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Page 1: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

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Page 2: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Title

Fair Use in Online VideoFair Use in

Online Video

An Introduction to

the Code of Best Practices

in Fair Use For Online Video

An Introduction to

the Code of Best Practices

in Fair Use For Online Video

Page 3: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Remix Culture VideoFair Use and CopyrightFair Use and Copyright

Page 4: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

What is Copyright?What is Copyright?• What is copyright?• What is copyright?

• Why does it exist?• Why does it exist?

Page 5: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Copyright:Copyright:

• Provides incentives for people to create culture

• Gives creators some control over their work

• But also puts some limits on that control

• Provides incentives for people to create culture

• Gives creators some control over their work

• But also puts some limits on that control

Page 6: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

• What would happen if there were no such thing as copyright?

• What would happen if there were no such thing as copyright?

• What would happen if there were no limits to copyright? • What would happen if there were no limits to copyright?

Page 7: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

No protection for creators’ work stops creativity

BUT

Too much protection also stifles new makers’ creativity

No protection for creators’ work stops creativity

BUT

Too much protection also stifles new makers’ creativity

Page 8: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Jack Black Tenacious DJack Black Tenacious D

Don’t Be a Douche

Page 9: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

• Limitations on the amount of time something can be copyrighted• Limitations on the amount of time something can be copyrighted

• Special exemptions (these include for educators, librarians, public broadcasting, the blind, and other special cases)

• Special exemptions (these include for educators, librarians, public broadcasting, the blind, and other special cases)

Copyright law has built in several ways to maintain balance:Copyright law has built in several ways to maintain balance:

• Fair Use• Fair Use

Page 10: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Fair UseFair Use

Section of copyright law that protects the rights of creators who want to incorporate other people’s copyrighted material

into their work.

Section of copyright law that protects the rights of creators who want to incorporate other people’s copyrighted material

into their work.

Page 11: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Why is Fair Use Important?Why is Fair Use Important?

Why Is It Important?Why Is It Important?

•Protects Freedom of Speech•Protects Freedom of Speech

• Safety valve that prevents censorship• Safety valve that prevents censorship

• It gives artists the right to critique or build on existing culture• It gives artists the right to critique or build on existing culture

•Culture only grows where we are all allowed to repurpose other people’s work

•Culture only grows where we are all allowed to repurpose other people’s work

Page 12: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

How do I know when to apply fair use?

How do I know when to apply fair use?

Copyright laws asks two questions:Copyright laws asks two questions:

• Did the unlicensed use “transform” the copyrighted material by using it for a different purpose?

• Did the unlicensed use “transform” the copyrighted material by using it for a different purpose?

• Was the amount and nature of material taken appropriate? • Was the amount and nature of material taken appropriate?

Page 13: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Best Practices

Best PracticesBest Practices

• When judges make decisions about what is fair use, they give major consideration to what people actually practicing in the field think is fair use, or what their best practices are.

• When judges make decisions about what is fair use, they give major consideration to what people actually practicing in the field think is fair use, or what their best practices are.

• Video-makers are best suited to figure out what is fair use in our field, because we are both copyright owners and creators who want to use copyrighted material

• Video-makers are best suited to figure out what is fair use in our field, because we are both copyright owners and creators who want to use copyrighted material

Page 14: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Best Practices

Do I need a Lawyer?Do I need a Lawyer?

Chipmunk Tackles Fair Use

Page 15: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 1: Using copyrighted material as the object of a parody.

Category 1: Using copyrighted material as the object of a parody.

From Weird Al Yankovich “White and Nerdy”

From Weird Al Yankovich “White and Nerdy”

Page 16: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 2: Using copyrighted material as the object of a social, political or cultural

critique

Category 2: Using copyrighted material as the object of a social, political or cultural

critique

From Current’s Target WomenFrom Current’s Target Women

Page 17: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 3: Using copyrighted material for illustration or example

Category 3: Using copyrighted material for illustration or example

Evolution of DanceEvolution of Dance

Page 18: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 4: Capturing copyrighted material incidentally or accidentally

(Incidental Use)

Category 4: Capturing copyrighted material incidentally or accidentally

(Incidental Use)

Page 19: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 5: Reproducing, reposting or quoting in order to memorialize,

preserve, or rescue an experience, an event or a cultural phenomenon.

Category 5: Reproducing, reposting or quoting in order to memorialize,

preserve, or rescue an experience, an event or a cultural phenomenon.

Hurricane Katrina Fundraising TelethonHurricane Katrina Fundraising Telethon

Page 20: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 6: Copying, reposting and recirculating a work or part of a work

for purposes of launching a discussion

Category 6: Copying, reposting and recirculating a work or part of a work

for purposes of launching a discussion

Feminism by Whirlpool on FeministingFeminism by Whirlpool on Feministing

Page 21: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Category 7: Quoting in order to recombine elements to make a new

work that depends for its meaning on (often unlikely) relationships between

the elements

Category 7: Quoting in order to recombine elements to make a new

work that depends for its meaning on (often unlikely) relationships between

the elements

Buffy vs Edward--Twilight Remixed by Rebellious Pixels

Buffy vs Edward--Twilight Remixed by Rebellious Pixels

Page 22: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Fair Use and Music: It’s TrickyFair Use and Music: It’s Tricky

Tribute to Soldiers

Page 23: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Common Fair Use MythsCommon Fair Use Myths

If I’m not making money off it, it’s fair useIf I’m not making money off it, it’s fair use

If I AM making money off it (or trying to), it’s NOT fair useIf I AM making money off it (or trying to), it’s NOT fair use

Fair use can’t be entertainingFair use can’t be entertaining

If I try to license material, I’ve given up my chance to claim fair useIf I try to license material, I’ve given up my chance to claim fair use

Page 24: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

Remix Culture VideoFair Use and CopyrightFair Use and Copyright

Page 25: Www.centerforsocialmedia.org/remix. Title Fair Use in Online Video An Introduction to the Code of Best Practices in Fair Use For Online Video An Introduction

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