YAZDI MEHTA Address: D-3/75, Bharucha Baug, S.V. Road, Andheri (West), Mumbai 400058, Maharashtra, India. Telephone numbers: +91 9637052211 (mobile) / +91 253 2342737 (Residence) Email: yazdi_mehta@hotmail.com / Skype: yazdi.mehta1 SUMMARY MBA, U.K. graduate with over 25 years of total work experience in Management, Leadership, Strategic Planning, Sales & Marketing Strategies, Business Development, Finance, Cost & Budget Management, (with 20 years in Airlines & Travel Industry in India & Gulf Countries and 5 additional years in Manufacturing, Technology & Trading in India, Africa, Russia & China). Extensive work experience, across countries in Asia and Africa, I have developed Top Level Business and Personal contacts in the Government & Corporate sectors. (Additionally also experienced in CRM, HRM, B2B & B2C marketing, Service Contracts, Service Level Agreements, Trainings, etc.). Handled team size of over 1500 employees across multiple locations and handling an overall revenue portfolio of over US$100 million. Personal Profile: A confident, clear and credible communicator. Able to present at all levels and to a variety of stakeholders. Self-motivated, comfortable working independently, with the ability to work within tight deadlines. Creative yet Practical. Analytical but Entrepreneurial. Comfortable with a constantly changing business environment. Team player, service oriented, willing to learn, positive attitude, diverse experience in working across many industries in International Markets, Multi-cultural Work Environment, Change Management. Capable of handling large teams across multiple countries & satellite offices, media savvy. EXPERIENCE December 2012 till date: YRS Business Solutions Pvt. Ltd. (Director)

Vice President Sales & Exports - Supreme Equipment & Industries Pvt. Ltd., Nasik, India (reporting to – Mr. S. Awasthi – M.D.). (December 2012 – February 2014, a one year management contract undertaken by me). They are manufacturer of Poultry Equipment & Metal Cages - planned expansion and organic growth with focus on exports and increasing market share in India and Abroad. KRA & Achievements: - Streamlining Sales & Marketing Strategies, CRM, Developing new customer accounts, Government liaison. - Recruitment of key personnel in Administration, Accounts & Sales Force to strategically fit the business model and growth plans. Saved the down time of the mould machines from over 2 hours to under 15 minutes and increased production by 15% from each machine line. - Distribution Channels & Sales network across PAN – INDIA and in the countries in Asia, Africa and South America. - Consulting and assisting the management with the ISO 9000 certification & establishing a new ERP system - Coordinate important Government tenders & business contracts across India & Abroad.

Marketing Consultant - M G Electrica (Nasik, India), exporting manufactured components (metal lugs & electrical loops) to Africa & Middle East markets.

Soft Skills Trainer - The Indian Army conducting soft skills workshops on Team Building & Teamwork, Operational Risk Management (ORM) and Time Management in coordination with Brig. Ajay K. Suri, Commandant CATS Division, Nasik.

Soft Skills Trainer - The Maharashtra Police Academy, Nasik conducting workshops on soft skills development & training (Teamwork & Intercultural Communication) for the Police Officer Cadets in coordination with the Inspector General of Police – Mr. Nawal Bajaj.

July 2010 till April 2012: (DARVESH GROUP). A diverse group in Manufacturing, Trading and Technology across Asia, Africa, Middle East, Europe and Russia, with its H.O. in Dubai, UAE (with a turnover of approximately US$300.00 million). From July 2010 – October 2010: Director Business Development - Darvesh Group, Dubai UAE. (Reporting to Group Chairman Mr. Hassan Darvesh) KRAs: Develop new businesses in opportune markets and diversify resources. Achievements:

Diversified company resources in emerging markets, extended existing business and product lines in new markets through an effective business strategy as displayed below in my role as Regional Director Overseas Operations.

Saved the company an operating cost (in expenses) of approximately US$1.2mn in the Trading Division, thus improving efficiency & profits.

Regional Director Overseas Operations – transferred to Johannesburg, South Africa (October 2010 – April 2012). KRA: Heading office setup in Russia, South Africa, China and Kenya, established project cost, market analysis, licensing, finance, imports, exports, general administration and strategic planning. Achievements:

Established trading outlets in Building Material, FMCG Products & Stationary in Russia, South Africa, China and Kenya.

Was involved in the startup of ZAR200 Million, manufacturing unit of Plastic Stretch Film in Durban, South Africa. Heading the Trading Divisions in Russia, Kenya & South Africa with full autonomy and business responsibility.

Also coordinated Sales & Exports of the Manufacturing Division and taking care of the principal company WSP Group of USA a Technology Division in the group in my area of domain.

(Reason for leaving – My father was very sick & hospitalized and needed to be with him, he finally passed away on 21st

May 2013 after a year in the hospital). March 2010 – June 2010: WLC COLLEGE INDIA Nasik Branch - Visiting Faculty (Part time) A reputed college in India, (affiliated to the Wigan & Leigh College, United Kingdom) KRA: To teach Economics Modules to 1st and 2nd year MBA students, as part of the curriculum Achievements:

Taught the IBEA (Information & Business Economics Analysis) module to 1st year students Taught IMCCEO (Integrated Marketing Communication in Changing Economic Order) module for 2nd year students Was allocated with the highest performance scores feedback in India by the students, in both the modules conducted.

April 2009 – September 2009: OMAN AIR (WY) - Country Manager (India North) KRA: Managing & Leading the Business Operations, P&L, Finance, HRM, representing WY in BAR & AOC. Coordinating airport operations with the station managers and sales & marketing with the sales managers aligning it to the H.O. business plan. Achievements:

Raised market share by +20% from online stations & catchment areas across Mumbai, Delhi, Lucknow and Jaipur Increased SLF to above 80% of the total onboard capacity in a span of 3 months from the earlier onboard loads of 40%. Also increased market presence of WY by strategic partnerships & aligning WY product with other partners. Reduced distribution costs by channelizing online sales and shifting focus also to direct sales & group sales. Raised online sales channel revenues as per the directives of the management to save distribution costs. Regularized staff appraisals, raising commitment, motivation of the staff thus enabling higher productivity. Did a feasibility study management report for starting online flights to Ahmadabad, Amritsar, Pune & Goa.

(Reason for leaving – Personal). October 1998 – April 2009: LUFTHANSA GERMAN AIRLINES (LH) - Country Manager Oman KRA: Strategic planning & business direction for Oman market to maximize profits. Coordinate traffic rights & bilateral agreements with local DGCA, representation in the BAR & AOC meetings. Pricing Strategy, Sales & Marketing, Channel Development, Budgeting & Cost Management, CRM, Coordinate Airport operations with the Station Manager, manage SLAs with GSA, PSA & Airport handling agents. Representing LH in the local Star Alliance meets and organizing strategic partnership programs with Alliance partners. Achievements:

Increased revenues by 500% from FY 1998 to 2002 after restarting of on-line operations to Muscat from Frankfurt. Restructured GSA setup & established a new office, out-sourcing strategic activities and improved infrastructure, recruiting. Achieved high market share on west bound traffic to Europe, American destinations with double digit growth each year.

Local integration and merger of LH & LX, sales & marketing offices in Oman 2008 – 2009 – Project Leader. “Project Greenfield” for Gulf Region, simplifying fees structure and boosting ancillary revenues – Project Leader. “Marketing Actions Efficiency Monitoring Tool” for marketing activities of LH in the Gulf region (Sole responsibility for

developing House of Quality Model).

Conducted workshops for Omani Travel Agents across Oman to support the Government’s drive towards localization – which was widely acclaimed & appreciated by the government and the local community.

Re-negotiated HR policies of GSA dedicated staff to LH, which led to further motivation and improved commitment. Was awarded “Top Performance Certificate” in 2005 by Lufthansa Management. Was conferred “Outstanding Performance Award” in 2007 by Lufthansa Management

(Reason for leaving – For better prospects, was offered by WY to head India Operations as Country Manager with over 70 weekly flights from 10 online cities in India).

July 1995 - September 1998: SWISSAIR (SR) - Sales Manager Oman Significant Highlights:

Was sent as Management Trainee to U.K. to get foreign market exposure; worked in the Sales Offices of Swissair in London & Manchester in the year 1996.

Demonstrated abilities by developing a marketing action plan to develop and promote the Swissair brand in the market. Acquired substantial increase in market share and revenues with a double digit growth. In 1997 Swissair, Oman received “Top Performance Award” for generating the highest growth in percentage basis

compared to previous year amongst all Swissair online destinations on a worldwide basis (Reason for leaving - Proceeded to join LH for better prospects). December 1990 – June 1995: Worked for Travel Agencies in Doha, Qatar and Muscat, Oman; in sales and marketing. Jun 84 – Nov 90: Marketing and Public Relations Officer - MAZDA SERVICES LIMITED Mumbai, India This was the very first part time job for me as my family was in financial crisis and I had to support my education and my parents and siblings being the eldest son in the family. I was made a permanent employee after I completed my B.Com graduation in 1987. (Reason for leaving - Proceeded to Qatar for better prospects) TRAININGS: Management Exchange Program (move to the UAE office for a month) // Media Handling (Ashridge/BBC) // Conflict Management (Ashridge), Recruiting and HR (Ashridge) // IATA and UFTAA Diploma (Selling International Travel) // Familiar with Airline GDS – AMADEUS, SABRE, GALILEO, PARS // MIDT // Business Administration Diploma (LH Internal) // Excellence in Leadership Course (LH internal) // Management Trainee Program in London & Manchester, UK with Swissair for 6 months // Crisis Management Trainings (LH internal). EDUCATION 2005 ASHRIDGE MANAGEMENT COLLEGE Berkhamsted - Hertfordshire, UK Master’s in Business Administration (MBA) (Major Subjects – Strategic Management, Operations Management, Human Resources Management, Finance, Marketing and ISDS). 1987 BOMBAY UNIVERSITY Mumbai, India Bachelor’s Degree in Commerce (B.Com) (Major Subjects – Accounts, Economics & International Marketing) 1972 – 1984 Standard 1

st to 12

th Dr. Antonio Da Silva High School & Junior College (10 + 2 schooling)

Memberships:

Ashridge MBA Alumni UK – member since 2006 World Zoroastrian Chamber of Commerce – member since 2001 WHO’s - WHO of Professionals Historic Society USA – honorary member since 2007.

LANGUAGES: English // Hindi // Marathi // Gujarati // German (spoken basic) // Arabic (spoken basic) PERSONAL: Nationality: Indian Religion: Zoroastrian (Parsi) Others: Holding valid driving licenses for India & U.A.E Sports: I have represented University of Mumbai at the Inter-University Championships and the State of Maharashtra at the National Championship in Cycling (Track Individual & Team events & in Road Team events) 1984 – 1987, 3 consecutive years. Also have interests in other sports such as Cricket, Football, Swimming & Trekking (have trekked across many ranges in the Sahyadri Mountains in the Western Ghats in Maharashtra). Countries Travelled, Visited or Resided for Business or Leisure: Thailand, Hong Kong, Nepal, China, Oman, UAE, Bahrain, South Africa, Kenya, Egypt, Mozambique, Botswana, Russia, Austria, France, Germany, Switzerland, United Kingdom, Netherlands, Belgium.

References of ex-seniors who I was reporting to directly and known associates:

1. Mr. Shakir Kantawala – Regional Manager ME & Africa, Jet Airways

(Mobile: +971506256407 / email: shakirkantawala@gmail.com)

2. Mr. Hormaz Muncherjee - ex Business Development Manager Swissair, Oman (current: GM - OUA Travel, Muscat)

(Mobile: +968 92888362 / email: hormazm@ouat.co.om)

3. Mr. Uwe Wriedt - ex Director Lufthansa, Gulf & Pakistan (current: GM - Germany, Gulf Air) (Mobile: +49 1759373952 /

email: uwe.wriedt@web.de)

4. Mr. Japeen Shah - CFO Oman Air (Mobile: +968 99356247 / email: japeen.shah@omanair.com)

5. Mr. Hassan Darvesh - Chairman, Darvesh Group UAE (Mobile: +971504507779 / email: hsd@darvesh.com)

6. Mr. Shailendra Awasthi - MD, Supreme Equipment Pvt. Ltd., Nasik (Mobile: +919420695062 /

email: shailendra@supremeequipments.com)

7. Brigadier Ajay K. Suri - Commandant, CATS Indian Army (Mobile: +91776880003 / email: aksuri64@gmail.com)

8. Mr. Nawal Bajaj - Inspector General of Police, Director - Maharashtra Police Academy, Nasik

(Mobile: +919702988688 / email: nawalbajaj69@gmail.com)

9. Mr. Mickey J. Patel - Sr. Manager Finance, OOISS Group, Muscat (Mobile: +96899318177 / email: mickey@ooiss.com)