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DIGITAL WORKFLOW
Working out a
Digital Workflow
By Jeff SchewePresented at the PACA Convention
Sunday, May 16, 2004Sponsored by Canon USA
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The importance of properly preparing files can not be overstated. The lack of attention to detail or the lack of knowledge about the technical criteria is
what leads to problems. . .
either small, large or HUGE!Pure professionalism
demands a level of knowledgeand the attention to detail that will produceprofessional results-every time, no excuses.
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DIGITAL WORKFLOWInput
The highest level of quality requires;
16 bits/channel inputFor initial Color & Tone corrections
High Resolution(3-4x the final output size when possible)
Image optimization so the final imaging is done with a
“Perfect 8 bit/channel” image
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DIGITAL WORKFLOWImage Processing
Evaluate and Correct both
Globally and Locally.Retouch on separate layers
to enable modificationand show how much work is done.
Save all elements and iterationsand archive.
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DIGITAL WORKFLOWMonitor Profiling
The First and most Critical step in Color Management.
Why?If you can’t trust your eyes, you aren’t a
visual artist. . .you’re just a technician.
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DIGITAL WORKFLOWMonitor Profiling
There is no reasonable excuse forANY professional photographerto NOT use a hardware/software
monitor profiling solution.
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The choice of Photoshop “Working Space” is critical for a professional color management solution.
Only built-in color spaces should be used.In order of gamut size:
sRGBColorMatch RGB
Adobe RGBProPhoto RGB
sRGB severely reduces color gamut while Adobe RGBwill display poorly in non-color managed applications.
DIGITAL WORKFLOWColor Spaces
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sRGB9
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ColorMatch RGB10
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Adobe RGB11
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Adobe RGB vs sRGB12
The IPTC or Photoshop "File Info" metadata should be filled in by the
photographer and the image should be marked as COPYRIGHTED.
DIGITAL WORKFLOWMetadata
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Using Photoshop CS andCamera Raw to process
digital captures
DIGITAL WORKFLOWDigi ta l Capture
Processing
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Automating the Digital Workflow using Actions and Batch
Why do it by hand?Automate it!
DIGITAL WORKFLOWDigi ta l Capture
Processing
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The Automated Digital WorkflowSaves Time and Decreases errors and mistakes!
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There is very little consensus regarding the EXACT specific technical requirements of digital images submitted to major agencies.
However, technical excellence is required by all agencies. Therefore, submissions should be
evaluated very carefully.
Digi ta l Image Submissions
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In general, the following criteria is common:
Flattened TIFF file formatwith no additional file aspectsother than straight RGB files.
No layers, no paths, no channels, no guides.
Just simple TIFFS.
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In general, the following criteria is common:Either no compression or LZW only.
Some will accept JPG at Max Quality.File resolution set to 300PPI
For commercial images 48-60MBFor editorial images 18-33MB
News & newspaper images 10-18MB
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Most agencies WILL accept images fromdigital cameras.
However, many require a minimum of an 18MB RGB capture and some agencies only
accept captures from high-end higher resolution cameras such as the Canon 1Ds.
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Most agencies state they do not want any images that have been interpolated up
from original size.They also state that images should
not be sharpened.
I view both criteria to be short sighted.If done properly, uprezing and capture sharpening should be accepted.
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Most agencies state they accept Adobe RGB color space in 8 bit/channel for color.
Or in 8 bit/channel grayscale with a“20% Dot Gain” grayscale setting.
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Most agencies state they prefer that the dynamic range of the file does not exceed
darker than 5, 5, 5 (RGB)nor lighter than 248, 248, 248 (RGB)
(except for pure specular highlights)
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Most agencies prefer all relevant IPTC metadata is filled out in the file including;
AuthorDescriptionKeywords
Copyright Status & NoticeAll relevant Origin info if possible
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File names should use a strict alphanumeric scheme and must not contain special characters or symbols including, but not
limited to: <{}[]+()“”:;?!@#$%&*>.
Underscore “_” should be used instead of spaces and the only period “.” should be the separator for the file extension.
File names should also be limited to a total character length of 31 characters including the file format extension.
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Digi ta l Image Submissions
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DIGITAL WORKFLOW
Working out a
Digital WorkflowSponsored by Canon USA
Notes at:
www.schewephoto.com/paca
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