Young-Eun Kim

contents Summery of the Book Pixar

-Initiation-Features& Scope-Resource& Cost-Key persons-Key Components-Strategic Partners(Outsourcers)-Culture of Project Team& Project Leadership Issue

-Reasons for Cost Overrun

Toy Story-Initiation-Features& Scope-Cost-Key persons-WBS-Key Components-Project Schedule-Strategic Partners(Outsourcers)-Culture of Project Team& Project Leadership Issue

-Reasons for Cost Overrun

What I Learned.. Good things & Bad Things End

InitiationWhen Jobs was losing his footing at Apple,

he met Ed CatmullJobs was interested in the intersection of

creativity and technologyLucasfilm finding new investorJobs became a new president

Features & ScopeFirst, hardware was supposed to make a

profitsBut found specialized markets in the med-

ical industry and intelligence fields

Also, Jobs wanted to make lower cost ver-sion of Computer (around $30,000)

Hartmut Esslinger designed but failed

ResourcesHuman Resource

:From people from Hollywood to from Sili-con Valley

Computer HardwareSoftware

-Reyes (Render Everything You Ever Saw)

Costs1985~1986($10 million)

-Jobs invested Lucasfilm and became a new CEO of Pixar

1988 spring($300,000)

Mid of 1988 Jobs had poured close to $50 million

Key PersonsEd CatmullAlvy Ray Smith John Lasseter

Co-founders of Pixar

Key PersonsRoy DisneyMichael Eisner

Executives of Disney

Key ComponentsCreative ThinkingHigh-Quality of TechnologyMoney(including Investment)

Strategic PartnersDisney

Culture of Project Team &Project Leadership IssueObedient

Jobs was a Tyrant.Coercive

Reasons for cost overrunWrong Forecast(Passion was too high)Failure of Hardware& Software Product

LinesBig Competitor(NeXT)

Initiation – Tin ToyCan be said as the first version of Toy

StoryWon the 1988 Academy Award for ani-

mated short films, the first computer-gen-erated film to do so

InitiationDisney showed strong interest on Tin Toy

-1st Try: quest to get John Lasseter to come back-2nd Try: Looking for ways Disney could

join up with Pixar & have them make a film about Toy for Disney

Features & Scope“Feelings& Purpose…”

Focused on Childhood Memory

Features & Scope“Edginess..”

-Katzenberg pushed Pixar folks to have edginess to the two main characters(Woody & Buzz Lightyear)→ Making Woody’s character more jealous, mean, and belligerent toward Buzz, the new interloper in the toy box

“Toy-eat-toy world”Previous show at Burbank was terrible →Changed the story as Lasseter wanted to

makeThe Character of Woody morphed from be-

ing a tyrannical boss of Andy’s other toys to being their wise leader& His jealousy after the arrival of Buzz Lightyear was por-trayed more sympathetically

→Was approved1994.02. The film was back in production

CostsFirst production budget was $17 million

but became inadequate because of Katzenberg’s unreasonable request →Demanded more

Key PersonsEd Catmull

-Compromised between Jobs and Katzen-berg

John Lasseter-First Designed and Made Toy Story

Jeffery KatzenbergMichael Eisner

Made a deal with Pixar &Invested

Key ComponentsSatisfaction both making director and in-

vestor

WBSMaking Toy Story

ProjectManagement

DataAnimation

Movie

Facilities Security

ProcessManagement

SupportingPM Manage-

ment

TechnicalOrders

ManagementData

Creative Idea

CompanyBuilding

HighTechnology

Computer Graphic Technology

Storyboard

CAPS

Safety/Security

Voice/Sound

NetworkSystemManage-

ment

RenderMan

Hardware&Software

Project Schedule

6months6months6months6months6months6months

Storyboard

Dialogue

Finishing the Story

Concept Design

Character Design

Background Design

Outline/ Sketch

Story line

Previous Work

Making Movie

3D

Color

Background Sound

Voice

Culture of Project Team &Project Leadership IssueCreative and passionate to their workJeffery Katzenberg

-Tyrant -Intervene a lot in making process

Steve Jobs-Tyrant-Did not insert himself much into the creative process, especially on matters of taste and de-sign(respect for Lasseter and the other artists at Pixar)

Reasons for Cost Overrun& Schedule DelayKatzenberg’s request about Woody’s

Character

What I LearnedGood Things

◦Creative Think (Art+Technology)◦Passion◦Pushing forward a business with their own be-

liefs

Bad Thing◦Oppressive Business Style

!