Upload
crystal-hadaway
View
214
Download
2
Tags:
Embed Size (px)
Citation preview
Jordi Escuer ArroyoMaria Isabel Quero
Anna López CerdánLaia Navarro Irún
Laura Pérez Guàrdia
YEEF – Young European Entrepreneurs of the
Future
D&Jsoles(dancing N joy soles)
Our product:• Specific shoes protectors inside a brand innovated adapted sock.
D&Jsoles
Objective:• Total relief of pain in ballet dancing.
Mission statement
Produce joy.
Everybody can startdancing.
Get rid of your foot pain.
Our homemade prototype. Steps
Our prototype. Steps
Raw materials:
• Resin 12€• Insole 3€ 20€ • Socks 5€
SWOT Analysis
Strenghts WeaknessBrand values: Diverse, innovative, caring qualityComponents adaptationHelp people, it’s relaxing
When worn for extended period of time the resin crescent may flatten.
Opportunities ThreatsDeveloping market Gap in the market Huge potential for growth Consumer aceptance
Our main competitors are strong and can copy our productAn industrial cheaper version
Market and Competitors Our Competitors:- CAPEZIO: 27€
- SANSHA: 19€
- GAYNOR MINDEN: 8€
- INTERMEZZIO: 6€
Competitor analysis: · Toes kits. · Bits and pieces of crescents and toes protections but missing a pointe plus sole.
· Less safety.
Target CustomersAll kind of ballet dancers
can use this product
(women, men or
children).
For amateur or
professional dancers.
Promotion
Trade shows, trade exhibitions or trade fair.
Local ballet shopsGyms Ballet SchoolsPostersMagazinesFacebookTwitterA website, a logoOnline sales
Executive Summary
Our company: Ballfeet (S.L.)Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Jordi Escuer Arroyo - Secretary: Anna López Cerdán Local: Creu Alta Avenue N-12, Sabadell