles

✓ On Facebook and Twitter

Reach: from 6,000 Views/ 4 weeks

Package price*: from € 22,500/ 4 weeks

5

Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate), Quiz Story (native quiz

activates the user)

*Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.

BRAND STORY TELEKOM

Pranks at FC BayernTECHBOOK’s Brand Story natively adopts the prank theme and has found the ideal protagonist in the German national football

player Thomas Müller. Two videos show up-close how the „pranks” go down.

Facebook posts

and Videos

>583 Likes,

shares and

interactions

153,000

Video Views

Ø 3:03 Min. dwell time

58,000

Views

5

Challenge and Brand Studio solution

MISSIONBoosting the brand as well as the attention for

Telekom.

EXCITEMENT…...through several funny social media elements and

videos.

REACH…...through homepage teasers, sharing via social

media and familiar faces.

1. ChallengeTelekom becomes associated with the funny

pranks of the Bayern players.

2. IntegrationTelekom is the main sponsor of FC Bayern and is

subtly incorporated into the story through the

integration of the Bayern stars. The funny videos

reflect the casual interaction of the stars with one

another.

3. EntertainmentTwo videos show up-close how the „pranks”

go down. Always at the centre, our Thomas Müller,

as he teases his teammates in the truest

sense of the word!

BRAND STORY TELEKOM 5

INTEGRATION OPTIONS AT A GLANCE

THEMED SPECIAL POWER SPECIAL ADVERTORIAL STAGE

Presenting Header

Advertorial

Mix of editorial articles and customer

contents:

Power Special // Period: 4 weeks

€ 40,000* (1,360,000 AIs)

Presenting Header

Complete editorial Themed Special

Themed Specials // Period: 1-4 weeks

Package S: €13,000* (300,000 AIs)

Package M: €23,000* (600,000 AIs)

Stage, consisting of customer content to

present focused customer actions.

Advertorial Stage // Period: 4 weeks

€ 35,000* (1,500,000 AIs)

BRAND STORY

Native article with brand message of the

customer. Brand Story // Period: 4 weeks

Package S: € 22,500* (6,000 Views)

Package M: € 50,000* (15,000 Views)

Package L: € 62,500* (20,000 Views)

*Excl. creation of advertisement and Advertorial. Lead time for Special: at least 3 weeks.

2018

BEST CASE: TELEKOM

BEST CASE: TELEKOM

HALFPAGE AD

BRAND STORY

ADVERTORIALMOBILE CONTENT AD

FIREPLACE

BILLBOARD

DISPLAY ADS1 CONTENT ADS2

THEMED SPECIAL

THE VERTICAL FAMILY

fitness

healthy food

workouts

mind & body

smartphones

digital life

smart home

apps

gaming

fashion

styling

interior

beauty

living journeys

inspiration

destinations

airlines

showplaces

health

THEMEN-

COSMOS

food trends

THEMES OF THE BOOKS

2019

PRICING

CPM RATES

iThe technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formateStandard ads must be available 3 days prior to going live, special ads at least 5 days before.In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.

http://www.mediapilot.de/specs

https://www.mediaimpact.de/de/digital-formate

HOMEPAGE + FIRST CONTACT




DAILY FIXED PLACEMENTS




BRAND STORY PACKAGES




ADVERTORIAL PACKAGES




SPECIALS AND SPONSORED POSTS




Documents

YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND …...Telekom becomes associated with the funny pranks of the Bayern players. 2. Integration Telekom is the main sponsor of FC Bayern