You Can Be an Effective Public Speaker - School NutritionTitle: Affiliation or Financial Disclosure Author: Toni Vega Aiken Created Date: 7/6/2017 10:19:49 AM

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

You Can Be an Effective Public Speaker

Developed and Presented by Jeff Joiner

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

AFFILIATION OR FINANCIAL DISCLOSURE

• Consultant: Jeff Joiner is the Founder and President of Jeff

Joiner Training, a company that specialized in providing speaking

and training for Child Nutrition organizations and school district

foodservice departments.


PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

– Key Area: Communications & Marketing – 4000

– Key Topic: You Can Be An Effective Public Speaker


10 minutes in front of the right audience can be

worth more to your career than an entire

year sitting at your desk.


“The formula for success is not necessarily all competence. It is part competence and the rest the ability to articulate that competence – in a way that is not average or even predictable.”

- Granville ToogoodThe Articulate Executive


“People who possess exceptional communication skills maintain a distinct competitive advantage in winning new business and securing the best jobs. In an unforgiving economy, their advantage becomes even more pronounced.”

- Timothy KoegelThe Exceptional Presenter


Question: How often do you use your public speaking skills?

Answer: Every time you open your mouth to speak in public, you are a public speaker.


Rate Yourself on These Activities:

0None

1Beginner

2Novice

3Advanced

4Expert

5Master

Typing

Basketball Free-Throws

Golf Putting

Video Games

Tap-Dancing

Pistol Shooting

Public SpeakingTime Management


Characteristics of an Exceptional Presenter

Organized

Passionate

Natural

Comfortable

Funny

Engaging

Persuasive


Organizing YourPresentation


Organizing Your Presentation

Two essential facets:

1. Develop a structure that allows you to frame your objective, cover all relevant material, transition smoothly from topic to topic, and finish strong.

2. Look organized. If you don’t look organized, the perception will be that you didn’t care enough to prepare.


Most effective presentation structure:

1. Tell them what you’re going to tell them.

2. Tell them.

3. Tell them what you told them.



Keep it short. Keep it focused. Keep it relevant.



Wrapping it up

• Refer back to your introduction

• Summarize

• Leave them with the main idea or purpose

• Avoid “The Worst Ending to Any Presentation.”



Connecting withthe Audience


5 Ways to Alienate Yourself from Any Audience

1. Talk about yourself2. Avoid eye contact3. Don’t smile4. Read your entire presentation5. Use inappropriate or sarcastic humor

Connecting with the Audience


The average adult undivided attention span is approximately:

a. 15-30 seconds

b. 5-7 minutes

c. 10-20 minutes

d. 15-30 minutes

a. 15-30 seconds



Keys to Connecting with Your Audience

1.Speak to the interests of your audience



“We have 4,000 employees”

“We have 11 manufacturing facilities.”

“We are the market leader.”

“We really want your business.”

“I’ve been our number one sales rep for five straight years.”

“We’re family owned and operated.”

Think About What You’ve Heard from Salespeople

Is any of that relevant to you?



2. Tell stories and use examples1.Speak to the interests of your audience



“When you tell a story . . . have a point. It makes it so much more enjoyable for the listener.”

-Steve MartinPlanes, Trains, and Automobiles



3. Make eye contact4. Don’t talk to inanimate objects5. Use names early and often

1.Speak to the interests of your audience2.Tell stories and use examples



“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”

- Dale Carnegie



1. Speak to the interests of your audience2. Tell stories and use examples3. Make eye contact4. Don’t talk to inanimate objects5. Use names early and often6. Use humor




“I refuse to make age an issue in this election. I will not exploit, for political purposes, my opponent’s youth and inexperience.”

- Ronald Reagan



1. Speak to the interests of your audience2. Tell stories and use examples3. Make eye contact4. Don’t talk to inanimate objects5. Use names early and often6. Use humor7. Get the audience involved



I hear and I forget.I see and I remember.I do and I understand.

- Chinese proverb


How can I get them to take ownership?

What unique contribution can I get them to make?

Make it easy for them to “add the egg,” participating in your presentation.

The Duncan Hines CakeMix Marketing Theory



Delivery


The 7% - 38% - 55% Rule

7% of our influence comes from the words we say

35% comes from our tone of voice

55% is what our body is doing while we are saying it

Delivery


Four Primary Skill Sets

1. Posture

2. Gestures and movement

3. Voice command

4. Elimination of hesitation and verbal graffiti

Delivery



1. Posture

Delivery


When you see a speaker walk to the front of the room, how quickly to you start making judgments about them?

Delivery



1. Posture

2. Gestures and movement

3. Voice command

Delivery


The Dynamics of Voice

If you don’t sound interested, why should I be interested?

Delivery


Verbal Graffiti

Verbal pauses

• “Ummm”

• “Ahh”

Delivery


Verbal Graffiti

Unnecessary Filler Words and Phases

• “clearly”

• “actually”

• “frankly”

• “to be honest”

• “and so forth and so on”

• “needless to say, . . .”

Delivery


Verbal Graffiti

Qualifiers

I think we need to move on this

I guess it’s time to begin

We kind of missed the deadline

I sort of handled that

Maybe we should reduce inventory

Delivery


Verbal Graffiti

Condescendors

You need to sign this by next week, OK?

If it’s approved, well move forward, OK?

Each can is stamped with a date code, see?

We’re looking for new operator partners, right?

Delivery


Handling Nervousness


“There are two types of speakers: those who get nervous and those who are liars.”

- Mark Twain


http://images.google.com/imgres?imgurl=http://www.lib.berkeley.edu/give/bene62/MarkTwain.jpg&imgrefurl=http://www.lib.berkeley.edu/give/bene62/bene62story1.html&usg=__6H9qO44gLe72B5HEC1ND3Q8Adp0=&h=941&w=741&sz=87&hl=en&start=41&tbnid=V0RKYlAR6dul7M:&tbnh=148&tbnw=117&prev=/images?q=mark+twain&gbv=2&ndsp=21&hl=en&sa=N&start=21


1. Understand how your body works2. Master the material3. Focus on your message



Approach your presentation with the mindset that, “This message is important to this group. I will do everything in my power to help them understand and remember my message.”

It’s not about you. It’s about the message.



1. Understand how your body works2. Master the material3. Focus on your message4. Stretch



The nerves that control digestion and respiration attach to your C3 and C4 vertebrae.



1.Understand how your body works2.Master the material3.Focus on your message4.Stretch5. Yawn



Yawning cools your brain

Yawning cleans your brain

Yawning releases neurotransmitters

Yawning facilitates endorphins


PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

– Key Area: Communications & Marketing – 4000

– Key Topic: You Can Be an Effective Public Speaker


Contact this Session’s Presenter

www.jeffjoiner.com

[email protected]

http://www.jeffjoiner.com/

Documents

You Can Be an Effective Public Speaker - School NutritionTitle: Affiliation or Financial Disclosure Author: Toni Vega Aiken Created Date: 7/6/2017 10:19:49 AM