YEEF – YOUNG EUROPEAN ENTREPRENEURS OF THE FUTURE

Gdansk, May 2014

VARIETAS EVENT VARIETAS EVENT MANAGEMENT COMPANYMANAGEMENT COMPANY

„We make it real”

BUSINESS PLAN

School co-operative Event management

– Birthday parties– Surprise events– Cultural events– Charity events

Reference for the company: existing business modell – Colossal

AIM

Event management company – for profit– non-profit (eg. charity events)

Helpful for the school community

– work experience for the students– charity money

HELPING STUDENTS

It is difficult to find a job without experience It is more and more wide-spread to work for free

to get experience Reference for future employers

HELPING THE SCHOOL

Government spending on education is decreasing Schools have to find ways of making money Charity events School building to be rented out as a venue for

events – with help from the event organisation

BUSINESS PROFILE

Legal form: limited company Required sum for establishment: 3,000,000 HUF

(~10,800 EUR) (minimum capital, half of this can be intellectual property)

The liability of members of the company is limited to what they have invested or guaranteed to the company- the age of 18 is required to be a member

Members are not responsible for paying creditors Only the CEO is liable with all his goods

MARKET ANALYSIS The economic crisis had a massive impact, now

the market is still recovering Several hundreds of event management

companies are present in Hungary Specialization is rare Success is not high income for ONE particular

event - long-term partnerships and reputation are worth much more

Corporate events, mainly with marketing purposes are the most common

Team building programs, family events are also frequent

“Experience factor” is always the most significant for participants

COMPETITOR ANALYSIS Only a few event management companies are

interested in asking exhibitors and visitors about their satisfaction with the event or what their requirements are

Competitors fundamentally use the traditional forms of advertising

The use internet (facebook) is more and more widespread

Personal relations is a decisive factor

MARKETING The most complex form of marketing

communication is appearing on exhibitons and markets

It is a unique and specific event on which the company is able to present and popularize her products

It has an even greater efficiency than advertisements or appearance in the press

After direct selling, exhibitons bring the most orders from old and new consumers

RECRUITMENT OF WORKERS

Recruiting employees Positions in the company – management: 3 people

over 18 (for legal reasons) finding opportunities for students to work outside

the school Volunteers / employees from the 11th and 12th

grades from our school (over 16)

HQ MEMBERS

6 permanent management duties: CEO: Coordinates the HQ members financial manager : works together with the

bookkeeper/keeps tracks of invoices PR managmement: advertising/profile of the company Customer relations: finding job opportunities HRS: recruiting Local (event) coordinator: coordinates the event

PART-TIME WORKERS

Students over 16 (for legal reasons) 5-10 Only hired for each specific event They are coordinated by the local coordinator They organise the venue, host the event….

EMPLOYEE WAGES

Part time workers: around 7€/hour (above average for student job)

(No social taxes after student employees) Permanent workers: around 30€/hour

EXPECTED COSTS

Three forms:

Founding costs (e.g. lawyer)

Fix costs (monthly; e.g. book keeper, phone bill)

Varying costs (for each event e.g. renting of the venue, renting chairs)

COST / TURNOVER

PROFIT EXPECTATIONS

VARIETAS EVENT VARIETAS EVENT MANAGEMENT COMPANYMANAGEMENT COMPANY

„We make it real”