YEDITEPE UNIVERSITY COMMUNICATION FACULTY · 2 YEDİTEPE UNIVERSITY PUBLIC RELATIONS AND PUBLICITY PROGRAM INFORMATION PACKAGE (2016) ... Lecture Listening and interpretation Standard

1

2016

YEDITEPE UNIVERSITY

COMMUNICATION FACULTY

BOLOGNA

UNDERGRADUATE

PUBLIC RELATIONS AND PUBLICITY

PROGRAM INFORMATION PACKAGE

2

YEDİTEPE UNIVERSITY

PUBLIC RELATIONS AND PUBLICITY PROGRAM INFORMATION PACKAGE (2016)

GOAL & OBJECTIVE:

The aim of this program is to raise skilled personnel conducting research about the perceptions,

attitudes and expectations in the public opinion, planning and carrying out activities on the basis of its

results, pioneering the building up of corporate identity and corporate image, managing media

relations for ensuring corporate prestige, developing sponsorship and social responsibility projects,

and equipped with the necessary theoretical and practical knowledge and skills.

Our main objective in the undergraduate program of public relations and publicity is to raise individuals

who are able to work in teams, who have the capacity for strategic thinking, who have been trained in

persuasive communication, who can use their skills for creative thinking in crisis situations, who are

creative, productive, self-confident, respectful for their environment, and who are aware of their social

responsibilities.

PROGRAM LEARNING OUTCOMES

1. Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in

the production of scientific knowledge.

2. Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about

communication theories and its general public discourse, group dynamics and elements of successful corporate communication.

3. Students actively use their media literacy skills through news gathering processes.

4. Student will gain necessary knowledge about the function and development of community organizations and institutions, such

as family, religion, education, science and technology.

5. Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English

using audio visual tools.

6. Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining

objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.

7. Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales

promotion, direct marketing and e-communication.

8. Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary

knowledge for their application and will have the ability to analyze diverse campaigns.

9. Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the

practice of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.

10. Students will be equipped to analyze political, economic and technological developments influential in the area of public

relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

11. Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the

activities of communication professionals.

12. Students will be able to effectively engage in media research, planning and purchase.

13. Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to

apply them on a case basis, and will gain the equipment about national and international political cultures.

14. Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the

corporation/institution while practicing public relations as a profession.

3

EDUCATION METHODS The education methods are selected in a way that aims to raise the students’ skills for self – study, lifelong learning, observation, teaching to others, presentation, creative and critical thinking, cooperative working, the effective utilization of information, and like.

Also, it is considered that the teaching style supports the students with divergent capabilities.

(*) One or more of the methods listed here can be applied according to the requirements of the related course.

Education Methods* Main learning activities Materials Used

Lecture Listening and interpretation Standard classroom technologies, multimedia tools, projector, computer, overhead projector

Discussion - Lecture Listening and interpretation, observation / case studies, critical thinking, question developing

Standard classroom technologies, multimedia tools, projector, computer, overhead projector

Special Support / Structural Cases

Special skills planned beforehand

Problem-solving Special skills planned beforehand

Case studies Special skills planned beforehand

Brainstorming Listening and interpretation, observation / case studies, critical thinking, question developing, teamwork


Small Group Discussion

Listening and interpretation, observation / case studies, critical thinking, question developing


Presentation Listening and interpretation, observation / case studies Real or artificial environment that will allow observation

Simulation Listening and interpretation, observation / case studies, information skills

Real or artificial environment that will allow observation

Seminar Research – lifelong learning, reading – writing, information, listening and interpretation, management skills

Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware

Group work Research – lifelong learning, reading – writing, information, listening and interpretation, management skills, teamwork

Internet databases, library databases, e-mail, online chatting, Web-based discussion forums

Field Study Observation/case studies, research – lifelong learning, reading – writing

Homework Research – lifelong learning, reading – writing, information Internet databases, library databases, e-mail

Oral Examination Research – lifelong learning, case studies, question developing, interpretation, presentation

Analysis / Survey Research – lifelong learning, reading – writing

Panel Listening and interpretation, observation/case studies Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware

Quest Speaker Listening and interpretation, observation/case studies Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware

Student Communities’ Activities/ Projects

Observation/case studies, critical thinking, question developing, teamwork, research – lifelong learning, reading – writing, management skills, special skills planned before hand

4

DEPARTMENT OF PUBLIC RELATIONS AND PUBLICITY(2016)

First Semester 6 compulsory

T A L Y E Second Semester

6 compulsory T A L Y E

TKL 201 Turkish Language I 2 0 0 2 2 HUM 103 Humanities 2 0 0 2 3

COMM 101 Introduction to Communication 3 0 0 3 5 TKL 202 Turkish Language II 2 0 0 2 2

COMM 111 Presentation Skills 2 2 0 3 5 COMM 102 Media History 3 0 0 3 5

PRP 101 Introduction to Public Relations 3 0 0 3 8 PRP 112 Practices and Case Studies in PR 2 2 0 3 8

LAW 123 Introduction to Law 3 0 0 3 4 PRP 122 Social Environment of Man 3 0 0 3 6

PSY 101 Introduction to Psychology I 3 0 0 3 6 ECON 291 Economy 3 0 0 3 6

TOTAL 17 30 TOTAL 16 30

Third Semester 6 compulsory

T A L Y E Fourth Semester

5 compulsory +1 area elective T A L Y E

HTR 301 History of Turkish Revolution I 2 0 0 2 2 HTR 302 History of Turkish Revolution II 2 0 0 2 2

RSCH 410 Scientific Research Methods 3 0 0 3 4 COMM 202 Media Analyses 3 0 0 3 5

COMM 201 Communication Theories 3 0 0 3 5 COMM 252 Creative Writing II 2 2 0 3 5

COMM 251 Creative Writing I 2 2 0 3 5 PRP 202 Consumer Behaviour 3 0 0 3 6

PRP 201 Integrated Marketing Communications 3 0 0 3 8 PRP 204 Online PR 3 0 0 3 7

PRP 221 Social Influence and Interpersonal Communication

3 0 0 3 6 Area Elective 3 5


Fifth Semester

5 compulsory +1 free elective T A L Y E

Sixth Semester 4 compulsory +1 area elective

T A L Y E

COMM 331 Brand Management 3 0 0 3 5 COMM 382 Health Communication 3 0 0 3 5

COMM 341 Communication Ethics 3 0 0 3 5 PRP 312 Global Communication 2 2 0 3 7

COMM 361 Strategic Communication Research 2 2 0 3 5 PRP 352 Advanced Promotional Writing 2 2 0 3 6

PRP 301 Corporate Public Relations 3 0 0 3 6 PRP 372 Management of Strategies and Campaigns in PR

2 2 0 3 7

PRP 311 Public Diplomacy and Public Opinion 2 2 0 3 4 Area Elective 3 5

Free Elective 3 5


Seventh Semester

4 compulsory+1 area elective T A L Y E

Eighth Semester 3 compulsory +2 (1 area + 1 free)

elective T A L Y E

PRP 421 Public Relations and Lobbying 3 0 0 3 7 COMM 432 Political Campaign Management 2 2 0 3 5

PRP 423 Critical Approaches to PR 3 0 0 3 5 PRP 412 Advanced Studies in PR 2 2 0 3 7

PRP 431 Media Planning for PR 2 2 0 3 6 PRP 492 Social Responsibility Project for Graduation

0 8 0 4 9

PRP 481 Special Topics in PR 3 0 0 3 6 Area Elective 3 5

Area Elective 3 5 Free Elective 3 5

TOTAL 15 29

TOTAL 16 31

Minimum Degree Requirements 131

T: Theory , A: Application , L: Laboratory, Y: Yeditepe Credit, E: ECTS Credits 240

ECTS 240

Department Credits: 121 credits + 10 credits (HUM+TKL+HTR) Total 131 Credits

Total courses (39 compulsory + 6 electives)

Approval Date:

5

COURSE INFORMATON

Course Title Code Semester T + P + L

Hour Credits ECTS

INTRODUCTION TO

COMMUNICATION

COMM

101 FALL 3 + 0 + 0 3 5

Prerequisites

Language of

Instruction ENGLISH

Course Level Bachelor's Degree (First Cycle Programmes)

Course Type Compulsory

Course

Coordinator

Instructors Faculty staff

Assistants

Goals

This course is designed to create an awareness of the basic

principles of and skills for human communication. It provides

an introductory survey of concepts and issues central to

interpersonal, small group, organizational, public and mass

communication. It aims to enable students understand and

practice essential communication principles that apply across

context, and to familiarize them with the theory and

vocabulary of everyday communication.

Content

The course covers the following topics: definition of

communication, elements of communication process, basic

communication models, and contexts of human

communication.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students can define the

meaning of communication. 2 1,2,12 A,C

2 ) Students can compare and

analyze the basic communication

models. 2,11 1,2,3,12 A,C

3) Students can comprehend the

importance of communication. 2,3,4 1,2,3,12 A,C

4) Students can identify the

contexts of human

communication. 2,4 1,2,3,12 A,C

6

5) Students can compare the

contexts of human

communication.

1,2,3,4 1,2,3,12 A,C

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study

Assessment

Methods: A: Testing, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1 Introduction: the aims and description of the course & class

assignments, expectations, and the definition of communication

2 The process of human communication: concepts & basic

communication models

3 The contexts of communication: intrapersonal communication

& the self concept

4 Interpersonal communication: verbal Communication &

listening

5 Practice 1 (Small groups): Active listening & verbal

communication

6 Nonverbal communication & intercultural communication

7 Practice 2 (small groups): Nonverbal communication

8 Midterm

9 Small group communication

10 Organizational communication, brainstorming, motivation, and

empathy

11 Practice 3 (small groups): Empathy

12 Public communication & mass communication

13 Practice 4 (Small groups): Public communication

14 Discussion session

15 Overview

16 Final

RECOMMENDED SOURCES

Textbook Tubbs, S. L. & Moss, S. (2010). Human Communication:

Principles and Contexts. New York: Mc-Graw Hill.

7

Additional Resources

MATERIAL SHARING

Documents

Assignments Participation in four small-group in-class activities

Exams Quiz, midterm, and final

ASSESSMENT

IN-TERM STUDIES NUMBER PERCENTAGE

Mid-term 1 30

Quiz 1 20

Small group practice 4 30

Attendance 1 20

Total 100

CONTRIBUTION OF FINAL EXAMINATION TO

OVERALL GRADE 40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL

GRADE 60

Total 100

COURSE CATEGORY Expertise/Field Courses

COURSE'S CONTRIBUTION TO PROGRAM

No Program Learning Outcomes

Contributio

n

1 2 3 4 5

1

Students will be aware of research methods and techniques, and

will develop scientific and analytical thinking skills necessary in the

production of scientific knowledge. x

2

Students will gain the necessary outlook to understand and apply

principles of communication and gain an advanced idea about

communication theories and its general public discourse, group

dynamics and elements of successful corporate communication. x

3

Students actively use their media literacy skills through news

gathering processes. x

8

4

Student will gain necessary knowledge about the function and

development of social organizations and institutions, such as

family, religion, education, science and technology. x

5

Students will be able to prepare and present topic appropriate

texts, speeches, announcements and presentations in English


6

Students will have the necessary skills necessary for the successful

practice of public relations, such as researching, defining

objectives, identifying target audiences and appropriate messages,

as well as selecting the right communication channels and

reviewing and evaluating research results.

7

Students will be familiar and equipped with all elements of

marketing communication; advertising, public relations, sales


8

Students will be able to evaluate brand management strategies

both in Turkey and abroad, and will have gained the necessary

knowledge for their application and will have the ability to analyze

diverse campaigns.

9

Students will be aware and conscious about ethical rules and

standards in the practice of public relations and will engage in the

practice of the profession by adopting the principle of institutional

and professional loyalty as a personal responsibility norm.

10

Students will be equipped to analyze political, economic and

technological developments influential in the area of public

relations and will be equipped to solve possible crises and create

new strategies based on and parallel to new circumstances.

11

Students will be able to comprehend and discuss mass

communication theories and their reflection as perceived within the

activities of communication professionals x

12

Students will be able to effectively engage in media research,

planning and purchase.

13

Students will comprehend the theoretical and conceptual relations

between public relations and politics and will be able to apply them

on a case basis, and will gain the equipment about national and

international political cultures.

14

Students will comprehend the importance and be aware of minding

the benefit of society as a whole as well as that of the

corporation/institution while practicing public relations as a

profession.

9

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE

DESCRIPTION

Activities Quantity Duration

(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week: 16x Total

course hours) 16 3 48

Hours for off-the-classroom study (Pre-study,

practice) 16 4 64

Mid-term 1 2 2

Quiz 1 1 1

Assignment (small group practices) 4 1 4

Final examination 1 3 3

Total Work Load 122

Total Work Load / 25 (h) 4.88

ECTS Credit of the Course 5

10

COURSE INFORMATON

Course Title Code Semester T + L+P Hour Credits ECTS

PRESENTATION SKILLS COMM 111 FALL 2 + 2 + 0 3 5

Prerequisites

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Assist. Prof. Dr. GÜLŞAH AYDIN, Assist. Prof. Dr. GÖZDE

DALAN POLAT, Inst. Dr. İLKNUR KALAY

Assistants

Goals

This course prepares students for a variety of academic and

other situations in which formal presentations and public

speech are required. The topics will include conversation on

phone, public speech, verbal and nonverbal messages, and

techniques of formal presentation. This course will focus on

how to research, outline, and deliver dynamic presentations as

well as public speech.

Content

The course includes the theoretical foundations of preparing a

presentation and using Powerpoint to develop a comprehensive

presentation with visual support, such as charts, graphics,

tables, audio, and video formats.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students become aware of

public speech and presentation

habits and characteristics. 2 1,2 A

2) Students improve posture,

voice, and other speaking

mechanics during a formal

presentation.

2,5 1,2,3,9 A,D

3) Students develop presentation

techniques with visual support,

such as charts, graphics, tables,

audio and video formats.

2,5,6 1,2,3,9 A,D

4) Students become completely

proficient in Powerpoint. 2,5,6 1,2,3,9 A,D

11

5) Students deliver a variety of

presentations and

speech(formative, persuasive,

demonstrative, academic etc.) in

class.

2,5,6 1,2,3,9 A,D

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Presentation

Assessment

Methods: A: Testing, D: Presentation

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 How do we communicate?

3 Voice and speech patterns

4 Non-verbal communication

5 Using Powerpoint and visual support, such as charts, graphics,

tables, audio and video formats

6 Oral presentation and main parts of a presentation:

introduction, outline, roadmap and conclusion

7 Oral presentation and main parts of a presentation:

introduction, outline, roadmap and conclusion

8 Midterm

9 Preparing formal and other presentations

10 General review & discussion

11 Students’ presentations






RECOMMENDED SOURCES

Textbook Peery, A. (2005). Creating effective presentations. New

York: Berkley Publishing.

12


MATERIAL SHARING

Documents

Assignments

Exams Midterm and final presentation

ASSESSMENT


Mid-term 1 100

Total 100


OVERALL GRADE 60


GRADE 40

Total 100




Contribution

1 2 3 4 5

1



production of scientific knowledge.

2





3


gathering processes.

4



family, religion, education, science and technology.

13

5



using audio visual tools. x

6





reviewing and evaluating research results. x

7




8




diverse campaigns.

9





10





11



activities of communication professionals

12



13





14




profession.

14


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 4 64

Mid-term 1 5 5

Final presentation 1 5 5

Total Work Load 122



15

Course Informatıon

Course Code Semester T + P + L Hour Credits ECTS

INTRODUCTION TO PUBLIC RELATIONS PRP 101 1 3 + 0 + 0 3 8

Prerequisites

Language of

Instruction English



Course Coordinator

Instructors Assoc. Prof. Dr. AYŞE BANU BIÇAKÇI

Assistants

Goals The aim of this course is to introduce students to the principles,

theories, publics and the process of public relations.

Content The course covers the following topics: the definition, elements, history

and theory of public relations, ROPE Model, and media relations.

Learning Outcomes Program Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students differentiate the meaning of PR and

related concepts. 1,2,3,4 1,2 A,C

2) Students summarize the history of modern PR. 1,2,3,4 1,2,12 A,C

3) Students discuss various theories in relation with

PR. 1,2,3,4 1,9 A,C

4) Students select and use appropriate research

techniques for a range of PR situations. 5,6,7,9 1,9 A,C

5) Students write objectives for a specific PR process. 5,6,7,9,10,11,13,14 1,12 A,C

6) Students write a press-bulletin on a given topic. 5,6,7,9,10,11,13,14 1,12 A,C

16

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Assessment

Methods: A: Testing , B: Experiment C: Homework

COURSE CONTENT

Week Topics Study Materials

1 Introduction

2 A first definition and an overview of public relations.

3 Elements of PR

4 Public Relations Departments & PR Ethics

5 History of PR- Grunig and Hunt’s Four Models of PR

6 History of PR in Turkey

7 Theoretical Basis for Public Relations –I-

8 MIDTERM EXAM

9 Public Relations Process: -I: Research

10 Public Relations Process: -I: Research

11 Public Relations Process: -II: Objectives

12 Public Relations Process: -III: Planning

13 Public Relations Process: -IV: Evaluation

14 Media Relations: An introduction

15 Media Relations: Practice

16 Final

RECOMMENDED SOURCES

Documents Public Relations: The profession and the practice; Dan Lattimore, Otis

Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed

17

Additional Resources Course notes provided by the instructor

MATERIAL SHARING

Documents IPRA Codes of Conduct, Documentary film about Edward Bernays, Various

Press Bulletin samples

Assignments

1.Definition of PR, 2.Elements of PR, 3.Differences of PR and Advertising,

4.Ethics and PR/Cases in PR History, 5.Grunig& Hunts 4 models-teamwork,

6.Theories of PR-reading assgn., 7.PR research, 8.Setting PR Objectives,9.PR

planning, 10.Press-bulletin exercise

Exams Midterm and Final

ASSESSMENT


Mid-term 1 60

Assignment 1 20

Attendance and Participation 1 20

Total 100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE 40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE 60

Total 100




Contribution

1 2 3 4 5

18

1

Students will be aware of research methods and techniques,

and will develop scientific and analytical thinking skills

necessary in the production of scientific knowledge. x

2

Students will gain the necessary outlook to understand and

apply principles of communication and gain an advanced

idea about communication theories and its general public

discourse, group dynamics and elements of successful

corporate communication.

x

3



4

Student will gain necessary knowledge about the function

and development of social organizations and institutions,

such as family, religion, education, science and technology. x

5

Students will be able to prepare and present topic

appropriate texts, speeches, announcements and

presentations in English using audio visual tools. x

6

Students will have the necessary skills necessary for the

successful practice of public relations, such as researching,

defining objectives, identifying target audiences and

appropriate messages, as well as selecting the right

communication channels and reviewing and evaluating

research results. x

7




x

8

Students will be able to evaluate brand management

strategies both in Turkey and abroad, and will have gained

the necessary knowledge for their application and will have

the ability to analyze diverse campaigns.

9


standards in the practice of public relations and will engage

in the practice of the profession by adopting the principle of

institutional and professional loyalty as a personal

responsibility norm. x

10



relations and will be equipped to solve possible crises and

create new strategies based on and parallel to new

circumstances. x

19

11


communication theories and their reflection as perceived

within the activities of communication professionals x

12



13

Students will comprehend the theoretical and conceptual

relations between public relations and politics and will be

able to apply them on a case basis, and will gain the

equipment about national and international political

cultures. x

14

Students will comprehend the importance and be aware of

minding the benefit of society as a whole as well as that of

the corporation/institution while practicing public relations

as a profession. x

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week: 16x Total course

hours) 16 3 48

Hours for off-the-classroom study (Pre-study, practice) 16 6 96

Mid-terms 1 5 5

Assignment 1 40 40


Total Work Load 194



20

COURSE INFORMATION

Course Title Code Semester T+ P+ L Hour Credits ECTS

MEDIA HISTORY COMM102 SPRING 3 + 0 + 0 3 5

Prerequisites COMM 101 INTRODUCTION TO COMMUNICATION

Language of

Instruction English



Course

Coordinator

Instructors Assist. Prof. Dr. ÖZLEM AKKAYA, Inst. Dr. İLKNUR KALAY

Assistants

Goals

This introductory course aims at introducing students to the

basics of mass communication. It also brings students

necessary skills for comprehending the connections between

media and social, economic and political developments in

Turkey and in world.

Content

The course covers the following topics: the general definition of

mass communication; the means, functions, and processes,

and effects of mass communication; the development of the

press in the world and in Turkey; the history of photography &

motion pictures, the history of radio broadcasting; the

development of television as in interaction with radio and

cinema; the notions of public and private broadcasting; media

censorship, legislation and organizations; the history of

broadcasting in Turkey; the development of advertising and

public relations; and the contemporary internet revolution and

its effects in Turkey.


Outcomes

Teaching

Methods

Assessment

Methods

1) Students can understand the

basics of mass communication and

mass media.

2,11 1, 2, 3 A

2) Students can develop knowledge

about the history of media in Turkey

and in the world.

10,13 1, 2, 3 A, C

3) Students can identify and evaluate

the social, political, and cultural

effects of media.

1,2,3,4,10,11,13,14 1, 2, 3 A, C

21

4) Students can develop knowledge

about national and international

legislation and institutions in media

9,13,14 1, 2, 3 A

5) Students can critically evaluate the

interaction between media and the

economic and political structure of the

state.

1,2,3,4,10,11,13,14 1, 2, 3 A, C

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion,

Assessment

Methods: A: Testing, B: Experiment, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Mass communication: An overview

3 Functions, means, processes, and effects of mass

communication

4 Book, newspaper, and magazine in the world & the press

in the Ottoman Empire

5 Photography and motion pictures

6 The development of radio broadcasting

7 Television, its interaction with radio and cinema & the

development of TV broadcasting genres

8 Midterm

9 Conventional news values, public and private

broadcasting, functional approaches to broadcasting

10 Censorship in broadcasting & international media

legislation and organizations

11 The history of broadcasting in Turkey

12 The contemporary broadcasting world in Turkey

13 The development of advertising and public relations in the

world

14 The internet revolution and its effects in Turkey

15 General review

16 Final

RECOMMENDED SOURCES

22

Textbook

Agee, Warre K. & Ault, Philip H. & Emery, Edwin (1997).

Introduction To Mass Media. Longman, New York.

Defleur, Melvin L. ve Dennis, Everette E. (2002).

Understanding Mass Communication. 7. Edition. Boston:

Houghton Mifflin Company.

Kovarik, B. (2011). Revolutions in Communication: Media

History from Gutenberg to the Digital Age. New York:

Continuum.

Additional

Resources

Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı,

Ankara: Ümit Yayincilik.

Briggs, A. & Burke, P. (2014). A Social History of the Media:

From Gutenberg to the Internet. New York: McGraw Hill.

Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi:

TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.

İnuğur, Nuri (1992). Türk Basın Tarihi. İstanbul: Gazeteciler

Cemiyeti Yayınları.

Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü.

Ankara: İmge Kitabevi Yayınları.

Akdenizli, B. (2015). Digital Transformations in Turkey:

Current Perspectives in Communication Studies.

Washington: Rowman & Littlefield.

MATERIAL SHARING

Documents

Assignments

Considering the topics covered, each student is assigned to write a

general report concerning the development and the contemporary

operation of a mass media vehicle from Turkey.

Exams Midterm and final

ASSESSMENT


Midterm 1 60

Assignment 1 20

Attendance & Participation 20

Total 100

Contribution Of Final Examination To Overall Grade 40

Contribution Of In-Term Studies To Overall Grade 60

Total 100

23

COURSE CATEGORY Field Courses



Contribution

1 2 3 4 5

1

Students will be aware of research methods and

techniques, and will develop scientific and

analytical thinking skills necessary in the

production of scientific knowledge. X

2

Students will gain the necessary outlook to

understand and apply principles of

communication and gain an advanced idea about

communication theories and its general public

discourse, group dynamics and elements of

successful corporate communication.

X

3

Students actively use their media literacy skills

through news gathering processes. X

4

Student will gain necessary knowledge about the

function and development of social organizations

and institutions, such as family, religion,

education, science and technology. X

5



presentations in English using audio visual tools.

6

Students will have the necessary skills necessary

for the successful practice of public relations,

such as researching, defining objectives,

identifying target audiences and appropriate

messages, as well as selecting the right

communication channels and reviewing and

evaluating research results.

7

Students will be familiar and equipped with all

elements of marketing communication;

advertising, public relations, sales promotion,

direct marketing and e-communication.

8

Students will be able to evaluate brand

management strategies both in Turkey and

abroad, and will have gained the necessary

knowledge for their application and will have the

ability to analyze diverse campaigns.

9 Students will be aware and conscious about

ethical rules and standards in the practice of

X

24

public relations and will engage in the practice of

the profession by adopting the principle of


responsibility norm.

10

Students will be equipped to analyze political,

economic and technological developments

influential in the area of public relations and will

be equipped to solve possible crises and create

new strategies based on and parallel to new

circumstances. X

11

Students will be able to comprehend and discuss

mass communication theories and their reflection

as perceived within the activities of

communication professionals X

12

Students will be able to effectively engage in

media research, planning and purchase.

13

Students will comprehend the theoretical and

conceptual relations between public relations and

politics and will be able to apply them on a case

basis, and will gain the equipment about national

and international political cultures. X

14

Students will comprehend the importance and be

aware of minding the benefit of society as a

whole as well as that of the

corporation/institution while practicing public

relations as a profession. X


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week: 16 x

Total course hours) 16 3 48


practice) 16 3 48

Midterms 1 10 10

Assignment 1 15 15


Total Work Load 131



25

COURSE INFORMATON

Course Title Code Semester T+L+P

Hour Credits ECTS

PRACTICES AND CASE STUDIES IN

PUBLIC RELATIONS

PRP

112 2 2 + 2 + 0 3 8

Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ

Assistants

Goals

This course is an analysis of public relations practices,

including planning and developing communication plans.

Students learn how to generate and manage publicity through

extensive use of case studies all around the world.

Content Detailed analysis of the ROPE Model, case study analysis in

PR, preparation of PR strategies.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Understand the basic principles of

the ROPE Model

1,2,13,14

1,2,3 A,C

2) Implement the ROPE model to

different target publics and PR

topics.

1,2,13,14 1,2,3,

9,12 A,C

3) Analyze and discuss the important

cases in the PR history.

1,2,13,14 2,3,12 A,C

4) Write press releases on given

topics.

1,2,3,9,10,13,14 9 A,C

5) Prepare press lists. 1,2,5,6,7,13,14

1,3 A,C

6) Prepare and present a PR strategy

on a given topic and target public.

1,2,13,14 9,2,3 A,C

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:

Case Study

26

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 An overview of the ROPE Model and public relations process.

3 Media Relations

4 Employee Relations

5 Consumer Relations

6 Investor Relations

7 International Relations

8 Integrated Marketing Communications

9 Crisis Communication

10 Corporate Social Responsibility

11 Presentations

12 Presentations

13 Presentations

14 Presentations

15 General Review

16 Final

RECOMMENDED SOURCES

Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations

Cases, CA: Thomson Wadsworth.


MATERIAL SHARING

Documents

Assignments

Exams

27

ASSESSMENT


Presentation 1 40

Assignment 1 30

Attendance 10

In-class assignments 20

Total 100

Contrıbutıon Of Fınal Examınatıon To Overall Grade 50

Contrıbutıon Of In-Term Studıes To Overall Grade 50

Total 100




Contribution

1 2 3 4 5

1


techniques, and will develop scientific and analytical

thinking skills necessary in the production of scientific

knowledge. x

2


understand and apply principles of communication

and gain an advanced idea about communication

theories and its general public discourse, group

dynamics and elements of successful corporate

communication. x

3


through news gathering processes. X

4


function and development of social organizations and

institutions, such as family, religion, education,

science and technology. x

5




6

Students will have the necessary skills necessary for

the successful practice of public relations, such as

researching, defining objectives, identifying target

audiences and appropriate messages, as well as x

28

selecting the right communication channels and


7


elements of marketing communication; advertising,

public relations, sales promotion, direct marketing

and e-communication. x

8


strategies both in Turkey and abroad, and will have

gained the necessary knowledge for their application

and will have the ability to analyze diverse

campaigns.

9

Students will be aware and conscious about ethical

rules and standards in the practice of public relations

and will engage in the practice of the profession by

adopting the principle of institutional and professional

loyalty as a personal responsibility norm. x

10


economic and technological developments influential

in the area of public relations and will be equipped to

solve possible crises and create new strategies based

on and parallel to new circumstances. x

11


mass communication theories and their reflection as

perceived within the activities of communication

professionals

12

Students will be able to effectively engage in media

research, planning and purchase. x

13




basis, and will gain the equipment about national and

international political cultures. x

14


aware of minding the benefit of society as a whole as

well as that of the corporation/institution while

practicing public relations as a profession. x

29


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam

week: 16x Total course hours) 16 3 48

Hours for off-the-classroom study (Pre-

study, practice) 16 5 80

Presentation 1 20 20

Pop Quiz 2 6 12

Assignment 10 3 30


Total Work Load 200

Total Work Load / 25 (h) 8


30

Course Informatıon

Course Code Semester T + P + L Hour Credits ECTS

SOCIAL ENVIRONMENT OF MAN PRP 122 2 3 + 0 + 0 3 6

Prerequisites

Language of

Instruction English



Course

Coordinator

Instructors Assoc. Prof. Dr. TUĞRUL TANYOL

Assistants

Goals

The aim of the course is to bring students a basic

understanding of human societies. The course covers the

formation and evolution of human societies.

Content

The course covers the following topics: social organizations

and institutions, family, religious institutions, development of

education, science and technology and like.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students learn systematic thinking. 1,2,4,11 1,2,3 A,C

2) Students develop skills for analyzing

daily social and cultural issues from a

sociological perspective.

1,2,4,11 1,2,3 A,C

3) Students develop skills for

comprehending the world in terms of

scientific facts.

1,2,4,11 1,2,3 A,C

Teaching

Methods:


Case Study

Assessment

Methods: A: Testing , B: Experiment C: Homework

COURSE CONTENT

31


1 Introductions: expectations from the course & an

overview of the course

2 The national and international outlook to the past

3 History, power, culture

4 The Jasmine Revolution: attempts at democratization in

Tunisia

5 Islam and democracy in Egypt

6 Civil War and Intervention in Libya ve and Syria

7 Islam and democracy in Morocco: constitutional

monarchy

8 Major uprisings and protests

9 Imperialism and nationalism

10 Political Islam and religious conflicts

11 Neoliberalizm and class struggle

12 Youth, media, and technology

13 The future of democracy

14 Turkey: synthesis between Islam and secularism

15 Overall review and discussion

16 Final

RECOMMENDED SOURCES

Documents Dabashi, Hamid. (2012). The Arab Spring: The End of

Postcolonialism. London: Zed Books.


Gardner, Lloyd C. (2011). The Road to Tahrir Square:

Egypt and the United States from the Rise of Nasser to the

Fall of Mubarak. New York: The New Press.

MATERIAL SHARING

Documents

Assignments Individual research report


ASSESSMENT

32


Mid-term 1 50

Assignment 1 50

Total 100


OVERALL GRADE 40


GRADE 60

Total 100




Contribution

1 2 3 4 5

1




knowledge. x

2






communication. x

3


through news gathering processes.

4





5




6




audiences and appropriate messages, as well as



7




and e-communication.

33

8





campaigns.

9





loyalty as a personal responsibility norm.

10





on and parallel to new circumstances.

11




professionals x

12


research, planning and purchase.

13






14




practicing public relations as a profession.


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 10 10

Assignment 1 10 10


Total Work Load 146



34

COURSE INFORMATON

Course Title Code Semester T + P +L

Hour Credits ECTS

COMMUNICATION

THEORIES

COMM

201 3 3 + 0 + 0 3 5


Language of

Instruction

English

Course Level Bachelor's Degree


Course

Coordinator

Instructors

Prof. Billur Ülger, PhD.; Assoc. Prof. Meltem Kanoğlu, PhD.

Asst. Prof. Ahu Erdoğdu, PhD.; Asst. Prof. Kaan Taşbaşı, PhD.;

Asst. Prof. Feryade Tokan Şenol, PhD.

Asst. Prof. Gözde Dalan Polat, PhD.

Assistants

Goals

Upon completion of the course students should be able to:

1) Understand the historical development of media theories

and how they link with historically important social, political

and technological events/issues in the field of mass

communication.

2) Develop an understanding of the strengths and limitations

of basic theories of mass communication and the ability to

apply those theories in research and practice.

3) Comprehend how mass communication theories are

accepted throughout society.

4) Discover that mass communication is often at the centre of

how we perceive “truth “ and “reality”.

5) Critically evaluate theories as applied to practical mass

communication problems.

Content

The emergence of modern society and the changing face of

communication in modern society will be examined, among the

development modern social sciences and emergence of

communication sciences will be the initial point of the course.

Different theories and approaches are going to be investigated

with a critical perspective, referring to the

political/historical/economic/social background.

35

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) The student understands the

historical development of media

theories and how they link with

historically important social,

political and technological

events/issues in the field of mass communication.

4,6,7,9,11 1, 2, 3 A, C

2) The student develops an

understanding of the strengths

and limitations of basic theories

of mass communication and the

ability to apply those theories in research and practice.

8 1, 2, 3 A, C

3) The student comprehends how

mass communication theories are accepted throughout society.

1, 2, 3 A, C

4) The student discovers that mass

communication is often at the

centre of how we perceive “truth “ and “reality”.

14 1, 2, 3 A, C

5) The students critically evaluates

theories as applied to practical mass communication problems.

1,2,3,10,12,13 1, 2, 3 A, C

Teaching


Assessment


COURSE CONTENT


1) HISTORICAL DEVELOPMENT OF THEORIES

Origin of mass

communication

theories

Paradigm shifts in

Mass communication theories

36

2) HISTORICAL DEVELOPMENT OF THEORIES

(continues)

Models of communication

3) NORMATIVE THEORIES

Authoritarian media

theory

Soviet-communist

media theory

Libertarian or free

press media theory

Social responsibility

media theory

Democratic

participant media theory

4) a. SOURCE THEORIES

b. MESSAGE THEORIES

Agenda setting

Gate-keeping

Diffusion of

Innovations Propaganda theory

5) MESSAGE THEORIES (continues)

Framing Analysis

Priming

Discourse Analysis

Social Construction

Two step flow of

information

6) CHANNEL THEORIES

Gatekeeping

Technological

Determinism

Social Shaping of technology

7) AUDIENCE THEORIES

Uses and

gratifications

Social categories

theory

Cultivation Analysis

Social Learning

theory

Reception

Spiral of Silence

Hypodermic

needle/Stimulus-

37

Response/Magic

Bullet

Diffusion of Innovations

8) MID-TERM EXAM

9) AUDIENCE THEORIES (continues)

Two step flow

Individual

Differences

Selectivity Processes

Knowledge Gap


Perception

Aggressive Cues

Carthasis


Active theory of

Television Viewing

The Third- Person

Effect

12) INTERNATIONAL COMMUNICATION

THEORIES

World Systems

Dependency

Structural

Imperialism

13) INTERNATIONAL COMMUNICATION THEORIES (continues)

Cultural Imperialism

Globalization Hegemony

14) INTERNATIONAL COMMUNICATION THEORIES (continues)

Public Sphere

Propaganda

15) FINAL DISCUSSION

Discussion of selected

topics

RECOMMENDED SOURCES

38

Textbook

* Anaeto, S. G., Onabajo, O., Osifeso, J. B. (2008). Models

and Theories of Communication, Bowie, MD: African

Renaissance Inc.

* Baran, S. J. And Davis, D.K. (2006), Mass

Communication Theory: Foundations, Ferment and Future,

4th ed. Thomson.

* McQuail, D. (2010). Mass communication Theory: An

Introduction. Thousand Oaks, Sage


* Yaylagül, Levent (2008). Kitle İletişim Kuramları,

Ankara: Dipnot Yayınları.

*Güngör, Nazife (2011). İletişim Kuramlar ve Yaklaşımlar,

Ankara: Siyasal Kitabevi

MATERIAL SHARING

Documents -

Assignments Pre-readings for preparation to qualify for class discussions and a

homework on the interpretation of “truth” and “reality” in media.

Exams Students will have a midterm and a final exams.


N

o Program Learning Outcomes

Contribution

1 2 3 4 5

1


techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.

x

2

Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate

communication.

x

3 Students actively use their media literacy skills through news gathering processes.

x

4

Student will gain necessary knowledge about the function and development of community

organizations and institutions, such as family, religion, education, science and technology.

x

5 Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.

x

6 Students will have the necessary skills necessary

for the successful practice of public relations, such x

39

as researching, defining objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.

7

Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing and e-communication.

x

8

Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.

x

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the profession by adopting the principle of

institutional and professional loyalty as a personal responsibility norm.

x

1

0

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will

be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

x

1

1


mass communication theories and their reflection as perceived within the activities of communication professionals

x

1

2 Students will be able to effectively engage in media research, planning and purchase.

x

1

3


conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.

X

1

4

Students will comprehend the importance and be aware of minding the benefit of society as a whole

as well as that of the corporation/institution while practicing public relations as a profession.

X

ASSESSMENT


Midterms 1 70

Quizzes

Assignment 30

Total 100

40



Total 100

COURSE CATEGORY Compulsary Courses


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the

exam week: 16 x Total course

hours) 16 3 48

Hours for off-the-classroom

study (Pre-study, practice) 16 4 64

Midterms 1 3 3

Assignment 1 10 10


Total Work Load 128



41

COURSE INFORMATON

Course Title Code Semester T+ L+P Hour Credits ECTS

CREATIVE WRITING I COMM 251 FALL 2 + 2 + 0 3 5

Prerequisites

Language of

Instruction Turkish



Course

Coordinator Inst. MARIO LEVI, Assoc. Prof. Dr. MELTEM KANOĞLU

Instructors

Assistants

Goals

Content

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

Students learn different ways and

methods of reading. 2,4,5,11 1 A,C

Students learn different ways and

methods of analyzing.

2,4,5,11 1,2 A,C

Students learn how to cultivate

themselves through literature.

2,4,5,11 1 C

Students learn different interviewing

skills.

2,4,5,11 1,2 A,C

42

Students practice different

interviewing skills.

2,4,5,11 1,2 A,C

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Theory of novel

2 History of novel

3 A voyage on the world novel and examples (1)



6 A voyage on the classic Turkish novel and examples

7 A voyage on the contemporary Turkish novel and examples

(2)

8 Midterm

9 Theory of the interview

10 Examples of interviews

11 Writing a critic

12 Writing an essay

13 Editing

14 Writing a synopsis

15 Children’s literature

43

16 Final

RECOMMENDED SOURCES

Textbook

Additional Resources Novels and films

MATERIAL SHARING

Documents

Assignments

Exams Quizzes, midterm, and final

ASSESSMENT


Mid-terms 1 60

Quizzes 2 30

Participation 10

Total 100


OVERALL GRADE 40


GRADE 60

Total 100



44


Contribution

1 2 3 4 5

1

Students will be aware of research methods

and techniques, and will develop scientific

and analytical thinking skills necessary in the


2



communication and gain an advanced idea

about communication theories and its general

public discourse, group dynamics and

elements of successful corporate

communication.

x

3

Students actively use their media

literacy skills through news gathering

processes.

4

Student will gain necessary knowledge about

the function and development of social

organizations and institutions, such as family,

religion, education, science and technology. x

5

Students will be able to prepare and present

topic appropriate texts, speeches,

announcements and presentations in English


6

Students will have the necessary skills

necessary for the successful practice of public

relations, such as researching, defining

objectives, identifying target audiences and

appropriate messages, as well as selecting

the right communication channels and


7


elements of marketing communication;

advertising, public relations, sales promotion,

direct marketing and e-communication.

8




knowledge for their application and will have


9

Students will be aware and conscious about


public relations and will engage in the

45

practice of the profession by adopting the

principle of institutional and professional


10


economic and technological developments

influential in the area of public relations and

will be equipped to solve possible crises and

create new strategies based on and parallel to

new circumstances.

11

Students will be able to comprehend and

discuss mass communication theories and

their reflection as perceived within the

activities of communication professionals x

12

Students will be able to effectively engage in


13


conceptual relations between public relations

and politics and will be able to apply them on

a case basis, and will gain the equipment

about national and international political

cultures.

14

Students will comprehend the importance and

be aware of minding the benefit of society as

a whole as well as that of the

corporation/institution while practicing public

relations as a profession.

46


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 3 3

Quizzes 2 6 12

Homework 1 3 3


Total Work Load 124



47

COURSE INFORMATON

Course Title Code Semester T+ L+P

Hour Credits ECTS

INTEGRATED MARKETING

COMMUNICATION

PRP

201 3 3 + 0 + 0 3 8

Prerequisites

Language of

Instruction English



Course

Coordinator


Assistants

Goals

The aim of this course is to examine the scope and role of the

marketing function with special emphasis on:

a) The integration of marketing mix elements; namely,

product, price, distribution channels and promotion

b) The integration of promotional mix elements; namely,

public relations, advertising, personal selling, and sales

promotions

Content

The course addresses the basic principles of marketing and

promotion used to increase awareness of and change in

attitudes and consumer behavior about products, services,

and organizations. Students learn to evaluate appropriate

promotional mixes, examine the role of communications, and

develop marketing communications strategies through the use

of case studies and classroom discussion. In this course,

students learn how to integrate all of the marketing

communication elements including advertising, PR, sales

promotion, direct marketing, event marketing and e-

communication.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students become familiar with the marketing

function in general.

1,2,3,4,5,7,8

1,2,3 A,C

2) Students learn specific strategies of

managing products, prices, distribution

challenges and marketing communication.

1,2,3,4,5,7,8 1,2,3 A,C

48

3) Students comprehend the need for

integrating the above-mentioned strategies.

1,2,3,4,5,7,8 1,2,3 A,C

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Scope Of Marketing CHAPTERS 1,2

2 Modern Marketing Approach 3

3 Target Marketing 8

4 International Marketıng 21

5 Product Strategies 12, 13

6 Product Strategies 20

7 Distribution Strategies 15

8 Midterm

9 Distribution Strategies 16

10 Advertising Strategies 17, 18, 19

11 Advertising Strategies 17, 18, 19

12 Public Relations Strategies 17, 18, 19

13 Personal Selling Strategies 17, 18, 19

14 Personal Selling Strategies 17, 18, 19

15 Sales Promotion Strategies 17, 18, 19

16 Final

RECOMMENDED SOURCES

Textbook P. Kotler and K. L. Keller. Marketing Management, 14th ed.


49

MATERIAL SHARING

Documents

Assignments Group project presentation


ASSESSMENT


Mid-terms 2 100

Assignments

Attendance and Participation

Total 100

Contribution of Final Examination To Overall Grade 40

Contribution of In-term Studies To Overall Grade 60

Total 100




Contribution

1 2 3 4 5

1




knowledge. x

2






communication. x

3


through news gathering processes. x

4





50

5




6







7





8





campaigns. x

9






10






11




professionals

12


research, planning and purchase.

13






14





51


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 5 80

Mid-terms 2 15 30

Assignments 1 20 20


Total Work Load 208



52

COURSE INFORMATION

Course Code Semester L+P

Hour Credits ECTS

Social Influence and Interpersonal

Communication PRP 221 SPRING 3+0+0 3 4

Prerequisites PRP 122

Language of

Instruction English

Course Level Bachelor’s Degree


Course

Coordinator

Instructors Assist. Prof. Dr. Tuğrul Tanyol

Assistants

Goals

The aim of this course is to imporve student’s teoritical

knowledge as well as interpersonal and corporate

communication skills

Content

This course is designed to improve student’s skills of analysing

people’s emotions, behaviours and relations. The students

learn basic communication and how social sciences concepts

work in real life experiences.

Learning Outcomes Program

Outcomes

Teaching

Methods

Assessment

Methods

How people socialize? 1,2,11,13,14 1,2,3 A,C

What are the meanings of behaviours in interpersonal communication? 1,2,11,13,14 1,2,3 A,C

How people are shaped by environemental effects 1,2,11,13,14 1,2,3 A,C

Teaching

Methods:

1. Lecture 2. Discussion 3. Group work

53

Assessment

Methods: A. Presentation B. Lab C. Homework



Contribution

1 2 3 4 5

1

Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.

X

2

Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about

communication theories and its general public discourse, group dynamics and elements of successful corporate communication.

X

3

Students actively use their media literacy skills through news gathering processes.

4

Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology.

X

5

Students will be able to prepare and present topic appropriate texts,

speeches, announcements and presentations in English using audio visual tools.

X

6


practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as

selecting the right communication channels and reviewing and evaluating research results.

X

7


X

8


X

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional


X

10


technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

X

11

Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of

communication professionals

X

12

Students will be able to effectively engage in media research, planning and purchase.

X

13


between public relations and politics and will be able to apply them on a

case basis, and will gain the equipment about national and international political cultures.

X

14

Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution

while practicing public relations as a profession.

X

COURSE CONTENT

54

Week Topics

Study

Materials

1

Introduction to social sciences

2 Appropriateness

3 Mass communication: Propaganda

4 Mass communication: Persuasion

5

Persuasion

6

Self-justification

7

Aggresiveness

8

Prejudice

9 Attraction

10 Communication sensivity

11

Social psychology as a science

12 Sexual discrimination

13 Ethnic discrimination

14 What is social psychology?

KAYNAKLAR

Textbook Elliot Aronson: The Social Animal, Worth Publishers; 10th

edition 2007


MATERYAL PAYLAŞIMI

Documents

Assignments 1

Exams 1

55

ASSESSMENT


Mid-terms

Quizzes 1 40

Assignment 1 60

Total 2 60

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL

GRADE 40


GRADE 60

Total 100



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Mid-terms 2 15 30

Ödev


1 15 15

Total Work Load 140



56

COURSE INFORMATON

Course Title Code Semester L+P Hour Credits ECTS

Media Analysis COMM 202 1 3 + 0 3 5

Prerequisites COMM 102

Language of

Instruction English



Course

Coordinator

Instructors

Prof. Dr. Berrin Yanıkkaya / Prof. Dr. Billur Ülger / Assoc. Prof.

Dr. Neda Üçer / Assist. Prof. Dr. Feryade Tokan Şenol / Assist.

Prof. Dr. Bahtiyar Ahu Alpaslan / Assist. Prof. Dr. Özge Erbek

Kara

Assistants

Goals

This course aims at developing students’ critical awareness of

the relationships of media with the world of cultural realm,

which necessarily entails a critical look into the interwoven

areas of culture, ideology and society; public and private

spheres of the social life, urban space and daily life as well as

the world system.

Content

The course outcomes will provide students with the abilities to

exercise critical judgment in applied research and with

knowledge to discuss media and cultural reproduction; public

sphere and culture interactions of media; relationships between

technology, culture and socially produced space and time

relationships of media, culture and society. Under the topic of

Media Analysis, by focusing on cultural issues we will try to

understand the ways in which media is seen and criticized by

major thinkers of our time in order to develop our analytical

skills to read the media and render its relationships on cultural

level. The last hour of each week’s course will be reserved for

screenings and discussions on the screened material.


Outcomes

Teaching

Methods

Assessment

Methods

1) Evaluates the process of mass

media in a historical and social

perspective.

1, 5, 10, 13

2) Establishes economical, political

and cultural with industrialization,

urbanization and media.

1, 2, 3, 6, 13

57

3) Analyzes media and cultural

reproduction with practical search

and critical information.

2,4, 9, 12, 13

4) Acknowledges the basic analysis

methods based on media and

critical approaches and applies to

media texts.

1,3, 6

5) Evaluates the convergent media

pattern organizational process and

text creation progress by

categorizing into steps.

10, 13

6) Has the ability of putting

together the elements of the

system of media progress as a field

of public sphere.

3, 13

7) Classifies, criticizes and

compares the dynamics between

media, culture and society.

1, 2, 3

Teaching


Assessment

Methods: A: Testing, B: Presentation, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1

Course policy and requirements. Introduction: Media history

and social, political, economic and cultural dynamics of 18th

and 19th centuries.

2 Industrial Revolution and Concept of Mass Communication.

Read: Course

Notes & Ş.

Pamuk

3 Frankfurt School and Cultural Industry

Read: T.

Adorno

Hand in: Media

Diary

Homework

4 British Cultural Studies School, Mass Communication and

Minority Culture

Read: R.

Williams

5 British Cultural Studies School, Encoding and Decoding, TV

Icons Read: S. Hall

6 Media and the Concept of Classical Public Sphere

Read: J.

Habermas

Hand in: Media

Collage

Homework

7 Media and Criticism of Classical Public Sphere, Broadcast

Discussion Shows

Read: O. Negt

& A. Kluge

N. Fraser

58

8 Midterm Exam

9 Technology, Media and Society Read: J.

Ballard

10 Electronic Culture and Cyber Space Read: P. Virilio

11 Bakhtin and Film Studies Read: R. Stam

12 Simulacra, Hyper-Reality and Meaning-Making Processes Read: J.

Baudrillard

13 Modernism, Post Modernism and Media Read: J. Lewis

14 Globalization, New Communication Technologies, Alternative

Media

Read: W. L.

Bennett

15 Presentation of Media Analysis Projects and General Review Hand in:

Projects

RECOMMENDED SOURCES

Textbook

Screenings:

- Manufacturing Consent- Noam Chomsky and the

Media (1993), dir. Mark Achbar & Peter Wintonick

- Orwell Rolls in His Grave (2004), dir. Robert Kane

Pappas

- Control Room (2003), dir. Jehane Noujaim

- Howard Zinn- You Can’t Be Neutral on a Moving Train

(2004), dir. Deb Ellis & Denis Meuller

- Outfoxed- Rupert Murdoch’s War on Journalism

(2004), dir. Robert Greenwald

- All The President’s Men (1976), dir. Alan J. Pakula

- Under Fire (1983), dir. Roger Spottiswoode

- Salvador (1986), dir. Oliver Stone

- The Paper (1994), dir. Ron Howard

- 15 Minutes (2001), dir. John Herzfeld

- Good Night, and Good Luck (2005), dir. George

Clooney

- Şevket Pamuk, “19. Yüzyılda Dünya Kapitalizmine

Açılış”, in 100 Soruda Osmanlı-Türkiye İktisat

Tarihi, İstanbul: Gerçek Yayınevi, 1988 pp., 184-235

- T. W. Adorno, “Culture Industry reconsidered”, in P.

Marris & Thornham (eds), Media Studies: A

Reader, Edinburgh: EUP, 1996, pp: 24- 29.

- J.G. Ballard, “Introduction to Crash”, RE/Search,

#:8/9, 1984, pp: 96-98.

59

- B. Brecht, “The radio as an Apparatus of

Communication” in John Willet (ed&trns), Brecht on

Theatre, New York: Hill & Wang, 1974, pp:51-53.

- S. Hall, “Encoding/ Decoding”, in P. Marris &

Thornham (eds), Media Studies: A Reader,

Edinburgh: EUP, 1996, pp: 41- 49.

- J. Habermas, “The Public Sphere”, in P. Marris &

Thornham (eds), Media Studies: A Reader,

Edinburgh: EUP, 1996, pp: 55- 59.

- Oskar Negt, Alexander Kluge, Public Sphere and

Experience: Toward an Analysis of the

Bourgeois and Proletarian Public Sphere

(Theory and History of Literature), University

of Minnesota Press, 1993.

- Nancy Fraser, “Rethinking the Public Sphere: A

Contribution to the Critique of Actually Existing

Democracy”, Social Text, No. 25/26, Duke

University Press, 1990, pp. 56-80.

- Robert Stam, Subversive Pleasures: Bakhtin,

Cultural Criticism, and Film Johns Hopkins

University Press, 1992.

- J. Lewis, “Postmodernism and Beyond” in Cultural

Studies: The Basics, London & New York: Sage

Pub., 2002, pp. 215-239.

- Jean Baudrillard, “The implosion of meaning in the

media”, in the Shadow of the Silent Majorities,

transl. P Foss, P Pat- ton, J Johnston, pp. 95-110.

New York: Semiotext(e) 1983.

- W. Lance Bennett, “New Media Power: The Internet

and Global Activism” in Contesting Media Power,

ed. Nick Couldry and James Curran, Rowman and

Littlefield, 2003.

- R. Williams, Mass Communication and Minority

Culture”, in ”, in P. Marris & Thornham (eds), Media

Studies: A Reader, Edinburgh: EUP, 1996, pp: 35-

40.

- P. Virilio, “The Overexposed City” in P Virilio, Lost

Dimension (trans: D. Moskenberg), New York:

Semiotext[e], 1991, pp: 9-27.


- Necmi Zeka, (der &sun), Jameson, Lyıtard,

Habermas: Postmodernizm, İst: Kıyı, 1990, 1994

- Gülnur Savran, ‘Postmodernizm: Yepyeni Bir Evre

mi, Bir Eğilimin Mutlaklaşması mı?’, Defter, Kış

1999, #:38.

http://www.google.co.uk/search?hl=tr&tbo=p&tbm=bks&q=inauthor:%22Robert+Stam%22

60

MATERIAL SHARING

Documents Articles: Course reader, Books: Knowledge Center, Documentaries

Assignments

1. Media Diary

2. Media Collage

3. Media Analysis Project

Exams Open Book, Discussion Based

ASSESSMENT


Mid-terms 1 55

Presentation 1 15

Assignment 3 30

Total 100


OVERALL GRADE 40


GRADE 60

Total 100



No Program Learning Outcomes Contribution

1 2 3 4 5

1


will develop scientific and analytical thinking skills necessary in

the production of scientific knowledge. X

2




dynamics and elements of successful corporate communication. X

3 Students actively use their media literacy skills through news

gathering processes. X

4




5



using audio visual tools. X

61

6



defining objectives, identifying target audiences and appropriate

messages, as well as selecting the right communication channels

and reviewing and evaluating research results. X

7




8




diverse campaigns.

9




and professional loyalty as a personal responsibility norm. X

10




new strategies based on and parallel to new circumstances. X

11


communication theories and their reflection as perceived within

the activities of communication professionals X

12 Students will be able to effectively engage in media research,


13


between public relations and politics and will be able to apply

them on a case basis, and will gain the equipment about national

and international political cultures. X

14


minding the benefit of society as a whole as well as that of the


profession.

62


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 5 5

Presentation 1 5 5

Assignment 3 3 9


Total Work Load 125



63

COURSE INFORMATON


CREATIVE WRITING II COMM 252 SPRING 2 + 2 + 0 3 5

Prerequisites

Language of

Instruction Turkish



Course Coordinator Inst. MARIO LEVI, Assoc. Prof. Dr. MELTEM KANOĞLU

Instructors

Assistants

Goals

The course prepares students to the professional life through reading,

analyzing and presentation on books and also introduces them to

different interview techniques.

Content The course covers the following topics: Lectures on novels, the history

of the novel, the theory and practice of interviewing.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Students learn different ways and

methods of reading. 2,4,5,11 1 A,C

2) Students learn different ways and

methods of analyzing.

2,4,5,11 1,2 A,C

3) Students learn how to cultivate

themselves through literature.

2,4,5,11 1 C

4) Students learn different


2,4,5,11 1,2 A,C

64

5) Students practice different


2,4,5,11 1,2 A,C

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Assessment


COURSE CONTENT


1 Theory of novel

2 History of novel




6 A voyage on the classic Turkish novel and examples

7 A voyage on the contemporary Turkish novel and examples (2)

8 Midterm

9 Theory of the interview

10 Examples of interviews

11 Writing a critic

12 Writing an essay

13 Editing

14 Writing a synopsis

15 Children’s literature

16 Final

65

RECOMMENDED SOURCES

Textbook

Additional Resources Novels and films

MATERIAL SHARING

Documents

Assignments

Exams Quizzes, midterm, and final

ASSESSMENT


Mid-terms 1 70

Quizzes 2 30

Total 100



Total 100




Contribution

1 2 3 4 5

1

Students will be aware of research methods and techniques, and will

develop scientific and analytical thinking skills necessary in the production

of scientific knowledge.

66

2

Students will gain the necessary outlook to understand and apply principles

of communication and gain an advanced idea about communication

theories and its general public discourse, group dynamics and elements of


x

3

Students actively use their media literacy skills through news gathering

processes.

4

Student will gain necessary knowledge about the function and development

of social organizations and institutions, such as family, religion, education,


5


speeches, announcements and presentations in English using audio visual

tools. x

6

Students will have the necessary skills necessary for the successful practice

of public relations, such as researching, defining objectives, identifying

target audiences and appropriate messages, as well as selecting the right

communication channels and reviewing and evaluating research results.

7

Students will be familiar and equipped with all elements of marketing

communication; advertising, public relations, sales promotion, direct

marketing and e-communication.

8

Students will be able to evaluate brand management strategies both in

Turkey and abroad, and will have gained the necessary knowledge for their

application and will have the ability to analyze diverse campaigns.

9

Students will be aware and conscious about ethical rules and standards in

the practice of public relations and will engage in the practice of the

profession by adopting the principle of institutional and professional loyalty

as a personal responsibility norm.

10

Students will be equipped to analyze political, economic and technological

developments influential in the area of public relations and will be equipped

to solve possible crises and create new strategies based on and parallel to

new circumstances.

11

Students will be able to comprehend and discuss mass communication

theories and their reflection as perceived within the activities of

communication professionals x

12

Students will be able to effectively engage in media research, planning and

purchase.

13 Students will comprehend the theoretical and conceptual relations between

public relations and politics and will be able to apply them on a case basis,

67

and will gain the equipment about national and international political

cultures.

14

Students will comprehend the importance and be aware of minding the

benefit of society as a whole as well as that of the corporation/institution

while practicing public relations as a profession.



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Mid-terms 1 3 3

Quizzes 2 6 12

Homework 1 3 3


Total Work Load 124



68

COURSE INFORMATON


CONSUMER BEHAVIOR PRP 202 4 3 + 0 + 0 3 6

Prerequisites

Language of

Instruction English



Course Coordinator

Instructors Assist. Prof. Dr. ÖZLEM AKKAYA

Assistants

Goals

The aim of this course is to develop an understanding of the how’s and

why’s of consumer decision-making in the market place. In this

context, internal and external factors influencing consumer behavior

will be examined.

Content

Covering an introduction to a wide range of theories, concepts and

findings drawn from behavioral sciences that are currently in use or

can be used by managers to understand, respond and/or change

consumer behavior, and a review of the literature on perception,

learning, motivation, attitude formation and change and their

application in marketing and managerial decision-making process will

be discussed, the course will help students to prepare sound

segmentation, targeting and positioning strategies.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Gains familiarity with influences on consumer

behavior. 1,2,3,4,5,7,8 1, 2, 3 A, C

2) Acquires consumer behavior research skills. 1,2,3,4,5,7,8 1, 2, 3 A, C

69

3) Acquires market segmentation skills. 1,2,3,4,5,7,8 1, 2, 3 A, C

4) Gains familiarity with the process consumer

decision making.

1,2,3,4,5,7,8 1,2,3 A,C

Teaching


Assessment


COURSE CONTENT


1 Introduction

2 Understanding consumer behavior

3 Motivation, ability, and opportunity

4 Exposure, attention, perception

5 Knowledge and understanding

6 Attitudes

7 Midterm

8 Memory and retrieval

9 The process of making decisions

10 The process of making decisions

11 The consumer culture





16 Final

70

RECOMMENDED SOURCES

Textbook Hoyer, W. D. & MacInnis, D. J. (2010). Consumer behavior. Ohio: South-

Western Cengage Learning.


MATERIAL SHARING

Documents

Assignments


ASSESSMENT


Mid-terms 1 60

Assignments 20


Total 100



Total 100




Contribution

1 2 3 4 5

71

1



necessary in the production of scientific knowledge. x

2


apply principles of communication and gain an advanced

idea about communication theories and its general public



x

3



4

Student will gain necessary knowledge about the function

and development of social organizations and institutions,

such as family, religion, education, science and technology. x

5




6






research results.

7




x

8




the ability to analyze diverse campaigns. x

9


standards in the practice of public relations and will engage

in the practice of the profession by adopting the principle of



10





circumstances.

72

11



within the activities of communication professionals

12



13


relations between public relations and politics and will be

able to apply them on a case basis, and will gain the

equipment about national and international political

cultures.

14



the corporation/institution while practicing public relations

as a profession.



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Mid-terms 1 15 15

Assignments 1 20 20


Total Work Load 151



73

COURSE INFORMATON

Course Title Code Semester T+L+P Hour Credits ECTS

ONLINE PUBLIC RELATIONS PRP 204 4 3+0+0 3 7


Language of

Instruction English, Turkish

Course Level Bachelor (First-cycle programmes)


Course Coordinator

Instructors Assoc. Prof. Dr. A. BANU BIÇAKÇI

Assistants

Goals

The course aims to make students aware of the development Internet

marketing and online PR through social media and bring the ability to

use web based communication tools to appropriately communicate

with audiences and target publics.

Content Marketing, PR, blogs, social media tools and applications, forums,

wikis, and internet sites


Outcomes

Teaching

Methods

Assessment

Methods

1) To learn Internet marketing tools 1, 2, 3, 4, 6, 7, 8, 9,

12, 13, 14 1, 2, 3, 12 A, C

2) To be aware of the changes and

development of PR concepts within social

media

1, 2, 3, 4, 6, 7, 8, 9,

12, 13, 14 1, 2, 3, 12 A, C

3) To be able to understand and implement

web based communication systems

1, 2, 3, 4, 6, 7, 8, 9,

12, 13, 14 1, 2, 3, 9, 12 A, C

4) To be able to devise effective PR strategies

online

1, 2, 3, 4, 6, 7, 8, 9,

12, 13, 14 1, 2, 3, 9, 12 A, C

74

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment, 12: Case

Study

Assessment


COURSE CONTENT


1 An introduction to Online PR

2 PR 1.0 and PR 2.0

3 Web PR: Corporate Web sites

4 Online media relations

5 Blogs, in general

6 Blogs, corporate blogs

7 Social Media Management



10 Online reputation management

11 Online crisis communication

12 WOMM; Video: The Joneses

13 Search engine optimization and RSS

14 Relationship with online communities

15 Relationship with online communities

16 An overview

75

RECOMMENDED SOURCES

Textbook

- Argenti, Paul A. (2011). Digital Strategies for Powerful Corporate

Communications, European Financial Review, February-March,

p.61-64

-Sayımer, İdil (2008). Sanal Ortamda Halkla İlişkiler, İstanbul: Beta

-Mavnacıoğlu, Korhan (2015). Kurumsal İletişimde Sosyal Medya

Yönetimi, İstanbul: Beta

- Pelenk Özel, Aybike ve Yılmaz Sert, Nuray (2015). Dijital Halkla

İlişkiler: Kavram ve Araçları, İstanbul: Derin Yayınları

- Telli Yamamoto, Gonca ve Karamanlı Şekeroğlu, Özgür (2014).

Sosyal Medya ve Blog, İstanbul: Kriter

Additional Resources Newspapers, press releases, social media platforms and content

MATERIAL SHARING

Documents Media companies publication and statistics, internet, social media statistics

Assignments 8 blog posts

Exams Final

ASSESSMENT


Assignments 8 80


Total 100

Contribution Of Final Examinatıon To Overall Grade 50


Total 100

76

COURSE CATEGORY Expertise/ Field Course



1 2 3 4 5

1

Students will be aware of research methods and techniques, and will

develop scientific and analytical thinking skills necessary in the production

of scientific knowledge. X

2

Students will gain the necessary outlook to understand and apply principles

of communication and gain an advanced idea about communication

theories and its general public discourse, group dynamics and elements of


X

3 Students actively use their media literacy skills through news gathering

processes. X

4

Student will gain necessary knowledge about the function and development

of community organizations and institutions, such as family, religion,

education, science and technology. X

5


speeches, announcements and presentations in English using audio visual

tools.

6

Students will have the necessary skills necessary for the successful practice

of public relations, such as researching, defining objectives, identifying

target audiences and appropriate messages, as well as selecting the right

communication channels and reviewing and evaluating research results.

X

7


communication; advertising, public relations, sales promotion, direct

marketing and e-communication. X

8


Turkey and abroad, and will have gained the necessary knowledge for their

application and will have the ability to analyze diverse campaigns. X

9

Students will be aware and conscious about ethical rules and standards in

the practice of public relations and will engage in the practive of the

profession by adopting the principle of institutional and professional loyalty

as a personal responsibility norm.

X

10 Students will be equipped to analyze political, economic and technological

developments influential in the area of public relations and will be equipped X

77

to solve possible crises and create new strategies based on and parallel to

new circumstances.

11

Students will be able to comprehend and discuss mass communication

theories and their reflection as perceived within the activities of


12 Students will be able to effectively engage in media research, planning and

purchase. X

13

Students will comprehend the theoretical and conceptual relations between

public relations and politics and will be able to apply them on a case basis,

and will gain the equipment about national and international political

cultures.

X

14

Students will comprehend the importance and be aware of minding the

benefit of society as a whole as well as that of the corporation/institution

while practicing public relations as a profession. X



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Blog 1 5 5

Assignments 8 5 40


Total Work Load 165



78

COURSE INFORMATON

Course Title Code Semester T + P +L Hour Credits ECTS

Brand Management COMM

331 5 3 + 0 + 0 3 5

Prerequisites NONE

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Assist. Prof. Burcu Peksevgen, PhD.

Assistants

Goals The aim of this course is to introduce the students the

concepts and practices of brand, branding, brand history.

Content Brand history, brand, branding and practices of branding

Learning Outcomes Öğrenim

çıktıları

Teaching

Methods

Assessment

Methods

1) Explains the concepts brand and

brand management 7,8

1,2,3 A,B,C

2) Explains the brand history 8 1,2,3 A,B,C

3) Examines the concept of brand

equity and brand awareness 7,8

1,2,3 A,B,C

4) Explains the law of branding and

how to make a new brand 6,7,8

1,2,3 A,B,C

5) Explains the corporate

communication 2,4,11,

1,2,3 A,B,C

6) Examines the connection between

branding and corporate

communication

8 1,2,3

A,B,C

Teaching


Assessment

Methods: A: Testing, B: Project , C: Homework

79

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Introduction to brand management, history of branding, and

the concept of brand equity

3 Presentations of brand history projects and discussion

4 Creating a new brand and the laws of branding

5 Presentations of the creating a new brand projects and

discussion

6 Brand personality, personification, and loyalty.

7 Midterm Exam

8 Introduction to corporate management

9 Corporate identity, image, reputation

10 Corporate branding

11 Corporate branding and media relations

12 Presantations of Corporate branding projects and discussion

13 Review Class

14 Final Examination

RECOMMENDED SOURCES

Textbook

Keller, Kevin Lane Strategic brand management: building,

measuring and managing brand equity, New

Jersey : Pearson Education, 2008

Additional Resources Riel, C. B. M. van, Principles of corporate communication,

London ; New York : Prentice Hall, 1995

MATERIAL SHARING

Documents Different cases in print format.

Assignments Subjects about brand management

Exams Midterm, Project Presentation and Final Examination.

ASSESSMENT


80

Mid-terms 1 25

Final 1 35

Assignment 1 40

Total 100


OVERALL GRADE 35


GRADE 65

Total 100




Contribution

1 2 3 4 5

1




knowledge. x

2






communication. x

3


through news gathering processes.

4





5




6







7





81

8





campaigns. x

9






10






11




professionals

12


research, planning and purchase. x

13






14




practicing public relations as a profession. x

82


DESCRIPTION


(Hour)

Total

Workload

(Hour)




Mid-terms 1 10 10

Project Presentations 1 30 30

Homeworks

Final

1 18 18

Total Work Load 170



83

COURSE INFORMATON

Course Title Code Semester T + P +L Hour Credits ECTS

Communication Ethics COMM 341 5 3 + 0 + 0 3 5

Prerequisites -

Language of

Instruction English



Course

Coordinator

Instructors

Prof. İlker Bıçakçı, PhD.; Prof. R. Mahmut Oktay, PhD.; Prof.

Berrin Yanıkkaya, PhD.; Assist. Prof. Feryade Tokan Şenol,

PhD.

Assistants

Goals

By the end of the semester students are expected to understand

principal theories of ethics as described by philosophers ancient

and modern; recognize ethical issues in communication case

studies; apply critical skills of reason and analysis to ethical

problems and tolerate disagreement and ambiguity in ethical

considerations.

Content

Communication Ethics is a main course for School of

Communication students, which aims to understand the ethical

concepts including freedom, democracy, truth, objectivity,

honesty and privacy. The course examines the ethical issues

both in philosophical and practical ways to help maintaining the

quality of information.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Assign the similarities and differences of

notion like ethics, morality, law and religion in

terms of social organizations.

1, 2, 3, 4 1, 2 A, B

2) Reads and realises basic ethical theories,

approaches and principles with historical

contexts.

2, 3, 5, 6,

10, 13 1,3 A, C

3) Emits the possibility of quarrels and different

in ethical issues. 2, 4 1,2,3 A, B, C

4) Expresses the basic notions and technical

areas of media ethics as being a sub-branch of

ethics.

2, 4, 13 1,2 A, B,C

84

5) Assigns, identifies and analysis the unethical

applications in visual, auditory and written

media texts.

1,3, 4, 6 1,2,3 B, C

6) Discusses ethical problems in media with

different angles by critical reasoning ability. 1, 4 2,3 A, B, C

7) Evaluates ethical problems in incident

analysis, replans the texts in accordance with

ethical principles

3, 4, 6, 13 2,3 A, C

Teaching


Assessment

Methods: A: Testing, B: Debate C: Homework

COURSE CONTENT

Week Topics Study

Materials

1

Course policy and requirements. The historical roots of ethics.

Relationship between ethics and morality. Ethical Decision-

Making Process. Sissela Bok’s model of ethical decision-

making.

2

Theoretical Foundations for Media Ethics: Aristotle and Virtue

Ethics

Theoretical Foundations for Media Ethics: Kant and Duty

Ethics

Read:

Patterson &

Wilkins, pp. 1-

15

J.C. Merrill, pp.

3-32

3

Theoretical Foundations for Media Ethics: Bentham, Mill and

Utilitarian Ethics

Theoretical Foundations for Media Ethics: Etzioni and

Communitarian Ethics

Theoretical Foundations for Media Ethics General Evaluation:

Deontological, Teleological and Subjective Ethical Approaches

Read:Patterson

& Wilkins, pp.

1-15

J.C. Merrill, pp.

3-32

Homework:

Media Watch

4 Ethics and Freedom: Mass Media Accountability

Individual Autonomy, Ethics and News Values.

Read:Gordon &

Newton, pp.

33-54

Kittross &

Gordon, pp.

59-80

Homework:

Media Watch

5 Gatekeepers and Manipulation: Truth, Fairness and Accuracy.

The Ethics of “Correctness’” and “Inclusiveness”.

Read: Kittross

& Gordon, pp.

93-159

Homework:

Media Watch

6

Codes of Ethics in Media and Audience/Reader

Representative, Ombudsman and, Journalism Associations

and Organizations.

Read: Gordon

& Dorsher, pp.

166-184

85

Homework:

Media Watch

7 Debate 1: News-making Processes and Ethics Homework:

Media Watch

8 Midterm Exam

9 New Technologies and Techniques and Media Ethics.

Digitally Manipulated Content and Ethics.

Read: Singer &

Dorsher, pp.

213-232

Babcock,

Gordon &

Kittross pp.

237-251

Homework:

Media Watch

10

Media Ethics and Economic Marketplace.

Access to Media: Equity in Receiving and Disseminating

Information

Read: Kittross

& Gordon pp.

256-298

Gordon&

Babcock, pp.

306-317

Homework:

Media Watch

11

Private Lives, Public Interest in a Digital World.

The Ethics of Persuasive Communication: Advertising, Public

Relations and Marketing.

Read: Gordon,

Kittross &

Newton, pp.

333-375

Gade &

Gordon, pp.

383-404

Homework:

Media Watch

12 Debate 2: Advertising, Public Relations, Marketing and Ethics Homework:

Media Watch

13

Infotainment, Sensationalism, “Reality” and Ethics

Entertainment Media and Ethics.

Violence and Sexuality..

Read: Gordon

& Babcock, pp.

432-454

Kitross ve

Gordon

pp. 461-484

Homework:

Media Watch

14 Debate 3: Gender Representations and Ethics Homework:

Media Watch

15

Selected Topics in Media Ethics: Check book Journalism,

Citizen Journalism, Pack Journalism, Discussions on

Objectivity and Rights-centred Journalism.

Read: Gordon

& Kitross , pp.

489-529

Homework:

Media Watch

RECOMMENDED SOURCES

86

Textbook

Text Books

- Gordon, D. & Kittross J.M. (2011). Controversies in

Media Ethics. N.Y.: Longman Pub., 3rd edition.

- Patterson, Philip & Wilkins Lee (2002). Media Ethics:

Issues & Cases. Boston: McGrawHill Pub.Kieran,

Matthew ed. (1998). Media Ethics. London & N.Y.:

Routledge.


Screenings

1. Documentaries

* Orwell Rolls in His Grave, Director: Robert Kane Pappas,

2004. 1 Hour 46 Minutes.

* Outfoxed: Rupert Murdoch's War on Journalism, Director:

Robert Greenwald, 2004, 75 Minutes.

2. Fiction Films

* All The President’s Men (1976), dir. Alan J. Pakula

* Under Fire (1983), dir. Roger Spottiswoode

* Salvador (1986), dir. Oliver Stone

* The Paper (1994), dir. Ron Howard

* 15 Minutes (2001), dir. John Herzfeld

* Good Night, and Good Luck (2005), dir. George Clooney

Recommended readings

- Alankuş, Sevda (2005), Medya, Hukuk ve Etik, IPS

Eğitim Vakfı Yayınları: 5, Habercinin Elkitabı Dizisi:

2.

- Alia, Valerie (2004), Media Ethics and Social Change,

Edinburgh: Edinburgh Univ. Press.

- Bertrand, Claude-Jean (2004), Medya Etiği, Ankara:

BYEGM Yay.

- Cohen-Almagor, Rapfael, (2002), İfade, Medya ve

Etik, çev. Süleyman Nihat Şad, Ankara: Phoenix

Yayınevi.

- Çaplı, Bülent ve Tuncel, Hakan (2010), Televizyon

Haberciliğinde Etik, Ankara: A.Ü.İLEF ve Fatusch B.V.

- Belsey, A. & Chadwick R. ed. (1998) Medya ve

Gazetecilikte Etik Sorunlar, çev. Nurçay Türkoğlu.

Istanbul: Ayrıntı Yay.

- Çaplı, Bülent (2002), Medya ve Etik, Ankara: İmge

Kitabevi.

- Merrill, John C. et al. (1990). Modern Mass Media.

New York: Harper Collins Pub. pp. 386-407.

- Morresi, Enrico (2006), Haber Etiği: Ahlaki

Gazeteciliğin Kuruluşu ve Eleştirisi, çev. Fırat Genç,

Ankara: Dost Kitabevi yay.

87

- Shaw, Colin (1999), Deciding What We Watch: Taste,

Decency, and Media Ethics in the UK and the USA.

- Türkoğlu, Nurçay (2003). Kitle Kültürü ve İletişim.

İstanbul: Naos Yay. pp. 215-280.

- Uzun, Ruhdan (2007), İletişim Etiği: Sorunlar ve

Sorumlulular, Ankara: G.Ü. İletişim Fakültesi,

Kırkıncıyıl Kitaplığı, No:2.

- Plaisance, Patrick Lee (2009), Media Ethics: Key

Principles for Responsible Practice, London: Sage

Pub.

MATERIAL SHARING

Documents Screenings: Documentaries, Books: Knowledge Centre, Case

Studies

Assignments 1. Media Watch (weekly)

2. Debates (On 3 major ethical issue in media)

Exams Open book, Discussion based exams

ASSESSMENT


Mid-terms 1 40

Debate 3 30

Assignment 1 30

Total 100


OVERALL GRADE 40


GRADE 60

Total 100




1 2 3 4 5

1

Students will be aware of research methods

and techniques, and will develop scientific

and analytical thinking skills necessary in

the production of scientific knowledge. x

88

2



communication and gain an advanced idea

about communication theories and its

general public discourse, group dynamics

and elements of successful corporate

communication. x

3

Students actively use their media

literacy skills through news gathering

processes.

4

Student will gain necessary knowledge

about the function and development of

social organizations and institutions, such as

family, religion, education, science and

technology. x

5

Students will be able to prepare and present

topic appropriate texts, speeches,

announcements and presentations in English


6

Students will have the necessary skills

necessary for the successful practice of

public relations, such as researching,

defining objectives, identifying target

audiences and appropriate messages, as

well as selecting the right communication

channels and reviewing and evaluating

research results.

7

Students will be familiar and equipped with

all elements of marketing communication;

advertising, public relations, sales

promotion, direct marketing and e-

communication.

8




knowledge for their application and will have


9

Students will be aware and conscious about


public relations and will engage in the

practice of the profession by adopting the

principle of institutional and professional

loyalty as a personal responsibility norm. X

10

Students will be equipped to analyze

political, economic and technological

developments influential in the area of

public relations and will be equipped to solve

possible crises and create new strategies

based on and parallel to new circumstances. X

11

Students will be able to comprehend and

discuss mass communication theories and

their reflection as perceived within the

activities of communication professionals X

89

12 Students will be able to effectively engage in


13

Students will comprehend the theoretical

and conceptual relations between public

relations and politics and will be able to

apply them on a case basis, and will gain

the equipment about national and

international political cultures. X

14

Students will comprehend the importance

and be aware of minding the benefit of

society as a whole as well as that of the

corporation/institution while practicing

public relations as a profession. x


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course

Duration

(Including

the exam

week: 16x

Total

course

hours)

16 3 48

Hours for

off-the-

classroom

study

(Pre-

study,

practice)

16 3 48

Mid-terms 1 3 3

Debate 3 3 9

Assigment 1 7 7

Final

examinati

on

1 10 10

Total

Work

Load

125

Total

Work

Load /

25 (h)

5

ECTS

Credit of

the

Course

5

90

COURSE INFORMATON

Course Title Code Semester T + L+P

Hour Credits ECTS

STRATEGIC COMMUNICATION

RESEARCH

COMM

361 FALL 2 + 2 + 0 3 5

Prerequisites RSCH 410 SCIENTIFIC RESEARCH METHODS

Language of

Instruction ENGLISH



Course

Coordinator


Assistants

Goals

The aim of this course is to accentuate the importance of the

idea of strategic planning idea in applied communication and

to bring students skills for conducting a real research project

based on a real situation facing an organization and for writing

down the communication objectives according to the research

results.

Content

The course covers the following topics: the idea of strategic

planning, strategy vs. tactic, situational research,

organizational research, public research, and writing down

communication goals & objectives.

Learning Outcomes

Program

Öğrenme

Çıktıları

Teaching

Methods

Assessment

Methods

1) Students can apply research

principles for strategic communication 1,2 1,2,3,12 A,C

2) Students can identify problems for

public relations and advertising

practice.

3,4,10 1,2,3,12 A,C

3) Students can produce strategic

goals and objectives in line with

organizational mission and goal.

3,4,14 1,2,3,12 A,C

91

4) Students can draw up a compelling

public relations strategy to be applied. 4,6,11,14 1,2,12 A,C

5) Students can prepare written

materials and present them to a

professional standard.

5 1,2,12 A,C

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 What is strategy? What is tactic?

3 Selection of the application issue

4 Step 1: Analyzing the situation a) An introduction b)Secondary and

primary research design and discussion

5 Research design: delivery of the secondary and primary

research design & questions

6 Delivery of the 1st step reports

7 Step 2: Analyzing the organization

8 Feedbacks of the step 1 and 2

9 Step 3: Analyzing the publics

10 Delivery of the 3rd step reports

11 Step 4: Establishing goals and objectives

12 Delivery of the 4th step reports & Feedback for the step 3

13 Campaign Presentations




RECOMMENDED SOURCES

Textbook Smith, R.D. 2009, Strategic Planning for Public Relations. 3rd Ed.

New Jersey: Lawrence Erlbaum Assoc.

92

Additional

Resources

Wilcox, D. & Cameron, G. (2009), Public relations: strategies and

tactics. 9th Ed. Boston: Pearson Education Inc.

Wilcox, D.L. (2001). Public relations writing and media techniques.

4th Ed. New York: Longman.

MATERIAL SHARING

Documents Smith, R.D., Worksheets for the Steps 1, 2, 3 & 4

Assignments Step 1: Situational Research; Step2: Organizational Research;

Step 3. Public Research; Step.4: Goals & Objectives

Exams Final Presentation

ASSESSMENT


Assignment 2 50

Total 100


OVERALL GRADE 50


GRADE 50

Total 100




Contribution

1 2 3 4 5

1

Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production

of scientific knowledge. x

2

Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication. x

3 Students actively use their media literacy skills through news gathering processes. x

4

Student will gain necessary knowledge about the function and development of social organizations and institutions, such as family, religion, education, science and technology. x

5


speeches, announcements and presentations in English using audio visual tools. x

93

6

Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives,

identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results. x

7

Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct

marketing and e-communication. x

8

Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns. x

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the

profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm. x

10

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances. x

11

Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals x

12 Students will be able to effectively engage in media research, planning and purchase. x

13

Students will comprehend the theoretical and conceptual relations between

public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political

cultures. x

14

Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession. x



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Assignment 4 5 20

Final presentation 1 8 8

Total Work Load 124



94

COURSE INFORMATON


CORPORATE PUBLIC RELATIONS PRP 301 5 3 + 0 + 0 3 6


Language of

Instruction ENGLISH



Course

Coordinator


Assistants

Goals

This course explores the trends and issues affecting

corporations, along with crisis management, public affairs

communication, consumer affairs, employee relations,

environmental problems, and issues of multinationals. Various

PR cases, both from Turkey and all over the world, will be

analyzed.

Content What are corporate public relations? What are the elements of

corporate PR?

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Differentiates marketing PR and

corporate PR.

6,7 1,2,3 A,C

2) Explains the theories related with PR.

11,13 1,2,3 A,C

3) Discusses the international context of PR. 10 1,2,3 A,C

4) Comprehends the elements of corporate

PR. 6,9 1,2,3 A,C

5) Discusses the importance of corporate

PR.

9 1,2,3 A,C

6) Compares the elements of corporate PR

and understand their relationships with

corporate reputation. 14 1,2,3 A,C

95

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction: Public Relations Theories Forming groups and choosing presentation topics.

2 International Context of PR

3 Corporate Identity

4 Corporate Image

5 Ethics

6 Corporate Sponsorship

7 Cause Related Marketing

8 Corporate Social Responsibility

9 Internal Communication

10 Corporate Advertising

11 Issues Management

12 Crisis Management

13 Corporate Reputation

14 General Review

15 General Review

16 Final

RECOMMENDED SOURCES

Textbook Tench R. & Yeomans, L. (2009). Exploring Public Relations.

Prentice Hall.

Additional Resources Cornelissen, J. (2010). Corporate Communications: Theory

and Practice. London: SAGE Publications.

MATERIAL SHARING

Documents

96

Assignments

Exams

ASSESSMENT


Presentation 1 50

Assignment 5 20

Attendance 2 10

Participation 20

Total 100


OVERALL GRADE 50


GRADE 50

Total 100




1 2 3 4 5

1




2




dynamics and elements of successful corporate communication.

x



4




5




6




x

97



7




x

8




diverse campaigns.

9





x

10





11






13





14




profession.

x


DESCRIPTION


(Hour)

Total

Workload

(Hour)



Hours for off-the-classroom study

(Pre-study, practice) 10 5 50


Assignment 5 5 25


Total Work Load 160



98

COURSE INFORMATON


Hour Credits ECTS

PUBLIC

DIPLOMACY AND

PUBLIC OPINION

PRP 311 5 2 + 2 +

0 3 4

Prerequisites COMM 202 MEDIA ANALYSES

Language of

Instruction English



Course

Coordinator

Instructors Assist. Prof. ÖZLEM AKKAYA

Assistants

Goals

The aim of this course is to examine the nature of public

opinion in contemporary society. In doing so, it discusses how

to conceptualize public opinion by following the historical and

intellectual development behind the concept. The course

covers issues and theories related to public opinion and public

diplomacy in an effort to investigate how mass media and

public opinion interact and also influence policy making and

diplomacy.

Content

Public opinion and public diplomacy’s roots, development of

digital diplomacy; media and democracy; public opinion

studies, theories of public opinion.


Outcomes

Teaching

Methods

Assessment

Methods

1) Learns the basic theories in relation

to public opinion, diplomacy and

media. 1,2,4,6,11,13 1,2,3 A,C

2) Becomes familiar with how media,

public opinion and policy interact.

2,3,4,6,9,10,11,13,14 1,2,3,9,12 A,C,D

3) Develops tools to be an intelligent

consumer and critic of public opinion

research and ideas.

1,2,3,4,6,10,11,13,14

1,2,3,12 A,C

4) Becomes able to make constructive

and critical public policy arguments in

a public venue (in this case the

classroom).

2,3,4,10,11,13,14

1,2,3,9,

12 A,C,D

99

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment,

12: Case Study

Assessment

Methods: A: Testing, C: Homework; D: Presentation

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Public opinion overview: roots and development

3 Public diplomacy overview: roots and development

4 ISSUES IN CONTEMPORARY PUBLIC DIPLOMACY: Netpolitik,

Noo-politik, and Digital Diplomacy

5 Public sphere and democracy

6 Research methodologies in public opinion

7 Theories of public opinion

8 Midterm

9 Media, public opinion and public diplomacy

10 Propaganda

11 Project presentations



14 Future directions in public opinion and public diplomacy

15 Wrap up and review for final exam

16 Final

RECOMMENDED SOURCES

Textbook

Cull, N. J. (2009). Public Diplomacy: Lessons from the Past. Los Angeles,

CA: Figueroa Press.

Glynn, C. J et all (2000). Public Opinion. Boulder, CO: Westview Press.

Additional

Resources Public Diplomacy Institute’s web site: http://www.kamudiplomasisi.org/

http://www.kamudiplomasisi.org/

100

MATERIAL SHARING

Documents

Assignments Book Review Assignment, Public Opinion Awareness Campaign

Project


ASSESSMENT


Mid-terms 1 50

Assignments 2 40


Total 100


OVERALL GRADE 40


GRADE 60

Total 100




Contributio

n

1 2 3 4 5

1




x

2





x



4




x

5




101

6






x

7




8




diverse campaigns.

9





x

10





x

11




x



13





14




profession.

x

102


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 2 32

Mid-terms 1 3 3

Assignments 2 3 6

Course Project 1 5 5


Total Work Load 100



103

COURSE INFORMATON


HEALTH COMMUNICATION COMM382 SPRING 3+ 0 + 0 3 5


Language of

Instruction English

Course Level Bachelor

Course Type Area Elective

Course

Coordinator

Instructors Assist. Prof. Dr. GÖZDE DALAN POLAT

Assistants

Goals

This course is designed to introduce students to the theoretical

framework of health communication and to bring them an

interdisciplinary insight as required by the interdisciplinary

nature of the field and skills for health communication activities

from a critical perspective.

Content

The course covers the following topics: the definition of health

communication, features of health communication as an

interdisciplinary field, main theories and models in health

communication, health communication campaign process, risk

communication and media advocacy, health literacy and critical

health communication, media and health, health communication

and ethics, and the interpersonal communication perspective in health communication.


Outcomes

Teaching

Methods

Assessment

Methods

1) Students can define health

communication. 1,2,4 1,2,3 A

2) Students can understand main

theories and models in health

communication.

1,2,11

1,2,3 A

3) Students can evaluate

developments in health

communication from a critical

perspective.

4,10,11

1,2,3,12 A,C,D

4) Students can evaluate the health

discourse in media from the health

communication perspective.

3,4,5,9,10,14

1,2,3,9,12 A

104

5) Students can categorize health

communication methods and

develop effective health

communication strategies in class.

1,2,6,9,11,14 1,2,3,9,12 A,C,D

Teaching

Methods: 1: Lecture; 2: Question & Answer; 3: Discussion, 12: Case Study

Assessment


COURSE CONTENT


1 Introduction: what is health communication?

2 Features of health communication as an interdisciplinary

field

3 Theories and models in health communication

4 Theories and models in health communication

5 Campaign process in health communication

6 Campaign process in health communication

7 Risk communication and media advocacy

8 Midterm

9 Health literacy and critical health communication

10 Health discourse in media

11 Health communication and ethics

12 Interpersonal communication perspective in health

communication

13 Project delivery

14 Project delivery

15 Overall evaluation

16 Final

RECOMMENDED SOURCES

Textbook Schiavo, R. (2007). Health communication: from theory to

practice. USA: Jossey Bass.


Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.

Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.

Seal, C. (2003). Health and the media: an overview.

Sociology of Health and Illness, 25, 6: 513 – 531.

105

MATERIAL SHARING

Documents

Assignments Health communication campaign groups project delivery and

report


ASSESSMENT


Mid-terms 1 30

Assignments 1 20

Attendance 10

Total 60


OVERALL GRADE 40


GRADE 60

Total 100




Contributio

n

1 2 3 4 5

1




x

2





x



4




x

5




6 Students will have the necessary skills necessary for the successful

practice of public relations, such as researching, defining x

106




7




8




diverse campaigns.

9



proactive of the profession by adopting the principle of institutional


x

10





x

11




x



13





14




profession.

x

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE

COURSE DESCRIPTION


(Hour)

Total

Workload

(Hour)





Mid-terms 1 10 10

Assignments 1 10 10


Total Work Load 131



107

COURSE INFORMATON


GLOBAL

COMMUNICATION PRP 312 6 2+2+0 3 7

Prerequisites

Language of

Instruction English



Course

Coordinator

Instructors Prof. Dr. AYSELI USLUATA

Assistants

Goals

This course aims to encourage students to explore their

cultural identity, to experience and analyze intercultural

contact in order to understand more fully the nature of cultural

differences and their impact on communication; to identify

barriers to effective intercultural communication and develop

strategies to overcome these barriers; to equip students with

the information and basic skills needed to communicate with

people from other cultures.

Content

This course includes “global classroom” which is held in a

shared virtual classroom where students from Turkey and US

use live, real-time videoconferencing to learn about one

another’s culture. Global Classroom provides the opportunity

for students to become more competent communicators by

participating in real-time, live, cross-cultural interactions.


Outcomes

Teaching

Methods

Assessment

Methods

1) Gains skills for comprehending the current

thinking and research about intercultural

communication.

1

1,2,3 C,D

2) Gains skills for comprehending the

dynamics of intercultural communication.

4,7 2,3,12 C,D

3) Gains skills for analyzing the

communicative problems that arise in contact

between people from different cultural

background.

5

2,3,12 C,D

4) Comprehends the differences in

communication behaviors due to nationality

and social and class status.

3

2,3,12 C,D

108

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction: PowerPoint assignment_”Introduce Yourself”

2

Background to intercultural communication (Dodd) Global

Classroom starts: Yeditepe and Nebraska students Introduce

themselves

3 Choosing topics for PowerPoint presentations “The Nature of

Cultural Identity” (Lusting&Koestler)

4 Fundamental axioms of intercultural communication (Dodd);

presentations

5 Elements of cultural system, (Dodd); presentations

6 Reading: communication theory of identity (Gudykunst)

Global Classroom: presentations 2

7 Underlying dimensions of culture (Dodd)

8

Intercultural communication competencies associated with

intercultural effectiveness (Dodd) Global Classroom:

presentations 2

9 Intercultural communication &nonverbal messages. (Dodd)

+ Global Classroom: presentations 2

10

“The Turkish Coffeehouse” (Gannon) (Homework) Global

Classroom: presentations 2 (deadline to submit PowerPoint

assignment 3)

11 Intercultural communication conflict (Dodd)+ Global

Classroom: presentations 2

12 Cultural adaptation &communication effectiveness (Dodd)+

Global Classroom: presentations 3 “evaluations”

13 Social influence of network cultures (Dodd) Global

Classroom: presentations 3 “evaluations”

14 Overall review and evaluation

15 Overall review and evaluation

109

16 Final

RECOMMENDED SOURCES

Textbook

Dodd, Carley (1998). Dynamics of Intercultural Communication. London:

McGraw Hill

Gannon, Martin J. (2001). Understanding Global Cultures: Metaphorical

Through 23 Nations. London: Sage Publications

Gannon, Martin J. (2008). Paradoxes of Culture and Globalizattion.

London: Sage

Additional

Resources

Gudykunst, W. B. (Ed.). (2005). Theorizing About Intercultural

Communication. London: Sage

Usluata, A. (ed.) (2008). Communication: Spanning Cultures, Change

and Challenges. Istnabul: Yeditepe Univ.

Usluata, A. & Rosenbaum, J. (eds.) (2004). Shaping the Future of

Communication Research in Europe. Istanbul: Yeditepe Univ.

MATERIAL SHARING

Documents

Assignments Powerpoint presentations

Exams Final take-home

ASSESSMENT


Mid-terms

Assignments 4 80

Attendance 20

Total 100


OVERALL GRADE 40


gRADE 60

Total 100



110


Contributio

n

1 2 3 4 5

1




x

2





x



4




x

5




6






7




8




diverse campaigns.

9





10





x

11




x



13





x

14




profession.

x

111


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 20 20

Assignments 2 10 20


Total Work Load 176



112

COURSE INFORMATON


Hour Credits ECTS

ADVANCED PROMOTIONAL

WRITING

PRP

352 6 2+2+0 3 6

Prerequisites

Language of

Instruction Turkish

Course Level Bachelor's Degree (First-cycle programmes)


Course

Coordinator

Instructors Inst. MARİO LEVİ

Assistants

Goals

It aims to prepare students to the professional life through

advertising campaigns developed together in the classroom. It

also introduces a basic understanding of advertising to

students with public relations background.

Content

After introducing students to the theoretical background, it

discusses and analyzes different existing advertisements. It

also creates a simulation of agency while student prepare their

campaigns.


Outcomes

Teaching

Methods

Assessment

Methods

1) Learns the basic theories of

advertising. 1,2,3,4 1 C

2) Develops brainstorming skills. 5,6,7,8 2,3,9 A

3) Learns how to advertise. 1,2,3,4,5 1,3,12 C

4) Gets prepared to work in a

multinational advertising agency. 5,6,7,8,9,13 1,9,12 C

5) Know how to make convincing

presentations 1,2,3,4,5,6,7 1,9,12 C

Teaching

Methods:


Case Study

Assessment


113

COURSE CONTENT

Week Topics Study

Materials

1 What is and what is not advertising?

2 The brand building

3 Different tools in advertising

4 Different elements in advertising

5 The U.S.P.

6 Emotional advertising

7 The advertising agency

8 Midterm

9 The campaign (1): The Creative Brief

10 The campaign (2): Alternative tools

11 The campaign (3): The print advertisement, the headline

and the body copy

12 The campaign (4): The outdoor advertisement

13 The campaign: (5): The television and the radio

14 How to make a convincing presentation?

15 General review

16 Final

RECOMMENDED SOURCES

Textbook

Additional Resources Existing advertising campaigns

MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT

114


Mid-terms 1 70

Quizzes 2 10

Assignment 1 20

Total 100


OVERALL GRADE 40


GRADE 60

Total 100




1 2 3 4 5

1




X

2





X



4


development of community organizations and institutions, such as


x

5




x

6






x

7




X

8




diverse campaigns.

x

115

9



practive of the profession by adopting the principle of institutional


x

10





11






13





x

14




profession.


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week:

16x Total course hours) 16 3 48


practice) 16 4 64

Mid-terms 1 3 3

Quizzes 10 2 20

Assignment 1 5 5


Total Work Load 145



116

COURSE INFORMATON


Hour Credits ECTS

MANAGEMENT OF STRATEGIES AND

CAMPAIGNS IN PR

PRP

372 6 2 + 2 + 0 3 7

Prerequisites PRP 101 INTRODUCTION TO COMMUNICATION, COMM 361

STRATEGIC COMMUNICATION RESEARCH

Language of

Instruction ENGLISH



Course

Coordinator


Assistants

Goals

The purpose of this course is to provide public relations

students an opportunity to learn from case study analysis and

to apply this knowledge to practical situations. Students will

act and be treated as public relations management

professionals; and required to identify, analyze, solve, write

and present information in effective manner. At the end of this

course, students should be able to identify how to integrate

public relations as a management function into an overall

organizational strategy; identify the public relations

implications of management decisions; write a comprehensive

communications strategy; support managerial decisions with

public relations actions; and evaluate effectiveness of public

relations activities.

Content Detailed analysis of a PR strategy, and simulation of a PR

strategy.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1)Selects and uses the appropriate PR tools

necessary for a PR strategy

6,7,8 1,2, 9 A,C

2) Analyzes the ROPE Model in detail

1,6 1,2,3 A,C

3) Uses the ROPE Model to plan and implement

a given PR strategy 6,9,13,14 1,2,3,9 A,C

4) Prepares the printed materials for the

assigned PR topic 2,5,6,9,10 1,9 A,C

117

5) Prepares the detailed flow of a PR strategy

2,6,9 1,9 A,C

6) Writes a press- bulletin on a given topic 12 1,9 A,C

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction and overview of the ROPE Model and PR

process

2 Forming groups for PR campaigns assigning the topics

3 Deadline for proposals

4 Meeting for research process

5 Meeting for research process

6 Meeting for determining the campaign objectives

7 Meeting for programming process



10 Meeting for evaluation process

11 Presentations

12 Presentations

13 Presentations

14 Presentations

15 General review

16 Final

RECOMMENDED SOURCES

Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations

Cases. CA: Thomson Wadsworth.


118

MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT


Presentation 3 60

Preparation Presentation Proposal 1 10

Assignment 3 30

Total 100


OVERALL GRADE 50


GRADE 50

Total 100




1 2 3 4 5

1



the production of scientific knowledge. X

2





X



4




5



using audio visual tools. X

6 Students will have the necessary skills necessary for the

successful practice of public relations, such as researching, X

119



and reviewing and evaluating research results.

7




8




diverse campaigns.

9





X

10





X

11



the activities of communication professionals



13




and international political cultures.

X

14




profession.

X


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Homework 1 30 30

Presentation 6 5 30


Total Work Load 176



120

COURSE INFORMATON


PUBLIC RELATIONS AND LOBBYING PRP 421 7 3 + 0 +0 3 7


Language of

Instruction English

Course Level Bachelor's Degree (First Cycle Programs)


Course Coordinator


Assistants

Goals

This course is intended to provide the students with the

theoretical and practical knowledge about the historical

development of lobbying as well as its main concepts and

methods, and to equip them with the skills for developing

effective communication strategies in the field of lobbying, by

analyzing lobbying practices at the international level.

Content

The content of this course includes the concepts of interest

group, advocacy and lobbying, the historical development of

lobbying, the legal and ethical frameworks of lobbying, main

lobbying types and methods, the target audiences and

objectives of lobbying as well as the critical analysis of various

modern lobbying practices both from Turkey and abroad.

Learning Outcomes

Program

Learning Outcomes

Teaching Methods

Assessment Methods

1) Understands the basic concepts of lobbying,

interest group and advocacy 10,13 1,3 A

2) Gains knowledge about the historical

development of lobbying 10,13

1, 3

A

121

3) Evaluate main types and methods of

lobbying 2, 6, 10,13

1,2,3,12

A

4) Analyzes lobbying practices 2, 6, 9, 10,13

1,2,3,12

A, D

5) Analyzes critically the relations between

public relations and politics at the international

level 6,13,14

1,3,12

A

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study

Assessment Methods: A: Testing, C: Homework; D: Presentation

COURSE CONTENT

Week Topics Study

Materials

1 INTRODUCTION

2

THE CONCEPTS OF LOBBYING, ADVOCACY AND INTEREST

GROUP

3 THE HISTORICAL DEVELOPMENT OF LOBBYING

4 THE LEGAL FRAMEWORK AND ETHICS OF LOBBYING

5 THE TARGET AUDIENCES AND OBJECTIVES OF LOBBYING

6 THE STRATEGIES AND METHODS OF LOBBYING

7 MIDTERM

8 THE POLITICAL SYSTEM IN THE UNITED STATES

9 THE ROLE OF LOBBYING IN THE USA

10 ETHNIC LOBBIES AND THE US FOREIGN POLICY

11 THE POLITICAL SYSTEM IN THE EUROPEAN UNION

12 THE ROLE OF LOBBYING IN THE EU

13 INTEREST GROUPS AND LOBBYING IN TURKEY

122

14 LOBBYING FOR TURKEY

15 REVIEW AND WRAP UP FOR THE FINAL EXAMINATION

16 FINAL

RECOMMENDED SOURCES

Textbook

Ker Dinçer, M. (1999). Lobicilik. İstanbul: Alfa Yayınları.

Additional

Resources

Arı, T. (2009). Amerika’da Siyasal Yapı ve Dış Politika. İstanbul: Marmara

Kitap Merkezi Yayınları.

Canöz, K. Halkla İlişkiler Uygulaması Olarak Lobicilik. İstanbul: NKM

Yayınları.

Ürek, M. & Doğan, N. (2011). Lobicilik ve Baskı Grupları: Devlet, Sivil

Toplum ve Demokrasi. İstanbul: İnkılap Kitabevi.

MATERIAL SHARING

Documents International documentaries and cinema films about lobbying

Assignments Group presentation assignment with a purpose to inform about lobbying practices from the world


ASSESSMENT


Mid-terms 1 50

123

Assignments 1 30

Attendance and Participation 20

Total 100



Total 100




Contribution

1 2 3 4 5

1




2





3



4




5




6



objectives, identifying target audiences and appropriate messages, x

124



7




8




diverse campaigns.

9




and professional loyalty as a personal responsibility norm. x

10




new strategies based on and parallel to new circumstances. x

11




12



13





14




profession. x

125


Activities Quantity

Duration

(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week: 16x Total course hours) 16 3 48


practice) 16 4 64

Mid-terms 1 20 20

Assignments 1 20 20

Final 1 20 20

Total Work Load 178



126

COURSE INFORMATON


Hour Credits ECTS

CRITICAL APPROACHES TO PUBLIC

RELATIONS PRP 423 7 3 + 0 +0 3 5

Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS, PRP 301

CORPORATE PUBLIC RELATIONS

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Prof. Dr. İLKER C.BIÇAKÇI

Assistants

Goals

The aim of this course is to analyze the role of public relations

Generating ideological discourses to the media in the capitalist

globalization process and cover the critical public relations approaches

versus the mainstream media manipulation.

Content

The role of mainstream public relations & media manipulation in

the globalization process. Critically evaluate mainstream public

relations tactics in terms of ethics. The rhetorical and critical

approaches to public relations. The importance of public relations

efforts in national and international politics

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1)Enhance the student's awareness

about the critical studies in Public

Relations

3,8,13 1,2,3 A,C

2) Provide students the knowledge

to understand the role of mainstream

public relations & media manipulation

in globalization process

8,12 1,2 ,3 A,C

3) Enhance the student's awareness

about the importance of public

relations efforts in national and

international politics

6,7,9,11,13,14, 1,2,3 A,C

127

Teaching


Assessment


COURSE CONTENT


1 Introduction

2

Short history of political economics paradigms of Cold War

process and mainstream communication studies in the

modern age.

3 Dominant values of capitalist globalization and mainstream

communication studies in the postmodern age.

4 The role of PR and media in the globalization process.

5 Rhetorical and Critical Approches to Public Relations

6 Rhetorical and Critical Approches to Public Relations

7 Marxist approaches and media analysis

8 Frankfurt School: The Culture Industry

9 Public Opinion and The concept of Hegemony

(Presentation topic)

10

Manufacture of Consent : The Herman/Chomsky

propaganda

model of the media (Presentation topic)

11

The idealistic concept of ‘symmetry’ proposed by Grunig

and Hunt and conflict of ‘business and society’


12 Critical evaluation of the ethical problematic situations in PR


13 Dissent and Protest Public Relations/ Practices


14 The role of PR in the Consumption Culture (Presentation

topic)

128

15 Discussion

16 General Revision

RECOMMENDED SOURCES

Additional

Resources

-The Routledge Handbook

of Critical Public

Relations, Edited by Jacquie

L’Etang,David McKie,Nancy

Snow,Jordi Xifra

-Managing Public

Relations, J. E. Grunig &T.

Hunt

-Rethinking Public

Relations, K. Moloney

-Public Opinion and

Rationality, E. Noelle-

Neumann

-Political Public Relations

and Agenda Building, J. C.

Tedesco

-Media and Culture,

R.Campbell - Christopher R.

Martin - Betina Fabos

Bedford/St.Martins

-Rich Media, Poor

Democracy, Robert W.

McChesney

-Media, Communication,

Culture - A Global

Approach, James Lull

129

-Cultures and Societies in

a Changing World ,Wendy

Griswold

-Küresel İletişim Nilgün

Tutal Cheviron

-From Dictatorship to

Democracy Gene Sharp

-Dissent and Protest

Public Relations, Kevin

Moloney

-Halkla İlişkilerde Eleştirel

Yaklaşımlar,Jacquie

L’Etang,Magda Pieczka

-Medya Halka Nasıl Evet

Dedirtir? Edward Herman ve

Noam Chomsky

MATERIAL SHARING

130

Documents

Assignments

Exams

ASSESSMENT


Attendance & Participation 1 20

Assignments 1 40

Midterm Presentation 1 40

Total

100


OVERALL GRADE 50


GRADE 50

Total 100




1 2 3 4 5

1




x

2





x



4




x

5




x

6 Students will have the necessary skills necessary for the effective

communication practices, such as researching, defining objectives, x

131

identifying target audiences and appropriate messages, as well as

selecting the right communication channels and reviewing and


7




x

8




diverse campaigns.

x

9


standards in the communication practices and will engage the

profession by adopting the principle of institutional and

professional loyalty as a personal responsibility norm.

x

10


technological developments influential in the field of

communication and will be equipped to solve possible crises and

create new strategies based on and parallel to new circumstances.

x

11




x


planning and purchase. x

13


between communication practices and politics and will be able to

apply them on a case basis, and will gain the equipment about

national and international political cultures.

x

14



corporation/institution while practicing communication skills.

x


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 5 5

Assignments 1 5 5


Total Work Load 116

Total Work Load / 25 (h) 4,64


132

COURSE INFORMATON


Hour Credits ECTS

MEDIA PLANNING FOR PUBLIC

RELATIONS

PRP

431 7 2+2+0 3 6

Prerequisites

Language of

Instruction English

Course Level Undergraduate


Course

Coordinator

Instructors Assist. Prof. Dr. GÖZDE DALAN POLAT

Assistants

Goals

The course is designed to provide students essential tools of

media planning for public relations. While they are organizing

the strategies, they are going to learn how they could

announce the product to the public according to promoting,

marketing and service. In order to this aim determining the

media tools which will be used for publication. And the value

of media feedbacks on marketing and advertising.

Content

The role of Public Relations in Communication era. Marketing,

advertising campaigns, value of the media in marketing and

advertising. Processing the characteristics of media in both

verbal and published tools besides social media.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1)Relation between Communication and

Media as a different branches in the field

of PR. 2,7,12 1,2,3,12 A

2) Understanding and analyzing of the

interaction between media and public

relations. 12

1,2,3,12

A,C

3) According to the different fields of

Publicity and Public Relations analyzing

their media positions in media. 2,3,5,6,12

1,2,3,9,12

A,C,D

4) Developing Public Relations and Media

models and presentation 1,4,7,8,9,10,11,

1,2,3,9,12

A,C,D

133

Teaching

Methods:

1:Statement,2:Question-

Answer,3:Discussion,9:Homework,12:Sample case

Assessment

Methods: A:Exam, C:Homework, D:Presentation

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Overview of Public Relations and Publicity

3 Media Analysis (written, visual)

4 Media Analysis (social media and other)

5 Sample Model Studies I

6 Sample Model Studies II

7 Assessments of Publicity Studies in Economy, Politics,

Magazine, Local and Sports press individually.

8 Media Assessments According to the Public Relations

Projects I

9 Media Assessments According to the Public Relations

Projects II

10 Creating a project and Preparation

11 Project Presentation I

12 Project Presentation II

13 Project Presentation III

14 Project Presentation III

15 Collecting All Studies Before Final Exam

16 Final

RECOMMENDED SOURCES

Textbook

A Guide to meeting the Press Sally STEWARD, 2005.

Media Monoliths Mark TUNGATE, 2005.

Journalist’s Handbook Laura/AI RIES, 2001.

Additional Resources News Paper, Social Media Publications

MATERIAL SHARING

Documents News Papers, TV and Radio programs, social media channels and

other visual and published media channels

134

Homework According to the social media projects of companies, preparing the

media planning analysis and reports as PR departments do.

Exams Midterm and Final exam

ASSESSMENT


Mid-terms 70

Assignment (Attendance to class and discussions,

Homework) 30

Total 100


OVERALL GRADE 50


GRADE 50

Total 100




1 2 3 4 5

1



necessary in the production of scientific knowledge.

x

2


apply principles of communication and gain an advanced idea

about communication theories and its general public



x



4


development of community organizations and institutions,

such as family, religion, education, science and technology.

x

5




x


successful practice of public relations, such as researching, x

135




research results.

7




x

8





x

9


standards in the practice of public relations and will engage in

the practice of the profession by adopting the principle of



x

10





circumstances.

x

11



within the activities of communication professionals

x



13


relations between public relations and politics and will be able

to apply them on a case basis, and will gain the equipment

about national and international political cultures.

x

14



the corporation/institution while practicing public relations as

a profession.

x

136


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 10 10

Homework 1 30 30


Total Work Load 146



137

COURSE INFORMATON

Course Title Code Semester

T+ L+P

Hour Credits ECTS

SPECIAL TOPICS IN PUBLIC RELATIONS

PRP 481 7 3 + 0 +0 3 6


Language of

Instruction English



Course Coordinator

Instructors Inst. MARİO LEVİ

Assistants

Goals

To improve students’ liberal education and to render them able

to develop opinions about our contemporary era.

Content Discussion sessions about thematic films

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Learns types of communication.

1,2,3,4,5,6,7,13

14, 1,2,3 A,B

2) Thinks deeply about the relation

between the individual and society.

1,2,3,4,5,6,7,13

14, 1,2,3 A,B

3) Search for the reflections of today’s

problems on communication.

1,2,3,4,5,6,7,13

14, 1,2,3 A,B

138

Teaching Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study

Assessment Methods: A: Testing, C: Homework; D: Presentation

COURSE CONTENT

Week Topics Study

Materials

1 Introduction: an overview of the course

2 Choosing discussion topics and of films to be watched

3 Film-discussion

4 Film-discussion

5 Film-discussion

6 Film-discussion

7 Film-discussion

8 Film-discussion

9 Film-discussion

10 Film-discussion

11 Film-discussion

12 Film-discussion

13 Film-discussion

14 Film-discussion

15 Review and wrap up for the final examination

16 Final

139

RECOMMENDED SOURCES

Textbook

Personal notes and information

Additional

Resources

MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT


Mid-terms 1 50

Assignments 1 30

Attendance and Participation 20

Total 100



Total 100


140



Contribution

1 2 3 4 5

1




X

2





X

3



4




X

5




X

6






X

7




X

8




diverse campaigns.

X

9





X

10





X

141

11




X

12


planning and purchase. X

13





X

14




profession.

X


Activities Quantity Duration (Hour)

Total

Workload (Hour)



Assignments 1 5 5

Final assignment 1 10 10

Total Work Load 143



142

COURSE INFORMATON


Hour Credits ECTS

POLITICAL CAMPAIGN

MANAGEMENT COMM432 SPRING 3+ 0 + 0 3 5

Prerequisites COMM 202/ MEDIA ANALYSES

Language of

Instruction English



Course

Coordinator

Instructors Prof. Dr. RECEP MAHMUT OKTAY, Assist. Prof. Dr. ÖZLEM

AKKAYA

Assistants

Goals

The aim of this course is bring students skills for evaluating and

adopting a critical approach to political campaigning strategies

and tactics and for developing effective political campaigning

strategies.

Content

The course covers the following topics: the definition and history

of political communication, political actors’ roles, political

communication theories, the relation between media, public

opinion and democracy, new approaches to political

campaigning, political advertising, and the relation between new communication technologies and politics.

Learning Outcomes Program Outcomes Teaching

Methods

Assessment

Methods

1) Students can learn main

theories about political

communication 1,2,4,6,11,13 1,2,3 A,C

2) Students can develop

knowledge about the

interaction between

media, public opinion,

and democracy and

analyze it critically.

2,3,4,6,9,10,11,13,14

1,2,3,9 A,C

3) Students can effectively

follow and critically

approach to political

communication studies

and research.

1,2,3,4,6,10,11,13,14

1,2,3,9,12 A,C,D

143

4) Students can

comprehend and analyze

the connections between

new communication

technologies and

politics.

2,3,4,10,11,13,14

5) Students can gain skills

for developing effective

political campaigning

strategies in the

classroom environment.

2,6,9,10,11,13,14

1,2,3,9,12 A,C,D

Teaching

Methods:

1: Lecture; 2: Question & Answer; 3: Discussion, 9: Assignment, 12:

Case Study

Assessment

Methods: A: Testing, C: Homework; D: Presentation

COURSE CONTENT


1 Introduction

2 An overview of political communication: definition and

historical development

3 An overview of political communication: definition and

historical development

4 Political actors

5 Political communication theories

6 Political communication theories

7 The relation between media, public opinion, and politics

8 Midterm

9 New approaches to political campaigning

10 Political advertising

11 New communication technologies and politics

12 Project presentation




144

16 Final

RECOMMENDED SOURCES

Textbook

Aziz, A. (2010). Siyasal iletişim. 3. Baskı. İstanbul: Nobel

Yayınevi.

Devran, Y. (2004). Mesaj, strateji ve taktikler: siyasal

kampanya yönetimi. İstanbul: Odak İletişim.

McNair, B. (2011). An introduction to political communication

(5th edition). New York: Routledge.

Negrine, R. & Stanyer, J. (Eds.) (2007). The political

communication reader. New York: Routledge.


TASAM Political Communication Institute’s web page:

http://www.siyasaliletisim.org/

National dailies, political parties’ web sites, and political parties

and actors’ social media accounts

MATERIAL SHARING

Documents

Assignments Political Campaigning Group Project Presentation and Report


ASSESSMENT


Mid-terms 1 30

Assignments 1 20

Attendance 10

Total 60


OVERALL GRADE 40


GRADE 60

Total 100



No Program Learning Outcomes Contributio

n

145

1 2 3 4 5

1




x

2





x



4




x

5




6






x

7




8




diverse campaigns.

9





x

10





x

11




x



13





14




profession.

x


DESCRIPTION

146


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 10 10

Assignments 1 10 10


Total Work Load 131



147

COURSE INFORMATON


ADVANCED STUDIES IN PR PRP

412 8 2 + 2 + 0 3 7

Prerequisites PRP 101, PRP 301

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Prof. Dr. İLKER C. BIÇAKÇI

Assistants

Goals

The aim of this course is to analyze the new tendencies on the

concept and practice of PR in global sphere and the popular

corporate PR tools.

Content

What is Globalization? What are the main actors of

globalization process? What are the popular tools of corporate

PR Practices?

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Enhance the student's awareness of the

power of Public Relations practices in the

globalization process; 2,10,13,14 1 A,C

2) Provide students the knowledge to

understand the role of global brands in

local market; 6,9,10 1,2 A,C

3) Enhance the student's awareness

about the various strategies and tools of

global Public Relations; 13,14 1,9 A,C

4) Increase the student's ability to

evaluate the effects of conventional and

online public relations tactics

6,9,10,13,14 1,9 A,C

Teaching

Methods:


Case Study

Assessment


148

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Global Philosophy of Public Relations.

3 Strategies of PR in the global and local sphere

4 What is Global Public Relations? Actors of Global PR

5 Role of PR in Marketing Communication

6 Presentation performances (Midterm grade): Sponsorship as

a Corporate PR tool

7 Corporate Social Responsibility Projects

8 Ethical Approaches to Public Relations - Global PR

Organizations

9

Niche Marketing

Intercultural Marketing Communication

10 Social Networks and Public Relations

11 Lobbying

12 Public Relations in Diplomacy

13 Reputation Management

14 General Revision

15 Submission of research reports (midterm grade)

16 Final

RECOMMENDED SOURCES

Textbook LECTURE NOTES

149


Baskin, O. and

Aranoff G. (2009)

Public Relations,The

Profession and the Practice.

Mc Graw-Hill.

Bıçakçı, İ. (2003) İletişim ve Halkla İlişkiler. MediaCat Kitapları

Blythe, J. (2003) Essentials of Marketing

Communications. FT Prentice Hall.

Daft, R.L. (1994)

Hassan,S.Salah E.(1994)

Herman,E.,Chomsky N.(2005)

Hoogvelt,A.(1997)

Management. The Dryden Press.

Globalization of Consumer

Markets,Structures and

Strategies.NY:International

Business Press, pp.3-61,91-

114,179-206,209-260,283-

323

Manufacturing Consent. Pantheon Books.

Globalization and the

Postcolonial World:The New

Political Economy of

Development. Baltimore,

Maryland: The Johns Hopkins University Press,pp.114-131.

Luthans, F. (1995) Organizational Behavior. Mc

Graw-Hill Series in Management.

Turow, J. (1999)

Ed. E.Toth, Robert

L.Health, Taylor

Francis (2009)

Media Today. Houghton Mifflen Company.

Rhetorical and Critical

Approaches to Public Relations,.

Robock, S. and

Simmonds, K. (1999)

International Business and

Multinational Enterprises,

Homewood, Illinois: Richard D Irwin INC.

150

MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT



Assignments 2 20

Midterm( Presentation Performances+ research reports) 1 60

Total

100


OVERALL GRADE 50


GRADE 50

Total 100




Contribution

1 2 3 4 5

1




2





3



151

4




5




6






7




8




diverse campaigns.

9





10





11




12



13





14




profession. x

152


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 4 64

Mid-terms 2 10 20

Assignments 4 5 20


Total Work Load 168



153

COURSE INFORMATON

Course Title Code Semester

T+ L+P

Hour Credits ECTS

HISTORY OF THE TWENTIETH CENTURY

COMM 222 SPRING 3 + 0 + 0 3 5

Prerequisites

Language of

Instruction English



Course Coordinator


Assistants

Goals

The course aims to make students gain a critical

understanding of the major social, economic, cultural, and

political developments that occurred across the world in the

20th century, and to render them able to comprehend the

today’s world from a historical perspective.

Content

This course surveys the major global political, social, economic

and cultural developments from the 20th century. The topics

covered include the legacy of the 19th century and of

colonialism, the Russian Revolution of 1917, the First World

War and the restructuring of the global political landscape, the

economic and political crises of the 1920s and the 1930s in

parallel to the rise of authoritarian regimes, the origins and

results of the World War II, and the Cold War and its

afterwards.


Outcomes Teaching Methods

Assessment Methods

1) Students can comprehend various social,

economic, political, and cultural

developments from a historical perspective 1, 4, 10,

13 1, 2, 3 A, C

154

2) Students can critically analyze the relation

between communication and politics at the

international level 1, 4, 10,

13, 14 1, 2,3 A, C

3) Students can develop knowledge about the

modern world history 4,13 1,2,3 A,C

4) Students can make predictions about

future political, social, economic and cultural

developments in the world 1,

4,10,13,14 1,2,3 A,C

5) Students can develop appropriate skills for

researching the world history 1, 4,13 1,2,3 C

Teaching


Assessment Methods: A: Testing, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 The legacy of the 19th century

3 The dawn of the 20th century (1900 – 1914)

4 The causes and origins of WWI

5 The results of WWI

6 The Russian Revolution of 1917

7 Midterm

8 The socio-Economic and cultural conditions of the 1920s

9 The Great Depression

10 The rise of authoritarian regimes in the 1930s

11 The phenomenon of fascism

12 The causes and major developments of WWII

13 The results of WWII

155

14 The Cold War and its afterwards

15 Overall review

16 Final

RECOMMENDED SOURCES

Textbook

Hobsbawm, E. (1996). The Age of Extremes (1914 – 1991). London:

Vintage

Additional

Resources BBC Documentary Series of World History (6-8th episodes).

MATERIAL SHARING

Documents

Assignments

Students are assigned to prepare an individual research report

about an important social, cultural, political or economic development from the 20th century world history.


ASSESSMENT


Midterm 1 50

Assignment 1 30

Attendance & Participation 20

Total 100



Total 100


156



Contribution

1 2 3 4 5

1




2





3



4




5




6






7




8




diverse campaigns.

9





10





157

11




12



13





14




profession. x


DESCRIPTION

Activities Quantity Duration (Hour)

Total

Workload (Hour)



Mid-terms 1 10 10

Assignments 1 15 15

Final 1 10 10

Total Work Load 115



158

COURSE INFORMATON


Hour Credits ECTS

Communication

Practicum

COMM

311

3, 4, 5, 6, 7,

8 0 + 6 +0 3 5

Prerequisites -

Language of

Instruction English


Course Type Elective

Course

Coordinator

Instructors Prof. Berrin Yanıkkaya, PhD.

Assistants

Goals

This course aims at bringing students from different

departments of school of communication in order to deliver

collaborative projects.

Content

This course is designed to integrate designing, producing,

advertising, promoting and news making processes via group

projects. Students will have the opportunity to do fieldworks on

selected topics and/or campaigns.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Understands the problems and

issues related to do fieldwork.

1, 5, 10, 13 1,2 A, C

2) Becomes familiar with production

processes.

1, 2, 3, 6, 13 1,2,3,9 A, B, C

3) Gains experience with the stages

and elements of pre-production,

production and post-post production

processes.

2,4, 9, 12, 13

2,3,12 A, B, C

4) Designs and executes

communication projects.

1,3, 6 2,3,9,12 A

5) Formulates communication plans

through input from stakeholders.

3, 4, 7, 8, 9,

10,11 3, 9, 12 A, B, C

6) Employs effective strategies of

communicating with the media

1, 2, 3 1,2,3 A, C

Teaching

Methods: 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

159

Assessment

Methods: A: Discussion B: Presentation, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1 Course policy and requirements. Introduction.

2 Forming work teams, topic selection

3 Division of labour & Designing Projects

4 Draft scripts

5 Pre-production, planning

6 Finalized scripts

7 Team meetings, draft written report, individual task reports

8 Midterm Exam: Presentation of designed project

9 Execution of designed project

10 Shootings, PR & Advertising of the project


12 Visual Design for Blogs, Video-logs, websites & Editing of the

projects

13 Post-production, Advertising, PR campaigns

14 News on blogs, video-logs & digital platforms designed for

the course

15 Teams’ Projects Exhibition

RECOMMENDED SOURCES

Textbook

Required readings:

Additional

Resources -

MATERIAL SHARING

Documents Articles: Books:

160

Assignments

Exams

ASSESSMENT


Mid-terms 1 60

Presentation 1 20

Assignment 1 20

Total 100


OVERALL GRADE 40


GRADE 60

Total 100




1 2 3 4 5

1




X

2





X



4


development of community organizations and institutions, such


X

5




X

6






X

161

7




X

8



knowledge for their application and will have the ability to

analyze diverse campaigns.

X

9





X

10





X

11




X



13


relations between public relations and politics and will be able to



X

14




profession.


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 7 7

Presentation 4 1 4

Assignment 4 2 8


Total Work Load 125



162

COURSE INFORMATON


Hour Credits ECTS

Advanced Communication

Practicum

COMM

312

3, 4, 5, 6, 7,

8 0 + 6 + 0 3 5

Prerequisites -

Language of

Instruction English



Course

Coordinator

Instructors Prof. Berrin Yanıkkaya, PhD.

Assistants

Goals

This course aims at bringing students from different

departments of school of communication in order to deliver

collaborative projects. This advanced practicum is designed for

students to experience to work with actual clients.

Content

This course is designed to integrate designing, producing,

advertising, promoting and news making processes via group

projects. Students will have the opportunity to do fieldworks on

selected topics and/or campaigns.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Understands the problems and

issues related to do fieldwork.

1, 5, 10, 13 1,2 A, C

2) Becomes familiar with production

processes.

1, 2, 3, 6, 13 1,2,3,9 A, B, C

3) Gains experience with the stages

and elements of pre-production,

production and post-post production

processes.

2,4, 9, 12, 13

2,3,12 A, B, C

4) Designs and executes

communication projects.

1,3, 6 2,3,9,12 A

5) Formulates communication plans

through input from stakeholders.

3, 4, 7, 8, 9,

10,11 3, 9, 12 A, B, C

6) Employs effective strategies of

communicating with the media

1, 2, 3 1,2,3 A, C

163

Teaching

Methods: 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Assessment

Methods: A: Discussion B: Presentation, C: Homework

COURSE CONTENT

Week Topics Study

Materials

1 Course policy and requirements. Introduction.

2

Collecting a creative brief from the client: Info about the

related project, target market, deliverables (required

medium of the project), related information material,

expected goals and gains, budget allocation, project deadline

3 Forming work teams & Division of labour

4 Project Plan & Draft scripts

5 Project meetings

6 Draft Project Progress Reporting

7 Completed Project Progress Reporting

8 Midterm Exam: Delivering the project to the client

9 Execution of designed project



12 Visual Design for Blogs, Video-logs, websites & Editing of the

projects

13 Post-production, Advertising, PR campaigns

14 News on blogs, video-logs & digital platforms designed for

the course

15 Teams’ Projects Exhibition

RECOMMENDED SOURCES

Textbook

Required readings:

Additional

Resources -

164

MATERIAL SHARING

Documents Articles: Books:

Assignments

Exams

ASSESSMENT


Mid-terms 1 60

Presentation 1 20

Assignment 1 20

Total 100


OVERALL GRADE 40


GRADE 60

Total 100




1 2 3 4 5

1




X

2





X



4


development of community organizations and institutions, such


X

5




X


successful practice of public relations, such as researching, X

165




7




X

8



knowledge for their application and will have the ability to

analyze diverse campaigns.

X

9





X

10





X

11




X



13


relations between public relations and politics and will be able to



X

14




profession.

166


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 7 7

Presentation 4 1 4

Assignment 4 2 8


Total Work Load 125



167

COURSE INFORMATION

Course Code Semester L+P Hour Credits ECTS

Democracy in Global Societies COMM 323 FALL 3 + 0 + 0 3 5

Prerequisites

Language of

Instruction English



Course Coordinator

Instructors Tuğrul Tanyol Ph.D

Assistants

Goals

The aim of this course is to introduce students the skills of

analysing the concepts of democracy, nation state and

communication in political and cultural context.

Content

During the course, we will systematically analyze the status of

Islam within modern nation-states through case studies of

Egypt, Iraq and Tunisia. Such case studies will show how

Islamic references have been central to building modern

national narratives and institutions, and how collective Islamic

discourses and actions therefore must be analyzed in political

and cultural terms.


Outcomes

Teaching

Methods

Assessment

Methods

Understanding of globalization concept 10,11 1,2 A

The concepts of dictatorship and democracy 10,13 1,2 A

Can history be speed up? 13 1,2 A

Is democracy possible in Islamic states? 10,13 1,2 A

168

Teaching Methods: 1: Lecture, 2: Discussion

Assessment

Methods:

A. Homework



1 2 3 4 5

1


x

2


principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.

x


x

4

Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology.

x

5

Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.

x

6


identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.

x

7


marketing and e-communication. x

8


Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.

x

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.

x

10

Students will be equipped to analyze political, economic and technological

developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

x

11


communication professionals

x


x

13

Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.

x

169

14

Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.

x

COURSE CONTENT

Week Topics Ön Hazırlık

1 Introduction

2 Regional and International Developments and Point of View

3 History, Culture and Rulership in Middle East

4 Jasmine Revolution: Democracy Initiatives in Tunisia

5 Islam and Democracy in Egypt

6 Civil War and Intervention in Libia and Syria

7 Islam and Democracy in Morocco. Constitutional Monarchy

8 Midterm exam

9 Major Uprisings and Protests in Arab World

10 Imperialism and Nationalism

11 Political Islam and Religious Conflict

12 Neoliberalism and Class Struggle

13 Youth, Media, and Technology

14 The Future of Democracy

15 Turkey: Synthesis Between Islam and Secularism

16 Final exam

RECOMMENDED SOURCES

Textbook

Dabashi, Hamid. 2012. The Arab Spring: The End of

Postcolonialism. London: Zed Books.


Gardner, Lloyd C. 2011. The Road to Tahrir Square: Egypt

and the United States from the Rise of Nasser to the Fall of

Mubarak. New York: The New Press.

Nouehied, Lin & Alex Warren. 2012. The Battle for the Arab

Spring: Revolution, Counter-revolution and the Making of a

New Era. New Haven: Yale University Press.

170

Sowers, Jeannie, ed. 2012. The Journey to Tahrir: Revolution,

Protest, and Social Change in Egypt, 1999-2011. London:

Verso.

What Comes Next . New York: Council on Foreign

Relations/Foregin Affairs.

Beinin, Joel, ed. 2011. Social Movements, Mobilization, and

Contestation in the Middle East and North Africa. Stanford:

Stanford University Press.

Ekine, Sokari & Firoze Manji, eds. 2011. African Awakening:

The Emerging Revolutions. Oxford: Pambazuka Press.

El-Mahdi, Rabab & Philip Marfleet. 2009. Egypt: The Moment

of Change. London: Zed Books.

Kamrava, Mehran. 2011. The Modern Middle East: A Political

History Since the First World War. Berkeley: University of

California Press.

Lynch, Marc. 2012. The Arab Uprising: The Unfinished

Revolutions of the New Middle East. New York: Public Affairs.

MATERIAL SHARING

Documents

Assignments 3


ASSESSMENT


Mid-terms 1 25

Assignments 1 25


Total 2 100



171



(Hour)

Total

Workload

(Hour)


hours) 15 3 45


Mid-terms 1 3 3

Assignments 1 6 6


Total Work Load 132



172

COURSE INFORMATON


SOCIAL MEDIA AND SOCIETY COMM 360 SPRING 3+ 0 + 0 3 5

Prerequisites COMM 202 MEDIA ANALYSES

Language of

Instruction English



Course

Coordinator


Assistants

Goals

The course mainly aims to make students develop knowledge

about main theoretical debates, notions and research methods in

social media studies. Also, it seeks to bring students skills for

developing questions on the influence of social media on society,

culture and the individual and for analyzing these questions from

a critical perspective through case studies.

Content

Throughout the course, first social media will be defined in terms

its distinguishing characteristics. Then, the course will cover the

following topics: research methods in social media studies,

identity construction in social media, the political economy of

social media, the issue of privacy and censorship in social media,

hate speech in social media, and social media and new social movements.


Outcomes

Teaching

Methods

Assessment

Methods


skills for comprehending

how social media

influences society, culture,

and the individual 1,2,3,4,11 1,2,3,9,12 A,C


skills for questioning the

effects of social media on

society, culture, and the

individual in terms of

economic, social, political,

and cultural patterns 1,2,3,4,11 1,2,3,9,12 A,C

173


knowledge about

theoretical debates,

notions, and research

methods in social media 1,2,4,11 1,2,3 A


research skills in social

media studies 1,2,3,4,11,12 1,2,3,9,12 A,C

5) Students can make

predictions about the

future of social media 1,2,3,4,11,12 1,2,3,9,12 A,C

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT


1 The definition of social media and its distinguishing

characteristics

2 Research questions and methods in social media studies

3 Research questions and methods in social media studies

4 Identity construction in social media

5 Identity construction in social media

6 The political economy of social media

7 The political economy of social media

8 Midterm

9 The issue of privacy and censorship in social media

10 The issue of privacy and censorship in social media

11 Hate speech in social media

12 Hate speech in social media

13 Social media and new social movements

14 Social media and new social movements

15 General evaluation: the future of social media

16 Final

174

RECOMMENDED SOURCES

Textbook

Fuchs, C. (2014). Social media: a critical introduction. London:

Sage.


Christakis, N. A. (2009). Connected: the suprising power of

our social networks and how they shape our lives. New York: Little, Brown and Company.

Morozov, E. (2011). The net delusion: the dark side of internet

freedom. New York: Public Affairs.

MATERIAL SHARING

Documents

Assignments Each student is assigned to prepare a research report about effects

of social media in society.


ASSESSMENT


Mid-terms 1 30

Attendance 10

Assignments 1 20

Total 60


OVERALL GRADE 40


GRADE 60

Total 100




Contributio

n

1 2 3 4 5

1




x

175

2





x



4




x

5




6






7




8




diverse campaigns.

9





10





11




x



13





14




profession.

176


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 2 32

Assignments 1 15 15

Mid-terms 1 10 10


Total Work Load 115



177

COURSE INFORMATON


Social Innovation and Social

Entrepreneurship COM 380 6,7 3 + 0 3 5

Prerequisites

Language of

Instruction ENGLISH



Course

Coordinator

Instructors Prof. Dr. İlker C.Bıçakçı

Assistants

Goals

The aim of this course is to enhance the student's awareness about

the social ecological and socioeconomic issues and develop an

understanding of the fields of social innovation and social

entrepreneurship. This course introduces students to the strategies and

processes of social innovation including the innovative activities of

social and political entrepreneurs, activists, organizations, and social

movements.

Content

What are the threats to the ecological and

socioeconomic sustainability? What is social innovation? What is

social entrepreneurship? What is the relationship between

problem solving and societal transformation ? What are the

actors of problem solving process? What is the importance of

communication efforts focus on the frugal life paradigm.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Enhance the student's

awareness about the negative

ecological and socioeconomic

impacts of the consumption

culture.

8,13 1,2,3 A,C

2) Provide students the

knowledge to understand the 8 1,2 ,3 A,C

178

role of social innovation and

social entrepreneurship

regarding the future of humanity

and society.

3) Enhance the student's

awareness about the social

innovation projects and the

importance of communication

efforts focus on frugal life

paradigm.

6,7 1,2,3 A,C

Teaching


Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 FROM THE SOCIAL WELFARE STATE TO THE CORPORATE

STATE

3 THE NEGATIVE IMPACTS OF THE CONSUMPTION CULTURE

ON THE ECOLOGICAL AND SOCIOECONOMIC LIFE.

4 NEED FOR A NEW PARADIGM ON THE FRUGAL LIFE AND

SUSTAINABILITY

5

WHAT IS SOCIAL INNOVATION?

THE ROLE OF SOCIAL CAPITAL IN THE CAPITALIST

ECONOMY

6

SOCIAL ENTREPRENEURSHIP FOR INNOVATIVE SOLUTIONS

7 SOLUTION PARTNERS IN SOCIAL INNOVATION AND

PROJECT DEVELOPMENT

8 DISSENT AND PROTEST COMMUNICATION PRACTICES FOR

THE FRUGAL LİFE PARADIGM

9

CASE STUDIES IN SOCIAL INNOVATION AND

ENTREPRENEURSHIP

(Midterm Presentation)

179

10


ENTREPRENEURSHIP


11


ENTREPRENEURSHIP

(Midterm Presentation

12


ENTREPRENEURSHIP


13


ENTREPRENEURSHIP

(Midterm Presentation

14


ENTREPRENEURSHIP


15


ENTREPRENEURSHIP


16

GENERAL REVISION

SUBMISSION OF SOCIAL INNOVATION PROJECT REPORTS

(Assignments)

RECOMMENDED SOURCES

Additional

Resources

Auerswald, Philip. 2009. “Creating Social Value” Stanford Social

Innovation Review. Spring: 51-55.

Carlo Petrini, Terra Madre: Forging a New Global Network of

Sustainable Food Communities, Chelsea Green.

Clayton M. Christensen, Heiner Baumann, Rudy Ruggles, and

Thomas M. Sadtler. Disruptive Innovation for Social

Change. Harvard Business Review December 2006.

180

Crutchfield, Leslie and Heather McLeod Grant. 2008. Forces for

Good: The Six Practices of High-Impact Nonprofits. Jossey-Bass.

Gladwell, Malcolm. 2000. The Tipping Point. Little Brown: Boston.

Goldsmith, Stephen. 2010. The Power of Social Innovation: How

Civic Entrepreneurs Ignite Community Networks for Good.

Jossey-Bass.

Laura Michelini, 2012, Social Innovation and New Business Models:

Creating Shared Value in Low-Income Markets, Springer.

Mayer N. Zald. Making ChangeWhy Does the Social Sector Need

Social Movements? Stanford Social Innovation Review

Summer 2004

Michal Grinstein-Weiss. Diffusion of Policy Innovation: The Case of

Individual Development Accounts (IDAs) as an Asset-

building Policy. Center for Social Development. Working

Paper No. 05-08, 2005.

Michele-Lee Moore. Public Sector Policy and Strategies for

Facilitating Social Innovation. Centre for International

Governance Innovation University of Waterloo.

http://diytoolkit.org/media/DIY-Toolkit-Full-Download-A4-Size.pdf

http://inovasyon.org/cbt.asp

http://isfam.org/sosyal-inovasyon-nedir-ornekleri-ve-

mekanizmasi/

http://www.sosyalinovasyonmerkezi.com.tr/yayin/1020130002.pdf

http://diytoolkit.org/media/DIY-Toolkit-Full-Download-A4-Size.pdf

http://inovasyon.org/cbt.asp

http://isfam.org/sosyal-inovasyon-nedir-ornekleri-ve-mekanizmasi/

http://isfam.org/sosyal-inovasyon-nedir-ornekleri-ve-mekanizmasi/


181


MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT



Assignments 1 40

Midterm Presentation 1 40

Total

100


OVERALL GRADE 50


GRADE 50


182

Total 100




1 2 3 4 5

1




x

2





x



4




x

5




x

6

Students will have the necessary skills necessary for the effective

communication practices, such as researching, defining objectives,

identifying target audiences and appropriate messages, as well as

selecting the right communication channels and reviewing and


x

7




x

8




diverse campaigns.

x

9


standards in the communication practices and will engage the

profession by adopting the principle of institutional and

professional loyalty as a personal responsibility norm.

x

10


technological developments influential in the field of

communication and will be equipped to solve possible crises and

create new strategies based on and parallel to new circumstances.

x

11




x



183

13


between communication practices and politics and will be able to



x

14



corporation/institution while practicing communication skills.

x


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 5 5

Assignments 1 5 5


Total Work Load 116



184

COURSE INFORMATON


GENDER AND MEDIA COMM421 FALL 3+ 0 + 0 3 5

Prerequisites

Language of

Instruction English



Course

Coordinator


Assistants

Goals

This course is designed to help students develop skills for

questioning the relation between gender and media in relation to

media texts, practices, and institutions.

Content

Adopting an interdisciplinary outlook, the course first offers an

overview of the literature on gender and media. Then, it

addresses gender representations in various media, such as

television, motion pictures, newspapers, magazines, advertisements, and social media in Turkey.


Outcomes

Teaching

Methods

Assessment

Methods

1) Students can gain a critical

perspective about the historical and

contemporary contributions of

women to media.

4,14 1,2,3 A

2) Students can identifying gender

stereotyping and analyze the impact

of media storytelling on the status of

women from different groups of

ethnicity, social class, and sexuality.

1,3,11,12 1,2,3,12 A,C

3) Students can apply media

research and theories to analyze

gender issues in news, TV shows,

movies, advertising, magazines, and

social media.

1,3,5,11,12 1,2,3,9,12 A,C

4) Students can cultivate a greater

sensitivity to gendered spoken and

written language and visual

representations in media.

4,11,14 1,2,3,12 A

185

5) Students can demonstrate media

literacy skills to access, analyze,

evaluate, and reflect on media

content and strategies to empower

gender equality.

1,3,5,12 1,2,3,9,12 A,C

Teaching

Methods:


Case Study

Assessment


COURSE CONTENT


1 Gender: a general overview

2 Theoretical approaches to gender

3 Feminist theories and media

4 Masculinity studies and media

5 Analyzing gender in media texts

6 Analyzing gender in media texts

7 Midterm

8 Representation of gender in advertising

9 Representation of gender in news and journalism

10 Representation of gender on TV

11 Representation of gender in magazines

12 Representation of gender in cinema

13 Gender and social media

14 Women’s professional representation in media industries


16 Final

RECOMMENDED SOURCES

Textbook Gill, R. (2007). Gender and media. Cambridge: Polity Press.

186


Van Zoonen, L. (1994). Feminist Media Studies. London:

Routledge.

Krijnen, T., Alvares, C., van Bauwel, S. (2011). Gendered

transformations: Theory and practices on gender and

media. Bristol: University of Cambridge Press.

MATERIAL SHARING

Documents Audio podcasts from BBC 4 Woman’s Hour

Assignments Weekly response papers on the reading material


ASSESSMENT


Mid-terms 1 30

Assignments 5 20

Attendance 10

Total 60


OVERALL GRADE 40


GRADE 60

Total 100




Contributio

n

1 2 3 4 5

1




x

2







187

4




x

5




x

6






7




8




diverse campaigns.

9



proactive of the profession by adopting the principle of institutional


10





11




x



13





14




profession.

x

188


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 10 10

Assignments 5 2 10


Total Work Load 126



189

COURSE INFORMATON


POPULER CULTURE AND MEDIA COMM 461 5 3 + 0 3 5

Prerequisites

Language of

Instruction ENGLISH, TURKISH



Course Coordinator

Instructors Assoc. Prof. Dr. Aziz Tuğrul Tanyol, Assist. Prof. Dr. Feryade Tokan,

Assoc. Prof. Dr. Meltem Kanoglu

Assistants

Goals

The goal of course is to discuss the concepts of identity and popular.

To have the sub-structure to evaluate with the concepts that form the

social life. Discuss role of the media in social changes and

consumption

Content

Meaning of populer culture, ıdentity, memory, culture, modernization

theory, critical approaches, consuption & prudoction relations and

populer culture: meta, society of the spectacle, populer culture and

media, language, populer music, art, urban legends, mythical

characters, video games, cyberculture, politics

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1)He/She defines the term of public opinion and its

historical development 1, 6,

20,21 1, 2, 3 A

2) He/She expresses the difference between public opinion and other social groups.

1, 6, 8,

20, 1, 2, 3 A

3) He/She establishes connection by relationships between public opinion and social systems.

1, 5, 10,

20, 21 1, 2, 3 A

4) He/She explains the relationships between politic regimes and establishment processes of the public opinion.

1, 4, 10,

20, 1, 2, 3 A

5) He/She conveys significance of the public opinion with regard to democratic regimes.

1, 4, 20, 1, 2, 3 A

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 4: Application

190

Assessment

Methods: A: Testing, B: Experiment, C: Assignment

COURSE CONTENT

Week Topics Study

Materials

1 INTRODUCTION

2 What is Populer Culture?

3 Identity, Memory & Culture

4 Modernization Theory

5 Critical Approaches

6 Consuption & Prudoction Relations and Populer Culture: Meta

7 MIDTERM

8 Society of the Spectacle

9 Populer Culture & Media

10 Language & Populer Culture

11 Populer Music & Culture

12 Art and Populer Culture

13 Urban Legends & Mythical Characters

14 Video Games & Cyberculture

15 Politics & Populer Culture

RECOMMENDED SOURCES

Textbook

*Popüler Kültür ve İletişim- İrfan Erdoğan- Korkmaz Alemdar *Understanding Populer Culture, John Fiske *Globalleşme, Popüler Kültür ve Medya- Erol Mutlu *Gösteri Toplumu- Guy Debord *Popüler Kültür ve Orhan Gencebay Arabeski *Kültür ve Bellek- Jan Assmann


* Playing War: The Emerging Trend of Real Virtual Combat in Currrent Video Games- Brian Cowlishaw * Creating the Myth- Linda Seger *Muhafazakar Popülizm- H. Tarık Şengül

*Derrida’nın Marx Hayaletleri Baudrillard ve Debord’un Yeni Toplumu- Zhang Yibing

*Yıkanmak İstemeyen Çocuklar Olalım- Ünsal Oskay *Cilalı İmaj Devri- Can Kozanoğlu

MATERIAL SHARING

191

Documents

Assignments

Exams Midterm and Final exam

ASSESSMENT


Mid-term 1 100

Quizzes

Small group practice

Attendance

Total 100


GRADE 60


GRADE 40

Total 100




1 2 3 4 5

1


techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.

X

2

Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.

X


X

4



institutions, such as family, religion, education, science and technology.

X

5

Students will be able to prepare and present topic appropriate texts, speeches, announcements and


X

192

6

Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as


X

7

Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing

and e-communication.

X

8

Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application


campaigns.

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the proactive of the profession by adopting the principle of institutional and professional


X

10

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based


X

11


mass communication theories and their reflection as perceived within the activities of communication professionals

X


X

13


conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.

X

14


aware of minding the benefit of society as a whole as well as that of the corporation/institution while


X

193



(Hour)

Total

Workload

(Hour)


hours) 15 3 45


Mid-term 1 3 3

Quiz 1 6 6

Assignment (small group practices) 1 3 3


Total Work Load 132



194

COURSE INFORMATON


ANTHROPOLOGY OF MEDIA PRP 322 4,6,8 2+1+0 3 5

Prerequisites

Language of

Instruction English, Turkish

Course Level Undergraduate


Course

Coordinator

Instructors Assist. Prof. GÖZDE DALAN POLAT

Assistants

Goals

The aim of this course to explain media, culture,

communication, and visual anthropology relations in terms of

thick description technique for PR students, to gain ability to

interpret media and visual anthropology theories with the

films, documentaries, photographies and case studies, and to

provide them using thick description over the visual texts.

Content

What is Anthropology? What is media? What is Anthropology

of Media? What is culture? What is Communication? What is

the common link between all these concepts?


Outcomes

Teaching

Methods Assessment Methods

1) to gain aspect of anthropology

and holistic approach over the

concepts of media, culture, and

communication

1, 2, 3, 4, 5,

11, 12, 13, 14

1, 2, 3,

12 A, C

2) to interpret class, identity,

gender and power relations via

theories of media and visual

Anthropology

1, 2, 3, 4, 5,

11, 12, 13, 14

1, 2, 3,

12 A, C

3) to investigate new media, social

media, internet, and digital culture

in terms of Ethnography

1, 2, 3, 4, 5,

11, 12, 13, 14

1, 2, 3, 9,

12 A, C

4) to question the media in the

context of Public Relations

1, 2, 3, 4, 5,

11, 12, 13, 14

1, 2, 3, 9,

12 A, C

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment, 12:

Case Study

195

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction- What is Anthropology? What is Media

Anthropology?

2 Concepts of Media Anthropology

3 Anthropology and Mass Media

4 Technology, Media and Culture

5 Visual Anthropology

6 Photography and Thick Description

7 Ethnographic Film

8 Midterm

9 Internet and Ethnographic Approach

10 Everyday Life and Media

11 Culture, Ideology, and Hegemony/Power

12 Readings Post Modern Theories in Media

13 Multiculturalism and Media

14 Student Presentations

RECOMMENDED SOURCES

Textbook Askew,K. & Wilk, R. R. (ed.). (2002). The Anthropology of

Media. UK. Blackwell Publishers.


Hockings, P. (ed.). (2003). Principles of Visual

Antropology. Berlin, New York, Mounton de Gruyter.

Kesal, E. (2014). Evvel Zaman İçinde. İstanbul, İttihaki

Yayınları.

McLuhan M. (1967). Medium is The Message. In

Anthropology of Media edited by Askew,K. & Wilk, R. R.

UK., Blackwell Publishers.

Mead, M. & Bateson G. (2002). On the Use of the Camera

in Anthropology. In Anthropology of Media edited by

Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

196

Miller, D. & Slater, D. (2001). The Internet: An

Etnographic Approach.Oxford, NewYork, Berg.

Miller, D. (2011). Tales From Facebook. UK. Polity Press.

Sontag, S. (2004). On Photography. New York, Anchor

Books.

Spiltulnik, D. (1993). Anthropology and Mass Media.

Annual Review of Anthropology 22. Palo Alto, California,

Annual Reviews.

Williams R. (1992). The Technology and The Society. In

Anthropology of Media edited by Askew,K. & Wilk, R. R.

UK., Blackwell Publishers.

MATERIAL SHARING

Documents Films, Documentary Films, Analyses of Photographs of Atlas and

National Geographic Journals, Ethnographies

Assignments 1 group project


ASSESSMENT


Mid-terms 1 30

Assignments 1 20


Total 100


OVERALL GRADE 40


gRADE 60

Total 100




197

1 2 3 4 5

1




x

2





X



4




X

5




X

6






X

7




X

8




diverse campaigns.

X

9





X

10





X

11




X



13





X

14




profession.

X

198


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 16 3 48

Mid-terms 1 10 10

Assignments 1 5 5


Total Work Load 121



199

COURSE INFORMATON


PR & ADVERTISING in THE MOVIES PRP 382 4,6,8 3 + 0 3 5

Prerequisites

Language of

Instruction TURKISH,ENGLISH



Course

Coordinator

Instructors Assoc. Prof. Dr. A. BANU BIÇAKÇI

Assistants

Goals

The aim of this elective course is to scrutinize the

professionalization processes of both Public Relations and

advertising and within the frame of cinema to comment on

and criticize various depictions of these communication

professions.

Content Watching the movies related with PR and advertising and

commenting on the depiction of the professions.

Learning Outcomes Teaching

Methods

Assessment

Methods

1)Comment on the professionalization

process of PR 1,2,3 A,C

2)Comment on the professionalization

process of advertising

1,2,3 A,C

3)Question Professional ethics in

communication business 1,3,3 A,C

4) Criticize various perspectives towards PR

and advertising

1,2,3 A,C

Teaching

Methods:


Case Study

Assessment


200

COURSE CONTENT

Week Topics Study

Materials

1 Introduction : Professionalization process; depiction of a

profession in the movies

2 Presenting the selected movies

3 Movie-discussion

4 Movie-discussion

5 Movie-discussion

6 Movie-discussion

7 Movie-discussion

8 Movie-discussion

9 Movie-discussion

10 Movie-discussion

11 Movie-discussion

12 Movie-discussion

13 Movie-discussion

14 Movie-discussion

15 Movie-discussion

16 Overview

RECOMMENDED SOURCES

Textbook Personal notes

Additional Resources Films and/or film links

MATERIAL SHARING

Documents

Film critics, relevant articles:

http://dx.doi.org/10.1207/s1532754xjprr1101_01

Assignments 2 articles

Exams Final exam

http://dx.doi.org/10.1207/s1532754xjprr1101_01

201

ASSESSMENT


Assignments 2 80


Total 100


OVERALL GRADE 50


GRADE 50

Total 100




Contribution

1 2 3 4 5

1




2





3



4




5




6






7



promotion, direct marketing and e-communication. x

8




diverse campaigns.

202

9





10





11



the activities of communication professionals x

12



13





14




profession. x


DESCRIPTION


(Hour)

Total

Workload

(Hour)

Course Duration (Including the exam week:

16x Total course hours) 16 3 48


practice) 16 3 48

Assignment 2 10 20


Total Work Load 124



203

COURSE INFORMATON


CRISIS COMMUNICATION PRP 384 3 + 0 3 5


Language of

Instruction ENGLISH



Course

Coordinator


Assistants

Goals

This course covers crisis communication theories, crisis

management approaches, and widely known cases. The course

will focus on practical application of theories, strategies and

tactics within the PR perspective. Students will learn how to

avoid organizational crises, what constitutes those crises and

what to do when a crisis hits.

Content Crisis communication theories, strategies, tactics and case

studies

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Discuss the importance of crisis

communication 2,6 1,2,3 A,C

2) Learn the theoretical models of crisis

communication 2,6 1,2,3 A,C

3) Analyze the environment for possible

threats to an organization 1,2,6,11 1,2,3 A,C

4) Describe the phases of a crisis 1,2,6,11 1,2,3 A,C

5) Learn to prepare a crisis management

plan

1,2,4 1,2,3 A,C

6) Learn to apply crisis communication

techniques to real-life cases 1,2,4,6,11 12 A,C

Teaching

Methods:


Case Study

204

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Syllabus and course overview

2 Introduction to Crisis Communication

3 Theories of Crisis Communication

4 Theories of Crisis Communication

5 Types of Crises

6 Precrisis stage - Issues Management

7 Overview of the Crisis Development Process

8 Managing the crises

9 Managing the crises

10 Cases for class analysis



13 Presentation

14 Presentation

15 Presentation

16 Revision

RECOMMENDED SOURCES

Textbook

Fearn-Banks, K. (2007). Crisis Communications: A Casebook

Approach (3rd Ed.). Mahwah, New Jersey: Lawrence

Erlbaum Associates.

Additional Resources Cornelissen, J. (2010). Corporate Communications: Theory

and Practice. London: SAGE Publications

MATERIAL SHARING

Documents

Assignments

205

Exams

ASSESSMENT


Presentation 1 50

Assignment 5 15

Attendance 2 15

Participation 20

Total 100


OVERALL GRADE 50


GRADE 50

Total 100




Contributio

n

1 2 3 4 5

1




x

2





x



4




x

5




x

6






x

206

7




x

8




diverse campaigns.

x

9





x

10





x

11




x



13





x

14




profession.

x


DESCRIPTION


(Hour)

Total

Workload

(Hour)




practice) 10 3 30


Assignment 5 3 15


Total Work Load 125



207

COURSE INFORMATON


HISTORY OF PUBLIC RELATIONS PRP 425 7 3 + 0 3 5

Prerequisites -

Language of

Instruction ENGLISH



Course Coordinator


Assistants

Goals

The aim of this advanced elective course is to look at the historical roots of Public Relations in Turkey and in various countries in the World.

Content Conceptualizing PR for an historical approach, PR History in Turkey,

USA and European countries

Learning Outcomes Teaching

Methods

Assessment

Methods

2) Differentiate the meaning of PR and propaganda

10,11,13 A,C

2) Summarize the history of modern PR in Turkey

1,4 A,C

3) Compare and contrast PR histories in various countries

8, A,C

4) Select and use appropriate research techniques for a historical research

1,6,10 A,C

5) Criticise mainstrean PR History approach

10,14 A,C

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case

Study

Assessment


208

COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Ancient roots of PR: Ancient Egypt, Babylonnians, Summerians

3 Public Relations as a 20. Century phenomenon

4 Mainstream History of PR- Grunig and Hunt’s Four Models of PR

5 War, propaganda&PR, PR History in England

6 PR History in France; PR History in Germany

7 PR History in Italy; PR History in Spain

8 History of modern PR in Turkey: Developmental stages: Single

party phase

9 History of modern PR in Turkey: Developmental stages: Multi party

phase

10 Emergence period

11 Developmental period: Liberal economy phase

12 Developmental period: International competition phase

13 Developmental period: Integration phase

14 Milestones in the Professionalization, ICCO, IPRA; IPR

RECOMMENDED SOURCES

Textbook Articles presented in the PR History Conference, at Bournemouth

Additional Resources Course notes provided by the instructor

MATERIAL SHARING

Documents

PR History clip, Boston Tea Party Clip, Edward Bernays belgesel filmi,

*Bıçakçı, A.B., Hürmeriç, P. (2013). Milestones in Turkish Public

Relations History, Public Relations Review, 39 (2), pp.91-100.

http://www.sciencedirect.com/science/article/pii/S0363811113000040

*Bıçakçı, A.B., Hürmeriç, P. (2013). “The Historical Development of

Public Relations in Turkey: The Rise of a Profession in Times of Social

Transformation”, içinde Burton St. J. III, Lamme M. O., L’Etang J.,

(eds.) Pathways to Public Relations History: Global Perspectives on

Profession and Practice, Routledge

*Watson, T. (2012) A very brief history of PR, Communication

Director, 1, pp.42-45.

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Tom-

Watson-2012-Very-brief-history-of-PR-CommDir.pdf

http://www.sciencedirect.com/science/article/pii/S0363811113000040

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Tom-Watson-2012-Very-brief-history-of-PR-CommDir.pdf

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Tom-Watson-2012-Very-brief-history-of-PR-CommDir.pdf

209

*Lynn M Zoch & Debra R Van Tuyll & Mark K Dolan, The development

of the image of public

relations in the New York Times – 1904-1934 ,conference proceedings,

pp 163-176.

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/11/IHPRC-

2011-Proceedings1.pdf

Assignments Presenting the elected country/ period regarding the PR history

Exams Midterm presentation and Final exam

ASSESSMENT


Mid-term 1 50

Assignments 1 30


Total 100



Total 100




Contribution

1 2 3 4 5

1

Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge. x

2

Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about

communication theories and its general public discourse, group dynamics and elements of successful corporate communication. x

3

Students actively use their media literacy skills through news gathering processes. x

4

Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology. x

5

Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools. x

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/11/IHPRC-2011-Proceedings1.pdf

http://microsites.bournemouth.ac.uk/historyofpr/files/2010/11/IHPRC-2011-Proceedings1.pdf

210

6


identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.

7


marketing and e-communication.

8

Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns. x

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the

profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm. x

10

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances. x

11

Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals x

12

Students will be able to effectively engage in media research, planning and purchase.

13


between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures. x

14

Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution

while practicing public relations as a profession. x

211



(Hour)

Total

Workload

(Hour)

Course Duration (Including the

exam week: 16x Total course

hours)

16 3 48



Mid-terms 1 3 3

Assignment 1 2 2


Total Work Load 113



212


PR Lab PRP 371 3 + 0 3 5


Language of

Instruction ENGLISH



Course Coordinator


Assistants

Goals

In this course, students will learn to develop strategies and campaigns for real clients in an agency environment. This course will

provide students with an experience in all fields of PR such as crisis communication, reputation management, media relations, employee communication, etc.

Content

Learning Outcomes Program Learning Outcomes Teaching

Methods

Assessment

Methods

3) Prepare a PR strategy for a real-life client

1,2,3,4,5,6,7,8,9,10,11,12,13,14 1,2,3,9 A,C

Teaching

Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case

Study

Assessment


COURSE CONTENT

Week Topics Study

Materials

1 Introduction

2 Briefing

3 Research

4 Research

213

5 Research

6 Research

7 Objectives

8 Objectives

9 Programming

10 Programming

11 Programming

12 Programming

13 Evaluation

14 Evaluation

15 Presentation

16 Overview

RECOMMENDED SOURCES

Textbook


MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT


Presentation 1 50

Assignment 5 20

Attendance 2 10

Participation 20

Total 100


GRADE 50

214


GRADE 50

Total 100




1 2 3 4 5

1

Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production

of scientific knowledge.

2


X


X

4

Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family,

religion, education, science and technology. X

5

Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual

tools. X

6

Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as


X

7


X

8


X

9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.

X

10

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

X

11




X

13

Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a

case basis, and will gain the equipment about national and international political cultures.

X

215

14

Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.

X



(Hour)

Total

Workload

(Hour)


hours) 15 2 30



Assignment 5 2 10


Total Work Load 125



216

COURSE INFORMATON


Public Speaking PRP 483 2+2 3 5

Prerequisites -

Language of

Instruction Turkish



Course Coordinator

Instructors Prof.Dr.İlker Cenan BIÇAKÇI

Assistants

Goals

This course prepares students for effective speeches in formal and

informal situations. Its goal is to improve verbal and nonverbal

communication skills of the students via the visual materials and to

encourage them for ethical and intimate speech-making.

Content

Self-awareness and self-confidence,;basic elements of the interpersonal communication process;posture, voice, diction and other mechanics of speech,;use of audio-visual resources for the effective speech making.

Learning Outcomes

Program

Learning

Outcomes

Teaching

Methods

Assessment

Methods

1) Prepares and presents topic appropriate texts,

speeches, announcements and presentations using audio

visual tools.

5 1,2,3 A,B

2)Gains the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.

2,5 1,2,3 A,B

3) Uses verbal and non verbal communication skills 2,5,12 1,2 A,B

4) Organizes and presents a variety of speeches (informative, persuasive, demonstrative,etc).

5 1,2 A,B

Teaching

Methods: 1: Lecture, 2: Question-Answer, 3: Practice

217

Assessment

Methods: A: Unprepared presentation(midterm) B:Prepared presentation(final)

COURSE CONTENT

Week Topics Study

Materials

1 Who am I? Intrapersonal Communication (corporal and spiritual self identity, positive and negative aspects of personality)

2

Who are you? Interpersonal Communication (awareness of

dissimilarities, importance of feedback, active listening and empathy)

3 Human Communication (attitudes and behaviors, persuasion)

4

Effective Communication. (body language and symbolic communication, verbal communication, public speaking and presentation skills)

5

Accent ,pronunciation,style

6

Diction, intonation and rhythm

7 Articulation, breath

8 Voice, conversation language

9 Presentation techniques (self-confidence, preparations for presentation topics)

10 Preparations for audience, preparations for environmental details

11 Presentation planning and writing,

12 Presentational aids, presentation notes(rehearsal and presentation)

13 Practices (unprepared presentation) (midterm)

14 Practices (unprepared presentation) (midterm)

RECOMMENDED SOURCES

Textbook


ADAIR, John., Effective Communication, Babıali

Kültür

Yayıncılık,İstanbul,2003

218

BIÇAKÇI, İlker Communications and Public Relations,MediaCat Kitapları, İstanbul,2006

CÜCELOĞLU, Doğan., Human to human again,

Remzi Kitabevi, İstanbul, 1997

DEMİRAY, Uğur., General Communications,Pegem A

Yayıncılık

Ankara, 2007

ECO, Umberto, Semiotics Studies

Translator:Sema Rifat,

Düzlem Yayınları, İstanbul,

2000

KAĞITÇIBAŞI, Çiğdem., Nowadays Human and Human

Beings, Evrim

Yayınları , İstanbul, 2012

ÖZER, Kadir A., Skills of Miscommunication, Varlık Yayınları, İstanbul,

1996

TAYFUN,Recep., Effective Communication and Body Language Nobel

Yayın,Ankara,2010

219

YÜKSEL, Ahmet Haluk., Persuasive Communication, Anadolu

Üniversitesi Vakfı Yayınları,

Eskişehir, 1994

MATERIAL SHARING

Documents

Assignments

Exams

ASSESSMENT


Mid-terms 1 100

Quizzes

Assignment

Total 100


GRADE 50


GRADE 50

Total 100




Contribution

1 2 3 4 5

1


X

220

2


x


X

4

Student will gain necessary knowledge about the function and development of

community organizations and institutions, such as family, religion, education, science and technology.

x

5 Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.

x

6

Students will have the necessary skills necessary for the successful practice of

public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.

x

7


communication; advertising, public relations, sales promotion, direct marketing and e-communication.

8


9

Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.

10

Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.

11

Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals

x


13

Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.

14

Students will comprehend the importance and be aware of minding the benefit

of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.

221



(Hour)

Total

Workload

(Hour)


hours) 16 3 48


Mid-terms 1 10 10

Ödev


Total Work Load 116



222

COURSES AND PROGRAM LEARNING OUTCOMES RELATIONCHIP

COURSE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11

PO12

PO13

PO14

Introduction to Communication

4 5 3 3 - - - - - - 4 - - -

Presentation Skills - 3 - - - 5 3 - - - 4 - - -

Introduction to Public Relations

4 5 3 2 4 5 5 - 1 4 3 -

2

5

Media History 5 5 3 5 - - - - 3 3 5 - 4 4

Practices and Case Studies in PR

4 4 4 4 5 5 5 - 5 5 - 4

4

3

Social Environment of Man

5 5 - 5 - - - - - - 5 -

-

-

Communication Theories

1 1 2 2 3 4 5 - - - - -

-

-

Creative Writing I - 4 4 4 - - - 4 - - 4 - - -

Integrated Marketing Communications

2 4 1 3 1 - 5 3 - - - -

-

-

Social Influence and Interpersonal Communication

4 3 - 4 2 1 1 1 2 4 5 1

5

5

Media Analyses 5 5 5 2 4 3 1 1 2 3 3 5 5 -

Creative Writing II - 5 - 3 3 - - - - - 4 - - -

Consumer Behaviour 2 4 1 3 1 - 5 3 - - - -

-

-

Online PR 4 4 4 4 - 5 5 5 5 4 4 5

4

4

Brand Management 5 4 5 5 5 4 4 5 4 4 - - - -

Communication Ethics 5 4 5 5 3 2 3 2 1 5 2 5 5 -

Strategic Communication Research

5 2 5 3 4 5 4 4 4 5 4 4 4 5

Corporate Public

Relations - 3 - - - 3 3 - 5 - -

-

-

5

Public Diplomacy and Public Opinion

5 5 5 5 - 5 - - 5 5 5 -

5

5

Health Communication 5 5 5 5 - 5 - - 5 4 4 - - 5

Global Communication - 3 - - - 3 3 - 5 - - -

-

5

Advanced Promotional Writing

4 4 4 4 2 4 4 4 4 - - -

4

-

Management of Strategies and Campaigns in PR

2 4 - - 4 4 - - 4 4 - -

3

3

Public Relations and Lobbying

- 2 - - - 3 - - 3 3 - -

5

3

Critical Approaches to PR

4 2 5 4 2 2 2 1 4 5 4 2

5

5

223

Media Planning for PR 4 5 5 4 5 5 4 4 4 4 4 5

4

3

Special Topics in PR 4 4 3 3 2 4 3 4 5 5 4 2

4

5

Political Campaign Management

5 5 5 5 - 5 - - 5 5 5 - 5 5

Advanced Studies in PR - 2 - - - 3 - - 3 3 - -

5

3

Graduation Project for Social Responsibility

- - - - - - - - - - - -

-

-

History of 20th

Century 4 - - 5 - - - - - 3 -

-

-

4

Communication

Practicum 3 2 4 4 1 5 5 5 5 5 5

5 3 4

Advanced

Communication

Practicum 3 2 4 4 1 5 5 5 5 5 5

5 3 4

Democracy in Global

Societies 5 5 5 3 3 4 1 1 2 5 5

1 2 5

Social Media and

Society 5 5 5 5 - - - - - - 2

2 - -

Social Innovation and

Social

Entrepreneurship 4 4 3 4 2 5 2 1 4 5 4

2 5 5

Gender and Media 3 - 3 4 4 - - - - - 3 2 - 5

Popular Culture and

Media 4 4 3 3 2 4 3 4 5 5 4

2

4

5

Media Antropology

5

5

5 5 5 1 1 1 2 3 5 5

5

5

Public Relations and

Advertisement in

Cinema 4 4 3 3 2 4 3 - 5 4 4

2

4

4

Crisis Management 5 2 5 3 4 5 4 4 4 5 4 4 4 5

History of Public

Relations 4 4 3 4 4 - - 4 2 3 2

-

5

2

Public Relations Lab - 3 3 4 4 5 4 5 5 5 4 5

4

5

Public Speaking 4 5 2 2 4 2 - - - - 2 -

-

-

224

Level of Qualification:

This department is subject to the first stage degree system having 240 AKTS credits in the field of the

public relations and publicity in higher education.

When the program is successfully completed and the program proficiencies are fulfilled, the

undergraduate degree in the field of public relations and publicity is obtained.

Admission Requirements:

The student who demands to register to the department is obliged to complete the processes

determined by the ÖSYM (SSPC) within the framework of the academic and legal legislation of the

university / to succeed in the examinations. A student who has started his/her education in a domestic

or foreign equivalent program can apply for undergraduate transfer. The admission of the students is

examined before the term starts by considering the conditions of each student and the degree to which

s/he applies, and is specially evaluated. More detailed information regarding the entrance to the

university is available in the Corporation Introduction Catalogue.

The students coming from abroad within the context of the student exchange programs approved by

the university and whose constraints are determined through an agreement can take the courses given

in English. If the student has the Turkish grammar proficiency, s/he can also register to any Turkish

course mentioned in the Course Plan.

Graduation Requirements:

There is not a special term-end examination or final examination period which is required to be held

at the end of the academic year or following the completion of the program to obtain the degree / to

complete the program. At the same time, at the end of every term, generally following just the end of

the term, there are two week term-end examinations. Also, the student is required to complete an

independent research project in any area of public relations or communication studies in the guidance

of a thesis advisor for graduation.

Employment Opportunities:

Our graduates have employment opportunities in areas such as public relations and/or advertisement

agencies; the publicity, information or public relation departments of public institutions and

corporations; the public relations, publicity, marketing or advertisement related units of private

enterprises; the publicity departments of media corporations; tourism; banking; and in many other

fields that can be added to these

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Course Category List ECTS

Support Courses

Introduction to Law 4

Introduction to Psychology I 6

Economy 6

Scientific Research Methods 4

Free Elective 5

Free Elective 5

Area Elective 5

Area Elective 5

Area Elective 5

Area Elective 5

Total 50

Basic Vocational Courses

Introduction to Communication 5

Presentation Skills 5

Media History 5

Social Environment of Man 6

Communication Theories 5

Creative Writing I 5

Social Influence and Interpersonal Communication 6

Media Analyses 5

Creative Writing II 5

Communication Ethics 5

Total 52

Area of Specialization Courses

Introduction to Public Relations 8

Practices and Case Studies in PR 8

Integrated Marketing Communications 8

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Consumer Behaviour 6

Online Pr 7

Brand Management 5

Strategic Communication Research 5

Corporate Public Relations 6

Public Diplomacy and Public Opinion 4

Health Communication 5

Global Communication 7

Advanced Promotional Writing 6

Management of Strategies and Campaigns in PR 7

Public Relations and Lobbying 7

Critical Approaches to PR 5

Media Planning for PR 6

Special Topics in PR 6

Advanced Studies in PR 7

Political Campaign Management 5

Social Responsibility Project for Graduation 9

Total 117

Human, Communication and Management Skills Courses

Turkish Language I 2

Humanities

Turkish Language II 2

History of Turkish Revolution I 2

History of Turkish Revolution II 2

Total 11

Total ETCS of All Courses 240

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Percent Age Course Grade Grade Points

90-100 AA 4.00

85-89 BA 3.50

80-84 BB 3.00

75-79 CB 2.50

70-74 CC 2.00

60-69 DC 1.50

50-59 DD 1.00

49 and below F 0.00

Other Grades:

I: Incomplete is given to a student who provides supporting evidence through genuine and valid

documentation of illness or other reason which has prevented her/him form completing the necessary

course work. In such a case, within 15 days form the day of submitting the grades to the Registrar’s

Office, the student required complete the missing work and obtain a grade. Otherwise, the I grade will

automatically become an F

P: Pass is given to students who are successful in taking non-credit courses.

X: In Progress is used when the work of a student is a course extends past the time for reporting grades.

T: Transfer is given to courses accepted as equivalents in transfers form other universities.

W: Withdrawal is given if a student withdraws from a course after the add/drop period within the first

10 weeks after the semester starts, with the recommendation of her/his advisor and the permission

of the instructor concerned.

NC: Non-Credit is given to the students who are successful in non-credit courses.

ND: Non-Degree is given to an applicant who wishes to take graduate courses but does not wish to be

in a degree programme may request admission on a non-degree basis.

4.5. Overall Classification of the Qualification

Satisfactory 2.00-2.49 10

2.50-2.99 6

Honors 3.00-3.49 1

High Honors 3.50-4.00 1

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* Grade Point Averages: The student’s standing is calculated in the form of a GPA and CGPA, and

announced at the end of each semester by the Registrar’s Office. The total credit points for a course

are obtained by multiplying the grade point of the final grade by the credit hours. In order to obtain

the GPA for any given semester, the total credit points earned in

that semester are divided by the total credit hours. The CGPA is calculated by taking into account all

the courses taken by a student from the beginning of entrance to the University which are recognized

as valid by Department in which she/he is registered

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PROGRAM DIRECTOR

Head of Public Relations and Publicity Department

Assoc. Prof. Dr. Pelin Hürmeriç

Vice Dean Faculty of Communıcatıon

Dahili: 1838

[email protected]

ECTS COORDINATOR

Asst. Prof. Dr. Gözde Dalan Polat

Dahili: 1836

[email protected]

Adress:

Yeditepe Üniversitesi, 26 Ağustos Yerleşimi, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü

İnönü Mah., Kayışdağı, 34755, ATAŞEHİR,

İSTANBUL, TÜRKİYE

Department Secretary:

E-mail: [email protected]

Phone: 0 216 578 00 00 (1646)

230

POLLS APPLIED TO STUDENTS