YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND · 2020-05-14 · Telekom becomes associated with the funny pranks of the Bayern players. 2. Integration Telekom is the main sponsor

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YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND

MEDIAKIT 2020

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THE DIGITAL TECHNOLOGY & L IFEST YLE MAGA ZINE

TECHBOOK IN A NUTSHELL

3.20 mio. Unique User*

6.05 mio. Visits**

7.20 mio. Page Impressions**

✓ TECHBOOK is the portal of BILD for technology and digital lifestyle.

✓ TECHBOOK gives orientation and inspiration about the newest technology – understandable for everyone.

✓ Informative. Creativ. Captivating. Emotional. Cheeky.

✓ TECHBOOK – to live smarter.

20 % traffic via desktop**

80 % traffic via mobile devices**

*AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Single month January 2020

**IVW December 2019

Male: 71%

Female: 29%

20 – 49 years old: 66%

HHNI > €3,000: 47%

REACH

THE USER*

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Smart Home, Internet of things, Comfort,

Security

Smart Working, Life Hacks Games, Software, Messenger, Portals

Easy Life Apps Smart Home

Hardware, Consoles, Games, E-Sport Home Cinema, Sound, Consoles,

Streaming

Smartphones, Tablets, Laptops

Entertainment Mobile Gaming

TECHBOOK offers its users news, product tests and trends in all sections. The contents will be

attractively presented with a focus on sharing via social networks.

CONTENT ORGANIZATION TECHBOOK

OUR SECTIONS AND TOPICS

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✓ TECHBOOK gives orientation and inspiration about the newest

technology – understandable for everyone.

✓ TECHBOOK arranges topics with an editorial opinion

✓ Google TECHBOOK: more than 40 % of the traffic comes from

search egine environment – therefrom also the partner content profits

with good viewabilities

✓ The editorial team has a distinctive style and wrotes informative, creativ,

captivating, emotional, cheeky.

✓ Individual customer requests can be implemented easily. TECHBOOK

has the agility of a startup within the Axel Springer company and a large

crossover with the target group of BILD.de

FRESH, UNDERSTANDABLE, AGILE

GOOD REASONS FOR TECHBOOK

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DIRECT COMPETITORS

2,85 Mio. UU‘s

Source: AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Single month July 2019

2,71 Mio. UU‘s

2,23 Mio. UU‘s

0,67 Mio. UU‘s

2,04 Mio. UU‘s

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TECHBOOK USER

STRUCTURE DATA

− 71% Male

− 66% between

20 - 49 years old

− 47% HHNI > 3.000 EUR

− 46% high level of education**

THE TRENDSETTER THE FOLLOWER1 2 THE STATUS-CONSCIOUS3

Marie,25 Chris,27

"I always have the devices,

which are hip at the moment

and look great, no matter if I

need them or not."

„I buy innovative technological

devices for myself not until I saw by

my friends or my family, which utility

they personal got for me."

Tim,36

„My technological devices need to

convince of their design and power.

Of course I am the first one with that in

my circle of friends.“

AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Songle month January 2020

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DISPLAY ADS

FORMS OF

ADVERTISING

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BIG, INTER ACTIVE AND DIVERSE

DISPLAY ADS/ DESKTOP

Further formats possible on request

WALLPAPERFIREPLACE BILLBOARD

AD BUNDLE A-TEASER VIDEOWALL

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✓ Large article teasers and imagery on the TECHBOOK.de

Homepage guarantee an individual appearance.

✓ Attentive and exclusive branding formats inspire users.

✓ Package includes a multiscreen-placement on the FITBOOK

Homepage + First Contact*

✓ As fixed daily placement or for an entire week available

✓ As Channelbranding bookable too

Reach: 100,000 AIs/ day

600,000 AIs/ week

Package price: From €7,000/ day

From €35,000/ week

PRESENT YOUR PRODUCT OR OFFER IN AN EYE -CATCHING WAY

HOMEPAGE BRANDING

*Ad appears at first page view on the website apart from the Homepage

Fireplace

Mobile Medium

Rectangle

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✓ Your offer will be presented for one day on the TECHBOOK

homepage and for 7 days in RoS on TECHBOOK

✓ Addressing additional users who were not reached via the

homepage

✓ Increase of net reach from 100,000 to 300,000 ad

impressions with large branding formats in RoS

Reach: 300,000 AIs/ week

Package price: €12,500/ week

HIGH-REACH BR ANDING PACK AGE

EVENT EXTENDER ON TECHBOOK

Possible ads desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native Style Ads, Wallpaper, Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard, Videowall, Cinematic Ad

or Double Dynamic Sitebar; Mobile: Mobile Content Ad :1, 4:1, 2:1, 1:1, Mobile Medium Rectangle, Understitial, Interscroller Ad or (Video-) interstitial

Homepage Run of Site

BRIDGE AD

MOBILE CONTENT

AD 1:1

BRIDGE AD

MOBILE CONTENT

AD 1:1

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✓ The TECHBOOK Brand Day* includes all media placements

of the stationary and mobile TECHBOOK Hompage +

channel start pages!

✓ Exclusive and highly attentive branding format with the

maximum of awareness.

✓ Perfect for storytelling or presentation of an entire product

range.


Package price: €14,500/ day

100% SHARE OF VOICE ON HOMEPAGE AND CHANNEL START PAGES

BRAND DAY

*Brand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard und Contentbar Homepage2 and on the Channel Homepages + Mobile A-Teaser,

Content Ad (4:1/6:1), Mobile Medium Rectangle

Brand-Day/Homepage1 Brand-Day/Channelstartseite2

Content Ad

A-Teaser

Medium

Rectangle

Brand-Day/ Mobile

Homepage1Brand-Day/ Mobile

Homepage

Brand-Day/ Mobile

Homepage2 3

Includes all

desktop & mobile

ads

Exclusiveness on the

desktop & mobile

FITBOOK homepage

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✓ Complete Takeover incl. interactive elements and

„transparent“ areas distributed all over the page

✓ Desktop: background, Superbanner, Billboard, Medium

Rectangle

✓ Mobile: Header, Content Ad, Footer

✓ Package includes a multiscreen-placement on the

TECHBOOK homepage + first contact*


Package price: €6,600/ day

GREAT AND INTER ACTIVE PLACEMENT

TAKEOVER AD

*Ad appears at first Page view on the website apart from the homepage/ Exklusivity applies except for the cms areas, e.g. Hometeaser and Taboola

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✓ Present your product or offer prominent as A-Teaser on the

TECHBOOK homepage (editorial part)

✓ Integration of logo & advertisement label

✓ Links either to the customer’s webseite or to a specific

landing page

✓ Exclusive daily fixed placement* campaign

✓ Multiscreen placements


Package price**: €4,500/ day

STRONG PRESENCE IN THE EDITORIAL PART

A-TEASER

*Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement label via FITBOOK (installation into CMS, no AdServer

area). The A-Teaser rotates.

**Exclusive creation costs

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✓ A transparent Billboard gets visible when the pagegets visited

✓ The video starts automatically in the background

✓ With a click on the play-button the video changes tofullscreen and starts again from the beginning (audioincl.)

✓ Afterwards a Billboard is statically displayed on theHompage

EYE-CATCHING PRESENCE!

VIDEOWALL

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MOBILE ADS

FORMS OF

ADVERTISING

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MOBILE ADS AUF TECHBOOK

further formats possible on request

MEDIUM RECTANGLE CONTENT AD 6:1 CONTENT AD 4:1 CONTENT AD 2:1 CONTENT AD 1:1

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MOBILE ADS AUF TECHBOOK

further formats possible on request

INTERSCROLLERUNDERSTITIAL

WEITER MIT TECHBOOK.DE

WEITER MIT TECHBOOK.DE

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BRAND STORIES/ SPECIALS/ ADVERTORIALS

STRONG BRANDING

FOR YOUR LABEL

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CONTENTINTEGRATION

ADVERTORIAL THEMED SPECIAL POWERSPECIAL

ADVERTORIAL STAGE

Presenting Header

BRAND STORY

1 2 3

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Advertorials are individually produced. Thanks to the editorial

presentation in look & feel of TECHBOOK, your brand will be

presented in a high-class environment.

Convenient for the presentation of new products, special offers,

tips und tricks as well as new diy-trends for house, flat and garden.

Excite users via:

✓ competitions

✓ votings

✓ integrated videos and more

FLEXIBLE & EXTENSIVE INTEGR ATION OF CUSTOMER CONTENTS

ADVERTORIALS

*Additionally € 2,000 creation costs (no discount or agency commission deductable) -> creation of Advertorial + traffic generating ads

Advertorial Package S

• 2 weeks

• 500,000 AIs

€10,000*

Advertorial Package M

• 4 weeks

• 1,000,000 AIs

€17,500*

Advertorial Package L

• 6 weeks

• 1,500,000 AIs

€22,500*

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TECHBOOK gives customers the possibility to

exclusively present a Themed Special (1-4 weeks).

Customer logo integration in the Presenting-Header.

What you get:

✓ Special-Homepage with sponsoring header and footer („presentedby….“)

✓ Exclusive customer presence on special start- and articel pages✓ Traffic generation via editorial Homepage Teaser, AdBundle and

Mobile Medium Rectangle✓ Integration of your ads on the special pages: Fireplace or Wallpaper

with Medium Rectangle and Content Ad 2:1 with Mobile MediumRectangle

✓ Multiscreen placement

ELABOR ATELY DESIGNED THEME STAGE EXCLUSIVELY PRESENTED BY YOUR BR AND

THEMED SPECIALS

The current theme plan is provided by the partners of Media Impact

*Additionally €2.000 creation (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header with logo

Presenting Header

Presenting Header

Themed Special Package S

• 1 week

• 300,000 AIs

€13,000*

Themed Special Package M

• 2 weeks

• 600,000 AIs

€23,000*

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The TECHBOOK Powerspecial offers customers the possibility to

exclusively present a Themed Special for a period of 4 weeks.

The Special Stage is a combination of customer and editorial

content (1 Advertorial incl.).

What you get:

✓ Exclusive customer presence on special start- and articelpages

✓ Individual Presenting Header and Footer („presented by…“)✓ Traffic generation via editorial Homepage Teaser, AdBundle

and Mobile Medium Rectangle✓ Integration of your ads on the special pages: Fireplace or

Wallpaper with Medium Rectangle and Content Ad 2:1 withMobile Medium Rectangle

✓ Inclusive one Advertorial Package✓ Multiscreen placement

Reach: 1,360,000 AIs/ 4 weeksPackage price*: €40,000/ 4 weeks

THEMED SPECIAL + ADVERTORIAL

POWERSPECIAL

The current theme plan is provided by the partners of Media Impact

Additionally €3.000 creation costs (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header with logo and Advertorial

ADVERTORIAL

POWERSPECIAL

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The Advertorial Stage for a detailed presentation of new

highlights in sport, fitness and health or specific actions on

TECHBOOK.de.

✓ Presentation of at least 3 customer contents, video

integration, social media channel and more is feasable

✓ Traffic generation via editorial Homepage Teaser, AdBundle

and Mobile Medium Rectangle

✓ Integration of partner content like Facebook-Widget

possible

✓ Multiscreen placement of the Advertorial Stage

Reach: 1,500,000 AIs/ 4 weeks

Package price*: €35,000/ 4 weeks

EXCLUSIVE CUSTOMER STAGE

ADVERTORIAL STAGE

Lead time for Advertorial Stages: at least 3 weeks.

*Additionally € 4,000 creation costs (no discount or agency commission deductable) -> creation of Stage + Advertorial + traffic generating ads

At least 3 customer

contents, video- & social

media integration inclusive!

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Your story exclusively maintains the storytelling of TECHBOOK:informative texts, exclusively researched, exciting videos, big photoproductions, informative graphics, interactive engagement-tools like360-degree-images, quizzes and picture galleries.

✓ Editorial seeming story* in the appearance and tonality of FITBOOK

✓ Integration of customer logo

✓ Topic will be developed together with the Axel Springer Brand Studios Team

✓ Footage can be provided by the client or the native photography team

STORY TELLING AT ITS BEST!

BRAND STORIES

*Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate),Quiz Story (native quiz activates the user)

1) Additionally creation costs Package M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.

2) Further Brand Stories with surcharge bookable, traffic generation via Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts

Brand Story Package M

• 4 weeks

• 15,000 views

€50,0001

Brand Story Package L

• 4 weeks

• 20,000 views

€62,5001

Brand Channel2

• 6 weeks

• 15,000 views

€52,5001

Brand Story Package S

• 4 weeks

• 6,000 views

€22,5001

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TECHBOOK’s Brand Story natively adopts the prank theme and has found the ideal protagonist in the German

national football player Thomas Müller. Two videos show up-close how the „pranks” go down.

Pranks a t FC Bayern

BEST CASE: BRAND STORY TELEKOM

Facebook Posts

and Videos

>583 Likes,

shares and

interactions

153,000Video Views

Ø 3:03 Min. Dwell time

58,000

views

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MISSIONBoosting the brand as well as the attention for Telekom.

EXCITEMENT…...through several funny social media elements and videos.

REACH…...through homepage teasers, sharing via social media and

familiar faces.

1. Challenge

Telekom becomes associated with the funny

pranks of the Bayern players.

2. Integration Telekom is the main sponsor of FC Bayern and is subtly

incorporated into the story through the integration of the

Bayern stars. The funny videos reflect the casual interaction

of the stars with one another.

3. Experience

Two videos show up-close how the „pranks”

go down. Always at the centre, our Thomas Müller,

as he teases his teammates in the truest

sense of the word!

CHALLENGE AND BR AND -STUDIO SOLUTION

BRAND STORY TELEKOM

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NATIVE PRODUCTS ON TECHBOOK

INTEGRATION OPTIONS AT A GLANCE

*Zzgl. Erstellungskosten

THEMED SPECIAL POWERSPECIAL ADVERTORIAL STAGE

Editorial Themed Special only.

Themed Specials // Period: 1-4 weeks

Package S: €13,000* (300,000 AIs)

Package M: €23,000* (600,000 AIs)

Presenting Header

Native article with brand message of the

customer.

Brand Story // Period: 4 weeks

Package S: €22,500* (6,000 Views)

Package M: €50,000* (15,000 Views)

Package L: €62,500* (20,000 Views)

Mix of editorial articles and customer

contents.

Powerspecial // Period: 4 weeks

€40,000* (1,360,000 AIs)

BRAND STORY

Stage, consisting of customer content to

present focused customer actions.

Advertorial Stage // Period: 4 weeks

€35,000* (1,500,000 AIs)

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WERDEN SIE STRATEGISCHER PARTNER VON

TECHBOOK!

STRATEGISCHE

PARTNERSCHAFT

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Stra teg ische Conten t Market ing Par tnerscha f t m i t TECHBOOK

WERDEN SIE STRATEGISCHER PARTNER!

Anreicherung von Retargeting-Daten

durch Pixel- oder DMP-IntegrationSonderaktionen mit gemeinsamer

Absenderschaft, wie z.B. Events oder

Marktforschungen

Hohe Sichtbarkeit und starke

Präsenz auf dem gesamten Portal

durch vielfältige Media-Platzierungen

Individuelle Konzeption exklusiver

Sonderintegrationsflächen

Kundenindividuelles Storytelling, das

den Interessen und Bedürfnissen der

User entspricht

Integration eines Kunden Content

Hubs auf TECHBOOK

Branchenexklusivität auf allen

Werbemittelintegrationen

Langfristige strategische

Partnerschaften für eine hohe

Markenawareness

+++ HOMETICKER +++

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Stra teg ische Conten t Market ing Par tnerscha f t m i t TECHBOOK

WERDEN SIE STRATEGISCHER PARTNER!

Enrichment of retargeting data

through pixel or DMP integrationSpecial promotions with joint cross

media publishing e.g. events or market

researches

High visibility and strong presence

on the whole portal through diverse

media placements

Individual conception of exclusive

Sonderintegrationsflächen

Customer individual storytelling

matching the interests and

requirements of the user

Integration of customer content hubs

on TECHBOOK

Branch exclusivity on all WerbemittelintegrationenLong-term strategic copartnership

for a high brand awareness

+++ HOMETICKER +++

CUSTOMER

presented by

CUSTOMER

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2018

BEST CASE:

TELEKOM

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BEST CASE: TELEKOM

HALFPAGE AD

BRAND STORY

ADVERTORIAL

MOBILE CONTENT AD

FIREPLACE

BILLBOARD

DISPLAY ADS1 CONTENT ADS2

THEMED SPECIAL

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THE BOOKS

DIE VERTICAL

FAMILIE IS GROWING

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THE VERTICAL FAMILY

THEMES OF THE BOOK

Health

Fitness

Workouts

Mind & Body

Healthy Food

Fashion

Beauty

Body

Stars

Love

Digital Life

Smartphones

Smart Home

Gaming

Apps

Showplaces

Inspiration

Airlines

Journeys

Destinations

Gardening

Rooms

Inspiration

How To

Tools

News

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2020

PRICING

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Pr ic ing 2020

TKP-PREISLISTE

MULTISCREEN - Traffic division between desktop and mobile according to availability.

Additional options: Mobile- / Desktop- / Tablet-only Base price + €10 CPM

Expandable Ads + €10 CPM

Tandem- / Triple Ads Highest price category incl. device surcharge

Further video formats on request

1) Excess length (21-30 sec.) + €20 CPM // Short spots (7-15 sec.) - €10 CPM // VPAID + €10 CPM; deduction on a CPCV base on request.

2) Prices correspond to desktop only, device surcharge of €10 CPM gets annulled if combined with any mobile. On tablet devices there is only a billboard, further formats on request.

The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads

at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given

(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.

MULTISCREEN DISPLAY ( Mobile, Desktop, Tablet)

AdBundle, Skyscraper,

Superbanner,

Native Style Ads,

Medium Rectangle

Wallpaper,

Halfpage Ad

Fireplace,Sitebar,

Floor Ad, Billboard

Video Wall,

Cinematic Ad, Double

Dynamic Sitebar2

Mobile Content Ad

6:1 + 4:1,

Mobile Native Style Ads

Ros & Custom €50 Ros & Custom €60 Ros & Custom €75 Ros & Custom €80

Mobile Content Ad 2:1,

Mobile-/ Social- Medium

Rectangle, Push Ad

Ros & Custom €60 Ros & Custom €70 Ros & Custom €85 Ros & Custom €90

Mobile Content Ad 1:1,

UnderstitialRos & Custom €70 Ros & Custom €80 Ros & Custom €95 Ros & Custom €100

Interstitial,

Interscroller AdRos & Custom €75 Ros & Custom €85 Ros & Custom €100 Ros & Custom €105

VIDEO

InText

Outstream

Ads1

on start,

bis inkl. 20

sec.

RoS &

Custom€60

Video Wall2 Desktop only

RoS &

Custom€90

https://www.mediaimpact.de/en/digital-formats

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Pr ic ing 2020

HOMEPAGE + FIRST CONTACT

1) Saturday and Sunday count together as 1 day

2) Ad appears at the first page view on the website off the homepage

3) Exclusivity applies except for the cms areas, e.g. Hometeaser and Taboola




Homepage Plus1,3 (Home + First Contact2) | 10 – 10 o’clockDay Week

Guaranty/ Price Guaranty / Price

Guaranteed Ad Impressions

Desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native

Style Ads, Wallpaper, Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard,

Videowall, Cinematic Ad or Double Dynamic Sitebar

Mobile: Mobile Content Ad 6:1, 4:1, 2:1, 1:1, Mobile Medium Rectangle,

Understitial, Interscroller Ad oder (Video-) Interstital

100.000

€7,000

600.000

€35,000


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Pr ic ing 2020

FIXED PLACEMENTS





2) Advertisement appears at the first page view on the website off the homepage

3) € 500 creation costs for the A-Teaser, if created through TECHBOOK.de (no discount or agency commission deductable), no build-up of an external

pixel is possible


Event Extender1,9 (Home + RoS) | 10 – 10 o’clock Guaranty / Price


Desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native Style Ads, Wallpaper,

Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard, Videowall, Cinematic Ad oder Double Dynamic

Sitebar

Mobile: Mobile Content Ad 6:1, 4:1, 2:1, 1:1, Mobile Medium Rectangle, Understitial, Interscroller Ad

oder (Video-) Interstital

300.000

€12,500

Brand Day1,3,9 (Multiscreen) | 10 – 10 o’clock Guaranty / Price


Desktop: Billboard + A-Teaser3 + Medium Rectangle + Contentbar (homepage)

/ Billboard + Contentbar (channel start page)

Mobile: A-Teaser + Content Ad (4:1 / 6:1) + Mobile Medium Rectangle (homepage)

/ Content Ad (4:1 / 6:1) + Mobile Medium Rectangle (channel start page)

121.000

€14,500


39

Pr ic ing 2020

FIXED PLACEMENTS





3) € 500 creation costs for the A-Teaser, if created through TECHBOOK.de (no discount or agency commission deductable), no build-up of an external

pixel is possible

4) Takeover Ads consist of: Daily fixed placement on the home and on the channel start pages


A-Teaser1,3 | 10 – 10 o’clock Guaranty / Price


Desktop: A-Teaser

Mobile: A-Teaser

40.000

€4,500

Takeover Ad1,4,9 | 10 – 10 o’clock Guaranty / Price


Desktop: Background + Superbanner + Billboard + Medium Rectangle

Mobile: Header + Content Ad + Footer

60.000

€6,600


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Pr ic ing 2020

BRANDED CONTENT & SOCIAL MEDIA

1) Traffic generation through Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts and Instagram-Stories

2) Additionally creation costs Package S: € 3,500 I M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.

3) Additionally €2,000 creation costs for coordination by influencer agency Intermate

4) Potential total coverage depend on individual selection of suitable influencers. We would be glad to make an individual offer.

5) Traffic generation via Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts

6) Additionally creation costs Package S: € 3,500 I M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.

7) Contains own client stage an 3 Brand Stories, further Brand Stories with surcharge bookable.Traffic generation through Native Home Teaser,

Native Teaser in ROS, Social Sponsored Posts

8) Additionally € 8,000 creation costs (no discount or agency commission deductable) -> Creations of Brand Stories, Teaser, Social Sponsored

Posts; in case of special productions (e.g. Influencer Story or Quiz Story) potentially more




Brand Story Period Guaranty Package Price

Brand Story Package S5 4 weeks 6.000 Views €22,5006

Brand Story Package M5 4 weeks 15.000 Views €50,0006

Brand Story Package L5 4 weeks 20.000 Views €62,5006

Brand Channel7

3 Brand Storys inkl. Native Teaser (desktop & mobile)

Social Media Postings (Facebook)

Special start page exclusively presented by costumer

6 weeks 15.000 Views €52,5008

Influencer Brand Story Package Period Guaranty Package Price

Influencer Brand Story Package S1 4 weeks

6.000 Views

(TECHBOOK.de)

425.000 Follower +

50.000 Views (Instagram)4

€42,5002,3

Influencer Brand Story Package M1 4 weeks

15.000 Views

(TECHOOK.de)

425.000 Follower +


€70,0002,3

Influencer Brand Story Package L1 4 weeks

20.000 Views

(TECHBOOK.de)

425.000 Follower +


€82,5002,3


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Pr ic ing 2020


5) Additionally € 2,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of

Advertorial + traffic generated Advertisement are included

6) Additionally € 4,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of Stage +

Advertorial + traffic generated Advertisement are included




Advertorials Guaranty Package Price

Advertorial Package S | max. 2 weeks

Homepage Teaser

AdBundle in ROS

Mobile Medium Rectangle in ROS

500.000 AIs €10,0005

Advertorial Package M | max. 4 weeks

Homepage Teaser

AdBundle in ROS


1.000.000 AIs €17,5005

Advertorial Package L | max. 6 weeks

Homepage Teaser

AdBundle in ROS


1.500.000 AIs €22,5005

Advertorial Stage | max. 4 weeks

incl. 3 Advertorials

Homepage Teaser

AdBundle in ROS


1.500.000 AIs €35,0006


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Pr ic ing 2020


7) Traffic generation through Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts and Instagram-Stories

8) Potential total coverage depend on individual selection of suitable influencers. We would be glad to make an individual offer.

9) Additionally € 2,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of Advertorial + traffic

generated Advertisement are included

10) When created by Creative Services plus € 600 creation costs (no discount or agency commission deductable) for classic ad formats, Caroussel Ad, Video,

Slideshow Ad (5 working days in advance). Canvas Ad incurs € 1,890 creation costs (no discount or agency commission deductable, 10 working days in

advance). A extension about a competion tool incurs € 2,990 creation costs (no discount or agency commission deductible, 15 working days in advance). A

maximum of 3 targeting criteria can be combined, targeting on brand fans are not possible with other targeting criteria. No surcharges for targeting. Targeting is

included into the fixed price.




Influencer Advertorial Package Guaranty Package Price

Influencer Advertorial Package S7 | max. 2 weeks

500.000 AIs (TECHBOOK.de)

425.000 Follower +


€30,0009

Influencer Advertorial Package M7 | max. 4 weeks

1.000.000 AIs (TECHBOOK.de)

425.000 Follower +


€37,5009

Influencer Advertorial Package L7 | max. 6 weeks

1.500.000 AIs (TECHBOOK.de)

425.000 Follower +


€42,5009

Facebook Sponsored Posts10 Ad Impressions Package Price

4 Sponsored Posts 400.000 €14.800


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Pr ic ing 2020

SPECIALS

1) Advertorial additional bookable in combination with media for at least € 7,500, additionally creation costs for the Advertorial

2) Fireplace + Medium Rectangle, as well as Content Ad 2:1 + Mobile Medium Rectangle, further formats on request

3) Additionally €2.000 creation (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header and Footer

4) Additionally €3.000 creation costs (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header and Footer and

Advertorial




Themed Specials Traffic Generation Special Stage2 Package Price

Themed Special Package S1 | max. 1 week

Hometeaser

AdBundle + Mobile Medium Rectangle in ROS

250.000 50.000 AIs €13.0003

Themed Special Package M1 | max. 2 weeks

Hometeaser


500.000 100.000 AIs €23.0003

PowerSpecial | max. 4 weeks

incl. Advertorial

Hometeaser


1.160.000 200.000 AIs €40.0004


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PLEASE FEEL FREE TO CONTACT US FOR INDIV IDUAL CONCEPTS

CONTACT

INTEGRATED SALES

Marc Diele

Region Nord / Hamburg (Nielsen I)

Tel: (040) 347 26135

[email protected]

Sven Heintges

Region West (Nielsen II)

Tel: (0211) 1592-68 34

Fax: (0211) 1592-68 36

[email protected]

Philipp Matschoss

Region Mitte (Nielsen IIIa)

Tel: (069) 9623 85-16

Fax: (069) 9623 85-34

[email protected]

Daniel Seiler

Region Süd-West (Nielsen IIIb)

Tel: (0711) 3199 127

Fax: (0711) 3199 130

[email protected]

Daniel Maubach

Region Süd (Nielsen IV)

Tel: (089) 211 034 88

Fax: (089) 211 034 30

[email protected]

Daniel Papra

Region Ost (Nielsen V - VII)

Tel: (030) 2591 79-021

Fax: (030) 2591 79-195

[email protected]

MARKETING

Zdenka Novokmet

Senior Marketing Manager

Digitale Publisher Vermarktung

Tel: (030) 2591 79935

[email protected]

PRODUCT MANAGEMENT FITBOOK

Naemi Kühlberg

Junior Product & Business Manager

FITBOOK

Tel: (030) 2591 79946

[email protected]

mailto:[email protected]








Documents

YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND · 2020-05-14 · Telekom becomes associated with the funny pranks of the Bayern players. 2. Integration Telekom is the main sponsor