YCN

Jack Neville // OUGD203 // YCN

Whyte & Mackay - Create a compelling campaign that resonates, builds awareness & encourages trial of Glayva amoung a younger audience.

In this YCN brief my partner was Aaron Skipper.

We proposed -Movable bar which could appear at suitable eventsPoint of sale within bars & clubsPromotional campaign to support both of the above

My ‘roles’ within the partner ship were assigned through what our strenghts and weaknesses were so I was made the illustrator.

Jack Neville // OUGD203 // YCN

As the ‘illustrator’ of the partnership most of my responsibilitiys were to illustrate mine and Aarons ideas. One of these was the globe dispencer that would be an eye catching focus to a bar and would intrigue potential customers.

Jack Neville // OUGD203 // YCN

My original idea to make the company slogan within the different flavours (top left) was reworked and turned into the typographic poster (above) that promotes the flavours, ingredients and awards of Glayva while revealing the company trade mark. This type of advertisment would work well in a tube station where people have to wait.

Jack Neville // OUGD203 // YCN

The bar that I illustrated would would be a huge eye catching stucture which works with the slogan be-cause the bar is in the world. Above is the original illustration and left is the final promotional poster where the glayva orange and people have been added.

Jack Neville // OUGD203 // YCN

Other Ideas I had for promotional poster that weren’t used in the end.